Automated Email Sequences: 24/7 Adetɔn Engine a Wɔde Ma Nnwuma a Adagyew Nni Mu

Tumi a ɛwɔ Automation mu: W’adwuma Nna Da

Fa no sɛ wiase bi a wo adetɔn kuw no ntumi nkɔ da. Bere a wo ne w’abusua redi anwummere aduan anaasɛ worekɔda no, nhyehyɛe bi a ɛyɛ nwonwa reyɛ adwuma komm de akyekye abusuabɔ, akyerɛkyerɛ wɔn a wɔhwɛ kwan, na ama wɔn a wobetumi atɔ nneɛma no abɛn gyinaesi a ɛfa adetɔ ho. Eyi nyɛ nsusuwii hunu —ɛyɛ nokwasɛm a ɛfa email ahorow a wɔde di dwuma wɔ ɔkwan a ɛnyɛ adwuma so ho. Wɔ nnwuma a wɔde platforms te sɛ Mewayz di dwuma fam no, saa adwumayɛ nhyehyɛe a wɔde wɔn ankasa yɛ yi a wɔbɛhyehyɛ no kyerɛ sɛ wɔbɛbɔ afiri a ɛhwɛ kɔbere 24/7 a ɛhwehwɛ mmɔdenbɔ kakraa bi a ɛkɔ so wɔ nhyehyɛe a edi kan no akyi. Sɛ wɔkyekyɛ mu a, adwuma no hu nkɔanim 451% wɔ akannifo a wɔfata mu bere a wɔde aguadi mu afiri a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so di dwuma bere a wɔde toto wɔn a wɔmfa nni dwuma no ho, na ɛkyerɛ sɛ afiri a wɔde yɛ adwuma no nyɛ nea ɛyɛ mmerɛw kɛkɛ —ɛyɛ nsakrae ma wo nsɛm a ɛwɔ ase no.

Imel a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so no fɛ gyina sɛnea wotumi de nkrasɛm a ɛfata ma wɔ bere a ɛfata mu a nsa mfa wɔn ho nnye mu no so. Sɛ́ ebia woyɛ solopreneur a wohwɛ dwumadi ahorow pii so anaasɛ kuw a ɛrenya nkɔso a wɔatrɛw mu teateaa wɔ asɛyɛde ahorow mu no, automation hwɛ hu sɛ kɔbere biara nhwe ase wɔ mpaapaemu no mu. Sɛnea nnansa yi nsɛm kyerɛ no, wɔn a wɔtete wɔn no tɔ nneɛma akɛse 47% sen wɔn a wɔnyɛ wɔn a wɔtete wɔn, na ɛkyerɛ sikasɛm mu nkɛntɛnso a nkitahodi a ɛkɔ so daa, a wɔde wɔn ani asi so nya. Mewayz CRM ne aguadi module ahorow a wɔaka abom no, nnwuma betumi ayɛ nsɛm a ɛtoatoa so a ɛyɛ nwonwa a ɛte nka sɛ ɛyɛ ankorankoro de bere a ɛretu mmirika wɔ ahofadi koraa mu.

Lead Nurturing Funnel no ntease

Email ntoatoaso a etu mpɔn no kyerɛ sɛnea adetɔfo bi akwantu no kɔ so wɔ abɔde mu. Susuw w’akwankyerɛfo ho sɛ wɔrefa nhumu ne ahoboa fã ahorow mu. Wɔ funnel no atifi no, wowɔ leads a wɔn ho yɛ nwini a wɔahu w’adwuma nkyɛe —wohia nhomasua ne bo a ɛsom. Wɔ mfinimfini no, akannifo a wɔayɛ wɔn hyew no resusuw ano aduru ahorow ho na wɔde akwan horow a wobetumi apaw retoto ho. Wɔ ase hɔ no, leads a ɛyɛ hyew ayɛ krado sɛ wobesi gyinae nanso ebia ebehia saa nhyɛso a etwa to no. Automated sequences yɛ adwuma efisɛ ɛde nkrasɛm a ɛfata di ɔfã biara ho dwuma, de nkakrankakra ɛma ahotoso na ɛma anidaso ahorow bɛn nsakrae.

