UTM Link Builder
Build UTM-tracked links for your marketing campaigns. Track every ad, email, and social post in Google Analytics.
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Optional Fields
Track all your campaigns in one dashboard
Mewayz integrates with Google Analytics to show you ROI for every campaign.
Try Mewayz Free →Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs to track marketing campaigns in Google Analytics. The five parameters are: utm_source (where traffic comes from), utm_medium (marketing channel), utm_campaign (campaign name), utm_content (ad variant), and utm_term (keyword).
Which UTM parameters are required?
Google Analytics works best with source, medium, and campaign. Source and medium are the most important — without them, traffic shows as "direct" or untracked in your analytics.
How do I use UTM links?
Use UTM-tracked links in ads, emails, social posts, and blog articles. When someone clicks your link, Google Analytics records which source, medium, and campaign brought them. Then you can see ROI for each channel.
What's the difference between utm_content and utm_term?
utm_content tracks ad variants for A/B testing (e.g., "blue-button" vs "red-button"). utm_term tracks keywords (for PPC ads, mainly). Use utm_content for most A/B tests.