Kuchokera ku Freebie kupita ku Fortune: Momwe Mungamangirire Kosi ya Kosi Yomwe Imasinthadi

Mapulani a Kosi Yopindulitsa

Mphunzitsi aliyense wochita bwino pa intaneti amamvetsetsa mfundo yofunika kwambiri: simungangopanga kosi ndikuyembekezera kuti ophunzira awonekere mwamatsenga. Mlatho pakati pa ukadaulo wanu ndi omvera omwe amalipira ndi njira yogulitsira yopangidwa bwino. Kwa opanga, fayilo yamaphunziro ndi njira yomwe imatsogolera mlendo kuyambira pomwe adakumana koyamba ndi mtundu wanu - nthawi zambiri zimakhala zaulere ngati webinar - kuti akhale wophunzira wodzipereka mu pulogalamu yanu yolipira. Sizokhudza kupanga malonda amodzi; ndi za kupanga chikhulupiriro ndi kuwonetsa phindu pa sitepe iliyonse. Pokhala ndi opanga ndi mabizinesi opitilira 138,000 omwe amagwiritsa ntchito nsanja ngati Mewayz kuyang'anira ntchito zawo, kufunikira kwa fayilo yowongoka, yokhazikika sikunamveke bwino. Bukhuli lidzakuyendetsani pomanga funnel yosinthika kwambiri kuyambira pansi, kutembenuza chidziwitso chanu kukhala bizinesi yokhazikika.

Kuyika Maziko: Kufotokozera Zopereka Zanu Zazikulu ndi Omvera

Musanatumize imelo imodzi kapena kupanga tsamba lofikira, muyenera kukhala omveka bwino pazinthu ziwiri: yemwe mukutumikira ndi zomwe mukugulitsa. Funnel yomangidwa pamalo osamveka bwino idzatulutsa makasitomala nthawi iliyonse. Pulogalamu yanu yamtengo wapatali iyenera kuthetsa vuto linalake, lapamwamba kwa omvera odziwika bwino. Kodi mukuthandiza oyang'anira zamalonda kumakampani a SaaS kuwongolera m'badwo wawo wotsogolera? Kodi mukuphunzitsa olemba odzichitira okha momwe angapezere makasitomala olipira kwambiri? Kuchulukirachulukira, ndikwabwinoko.

Kuzindikiritsa Kusintha

Kosi yanu singosonkhanitsa mavidiyo ndi ma PDF; ndi galimoto yosinthira. Fotokozani momveka bwino za 'pambuyo' ndi 'pambuyo' pa wophunzira wanu woyenera. Mwachitsanzo, dziko la 'kale' likhoza 'kudodometsedwa ndi malonda ochezera a pa Intaneti popanda njira zomveka bwino,' ndipo dziko la 'pambuyo' ndi 'wotsatsa wodalirika wokhala ndi ndondomeko yolembedwa yomwe imapanga 20 oyenerera otsogolera pamwezi.' Kusinthaku ndiye mtengo wamba womwe mukugulitsa, ndipo chilichonse chomwe mumagula chikuyenera kuloza pamenepo.

Tanthauzo la omvera anu liyenera kupitilira kuchuluka kwa anthu. Kumvetsetsa psychographics awo - mantha awo, zokhumba zawo, ndi chinenero chimene iwo amagwiritsa ntchito pofotokoza mavuto awo. Kumvetsetsa kozama kumeneku kumakupatsani mwayi wopanga mauthenga omwe amagwirizana ndi malingaliro, kupangitsa kuti mayendedwe anu akhale ogwira mtima kwambiri. Zida monga gawo la CRM la Mewayz lingakhale lofunika kwambiri pano pokonza ndi kugawa deta ya omvera anu pamene mukukula.

Gawo 1: Webinar Yaulere Yosatheka

Mawebusayiti aulere ndiye pamwamba pa funnel yanu, chida chanu chachikulu chokopa anthu ambiri. Cholinga chake sikuti ndikupatseni pulogalamu yanu yonse yaulere koma kupereka phindu lalikulu mukuwonetsa ukadaulo wanu ndikuseka yankho lomwe lili mkati mwazopereka zanu zolipira. Webinar yopambana imathetsa vuto lopweteka, lomwe lachitika posachedwa ndipo limakupatsirani zomwe mungachite.