Adwene ne nneyɛe ho nimdeɛ a ɛwɔ ntetee a etu mpɔn akyi no yɛ mmerɛw: nkurɔfo tɔ fi nnwuma a wonim, wɔpɛ, na wɔwɔ ahotoso mu. Nneɛma a wɔyɛ no nnidiso nnidiso a wɔde wɔn ankasa yɛ no ma wutumi kyekye saa abusuabɔ no wɔ nhyehyɛe kwan so bere a bere kɔ so no. Nhwehwɛmu bi a Marketo yɛe no hunuu sɛ nnwumakuo a wɔdi mu wɔ lead nurturing mu no ma leads a wɔasiesie wɔn ho sɛ wɔbɛtɔn no 50% wɔ lead biara ho ka a ɛba fam 33%. Ɛdenam wo email ntoatoaso a wobɛma akɔ funnel stages ahorow so no, ne titiriw no, woreyɛ dijitaal adetɔn boafo a ɔte baabi a anidaso biara wɔ wɔ wɔn akwantu no mu ase na obua sɛnea ɛfata.

Top of Funnel: Awareness Stage

Sɛ obi di kan ne w’adwuma di nkitaho a—ebia denam ebook a ɔtwe anaasɛ ɔde ne nsa bɛhyɛ wo nsɛmma nhoma mu so—wɔwɔ awareness stage. Wohu sɛ wɔwɔ ɔhaw bi nanso ebia wonnya nte ano aduru a ebetumi aba no ase. Ɛsɛ sɛ wo email ahorow a edi kan a wɔde afiri yɛ no twe adwene si nhomasua so sen adetɔn so. Kyɛ nsɛm a ɛsom bo a ɛfa wɔn ɛyaw nsɛntitiriw ho a wonpia wo nneɛma no ntɛm ara. Sɛ nhwɛsoɔ no, sɛ woyɛ akontabuo softwea adwuma a, wo email a ɛdi kan no bɛtumi akyɛ "5 Common Bookkeeping Mistakes That Cost Small Businesses Thousands" sene sɛ "Buy Our Software Now."

Saa kwan yi kyekye apɛdeɛ pa ntɛm ara na ɛde wo brand no si hɔ sɛ adeɛ a ɛboa sene sɛ adwumakuo foforɔ bi a ɛrebɔ mmɔden sɛ ɛbɛtɔn kɛkɛ. Nhwehwɛmu kyerɛ sɛ leads a wogye nkyerɛkyerɛ mu nsɛm no yɛ 131% sɛ wɔbɛyɛ adetɔfo sɛ wɔde toto wɔn a wonya atetesɛm mu adetɔn nkrasɛm ho a. Mewayz automation nnwinnadeɛ no, wobɛtumi akanyan saa nkyerɛkyerɛ ntoatoasoɔ yi ara kwa a egyina nneyɛeɛ pɔtee bi so, ahwɛ sɛ lead foforɔ biara benya mfasoɔ ntɛm ara.

Middle of Funnel: Consideration Stage

Sɛ leads no de wɔn ho hyɛ wo mfitiaseɛ nsɛm no mu pɛ a, wɔkɔ consideration stage. Seesei wɔte wɔn haw no ase na wɔde nsiyɛ resusuw ano aduru ho. Afei ɛsɛ sɛ wo automated emails no de wo product anaa service no ba brɛoo sɛ ano aduru a ebetumi aba bere a ɛda so ara ma mfaso. Nsɛm a wɔayɛ ho nhwehwɛmu, akwankyerɛ a wɔde toto nneɛma ho, ne nneɛma a wɔyɛ ho ɔyɛkyerɛ yɛ adwuma yiye wɔ saa gyinabea yi mu. Botaeɛ ne sɛ wobɛboa akannifoɔ ma wɔahunu sɛdeɛ w’ayɛyɛdeɛ no di wɔn ahiadeɛ ho dwuma pɔtee a ɛnyɛ sɛ wobɛpiapia wɔn dodo.

