40+ Adan ne Nnwuma Akontaabu: CRM, Lead Gen, ne Automation wɔ 2024 mu

Nnianim: Data-Driven Real Estate Revolution

Adan ne afie adwuma no renya dijitaal nsakrae kɛse mu. Nna a na wɔyɛ nneɛma a wɔde di dwuma wɔ ɔkwan a ɛne ne ho hyia nkutoo so no atwam; nnɛyi adwumayɛfo ne aguadifo a wodi yiye sen biara no yɛ nea data, mfiri a wɔde yɛ adwuma, ne softwea a ɛyɛ nwonwa na ɛma ahoɔden. Saa akontabuo bɛboro 40 a wɔaboaboa ano a ɛkɔ akyiri yi, a ɛfiri nnwumakuo amanneɛbɔ a ɛdi kan ne yɛn ankasa platform data wɔ Mewayz, ma yenya adanseɛ a egyina hwɛ a ɛfa nneɛma a ɛrekɔ so a ɛreyɛ agyapadeɛ mfiridwuma (proptech) ho. Saa akontabuo yi nteaseɛ ho hia ma adan ne afie ho nimdefoɔ biara a ɔde ne botaeɛ ne sɛ ɔbɛma wɔn adwumayɛ ayɛ yie, ama wɔanya nnipa a wɔfata pii, na wɔawie nkitahodiɛ ntɛmntɛm.

Guadi ho Nsɛm & Adoption Rates

Proptech no fapem ne nea wɔagye atom kɛse. Saa akontabuo yi ma yehu mfonini a emu da hɔ a ɛkyerɛ sɛ adwumayɛkuo bi de mfiridwuma ka n’adwumayɛ nhyehyɛeɛ titire ho ntɛmntɛm.

1. Adan ne afie nnwumakuo 84% ka mfiridwuma ho asɛm sɛ akansiɛ mu nsonsonoeɛ titire — National Association of Realtors (NAR), 2023
2. Wɔhwɛ kwan sɛ wiase nyinaa proptech gua no bɛduru dɔla ɔpepepem 86.5 wɔ afe 2032, na ɛbɛnya nkɔsoɔ wɔ CAGR a ɛyɛ 16.8% firi afe 2023 — Market Research Future
3. Afietɔfoɔ 95% de intanɛt dii dwuma wɔ wɔn fie hwehwɛ nhyehyɛeɛ mu — NAR Profile of Home Buyers and Sellers, 2023
4. Adan ne afie ho adwumayɛfoɔ bɛboro 70% ama wɔn mfiridwuma ho sikasɛm akɔ soro afe biara firi afe 2020 — WAV Group Consulting
5. Sɛ wɔkyekyɛ mu a, adan ne afie ho adwumayɛfoɔ de softwea nnwinnadeɛ ahodoɔ 6 di dwuma da biarade hwɛ nneɛma a wɔakyerɛw, wɔn a wɔkra, ne nnwuma a wɔyɛ — Mewayz Internal Data, 2024
6. Nkitahodi nhyehyɛe a wɔde di dwuma wɔ awiei kosi awiei a wogye tom no anya nkɔanim bɛboro 200% fi afe 2019 — CRETech
7. Adan ne afie ho adwumayɛfoɔ 23% pɛ na wɔte nka sɛ wɔn mprempren tech stack no "a wɔaka abom koraa" na ɛnyɛ den — DocuSign Real Estate Trends Report

CRM & Client Management Akontaabu

Adetɔfoɔ Abusuabɔ Ho Dwumadie (CRM) nhyehyɛeɛ yɛ ntini a ɛwɔ nnɛyi adan ne afie ho adwuma mu. Saa akontabuo yi kyerɛ hia a ɛho hia kɛseɛ ma retention ne revenue.

