Asɛm no ho nhwehwɛmu — Apɔwmuden Nnwuma

Sɛnea Brazil Apɔw-mu-teɛteɛ Nkɔnsɔnkɔnsɔn bi Yɛ Asɔremma ne Katua a Wɔboaboa Ano Adwuma

Força Fitness fii R$38,000/ɔsram a wɔhweree no so kɔɔ sikatua a entumi nyɛ yiye so kɔɔ asɔremma engine a ɛyɛ adwuma koraa a wɔde dii dwuma wɔ mmeae 12 — wɔ nea ennu nnafua 90 mu.

Adwumakuw: Força Fitness (ayɛsɛm a wɔabom ayɛ a egyina nnwuma nhyehyɛe ankasa so)
Beae: São Paulo kuropɔn mu, Brazil
Kyerɛ: Mmeae 12, asɔremma a wɔyɛ nnam 8,400+
Nnwuma: Akwahosan & Apɔwmuden
Nnwinnade a Wɔde Di Dwuma: Mewayz CRM, Invoicing, Katua a Wɔde Di Dwuma, Email Ntoatoaso, Nkratafa a Wɔde Si Ase

Brazil Apɔw-mu-teɛteɛ Guadi: Hokwan a Ɛyɛ Dɔla Ɔpepepem 3.2 a Ɛwɔ Katua Ho Ɔhaw

Brazil yɛ apɔw-mu-teɛteɛ gua a ɛto so abien wɔ wiase, na edi United States nkutoo akyi. Sɛnea Amanaman Ntam Akwahosan, Racquet & Agumadi Kuw Fekuw (IHRSA) ne gua so nhwehwɛmu a efi WorldMetrics kyerɛ no, ɔman no de bɛboro 31,000 apɔw-mu-teɛteɛ mmeae a ɛsom bɛyɛ 9.6 ɔpepem apɔw-mu-teɛteɛ, a wobu akontaa sɛ ɛyɛ $3.2 ɔpepepem wɔ afe afe sika mu hoahoa ne ho fi 2025.

Nanso wɔ saa dodow a ɛyɛ nwonwa no ase no, adwumayɛ mu asɛnnennen bi a ɛkɔ so daa da: akatua a wogye. Nnwumayɛbea nhwehwɛmu kyerɛ sɛ Brazil apɔw-mu-teɛteɛ apɔw-mu-teɛteɛ hwere sika a wɔhwɛ kwan sɛ wobenya ɔsram biara no mu 15% kosi 28% esiane sika a wontuae, kaad a ne bere atwam, ne mfomso a wɔde nsa tuaa ho ka nti. Wɔ nkɔnsɔnkɔnsɔn a ɛwɔ mfinimfini te sɛ Força Fitness fam no, saa nsonsonoe no kyerɛɛ ase kɔɔ reais mpempem du du a ɛyera ɔsram biara.

Eyi ne asɛm a ɛfa sɛnea apɔw-mu-teɛteɛ nkɔnsɔnkɔnsɔn biako siw saa sika a ɛbae no ano — na ɛsakraa ne dwumadi nyinaa wɔ saa adeyɛ no mu.

Asɛnnennen no: Nsaano Nneyɛe a Ɛma Sika a Wɔnya ne Adwumayɛfoɔ Bere a Wɔsɛe no

Ricardo Menezes hyehyɛɛ Força Fitness wɔ afe 2017 mu a na ɛwɔ beaeɛ baako wɔ Pinheiros mpɔtam wɔ São Paulo. Eduu afe 2024 mfiase no, na nkɔnsɔnkɔnsɔn no atrɛw akɔ mmeae 12 wɔ kurow no kuropɔn no mu nyinaa, na sɛ wɔka bom a, emufo bɛboro 8,400 a wɔyɛ nnam.

