Kuchokera ku Clicks to Contracts: 7 Steps Aliyense YouTuber Amafunika Kuti Amange Bizinesi Yokhazikika

Chifukwa Chake Kanema Wanu wa YouTube Sibizinesi Komabe (Ndi Momwe Mungasinthire Izi)

Mwapanga omvera. Mukuwona mawonekedwe abwino. Mwinanso mukupeza ndalama za AdSense. Koma ngati mukugulitsabe maola opangira zinthu popanda machitidwe, njira zopezera ndalama, kapena kuchulukirachulukira, mulibe bizinesi - muli ndi zomwe mumakonda. Chuma cha omwe adapanga chasintha kuchoka pakuchita zotsatsa kupita ku bizinesi yazinthu zambiri, pomwe opanga opambana kwambiri amawona matchanelo awo ngati makina opezera makasitomala mabizinesi awo enieni.

Ganizirani izi: Ntchito yoyambirira ya PewDiePie idapangidwa pa zotsatsa za YouTube. Masiku ano, ndalama zake zimachokera ku malonda amtundu, malonda, ndi ndalama. MrBeast samangopanga mavidiyo omwe ali ndi kachilombo; amayendetsa kampani yopanga ma burger, ndi mtundu wa chokoleti. Chitsanzo ndi chomveka bwino: mawonedwe ndi mzere woyambira, osati mzere womaliza. Kusiyana pakati pa "YouTuber" ndi "mwini bizinesi" kumalumikizidwa ndi machitidwe, ndalama zosiyanasiyana, ndi ntchito zamaluso.

"Chaneli yanu ya YouTube ndiyogulitsa bwino kwambiri. Imagwira ntchito 24/7, imakopa otsogolera oyenerera, ndipo imapangitsa kuti anthu azikhulupirirana. Koma ngati mulibe bizinesi yoti mugulitse, mukungosangalatsa anthu kuti mutenge ndalama." — Katswiri Wofufuza Zachuma cha Mlengi

Khwerero 1: Yang'anani Kanema Wanu Kudzera mu Lens Yamalonda

Musanapange chilichonse, muyenera kuwunika zomwe muli nazo. Opanga ambiri amayang'ana olembetsa ndi malingaliro. Opanga okonda bizinesi amasanthula mtengo wanthawi zonse wamakasitomala, masinthidwe osinthika, ndi mtengo wake pakugula. Yambani ndi kuyankha mafunso awa: Kodi wowonera wanu woyenera ndi ndani (chiwerengero cha anthu, zokonda, zowawa)? Kodi zomwe mwalemba zimawathetsera vuto lanji? Kodi kuthetsa vutoli kuli ndi phindu lanji kwa iwo?

Mwachitsanzo, tchanelo chazachuma chaumwini chingathe kukopa owonera omwe akulimbana ndi ngongole. Vutoli ndi vuto la zachuma. Phindu lolithetsa likhoza kukhala ndalama zambirimbiri. Kuwunika kwabizinesi kungazindikiritse owonerawo ngati makasitomala omwe angakhale makasitomala owerengera bajeti, ntchito zophunzitsira, kapena maphunziro azachuma. Popanda kumveka bwino, mukupanga zinthu zomwe mukuyembekeza kuti wina aziwonerera—osati kupanga katundu wopangidwa kuti akope ndi kutembenuza anthu enaake.

Khwerero 2: Phatikizani Ndalama Zomwe Mumapeza Kupyolera Pachiwerengero Chotsatira

Ndalama za AdSense ndizosasinthika, zanyengo, ndipo zimasintha nthawi zonse. Kungodalira zimenezo kuli ngati kutsegula sitolo ndi munthu mmodzi yekha amene angakuwonongereni nthawi iliyonse. Mabizinesi omwe ali olimba mtima kwambiri amakhala ndi njira zitatu zopezera ndalama. Umu ndi momwe mungawapangire:

• Zogulitsa Pakompyuta: Izi zimakula mopanda malire. Maphunziro a $47 ogulitsidwa kwa owonera 1,000 amapanga $47,000. Ma templates, e-book, presets, ndi zipangizo zamapulogalamu zimafuna kupangidwa kamodzi kokha koma zimatha kugulitsidwa mpaka kalekale.
• Services & Coaching: Limbikitsani luso lanu potsatsa matikiti apamwamba. YouTuber yolimbitsa thupi ikhoza kupereka mapulani ophunzitsira makonda. Njira yokhotakhota ikhoza kukupatsirani ndemanga kapena maupangiri.
• Malonda Othandizana nawo: Limbikitsani zida zomwe mumagwiritsa ntchito moona mtima. Kanema wowunikira makamera wolumikizana ndi zida za Amazon atha kupeza 4-8% yamakomisheni pazambiri zogulitsa.
• Umembala & Madera: Mapulatifomu ngati Patreon kapena Umembala wa YouTube amapereka ndalama mobwerezabwereza. Perekani zopezeka mwapadera, zofikira msanga, kapena mwayi wofikira anthu ammudzi $5-50/mwezi.

Khwerero 3: Konzani Zokhudza Zomwe Mukuchita

Kupanga chipwirikiti ndi mdani wa kukula kwa bizinesi. Simungathe kukula ngati kanema aliyense amafuna kubwezeretsanso gudumu. Pangani machitidwe obwerezabwereza a:

Kukonza Zinthu

Gwiritsani ntchito kalendala ya zinthu zomwe zimagwirizana ndi mitu yobiriwira nthawi zonse (yokhala yogwirizana nthawi zonse) ndi mitu yomwe ikuyenda bwino (zokonda zomwe zikuchitika pano). Lembani mavidiyo angapo mugawo limodzi kuti musunge nthawi yokonzekera. Pangani ma tempuleti azinthu zopambana kwambiri—kaya ndi maphunziro, ndemanga, kapena mavlogs.

Kapangidwe kantchito

Lembetsani ndondomeko yanu pang'onopang'ono. Pangani magiredi okonzedweratu amitundu, mbiri yamawu, ndi ma template azithunzi. Ganizirani zosintha ndalama zikakulowetsani—nthawi yanu imathera bwino pazanzeru komanso pazantchito zamtengo wapatali.

Kusindikiza & Kukwezera

Sinthani nthawi yanu yokwezera makina papulatifomu. Pangani mindandanda yotsatsira pavidiyo iliyonse (zolemba zamagulu, zogawana pamasamba ochezera, makalata a imelo). Tsatani zomwe zikugwira ntchito ndikubwerezanso.

Khwerero 4: Pangani Zomangamanga Za Bizinesi Yanu

Apa ndipamene opanga ambiri amaimitsa. Mufunika maziko ovomerezeka ndi ogwirira ntchito kuti muthe kusamalira ndalama, makasitomala, ndi kukula mwaukadaulo.

• Kapangidwe ka Bizinesi: Pangani LLC kapena bungwe kuti mulekanitse ngongole zanu ndi zabizinesi. Izi zimateteza katundu wanu ngati chinachake chalakwika.
• Financial Systems: Tsegulani akaunti yakubanki yabizinesi. Gwiritsani ntchito pulogalamu yowerengera ndalama kuti mufufuze ndalama ndi ndalama. Ikani pambali 25-30% pamisonkho nthawi yomweyo.
• Kuwongolera Makasitomala: Khazikitsani CRM kuti muzitsatira mayendedwe, makasitomala, ndi mauthenga. Ngakhale spreadsheet wamba ndi wabwino kuposa kalikonse.
• Chitetezo Chazamalamulo: Khalani ndi zigwirizano pazantchito zanu, mfundo zachinsinsi pakusonkhanitsira deta, ndi makontrakitala otsatsa malonda.

Khwerero 5: Sinthani Owonera Kukhala Makasitomala

Omvera anu samangoyang'ana-akuwonetsa chidwi. Nayi njira yomwe imasinthira owonera kukhala ogula:

1. Chidziwitso: Amapeza vidiyo yanu pofufuza kapena kuyamikira.
2. Chidwi: Zomwe muli nazo zimapereka phindu, zimakupangitsani kudalira komanso kulamulira.
3. Kuganizira: Mumapereka yankho ku vuto lawo kudzera mu malonda kapena ntchito.
4. Amagula momveka bwino.
5. kuyitanira kuchitapo kanthu.
6. Kusunga: Mumapereka phindu lapadera, kulimbikitsa bizinesi yobwerezabwereza.