1. Adan ne afie ho adwumayɛfoɔ a wɔde CRM a wɔatu wɔn ho ama di dwuma no nya osuahu a ɛkɔ soro 32% wɔ afɛfoɔ a wɔkora wɔn so sɛ wɔde toto wɔn a wɔde spreadsheet anaa mfitiaseɛ nkitahodi apps di dwuma ho — HubSpot Research
2. Adan ne afie ho adwumayɛfoɔ 59% bɔ amanneɛ sɛ CRM softwea ne wɔn mfiridwuma adwinnadeɛ a ɛsom boɔ paa — McKissock Real Estate Study
3. CRM nkaeɛ ne akyidie a wɔde wɔn ankasa yɛ no bɛtumi ama kɔbere nsakraeɛ dodoɔ akɔ soro akodu 35% — Salesforce State of Service Report
4. Agent a wɔkyekyɛ wɔn CRM nkitahodi mu no hu mmuaeɛ dodoɔ a ɛkorɔn 45% wɔ aguadi ɔsatuo mu — ActiveCampaign
5. Sɛ wode CRM ne nkitahodiɛ kwan (te sɛ email anaa SMS) bom a, ɛbɛtumi atew mmuaeɛ berɛ a wɔde ma akannifoɔ foforɔ so bɛboro 80% — Mewayz Internal Data, 2024
6. Adwumayɛfoɔ a wɔyɛ adwuma yie no taa de mobile CRM app di dwuma mpɛn 2.5x ma nsɛm foforɔ a wɔyɛ wɔ kwan so — Gartner
7. CRM data nhwehwɛmu boa 67% a wɔyɛ aguadifoɔ ma wɔsi gyinaeɛ a ɛwɔ nimdeɛ pii fa gua so sika a wɔde bɛto gua ne ananmusifoɔ adwumayɛ ho — Deloitte Real Estate Outlook

Akannifoɔ Awoɔ ntoatoasoɔ & Adwumayɛ ho Akontaabuo

Sɛ wɔbɛnya nsuo afiri a ɛkɔ so daa a ɛyɛ leads a wɔfata no yɛ nkwa mogya a ɛwɔ adan ne afie mu. Mfiridwuma asesa titiriw sɛnea ananmusifo hwehwɛ na wɔtwetwe wɔn a wobetumi ayɛ wɔn afɛfo.

1. Adan ne afie ho wɛbsaet a IDX nkabom wom no ma nnipa a wɔdi kan boro 5x sen wɔn a wonni bi — Wiase Adan ne Nnwuma Nnwumakuw a Ɛdi Kan (LRE)
2. Video aguadi ho nsɛm a wɔakyerɛw no nya nsɛmmisa 403% sen nsɛm a wɔakyerɛw a egyina nsɛm so — Forbes Real Estate Council
3. Atɔfoɔ ananmusifoɔ 77% kaa sɛ wɔn afɛfoɔ no yɛ wɔn adeɛ yie wɔ video nantew ho sɛ wɔde toto mfonini a ɛntene ho — NAR
4. Sohyial media ho dawurubɔ a wotua ho ka ma adan ne afie no wɔ ɛka a wɔbɔ wɔ lead biara ho (CPL) a ɛyɛ $22, ɛwom sɛ eyi gu ahorow kɛse wɔ gua so — WordStream
5. Email aguadi a ɛfa adan ne afie ho no wɔ sɛ wɔkyekyɛ mu a, ɛbue 21.5% ne 3.1% a wɔde klik, na ɛboro nnwuma afoforo pii so — Mailchimp Industry Benchmarks
6. Automated lead scoring systems boa agents ma wɔde akyi di kan, ɛma nsakraeɛ wɔ "hot" leads so kɔ soro bɛboro 50% — MarketingSherpa
7. Adan ne afie ho animdefoɔ 60% firi mobile devices — Borrell Associates
8. Chatbots a ɛwɔ adan ne afie wɛbsaet so no tumi kyere sait bi mu nnipa a wɔdi kan nyinaa mu bɛyɛ 40% wɔ adwumayɛ bere akyi — Drift State of Conversational Marketing

Automation & Productivity Akontaabu

Automation yɛ ade titiriw a ɛbɛma wɔatumi ayɛ adan ne afie adwuma kɛse a wɔmfa sika a wɔbɔ no nkɔ soro sɛnea ɛfata. Saa akontabuo yi si mfasoɔ kɛseɛ a ɛwɔ adwumayɛ mu a ɛwɔ hɔ no so dua.