Nanso, na nkɔso de nneɛma a ɛyɛ den aba. Na apɔw-mu-teɛteɛ nkɔnsɔnkɔnsɔn no retu mmirika wɔ nnwinnade a wɔatwa mu a wɔabɔ no asinasin so:

• Agyapadeɛ apɔmuden sohwɛ nhyehyɛeɛ (desktop-only, API nkabom biara nni hɔ) a wɔde bɛkɔ
• Spreadsheets a wɔde di asɔremma foforɔ ne sikatua tebea akyi
• Nsaano sikakorabea sika a wɔde mena ne boletos (Brazilfo kwan a wɔtaa tua) de tua ho ka
• WhatsApp akuw ma emu nkitahodi a ɛda mmeae ntam
• Wɔbsaet titiriw a enni intanɛt so nkyerɛwde ho tumi

"Ná yɛrenyin, nanso na yɛn nhyehyɛe ahorow no ne yɛn nnyin. Ɔsram biara, na me admin adwumayɛfo no de adapɛn abien a edi kan no di sikatua akyi kɛkɛ. Na yɛwɔ nnipa baasa a wɔde wɔn bere nyinaa yɛ adwuma a wɔn adwuma titiriw ne sɛ wɔbɛfrɛ asɔremma wɔ invoices a ɛboro so ho. Na entumi nkɔ so."
— Ricardo Menezes, Ɔdehye & Ɔkwankyerɛfo, Força Fitness

Ná ɔhaw ahorow no yɛ nea wotumi bu dodow na ɛyɛ yaw:

Sikasɛm mu akatua no yɛɛ kɛse. Wɔ R$38,000 ɔsram biara wɔ sikatua a entumi nyɛ yiye nkutoo mu no, na nkɔnsɔnkɔnsɔn no regyaw R$456,000 afe biara wɔ pon no so — a ɛdɔɔso sɛ wɔde bɛtua beae foforo koraa a wobebue.

Saa bere yi mu no, 7.2% ɔsram biara churn rate no kyerɛ sɛ na nkɔnsɔnkɔnsɔn no resesa ne membership base nyinaa yiye asram 14 biara. Saa churn no fã titiriw bi yɛ nea ɛnyɛ nea wɔpɛ — asɔremma a wɔn akatua antumi anyɛ na wɔansan ankɔfa wɔn ho anhyɛ mu yiye da.

Nea Enti a Força Fitness Paw Mewayz

Ricardo kuw no hwehwɛɛ ano aduru ahorow pii mu, a nea ɛka ho ne apɔw-mu-teɛteɛ nhyehyɛe pɔtee te sɛ Tecnofit ne EVO, ne adwumayɛ nnwinnade a wɔde di dwuma wɔ ɔkwan a ɛkɔ akyiri so. Na ahwehwɛde ahorow no mu da hɔ pefee:

1. Automated recurring payments a ɛwɔ retry logic ma nnwuma a entumi nyɛ yiye
2. CRM dwumadie a ɛbɛdi asɔremma asetena akyi wɔ mmeaeɛ 12 no nyinaa
3. Intanɛt so a wɔde wɔn nsa hyɛ aseɛ ne wɔn ankasa somma asɔremma foforɔ ne wɔn a wɔwɔ hɔ dada
4. Email ne nkrasɛm a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so ma nkaebɔ a wɔde tua ka ne nea wɔsan de wɔn ho hyɛ mu
5. Affordability — ano aduru a ɛhia sɛ ɛyɛ adwuma wɔ wɔn adwumayɛ mu mfasoɔ mu

"Software dodow no ara a ɛfa apɔw-mu-teɛteɛ pɔtee ho yɛɛ ade biako anaa abien yiye nanso ɛhyɛɛ yɛn sɛ yɛnkɔ so de nnwinnade afoforo bedi dwuma ama nea aka no. Mewayz ne platform a edi kan a biribiara — CRM, sikatua, email, landing pages, invoicing — te beae biako. Na bo a wɔbɔ no yɛ nea na yɛretua wɔ yɛn stack a wɔatwa mu no fã ketewaa bi."
— Ricardo Menezes, na wɔde wɔn ho hyɛ mu

Ɛnam Mewayz modular architecture — bɛboro 207 a wɔaka abom nnwinnade wɔ platform biako so — Força Fitness betumi ayɛ adwuma pɛpɛɛpɛ modules a wohia a wontua bloated enterprise software. Wɔ $49/ɔsram ma premium tier no, na ɛka no sua sen nea na wɔsɛe no wɔ spreadsheet add-ons nkutoo ho.

