Kupitilira Udemy Ndi Kuphunzitsa: Momwe Mungamangirire Ulamuliro Wanu Wopindulitsa Wamaphunziro

Chifukwa Chake Muyenera Kuganizira Zosiya Mnyamata Wapakati Pa Maphunziro Anu A pa Intaneti

Mukaganizira zopanga ndi kugulitsa maphunziro a pa intaneti, nsanja monga Udemy ndi Teachable nthawi zambiri ndi maina oyambirira omwe amabwera m'maganizo. Apangitsa kuti maphunziro azitha kupezeka, koma amabwera ndi zosinthana zazikulu zomwe opanga ambiri pamapeto pake amakula. Udemy, mwachitsanzo, amatenga ndalama zokwana 75% pamsika wawo, pomwe Ophunzitsidwa amalipira chindapusa cha 5% kuphatikiza $0.30 pa pulani yawo yayikulu-ndalama zomwe zingawononge phindu lanu mukagulitsa zinthu zamtengo wapatali.

Koposa zonse, mukamanga papulatifomu ya munthu wina, mukupanga bizinesi yanu, osati bizinesi yanu. Simuli eni ake data ya ophunzira anu, mutha kusintha ma aligorivimu awo ndikusintha mfundo zawo, ndipo zimangotengera mawonekedwe awo. Wopanga pawokha yemwe amagulitsa kosi ya $497 kwa ophunzira 100 kudzera papulatifomu yawo amasunga pafupifupi $48,000 pambuyo polipira malipiro. Pa Udemy, maphunziro omwewo atha kugulitsidwa $29.99 panthawi yomwe amakwezedwa pafupipafupi, kupezera wopanga $7.50 pogulitsa - kapena $750 yonse. Ndiko kusiyana kwa 94 % muzopeza.

Uthenga wabwino? Kupanga pulatifomu ya maphunziro anu sikunayambe kupezekapo kapena kutsika mtengo. Ndi zida zoyenera ndi njira, mutha kupanga bizinesi yaukadaulo, yowopsa yomwe mumawongolera kwathunthu. Tiyeni tifufuze momwe.

The Complete Tech Stack for Your Independent Course Business

Kupanga pulatifomu ya maphunziro anu sikutanthauza kuti muyenera kulemba zonse kuyambira pachiyambi. Njira yamakono imaphatikizapo kusonkhanitsa zida zapadera zomwe zimagwirira ntchito pamodzi mosasunthika kupyolera muzophatikiza. Njira iyi "yabwino kwambiri" imakupatsani kusinthasintha ndikuwongolera kuti mayankho okhudzana ndi nsanja sangafanane.

The Core Components

Njira yanu yodziyimira payokha imafunikira zigawo zinayi zofunika: dongosolo loperekera zinthu, purosesa yolipira, nsanja yotsatsa imelo, ndi kasamalidwe ka kasitomala (CRM). Kuti mupereke zomwe zili, lingalirani mayankho ngati gawo lophatikizika la Mewayz, lomwe limakupatsani mwayi wopanga njira zophunzirira zokhazikika, zowerengera, mafunso, ndi ziphaso zomaliza popanda kufunikira mapulagini osiyana kapena kuphatikiza zovuta. Mosiyana ndi kamangidwe kolimba ka Teachable, ma modular system amakulolani kupanga ndendende zomwe omvera anu amafunikira.

Pa zolipira, Stripe ndi PayPal amakhalabe muyezo wamakampani, koma lingalirani njira zina zachigawo monga PayMongo ku Philippines kapena Midtrans ku Indonesia ngati omvera anu ali ku Southeast Asia. Mapurosesa am'deralo nthawi zambiri amapereka mitengo yabwinoko komanso kupwetekedwa kwamutu kochepa kosintha ndalama. Chinsinsi ndicho kusankha njira yolipirira yomwe imagwirizana mwachindunji ndi dongosolo lanu loperekera zinthu kuti mwayi wa ophunzira uperekedwe pokhapokha mutagula.

Kuphatikiza Tech Stack Yanu

Mphamvu zenizeni za nsanja yodziyimira payokha zimachokera momwe zida zanu zimalankhulirana. Wophunzira akagula kosi yanu ya $297, makina anu olipira azingowonjezera pamakalata anu a imelo, ndikupatseni mwayi wopeza maphunzirowo, ndikupanga mbiri yanu mu CRM yanu—zonse popanda kuchitapo kanthu pamanja. Makinawa sikuti amangokupulumutsani maola mlungu uliwonse koma amapanga luso laukadaulo lomwe limapangitsa kuti anthu azikukhulupirirani.

Mapulatifomu ngati Mewayz amapereka mwayi pano chifukwa amaphatikiza ntchito zingapo (CRM, invoicing, kutumiza zinthu, imelo) munjira imodzi yophatikizika. Izi zikutanthauza kuti simukulipirira zida zapadera zomwe zimafunikira ntchito yophatikiza yokwera mtengo. Kwa opanga omwe amagulitsa maphunziro a 10-50 pachaka, njira yophatikizikayi imatha kupulumutsa $200-$500 pamwezi polipira zolembetsa ndikuchotsa kuphatikizika kwa mutu.