1. Adan ne afie ho adwumayɛfoɔ bɛtumi akora bɛboro nnɔnhwereɛ 10 so dapɛn biara denam adwumayɛ ho nnwuma a wɔde wɔn ankasa yɛ te sɛ nhyehyɛeɛ, data a wɔde hyɛ mu, ne email mmuaeɛ — Mewayz Internal Data, 2024
2. Automated drip email ɔsatuo no hwɛ akannifoɔ a nsaano mmɔdenbɔ a ɛsua 80% berɛ a ɛkura ankorankoro — Ɔsatuo Monitor
3. 62% a wɔyɛ brokerage a wɔde transaction automation di dwuma no bɔ amanneɛ sɛ mfomso ne nsɛm a ɛfa mmara a wodi so no so atew — Qualia Labs
4. Nnwinnadeɛ a ɛma social media posting yɛ adwuma no hu nkɔanim 4x wɔ content output a ɛfiri agents — Hootsuite
5. Awotoa mu nkrataa awo ntoatoaso no tew apam ahosiesie bere so 75% — DocuSign
6. Platforms a ɛwɔ modular design (te sɛ Mewayz module 208) ma wɔn a wɔde di dwuma no mu 94% kwan ma wɔyɛ adwumayɛ kwan a wɔahyɛ da ayɛ a ɛma wɔn dwumadie soronko no yɛ adwuma — Mewayz Internal Data, 2024
7. Brokerages a wɔde automation di dwuma no hu onboarding nhyehyɛe a ɛyɛ ntɛm 25% ma agent foforo — National Association of Realtors (NAR)

ROI, Ka, ne Sikasɛm mu Nkɛntɛnso

Awiei koraa no, ɛsɛ sɛ mfiridwuma mu sika a wɔde hyɛ mu no kyerɛ sɛ ɛsom bo wɔ sikasɛm mu. Saa data yi kyerɛ mfasoɔ a ɛyɛ den a ɛfiri sika a wɔde asie a proptech de ma.

1. Wɔ $1 biara a wɔsɛe no wɔ CRM mfiridwuma ho no, sɛ wɔkyekyem pɛpɛɛpɛ a, mfaso a wonya no yɛ $8.71 — Nucleus Research
2. Adwumayɛfoɔ a wɔyɛ adwuma yie no sɛe wɔn sika a wɔnya nyinaa mu bɛyɛ 4% wɔ mfiridwuma ho — REAL Trends
3. Brokerages a wɔwɔ tech stack a edi mũ hu gross margins 15-20% a ɛkorɔn sen wɔn a wɔwɔ piecemeal solutions — Mewayz Internal Data (94% gross margins)
4. Adwumayɛbea a wɔde di gua no betumi atew ɛka a wɔbɔ wɔ adetɔ biara ho (CPA) so akodu 33% denam kɔbere a wɔbɛma atu mpɔn ne ne ntetee so — Forrester
5. Cloud-based platforms tew IT infrastructure ho ka a wɔbɔ ma brokerages no so 40% — IDC
6. Virtual tour technology betumi aboa ma wɔatɔn agyapadeɛ bi 31% ntɛmntɛm na wɔde ɔha mu nkyekyɛmu a ɛkorɔn wɔ boɔ a wɔbisa no mu — Matterport

Nhwehwɛmu a wɔde toto ho: Nhyiamu a wɔaka abom vs. Point Solutions

Gyinaesi akɛseɛ baako ma brokerage ne sɛ wɔde adwumayɛ OS baako, a wɔaka abom anaasɛ nsɛntitiriw ano aduru a ɛyɛ papa wɔ adesua mu a wɔaboaboa ano bedi dwuma. Data a ɛwɔ aseɛ ha yi a wɔaboaboa ano afiri nnwuma ahodoɔ ne Mewayz nhwehwɛmu mu no si nsonsonoeɛ titire no so dua.