Mutu wanu uyenera kukhala 'kagawo' pamaphunziro anu akulu. Ngati pulogalamu yanu yamtengo wapatali ikukhudza kudziŵa bwino ndalama zaumwini, webinar yanu ingakhale 'Zolakwa za Misonkho 3 Zomwe Zimawonongera Opanda Ndalama Zoposa $5,000 pachaka (Ndi Momwe Mungakonzere).' Mutuwu ndi wachindunji, ukunena zowawa, ndipo umalonjeza kupambana mwachangu. Zomwe zilimo ziyenera kukwaniritsa lonjezolo, kupereka phindu lenileni lomwe limasiya omvera akumva kuti ali ndi mphamvu komanso akufunitsitsa kuphunzira zambiri kuchokera kwa inu.

Webinar Promotion Strategy

Mawebusayiti abwino kwambiri alibe ntchito ngati palibe amene amabwera. Kukwezeleza ndikofunikira. Yambani osachepera milungu iwiri pasadakhale ndikugwiritsa ntchito njira zamakanema ambiri:

• Mndandanda wa Imelo: Tumizani maimelo angapo a 3-4 kwa olembetsa anu omwe alipo, kuwonetsa phindu lalikulu la kupezekapo.
• Social Media:Pangani makanema achidule amavidiyo, ma post a carousel ofotokoza vutoli, ndi zolemba zowerengera zavuto,makalata ang'onoang'ono a Adoli>ngati tsiku la Aduli>Pali bajeti pa nsanja monga Facebook kapena LinkedIn ikhoza kulunjika omvera anu abwino ndi laser precision.
• Mgwirizano: Gwirizanani ndi opanga osachita mpikisano omwe amatumizira omvera omwewo kuti mukweze tsamba lanu lawebusayiti pamndandanda wawo.

Gwiritsani ntchito tsamba lofikira lomwe lili ndi mawu omveka bwino oyitanitsa kuchitapo kanthu (CTA) kuti mulembetse. Phatikizani chida ngati Mewayz's booking module kuti mugwiritse ntchito zolembetsa mosasunthika ndikusintha maimelo otsimikizira ndi zikumbutso, zomwe zingachepetse kwambiri zosawonetsa.

Gawo 2: The Post-Webinar Nurturing Sequence

Nthawi yomwe webinar ikutha ndipamene ntchito yeniyeni ya funnel ikuyamba. Ochepa chabe peresenti ya opezekapo adzakhala okonzeka kugula mwamsanga. Zina zonse ziyenera kusamaliridwa. Apa ndipamene maimelo amabweranso—maimelo angapo okhazikika opangidwa kuti azikhulupirira, kulimbitsa mtengo womwe mumapereka, ndikuwongolera olembetsa pang'onopang'ono kuti agulitse.

Kulimbikitsana kolimba sikuli kovutirapo tsiku lililonse. Ndi kukambirana. Imelo yoyamba iyenera kutuluka mwamsanga pambuyo pa webinar, kuthokoza omwe akupezekapo ndikupereka ulalo wa kubwereza ndi slides. Iyi ndi njira yamtengo wapatali yomwe imalimbitsa kudalirika kwanu.

Zomwe Zimasintha

Maimelo otsatirawa akuyenera kusakaniza zinthu zamtengo wapatali ndi zogulitsa zofewa. Mwachitsanzo:

• Tsiku 2: Imelo yokhala ndi bonasi yokhudzana ndi mutu wapa intaneti (monga mndandanda kapena template).
• Tsiku 4: Phunziro kapena umboni wochokera kwa wophunzira wakale yemwe adakwanitsa kusintha komwe maphunziro anu amapereka.
• Day adilesi. 'Kodi maphunzirowa ndi oyenera kwa ine ngati ndine woyamba wathunthu?').
• Tsiku 8: Zogulitsa, zofotokozera momveka bwino za pulogalamu yamtengo wapatali komanso mwayi wanthawi yochepa wopanga changu.

Kutsatizanaku kumakupangitsani kukhala ozindikira komanso kumachotsa zolepheretsa kugula. Kugwiritsa ntchito maimelo odzipangira okha mkati mwa nsanja ngati Mewayz kumawonetsetsa kuti izi zikuyenda bwino popanda kuyesayesa kwamanja.

Cholinga cha funnel yanu sikupusitsa anthu kuti agule; ndikuthandiza anthu oyenerera kupanga chisankho chodziwa kusintha miyoyo yawo ndi chitsogozo chanu.