Ano aduru: Nnafua 90 Nsakraeɛ

Nneɛma a wɔde dii dwuma no dii ɔkwan a wɔfa so yɛ adwuma nkakrankakra akyi, na wɔde tumi ahorow no too gua wɔ mmeae 12 no nyinaa wɔ asram abiɛsa mu.

Deep Dive: Katua a Wɔde Yɛ Adwuma

Nsakraeɛ no mu ade titire ne Mewayz payment automation adwumayɛ kwan. Sɛnea dunning sequence no yɛɛ adwuma wɔ nneyɛe mu ni:

Nea efii mu bae a wɔaboaboa ano: Afei deɛ wɔsan nyaa sika a wɔatua kan no mu 73% no ara, a na telefon so frɛ baako mpo amfi adwumayɛfoɔ hɔ. Wɔde frankaa hyɛɛ 27% a aka no sɛ nsaanodwuma — adwuma a ɛyɛ ketewaa koraa sen kan no.

Nea ɛho hia ne sɛ, Mewayz nhyehyɛe no nso dii Brazil asɛnnennen pɔtee bi ho dwuma: PIX (Brazil nhyehyɛe a wɔde tua sika ntɛm ara, a Brazilfo bɛboro ɔpepem 150 de di dwuma) ne boletos (sikatua nkrataa a sikakorabea de ma) agye din. Ɛdenam akwan horow yi a wɔde mae a wɔde wɔn ho hyɛɛ mu bere a wɔde kaad tua sika no dii nkogu no so no, Força Fitness gyee sika a anka ɛbɛyera koraa wɔ nhyehyɛe a wɔde kaad nkutoo na ɛyɛ adwuma so.

Nea efii mu bae: Ansa na ɛreba vs. Mewayz akyi

Asram asia akyi a wɔde dii dwuma koraa no, akontaabu no kaa asɛm bi a ɛyɛ nwonwa:

Sikasɛm mu Nsunsuansoɔ a Wɔaboaboa Ano

Sɛnea Mewayz Module Biara Boaa

1. CRM — Nokware Fibea Baako ma Asɔremma 8,400

Ansa na Mewayz reba no, na asɔremma data apete wɔ spreadsheets, agyapadeɛ check-in system, ne front-desk adwumayɛfoɔ nkaeɛ so. Mewayz CRM module no maa Força Fitness nyaa asɔremma database a wɔaka abom a ɛwɔ amanne kwan so mfuw a ɛfa asɔremma tier, sikatua tebea, mpɛn dodow a wɔba, beae a wɔpɛ, nteteefo dwumadi, ne apam nna.

CRM no nkyekyɛmu engine no maa kuw no kwan ma wɔyɛɛ nkyerɛwde a ɛyɛ nnam — sɛ nhwɛso no, "asɔremma a wɔwɔ Moema beae a wɔn a wɔbaa ase no so tew baa fam pɛnkoro dapɛn biara wɔ nnafua 30 a atwam no mu" — na wɔkanyan adwumayɛ nhyehyɛe a wɔde wɔn ankasa yɛ atia saa nkyekyɛmu no.

2. Invoicing & Payment Automation — Sika a Wɔsan Yɛ no Engine

Mewayz invoicing module no dii sikatua a wɔsan tua ma asɔremma tiers anum no nyinaa ho dwuma (efi R$89/mo ma mfitiaseɛ kwan kɔsi R$349/mo ma premium all-locations nhyehyɛeɛ no). Automation layer no hwɛɛ retry logic, dunning sequences, ne payment method switching — ne nyinaa a nsa annye mu.

Nhyehyɛe no dii dwuma sɛ wɔkyekyɛ mu a, 8,400 invoices ɔsram biara na ɛde ne ho siesiee sikatua a entumi nyɛ yiye no 73% denam anammɔn 5 dunning nhyehyɛe a yɛaka ho asɛm wɔ atifi hɔ no so.