Mewayz Mfaso: Platform Data

Ɛnam sɛ nnipa bɛboro 138,000 na wɔde yɛn modular afã horow 208 no di dwuma nti, Mewayz de ahwehwɛ soronko bi ma wɔ adan ne afie ho mfiridwuma mu nkɔso mu. Yɛn $0 aguadi ho sika a yɛsɛee ne 94% a yɛnya nyinaa yɛ adanseɛ a ɛkyerɛ nkɔsoɔ nhwɛsoɔ a wɔde nneɛma di anim a ɛne gua no hyia kɛseɛ. Wɔn a wɔde di dwuma wɔ yɛn platform no so no bɔ amanneɛ bere nyinaa sɛ:

1. Bere a wɔde yɛ adwuma a wɔde di dwuma wɔ adwumayɛ mu no so tew 40% bere a wɔde automation modules adi dwuma akyi — Mewayz User Survey, Q1 2024
2. Anyɛ yiye koraa no, wɔn a wɔde di dwuma foforo no mu 78% de module ahorow 3 a wɔaka abom (e.g., CRM, Documents, Scheduling) yɛ adwuma wɔ nnafua 30 a edi kan no mu — Mewayz Activation Data
3. Akuo nketewa (nnipa 1-5) nya ROI a ɛyɛ 320% wɔ afe a ɛdi kan no mu wɔ $49/mo Pro nhyehyɛeɛ no so — Mewayz Customer Success Analysis
4. Daa tier a wontua hwee no yɛ adwuma sɛ ɔkwan a ɛwɔ soro a wɔfa so nya nneɛma, a wɔn a wɔde di dwuma kwa no mu 25% dan kɔ nhyehyɛe a wotua ho ka so — Mewayz Internal Data
5. Module ahorow a wɔde di dwuma kɛse no bi ne Contact CRM (92% a wɔagye atom), Task Automation (85%), ne Document E-Sign (81%) — Mewayz Platform Analytics

Ɛfa Saa Data yi ho: Ɔkwan a wɔfa so yɛ no Hyɛ no nsow

Wɔayɛ saa nsɛm yi ama nsɛm a wɔde bɛkyerɛ nnwuma mu nkɔsoɔ a ɛtrɛ na ɛnsɛ sɛ wɔfa no sɛ sikasɛm ho afotuo.

Nsɛmmisa a Wɔtaa Bisa

Dɛn ne mfiridwuma mu sika biako pɛ a ɛwɔ nkɛntɛnso kɛse ma obi a ɔtɔn adan ne afie?

Wɔgyina data no so no, Adetɔfoɔ Abusuabɔ Ho Dwumadie (CRM) nhyehyɛeɛ a wɔatu wɔn ho ama no kyerɛ mfasoɔ a ɛkyɛn soɔ a ɛfiri sika a wɔde asie mu daa. Akontaabu kyerɛ sɛ ɛyɛ adwinnade a ɛsom bo sen biara ma ananmusifo 59% na ebetumi ama afɛfo a wɔkora wɔn so no dodow akɔ soro 32%. CRM a wɔaka abom yɛ adwuma sɛ beae titiriw ma afɛfo data, nkitahodi, ne automation nyinaa, na ɛma ɛyɛ nnɛyi real estate tech stack no fapem.

Ɛsɛ sɛ obi a ɔtɔn adan ne afie anaa aguadidan nketewa bi yɛ sikasɛm nhyehyɛe ma mfiridwuma ho sika ahe?

Nnwumayɛfoɔ nsusuiɛ a ɛfiri REAL Trends kyerɛ sɛ adwumayɛfoɔ a wɔyɛ adwuma yie no sɛe wɔn sika a wɔnya nyinaa mu bɛyɛ 4% wɔ mfiridwuma ho. Wɔ brokerage fam no, ɛka no betumi ayɛ soronko kɛse a egyina ne kɛse ne ano aduru a wɔapaw so. Ntotoho pon no kyerɛ sɛ platform a wɔaka abom te sɛ Mewayz ($19-49/user/mo) betumi ayɛ nea ɛho ka sua kɛse sen sɛ wobɛhwɛ 5-6 a ɛsono nsɛntitiriw ano aduru so, a ɛnyɛ den sɛ ɛbɛboro $75-200 ama ɔdefo biara ɔsram biara.