Tsegulani funguloli powonjezera ulalo wa skrini yomaliza kuzinthu zogwirizana, kuphatikiza kutchulidwa kwazinthu mwachilengedwe m'mavidiyo, ndikupanga makanema odzipereka "othetsera" omwe amathetsa mavuto omwe malonda anu amathetsa. Chofunika kwambiri, khalani ndi sitepe yotsatira yomveka bwino—kaya ndikulowetsani imelo yanu, kupita patsamba lofikira, kapena kukonza zokambirana.

Khwerero 6: Limbikitsani Zochita & Zida

Njira pamanja zimachepetsa kukula. Zida zoyenera zimapanga mphamvu:

• Kuwongolera Zinthu: Gwiritsani ntchito zida monga TubeBuddy kapena VidIQ kuti muwongolere bwino. Konzani malo ochezera a pa Intaneti ndi Buffer kapena Hootsuite.
• Malonda a Imelo: Pangani mndandanda wanu ndi ConvertKit kapena Mailchimp. Pangani zotsatizana zotsatirika zolandilira komanso zolimbikitsa zolimbikitsa.
• Kutumiza Zogulitsa: Mapulatifomu monga Ophunzitsika kapena Podia amathandizira kuchititsa maphunziro, malipiro, ndi kasamalidwe ka ophunzira.
• Ntchito zabizinesi:Mapulatifomu athunthu ngati Mewayz amapereka motsatana ndi opanga, ma module othandizira, kuyang'anira ndalama za kasitomala - kuyang'anira ndalama za kasitomala kulumikizana, ndikuwunika zomwe zili zomwe zimapangitsa kuti bizinesi isinthe kwambiri.

Khwerero 7: Yesani Kupitilira Wekha

Chiyeso chachikulu chabizinesi ndikuti ingathe kugwira ntchito popanda inu. Yambani kugawira ena ntchito zomwe sizifuna mawu anu apadera kapena ukatswiri. Gwirani ntchito wothandizirana ndi oyang'anira musanaganize kuti mungakwanitse - nthawi yomwe mumamasula iyenera kupanga ndalama zambiri kuposa mtengo wake. Pamene mukukula, ganizirani kubweretsa mkonzi, woyang'anira dera, kapena munthu wa ntchito.

Konzani njira zoyendetsera ntchito (SOPs) pa ntchito iliyonse yomwe ingabwerezedwe. Izi zimakupatsani mwayi wophunzitsa ena mwachangu ndikusunga zabwino. Kumbukirani: kufunikira kwanu kwakukulu ndi kupanga zinthu, njira, ndi kulumikizana ndi omvera anu-osati kuyankha imelo iliyonse kapena kusintha kanema kalikonse.

The Creator-Entrepreneur Mindset Shift

Kupanga bizinesi kuchokera ku tchanelo chanu kumafuna kusintha kwambiri kuti mudziwe kuti ndinu ndani. Simulinso wopanga zinthu—mukuthetsa mavuto kwa makasitomala, makina omanga, ndikupanga zinthu. Izi zikutanthauza kuti nthawi zina kupanga zisankho zomwe sizikulitsa mawonedwe koma zimakulitsa phindu labizinesi. Zimatanthawuza kuyika ndalama mu zida ndi anthu musanakhale "okonzeka." Zimatanthawuza kuyeza chipambano osati mwa olembetsa okha koma mu ndalama zomwe amawona pa aliyense, kukhutitsidwa kwa makasitomala, ndi kukhazikika kwa bizinesi.

Mabizinesi opanga opambana kwambiri masiku ano samawoneka ngati makampani azama media komanso monga oyambitsa ukadaulo-osachedwa, oyendetsedwa ndi data, komanso amayang'ana kwambiri kuthetsa mavuto enaake kwa omvera. Kanema wanu wa YouTube ndi dipatimenti yanu ya R&D, gulu lazamalonda, ndi labu yofufuza zamakasitomala zonse m'modzi. Yambani kuchita zimenezo, ndipo musintha kuchoka ku kuthamangitsa mawonedwe kupita kumanga chinthu chokhalitsa.