Gawo 3: Kupanga Tsamba Logulitsa Kwambiri

Mtsogoleri woleredwa akadina ulalo wanu wa 'Buy Now', ayenera kutera patsamba lazogulitsa lomwe limasindikiza mgwirizano. Tsambali mosakayikira ndilofunika kwambiri lomwe mungalembe. Iyenera kugonjetsa kukayikira, kukulitsa chikhumbo, ndi kupanga chisankho chogula kukhala ngati sitepe yotsatira yodziwikiratu.

Tsamba lamalonda lamphamvu limatsatira ndondomeko yotsimikiziridwa:

1. Mutu wamutu: Gwirani chidwi ndi lonjezo lolimba mtima lomwe limalankhula ndi chikhumbo chachikulu cha omvera anu.
2. Kusokonezeka kwa Vuto: kusonyeza vuto lomwe omvera anu akukumana nalo, kusonyeza mozama, kufotokoza mozama za omvera anu. zowawa.
3. Yambitsani Njira Yothetsera vutoli: Perekani pulogalamu yanu yamtengo wapatali ngati njira yothetsera vutoli.
4. Maphunziro & Mapindu: Tsatanetsatane wa ma modules ndipo, chofunika kwambiri, zotsatira zowoneka bwino zomwe ophunzira adzapeza kuchokera kumtundu uliwonse.
5. Umboni Wachiyanjano: Zotsatira za ophunzira, zowonetsera mayeso, zoyeserera, zoyeserera, zoyeserera, zoyeserera. kudalirika.
6. Mitengo & Chitsimikizo: Nenani momveka bwino mtengo, onetsani mtengo wake, ndipo perekani chitsimikizo chochepetsera chiopsezo (monga lonjezo la kubweza ndalama kwa masiku 30).
7. Chotsani Kuyitanira Kanthu (CTA): Chotsogola, Chotsatirayomwe mungakondekuti mutengebatani la malonda akuyenera kukhala ngati 'Sinthani> Tsamba Lanu la Bizinesi' monga 'Sinthani> Tsamba Lanu la Bizinesi' ndi 'Lembetsani >< kukhala njira yayitali, yokwanira yomwe imayankha funso lililonse lomwe wophunzira angakhale nalo, osasiya mpata wokayika.

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   Ndondomeko Yotsatira Gawo ndi Gawo

   Kupanga fayilo kumatha kukhala kovutirapo, koma kuigawa m'masitepe otheka kumapangitsa kuti zitheke. Nayi ndondomeko yothandiza, ya milungu inayi kuti mumve zambiri za funnel yanu.

   Sabata 1: Maziko & Zakulenga Zazinthu
   Malizani mutu wanu wapa intaneti komanso zambiri zamapulogalamu apamwamba. Lembani autilaini ndi zolemba za webinar yanu. Yambani kukonza kopi ya tsamba lanu lofikira pa webinar ndi tsamba lanu ogulitsa.

   Mlungu 2: Yambitsani Upangiri Waumisiri & Kukwezedwa
   Pangani tsamba lanu lofikira ndi malonda. Khazikitsani madongosolo anu a imelo kuti mutsimikizire kulembetsa, zikumbutso, ndi kulera pambuyo pa webinar. Yambitsani kampeni yanu yotsatsira pa imelo ndi malo ochezera a pa Intaneti.

   Mlungu 3: Yesetsani ndi Kutsatira 
   Gwiritsirani ntchito ukonde wanu wapaintaneti (kapena malizitsani mtundu wojambulidwa kale). Mukangomaliza, yambitsani ndondomeko yanu ya post-webinar. Yang'anirani zomwe zikuchitika ndikukonzekera kuyankha nokha mafunso.

   Sabata 4: Unikani & Konzekerani
   Chongani miyezo yanu yofunikira: kuchuluka kwa olembetsa, kuchuluka kwa obwera, ndi otembenuka kuchokera kwa opezekapo kukhala kasitomala. Gwiritsani ntchito izi kuti mukonze zomwe muli nazo pa webinar, makalata a imelo, ndi tsamba lazogulitsa pagawo lotsatira. Magawo a analytics, monga omwe amaperekedwa ndi Mewayz, atha kukupatsani zidziwitso zofunikira pakugwirira ntchito kumeneku.