Bere a wɔde yɛ adwuma no ho hia kɛse wɔ ha. Fa wo email ahorow no kwan sɛnea ɛfata —mpɛn pii no, ɛda ntam nnafua 3-5 —na ama woakɔ so ayɛ adwuma a worennya anidaso a ɛboro so. Mewayz automation features ma wo kwan ma wo hyehyɛ delays pɛpɛɛpɛ wɔ emails ne track engagement metrics ntam, enti wobɛtumi ayɛ wo sequences no yie a egyina mmuaeɛ data ankasa so. Nnwumakuw a wɔyɛ adwuma yiye wɔ akannifo ntetee mu denam nsusuwii fã no hu nsakrae dodow a ɛkɔ soro mpɛn 3-10 sen wɔn a wɔmfa nhyehyɛe nhwɛ wɔn akannifo no.

Wo Automated Sequence a Wobɛkyekye: Anamɔn-Anamɔn Akwankyerɛ

Imel a wɔyɛ no ɔtopae a etu mpɔn a wobɛbɔ no betumi ayɛ te sɛ nea ɛyɛ hu, nanso sɛ wobɛkyekyɛ mu ayɛ no anammɔn a wotumi di ho dwuma a, ɛma adeyɛ no kɔ tẽẽ. Sɛnea wobɛkyekyere nnidiso nnidiso a ɛsakra:

1. Kyerɛkyerɛ Wo Botae mu: Adeyɛ pɔtee bɛn na wopɛ sɛ wode kɔ bere a woawie nnidiso nnidiso no? Yɛ pɔtee—"yɛ demo ho nhyehyɛe" anaa "tɔ Nhyehyɛe B" sen sɛ "wobɛsua pii."
2. Yɛ Adetɔfoɔ Akwantuo Ho Mfonini: Kyerɛ anammɔn a ɔkannifoɔ taa tu firi nkitahodie a ɛdi kan kɔsi nsakraeɛ so. Bisabisa wo adetɔn kuw no nsɛm na hwehwɛ adetɔfoɔ data a atwam mu na woate saa kwan yi ase.
3. Yɛ Nsɛm a Ɛwɔ Mu Ma Ɔfa Biara: Yɛ email a ɛdi ahiadeɛ pɔtee ne nsɛmmisa ho dwuma wɔ akwantuo no mu baabiara. Kyerɛw asɛmti nsɛm a ɛhyɛ bue ne nsɛm a ɛde mfaso ma ho nkuran.
4. Hyɛ Nneɛma a ɛkanyan ne Tebea: Kyerɛ nneyɛe a ebefi ntoatoaso no ase ne nneyɛe a ebetumi ayɛ nkorabata wɔ ntoatoaso no mu (te sɛ imel ahorow a wode bɛmena akannifo a wɔde wɔn ho ahyɛ mu ne wɔn a wɔmfa wɔn ho nhyɛ mu).
5. Sɔhwɛ na Yɛ no yiye: Tu mmirika A/B sɔhwɛ ahorow wɔ asɛmti nkyerɛwde, nsɛm a ɛwɔ mu, ne bere so. Fa Mewayz nhwehwɛmu no di dwuma de kyerɛ nea ɛreyɛ adwuma ne nea ɛsɛ sɛ wotu mpɔn.

Kae sɛ wo mmɔdenbɔ a edi kan no renyɛ pɛpɛɛpɛ—na ɛnyɛ hwee. Nea ɛho hia ne sɛ wubefi ase ayɛ mmerɛw, aboaboa data ano, na woakɔ so asiesie ɔkwan a wofa so yɛ no. Nnwuma pii fi ase de mfitiaseɛ 3-5 email nnidiso nnidiso na ɛtrɛ berɛ a wɔsua deɛ ɛne wɔn atiefoɔ hyia.