Dɛn na 'modular business OS' kyerɛ, na ɔkwan bɛn so na ɛyɛ soronko wɔ CRM ho?

Modular Business Operating System (OS) te sɛ Mewayz yɛ platform a ɛwɔ application ahodoɔ a wɔaka abom (modules 208 wɔ yɛn asɛm no mu). CRM yɛ saa module ahorow yi mu biako pɛ. Nsonsonoe titiriw ne sɛ adwumayɛ OS de w’adwuma no afã horow nyinaa bom—CRM, aguadi a wɔde di dwuma ɔkwammɔne so, nkrataa a wɔde wɔn nsa hyɛ ase, adwuma sohwɛ, nhyehyɛe, ne nea ɛkeka ho —wɔ asɛnka agua biako so a ɛwɔ database a wɔaka abom. Wei yi data silos ne hia a ɛhia sɛ wɔyɛ nkabom a ɛyɛ den wɔ nnwinnadeɛ a ɛsono emu biara ntam, a ɛyɛ ɛyaw kɛseɛ ma adwumayɛfoɔ 77% a wɔde nsɛntitiriw ano aduru ahodoɔ di dwuma.

So daa tier a wontua hwee ma real estate software ho wɔ mfaso ankasa, anaasɛ ɛyɛ gimmick kɛkɛ?

Wɔ solo agents anaa wɔn a wɔrefi ase nkyɛe no fam no, free tier a ɛyɛ den no som bo a ɛyɛ nwonwa. Sɛnea yɛahyɛ no nsow wɔ yɛn platform data mu no, Mewayz free tier yɛ top acquisition channel efisɛ ɛma nokware mfaso. Ɛma wɔn a wɔde di dwuma no tumi di dwumadie titire te sɛ nkitahodiɛ sohwɛ ne adwuma akyidie ho dwuma a wɔmmɔ ka biara, ɛkyerɛ boɔ a ɛwɔ platform no so ansa na wɔayɛ foforɔ akɔ nhyehyɛeɛ a wɔtua ho ka ama advanced automation ne integration features. Saa nhwɛsoɔ yi ama yɛn a yɛde di dwuma kwa no mu 25% adan akɔ adetɔfoɔ a wɔtua ka.

Ɛbɛyɛ dɛn na automation atumi akora nnɔnhwerew 10 so ankasa dapɛn biara ama obi a ɔtɔn adan ne afie?

Bere a wɔkora so no fi nnwuma a wɔyɛ no mpɛn pii, a ɛfa adwumayɛ ho a ɛho hia nanso ɛnyɛ nea ɛma wonya sika a wɔde yɛ adwuma wɔ ɔkwan a ɛyɛ adwuma so. Eyi ka ho ne email mmuae a wɔde ma wɔ ɔkwan a ɛyɛ adwuma so ma nsɛmmisa foforo a ɛfa akannifo ho, ɔyɛkyerɛ ho nhyehyɛe denam kalenda nnwinnade a wɔaka abom so, drip ɔsatu a wɔayɛ ama ankorankoro a wɔde bɛmena de ahwɛ akannifo, nkrataa a wɔyɛ na wɔde mena ma e-signature, ne nsɛm a wɔahyehyɛ a wɔde bɛto aguadi akwan pii so bere koro mu. Ɛdenam saa akwan yi a wɔde yɛ adwuma wɔ ɔkwan a ɛyɛ adwuma so no so no, ananmusifo betumi asan akyekyɛ saa bere a wɔakora so no ama dwumadi ahorow a ɛsom bo te sɛ nhyiam a wɔne afɛfo hyia ne nkitahodi a wɔyɛ.