   Kukulitsa ndi Kukometsa Funnel Yanu

   Funelo lanu loyamba ndi chiyambi chabe. Kukula kwenikweni kumachokera ku kukhathamiritsa mwadongosolo. Gwiritsani ntchito zidziwitso kuti mupange zisankho zanzeru pazomwe mungawongolere. Ngati chiwongola dzanja chanu chili chochepa, yesani mitu yosiyanasiyana ya webinar kapena kukopera kotsatsa. Ngati opezekapo ali ochepa, konzani ndondomeko ya zikumbutso zanu. Ngati anthu akuyendera tsamba lazogulitsa koma osagula, A/B yesani mutu wanu, mitengo, kapena chitsimikizo.

   Ganizirani kupanga fayilo yobiriwira nthawi zonse, pomwe webinar yanu imajambulidwatu ndipo ntchito yonseyo imagwira ntchito 24/7. Izi zimakupatsani mwayi wopanga malonda mosalekeza popanda kuchititsa zochitika zamoyo nthawi zonse. Pamene omvera anu akukula, onjezerani magawo. Pangani zotsatizana zosiyanasiyana zamagulu osiyanasiyana omvera (monga oyamba ndi otsogola) kuti mutumize mauthenga ogwirizana ndi makonda anu komanso ogwira mtima.

   Tsogolo la Maphunziro a Funnels: Integration and Automation

   Opanga opambana kwambiri samayang'anira mafanelo awo pamanja; amamanga machitidwe ophatikizika. Tsogolo lagona pakulumikiza zida zanu zazitsulo - malonda anu a imelo, CRM, purosesa yolipira, ndi nsanja yamaphunziro - kuti azigwira ntchito limodzi mosavutikira. Kuphatikizikaku kumapangitsa kuti pakhale makina apamwamba kwambiri, monga kuwonjezera ogula mwachindunji kwa wophunzira wodzipatulira wotsatizana kapena kuyika ma tagi potengera kuyanjana kwawo ndi maimelo anu.

   Mapulatifomu omwe ali ndi zida zophatikizika, monga Mewayz yokhala ndi CRM, ma invoice, ndi ma analytics module, akukhala ofunikira kwa opanga omwe akufuna kukulitsa. Pakumanga fayilo yanzeru, yodzipangira yokha lero, simukungogulitsa kosi imodzi; mukupanga bizinesi yokhazikika yomwe imapanga ndalama ndikuthandiza omvera anu zaka zikubwerazi. Ulendo wochokera kwa wopezeka pa intaneti waulere kupita kwa wophunzira wokhulupirika, wolipira ndi njira yamtengo wapatali ndi yodalirika—ndipo ndi njira yabwino, ndi njira yomwe mungathetsere ena ambiri.

   Mafunso Ofunsidwa Kawirikawiri

   Kodi imelo yanga ya positi-webinar ikhale yayitali bwanji?

   Makulidwe anthawi zonse amatenga masiku 7-10, maimelo amatumizidwa masiku 2-3 aliwonse kuti akhale odziwika bwino popanda kutumizirana ma spam.

   Kodi kusintha kwabwino ndi kotani kuchokera kwa munthu wopezeka pa webinar kukhala wogula maphunziro?

   Kutembenuka kolimba kumayambira 5% mpaka 15%, kutengera kagawo kakang'ono kanu, mtengo wapa intaneti, ndi mitengo. Yang'anani kwambiri pakuwongolera izi pakapita nthawi.

   Kodi ma webinar anga akhale amoyo kapena ojambulidwa kale?

   Makanema apa intaneti amapangitsa kuti pakhale changu komanso kulola Q&A yeniyeni, kupanga maulalo olimba. Ma webinars ojambulidwa kale (evergreen) ndiosavuta kukulitsa ndikusintha makina kuti azitsogolera mosalekeza.

   Kodi chofunikira kwambiri patsamba lazogulitsa ndi chiyani?

   Ngakhale kuti mbali zonse ndizofunikira, umboni wotsimikizika wapagulu monga maumboni a ophunzira ndi nkhani zowerengera nthawi zambiri zimakhala chinthu chofunikira kwambiri chomwe chimapangitsa kuti anthu azikhala ndi chidaliro chomaliza chomwe chimafunikira kuti munthu azitsogolera.

   Kodi ndingagwiritsire ntchito bwanji nsanja ngati Mewayz kuyang'anira kosi yanga?

   Mewayz ikhoza kuyika ntchito zanu pakati: gwiritsani ntchito CRM kuti mufufuze otsogolera, gawo losungitsa anthu olembetsa pa webinar, maimelo okhazikika olimbikitsira, ndi ma invoice kuti mutolere ndalama mosavutikira.