Essential Elements of High-Converting Automated Emails

Ɛnyɛ automated emails nyinaa na wɔayɛ no pɛpɛɛpɛ. Nsonsonoe a ɛda nnidiso nnidiso a ɛsakra ne nea wobu ani gu so ntam no taa ba fam kodu nneɛma kakraa bi a ɛho hia so. Nea edi kan no, personalization kɔ akyiri koraa sen edin a edi kan a wode bɛhyɛ mu ara kwa. Ntoatoaso a etu mpɔn kyerɛ nneyɛe pɔtee a kan no yɛe ("Esiane sɛ wotwee yɛn akwankyerɛ no wɔ X...") anaasɛ ɔfã a egyina nnipa dodow anaa firmographic data so. Imel a wɔayɛ ama wo no de nkitahodiɛ dodoɔ a ɛkorɔn 6x ma, nanso nnwuma 30% pɛ na wɔde ankorankoro nhyehyɛeɛ di dwuma a ɛboro mfitiaseɛ no so.

Nea ɛtɔ so mmienu, ɛsɛ sɛ wo emails no ma boɔ a ɛda adi pefee wɔ biribiara a wode bɛmena no mu. Ɛsɛ sɛ nkra biara bua nea ɔrehwɛ kwan no asɛmmisa a wɔanka no: "Dɛn na ɛwɔ eyi mu ma me?" Sɛ́ ɛyɛ afotu a wobetumi de adi dwuma, asɛm bi a wɔayɛ ho nhwehwɛmu a ɛyɛ anigye, anaasɛ nea wɔde ma obi nkutoo no, ɛsɛ sɛ email biara ma nea wɔde ma no nya nea enti a ɔde ne ho bɛhyɛ mu. Nea ɛto so abiɛsa no, fa ɔfrɛ a emu da hɔ a wɔfrɛ no sɛ wɔnyɛ ade (CTA) a ɛne baabi a anidaso no wɔ wɔ wɔn akwantu no mu hyia ka ho. Imel a edi kan a ɛtoatoa so no betumi anya CTA a ɛyɛ mmerɛw te sɛ "Kenkan yɛn blog post" bere a akyiri yi email betumi ayɛ tẽẽ kɛse ne "Hyɛ nhyehyɛe ma animdefo. Wɔkyerɛ sɛ wote nea wogye no no tebea pɔtee ne n’ahiade ase.

Advanced Segmentation: The Secret to Hyper-Relevant Sequences

Imel ntoatoaso titiriw de nkra koro no ara kɔma obiara. Ntoatoaso a ɛkɔ akyiri de nkyekyɛmu di dwuma de nsɛm a wɔde asi wɔn ani so kɛse a egyina gyinapɛn pɔtee bi so ma. Nkyekyɛmu betumi ama nea efi mu ba no atu mpɔn kɛse —Marketo hui sɛ ɔsatu ahorow a wɔakyekyɛ mu no ma wonya sika 760% sen nea wɔankyekyɛ mu no. Mewayz CRM nkabom no, wobɛtumi ayɛ afã ahodoɔ a egyina data nsɛntitiriw a ɛnni ano so a nea ɛka ho ne:

• Nnipa dodoɔ (nnwuma, adwumakuo kɛseɛ, beaeɛ)
• Su (nkratafa a wɔakɔsra, nsɛm a wɔatwe, email a wɔabue)
• Engagement level (hot vs. cold leads)
• Atɔfoɔ abakɔsɛm (adetɔfoɔ a wɔwɔ hɔ dada vs. foforɔ anidaso ahorow)

Sɛ nhwɛsoɔ no, wobɛtumi ayɛ ntoatoasoɔ ahodoɔ ama nnwuma nketewa wuranom ne nnwumayɛfoɔ a wɔsi gyinaeɛ, ɛfiri sɛ wɔn ɛyaw nsɛntitiriw ne wɔn adetɔ nhyehyɛeɛ no yɛ soronko kɛseɛ. Anaasɛ wobɛtumi agyina sɛ ebia ɔkannifoɔ bi buee wo email a atwam no so nkorabata —de nkrasɛm ahodoɔ a ɛdi akyire bɛmena de asan de wɔn ho ahyɛ wɔn a wɔanbue no mu. Dodow a wo email ahorow no te nka sɛ ɛfata no, dodow no ara na wo ho a wode hyɛ mu ne nsakrae dodow bɛyɛ kɛse.