3. Email Ntoatoaso — Nneɛma a Wɔde Sie wɔ Scale

Força Fitness de email a ɛtoatoa so anum a ɛyɛ adwuma denam Mewayz so dii dwuma:

• Akwaaba ntoatoaso (imel 5 wɔ nnafua 14 mu) — 68% bue dodow
• Nnipa a wɔbaa ase no so tew (a ɛkanyan bere a nsrahwɛ no kɔɔ fam sen nea wɔahyɛ no) — ɛmaa asɔremma a wɔwɔ asiane mu no mu 23% nyaa ahoɔden
• Nneɛma foforo ho nkaebɔ (nnafua 30, 14, ne 7 ansa na afe afe nhyehyɛe no aba awiei) — 81% foforoyɛ dodow vs. 64% kan
• Win-back campaign (ma asɔremma a wɔatwa mu, wɔde mena wɔ nnafua 30, 60, ne 90) — 12% reactivation rate
• Nsɛm a wɔde kɔma obi (wɔde kɔma wɔ asɔremma bi nsrahwɛ a ɛtɔ so 30 akyi) — ɛde nnipa 140+ bae wɔ asram 6 a edi kan no mu

4. Landing Pages — Wobue Intanɛt so kwan

Mmeae 12 no mu biara nyaa landing page a wɔatu ho ama a wɔde Mewayz drag-and-drop editor asisi. Saa nkratafa yi kyerɛɛ beae pɔtee bi mfonini, adesua nhyehyɛe, bo pon, ne nkrataa a wɔde hyɛ mu a wɔde ahyɛ CRM ne sikatua nhyehyɛe no mu tẽẽ.

Wɔ asram nsia mu no, 38% wɔ asɔremma foforo nyinaa mu fii ase wɔ intanɛt so — ɔkwan a na enni hɔ kan kɛkɛ. Sɛ wɔkyekyɛ mu a, nsakraeɛ dodoɔ a ɛwɔ landing pages nyinaa mu no yɛ 4.7%, sɛ wɔde toto fitness industry benchmark a ɛyɛ 2-3% ho a.

Asorɔkye no Nsunsuansoɔ: Ɛboro Katua so

Aautomation no ansiesie ɔhaw a ɛfa sikatua ho no kɛkɛ — ɛsesaa sɛnea Força Fitness yɛ adwuma no titiriw.

Adwumayɛfoɔ a wɔbɛsan de wɔn akɔ: Wɔsan de adwumayɛfoɔ mmiɛnsa a wɔde wɔn berɛ nyinaa yɛ adwuma a kan no na wɔde wɔn berɛ dodoɔ no ara yɛ akatua akyidie no kɔɔ asɔremma osuahu dwumadie mu. Mmienu bɛyɛɛ "asɔremma nkonimdi ntamgyinafo" a wɔde wɔn adwene sii ankorankoro ntetee nhyehyɛe ahorow a wɔbɛkora so ne nea wɔtɔn so. Obiako tu kɔɔ dijitaal aguadi dwumadie mu, ɔhwɛɛ landing pages ne social media so — adwuma a na nkɔnsɔnkɔnsɔn no nnyaa bandwidth mmaa da.

Gyinaesi a egyina data so: Esiane sɛ na asɔremma data, sikatua ho abakɔsɛm, ne nnipa a wɔba no nyinaa wɔ asɛnka agua biako so nti, awiei koraa no, Ricardo tumi huu mmeae a ɛnyɛ adwuma yiye, asɔremma gyinabea ahorow a na ɛwɔ nkwa nna mu bo a ɛkorɔn sen biara, ne da no mu mmere a na wɔde wɔn ho hyɛ mu kɛse. Eyi maa gyinaesi ahorow a ɛfa adesua nhyehyɛe, adwumayɛfo dodow, ne mpo beae a wɔn apɔw-mu-teɛteɛ dan a ɛto so 13 (wɔbuee ano wɔ Q4 2025) no ho amanneɛbɔ mae.

Asɔremma abotɔyam: Net Promoter Score (NPS) nhwehwɛmu a seesei wɔde fa Mewayz so de kɔ no ara kwa no kyerɛɛ sɛ wɔahuruw afi 32 akodu 51 — ahurututu kɛse a ɛbaa asɔremma nkate mu a nea ɛde ba titiriw ne telefon so frɛ a ɛyɛ fɛre ade a wotua fi hɔ ne sɛnea ɛyɛ mmerɛw sɛ wɔbɛhwɛ wɔn ankasa akontaabu so.