Nkonimdi a Wobɛsusuw: Metrics Titiriw a Ɛsɛ sɛ Wodi Akyi

Adetoe a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so no yɛ ɔko no fã pɛ—ɛsɛ sɛ wosusuw sɛnea ɛyɛ adwuma nso. Key metrics ma nhumu wɔ nea ɛreyɛ adwuma ne baabi a wobetumi anya nkɔso. Open rates ma wuhu sɛ ebia w’asɛmti no yɛ nea ɛhyɛ nkuran, bere a click-through rates kyerɛ sɛ ebia w’asɛm no hyia anaa. Nea ɛho hia kɛse no, nsakrae dodow kyerɛ sɛnea akannifo dodow a wɔyɛ ade a wopɛ bere a wɔde wɔn ho ahyɛ nnidiso nnidiso no mu akyi.

Wɔ saa mfitiasesɛm yi akyi no, di nkitahodi no akyi bere tenten. So ɛda adi sɛ leads a wowie wo sequence no bɛyɛ adetɔfo? Sɛ wɔde sika a wonya fi leads a wɔtete wɔn mu no toto wɔn a wɔntete wɔn ho a, ɛte dɛn? Mewayz analytics dashboard no ma ɛyɛ mmerɛw sɛ wobɛdi saa metrics yi akyi na woahunu hokwan ahodoɔ a ɛbɛma woatumi ayɛ yie. Kae sɛ nkɔso yɛ adeyɛ a ɛkɔ so —tweaks nketenkete mpo wɔ asɛmti nkyerɛwde anaa bere a wɔde mena no betumi anya adwumayɛ so nkɛntɛnso kɛse.

Afiri a Wɔtaa Kwati

Bere a automated sequences wɔ tumi de, nanso sɛ wɔmfa nni dwuma yiye a, ebetumi asan akyi. Mfomso biako a wɔtaa di ne sɛ wɔyɛ adwuma wɔ ɔkwan a ɛnyɛ adwuma so dodo araa ma ɛte sɛ nea nkitahodi te sɛ robɔt. Bere a automation di nneɛma a wɔde mena no ho dwuma no, ɛsɛ sɛ emu nsɛm no da so ara da wo brand no nne ne ne nipasu adi. Afiri foforo ne sɛ wode email pii bɛmena ntɛmntɛm dodo —eyi ma wogyae wɔn din na wɔanwiinwii wɔ spam ho. Fa wo email ahorow no ntam kwan a ɛfata gyina sɛnea wotɔn kyinhyia no abɔde mu ntɛmntɛm so.

Bio nso, nnwuma pii hyehyɛ nnidiso nnidiso nanso ɛnyɛ foforo da. W’atiefo ne nneɛma a wode ma no dannan, enti ɛsɛ sɛ wo nsɛm a wode di dwuma nnidiso nnidiso nso. Yɛ nhyehyɛe sɛ wobɛhwɛ wo email ahorow a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so no mu asram abiɛsa biara na ama woahwɛ ahu sɛ ɛbɛkɔ so ayɛ nea ɛfata na etu mpɔn. Awiei koraa no, kwati sɔhwɛ a ɛne sɛ wobɛma email biara ayɛ ade a wɔtɔn denneennen no. Botae a ɛwɔ ntetee mu ne sɛ wɔbɛkyekye abusuabɔ, na wɔmfa abusuabɔ nsi adetɔn a ɛkɔ so daa so.

Dakye a ɛfa Automated Nurturing ho: AI ne Nea Ɛboro So

Bere a mfiridwuma renya nkɔso no, saa ara na nneɛma a ebetumi aba ama automated lead nurturing no nso yɛ kɛse. Nyansa a wɔde ayɛ nneɛma reboa nnwumakuw dedaw ma wɔayɛ nneɛma a ɛtoatoa so a wɔayɛ no sɛnea wɔpɛ denam ayɔnkofa nhyehyɛe ahorow a wɔhwehwɛ mu ne bere a wɔde mena a wɔyɛ no yiye ma ankorankoro a wogye no so. Platform ahorow bi mpo betumi ayɛ email content a egyina prospect bi ne wo brand nkitahodi pɔtee so. Bere a saa mfiridwuma yi nam akwan horow te sɛ Mewayz so reyɛ nea wobetumi anya no, nnwuma betumi ayɛ osuahu ahorow a ɛyɛ nwonwa a ɛkɔ soro a ɛma wɔte nka sɛ ɛyɛ obiakofo ankasa.

Sɛ yɛhwɛ yɛn anim a, yebehu nkabom kɛse wɔ email ahorow a ɛtoatoa so ne akwan afoforo te sɛ SMS, sohyial media, ne chatbots ntam. Daakye a ɛfa kɔbere a wɔbɛtete wɔn ho no yɛ omnichannel —ɛkyerɛ anidasofo kwan wɔ wɔn akwantu a ɛfa mmeae pii a wɔde wɔn nsa ka no mu a biribiara nhaw wɔn. Nnwuma a wɔyɛ saa akwan a wɔaka abom yi yiye no benya akansi mu mfaso kɛse wɔ adetɔfo a wɔtwetwe wɔn na wɔkora wɔn so no mu.

Nea asɛm no mu da hɔ pefee: email a wɔde di dwuma wɔ ɔkwan a ɛyɛ adwuma so no nyɛ ade a ɛyɛ fɛ bio na mmom ɛyɛ ade titiriw a ɛwɔ nnɛyi adwumayɛ nhyehyɛe mu. Wɔma wo kwan ma wotumi susuw w’ankasa nkitahodi ho, hwɛ hu sɛ ɛkɔ so pɛpɛɛpɛ, na woma mfaso a ɛwɔ anim biara so no yɛ kɛse. Sɛ́ ebia worefi ase wɔ automation mu ara kwa anaasɛ worehwehwɛ sɛ wobɛma nneɛma a ɛtoatoa so dedaw no ayɛ papa no, bere a ɛsɛ sɛ woyɛ ade ne mprempren. Wo daakye adetɔfoɔ retwɛn —na sɛ wɔde automated sequences a ɛfata wɔ hɔ a, wobɛba hɔ akyerɛ wɔn kwan bere a woada mpo.

Nsɛmmisa a Wɔtaa Bisa

Imel dodow ahe na ɛsɛ sɛ ɛwɔ automated sequence mu?

Ntoatoasoɔ a ɛtu mpɔn dodoɔ no ara kura email 3-7 a ɛwɔ ntam wɔ adapɛn 2-4 mu, nanso ne tenten a ɛfata no gyina wo tɔn kyinhyia ne atiefoɔ so. Sɔ tenten ahorow hwɛ na hwehwɛ nea ɛyɛ adwuma yiye ma w’adwuma.

So automated emails betumi ate nka ankasa sɛ ɛyɛ ankorankoro de?

Yiw, sɛ wɔkyekyɛ mu yiye, ankorankoro token ahorow, ne nsɛm a wɔayɛ ama atiefo afã pɔtee bi a, imel a wɔde afiri yɛ no betumi ate nka sɛ ɛyɛ ankorankoro de kɛse na ɛfa wɔn a wogye no ho.

Bere bɛn na eye sen biara wɔ imel a wɔde wɔn ankasa yɛ ntam?

Ahunmu email ahorow no ntam kwan yɛ nnafua 2-5 mfiase no, na ɛwɔ nsonsonoe atenten bere a ntoatoaso no kɔ so no. Hwɛ engagement data so na ama bere a wɔde yɛ adwuma no ayɛ papa ama w’atiefo pɔtee.

Mɛyɛ dɛn ahu sɛ me automated sequences no reyɛ adwuma?

Track key metrics te sɛ open rates, click-through rates, conversion rates, ne sika a wonya fi nurtured leads mu de toto leads a wɔanhwɛ wɔn ho.

So ɛsɛ sɛ mede ntoatoasoɔ ahodoɔ di dwuma ma adetɔfoɔ afã ahodoɔ?

Korakora—nkyekyɛmu ma wo kwan ma wobɔ ntoatoasoɔ a ɛfata kɛseɛ a egyina nneɛma te sɛ nnwuma, suban, anaa baabi a anidasoɔ wɔ adetɔfoɔ no akwantuo mu, na ɛma nea ɛfiri mu ba no tu mpɔn kɛseɛ.