"Nea ɛyɛɛ nwonwa kɛse no nyɛ sika a yɛsan nyae — na ɛyɛ sɛnea yɛn kuw no abrabɔ pa nyaa nkɔso kɛse. Obiara ankɔ apɔw-mu-teɛteɛ adwuma no mu sɛ ɔrekɔfrɛ nkurɔfo a wɔbɛboaboa nneɛma ano. Seesei yɛn adwumayɛfo de wɔn bere boa asɔremma ma wodu wɔn botae ahorow ho, a ɛno ne nea anka ɛsɛ sɛ yɛyɛ bere nyinaa."
— Ricardo Menezes, na wɔde wɔn ho hyɛ mu

Nnwuma mu Nsɛm: Nea Enti a Eyi Ho Hia Ma Brazil Apɔwmuden Nnwuma

Força Fitness asɛm no da nnwuma mu asɛnnennen a ɛtrɛw adi. Sɛnea IHRSA ne nnwuma ho nsɛm a WorldMetrics ne WifiTalents aboaboa ano kyerɛ no:

• Brazil wɔ bɛyɛ 31,000 apɔw-mu-teɛteɛ mmeae, ɛboro ɔman biara a ɛnyɛ United States akyi.
• Brazil apɔwmuden gua no nya sika a wobu akontaa sɛ $3.2 ɔpepepem afe biara, nanso mfaso a wonya ma apɔw-mu-teɛteɛ a wɔde wɔn ho no sɛ wɔkyekyem pɛpɛɛpɛ a 10-15% pɛ — a ɛkyerɛ sɛ sika a wonya fi sikatua a entumi nyɛ yiye mu no betumi ayɛ nsonsonoe a ɛda mfaso ne adehwere ntam.
• Ɔyaredɔm akyi no, dijitaal apɔwmuden a wogye toom wɔ Brazil no kɔɔ soro. Mprempren asɔremma hwɛ kwan sɛ wɔnkyerɛw wɔn din wɔ intanɛt so, wɔn ankasa akontaabu sohwɛ, ne akwan a wɔfa so tua sika a ɛyɛ mmerɛw a PIX a ɛyɛɛ nnwuma bɛboro ɔpepepem 42 ho dwuma wɔ afe 2024 nkutoo mu (Banco Central do Brasil) ka ho.
• Gym member churn wɔ Brazil sɛ wɔkyekyɛ mu a 6-8% ɔsram biara ma sikasɛm nhyehyɛe ne mfinimfini gua so nkɔnsɔnkɔnsɔn — a churn a wɔmpɛ (akatua a entumi nyɛ yiye) no bɛyɛ 40% wɔ churn nyinaa mu (Fitness Brasil nnwuma fekuw akontaabu).

Wɔ apɔmuden wuranom a wɔyɛ adwuma wɔ saa tebea yi mu no, akontabuo no yɛ tẽẽ: sikatua a wɔboaboa ano ne asɔremma sohwɛ a wɔde wɔn ankasa yɛ no nyɛ afɛfɛdeɛ — ɛyɛ nkwagye ho nhyehyɛeɛ.

Nneɛma Titiriw a Wɔde Kɔma Fitness Nnwumawuranom

Akwan a wɔfa so yɛ no Hyɛ no nsow

Saa asɛm yi yɛ asɛm a wɔabom ayɛ a egyina nhwɛsoɔ a wɔtaa hu wɔ apɔmuden nnwuma nyinaa mu a wɔde adwumayɛ nhyehyɛeɛ a ɛwɔ ne nyinaa mu baako di dwuma so. "Força Fitness" ne "Ricardo Menezes" yɛ ayɛsɛm mu mfonini ahorow. Nnwumayɛ akontaabu fi IHRSA, WorldMetrics, WifiTalents, ne Banco Central do Brasil. Ankorankoro aba no betumi ayɛ soronko a egyina adwuma kɛse, gua, ne ɔkwan a wɔfa so de di dwuma so.