Kupanga Zolemba Zamaphunziro Zomwe Zimagulitsadi

Ubwino wazinthu umatsimikizira ngati ophunzira amamaliza maphunziro anu ndikupangira ena. Koma musanajambule vidiyo imodzi, muyenera kutsimikizira lingaliro lanu la maphunziro. Opanga maphunziro odziyimira pawokha opambana kwambiri amathera 20-30% ya nthawi yawo yachitukuko pa kafukufuku wamsika ndi kutsimikizira.

Njira Zotsimikizira Msika

Yambani ndi kusanthula zomwe omvera anu akufuna kale. Yang'anani:

• Mafunso omwe muli nawo mndandanda wa imelo kapena otsatira ochezera a pawebusaiti
• Mavuto omwe amakambidwa m'madera okhudzana ndi intaneti
• Mipata m'maphunziro omwe alipo kale pamapulatifomu monga Udemy (werengani ndemanga zoipa)
• Fufuzani voliyumu ya mawu okhudzana ndi mutu wanu pogwiritsa ntchito zida monga Google Keyword Planner

Mukapeza mutu wabwino kwambiri, pangani "maphunziro ocheperako" ndikugulitsanso kagawo kakang'ono ka omvera anu. Perekani malo 10 oyambilira pamtengo wotsitsidwa posinthanitsa ndi ndemanga panthawi yachitukuko. Njirayi sikuti imangotsimikizira kufunika koma imapanga ndalama zoyambira kuti zithandizire kupanga bwino.

Kupanga Kopanda Situdiyo

Maphunziro ooneka ngati akatswiri safunanso zida zodula. Foni yam'manja yokhala ndi kamera yabwino, maikolofoni ya $ 30 lavalier, ndi kuyatsa kwachilengedwe kumatha kubweretsa zotsatira zomwe zimapikisana ndi kupanga situdiyo kwa 90% yamitu yamaphunziro. Mfungulo ndi kusasinthasintha—gwiritsani ntchito khwekhwe yofanana pamavidiyo anu onse kuti ophunzira asasokonezedwe ndi kusintha kochokera kapena kamvekedwe ka mawu.

Sanizani zomwe mwalemba pogwiritsa ntchito njira ya "onani imodzi, chitani chimodzi": wonetsani lingaliro, kenako perekani zolimbitsa thupi kuti ophunzira azigwiritsa ntchito nthawi yomweyo. Maphunziro okhala ndi zinthu zolumikizana amakhala ndi 47% yapamwamba kwambiri yomaliza kuposa kusonkhanitsa makanema osachita. Pangani ma sheet ogwirira ntchito, ma tempulo, ndi mindandanda yolondola yomwe ophunzira angagwiritse ntchito nthawi yomweyo.

Maphunziro odziyimira pawokha opambana kwambiri amathetsa vuto limodzi m'malo mongofotokoza chabe mutu waukulu. Ophunzira amalipira mitengo yamtengo wapatali kuti asinthe, osati zambiri.

Kumanga Omvera Anu Musanatsegule

Cholakwika chachikulu chomwe opanga maphunziro atsopano amapanga ndikumanga maphunzirowa asanamange omvera. Popanda omvera, ngakhale njira yabwino kwambiri idzavutikira kupeza ogula. Yambani kukulitsa omvera anu patatsala miyezi 3-6 kuti muyambe kukonzekera.

Kutsatsa Zinthu Zomwe Zimasintha

Pangani zinthu zaulere zamtengo wapatali zomwe zimathetsa mavuto ang'onoang'ono omwe maphunziro anu amathetsa. Ngati mukupanga maphunziro otsatsa malonda ang'onoang'ono, sankhani malangizo a sabata pa LinkedIn kukhathamiritsa kapena njira za Instagram Reels. Izi zimakhazikitsa ukatswiri wanu ndikukulitsa chidaliro kwa ophunzira omwe angakhale ophunzira.

Sonkhanitsani maimelo kuyambira tsiku loyamba pogwiritsa ntchito maginito otsogolera omwe akukhudzana mwachindunji ndi mutu wamaphunziro anu. Mndandanda waulere, template, kapena maphunziro ang'onoang'ono omwe amafotokoza vuto laling'ono la mutu wanu wamkulu adzakopa ophunzira anu abwino. Yesetsani kukulitsa mndandanda wanu kuti ukhale anthu osachepera 1,000 olembetsa musanayambe maphunziro apamwamba amtengo wopitilira $200.

Community Building

Ganizirani zopanga gulu laulere (Facebook Group, seva ya Discord, kapena Mewayz Spaces) komwe omvera anu angalumikizane. Izi zimagwira ntchito zingapo: mumamvetsetsa zovuta zawo, mumadziwonetsera nokha ngati katswiri wopita kukakumana, ndipo mumapanga omvera achilengedwe. Maphunziro omwe akhazikitsidwa kumudzi omwe alipo amapindula nthawi zonse 3-5x ziwongola dzanja zotembenuka mtima kuposa zozizira.

Njira Yotsegulira Imene Imapanga $10,000+ Ikuyambitsa

Kukhazikitsa mwaukadaulo kungapangitse kusiyana pakati pa maphunziro omwe amagulitsa makope 10 ndi omwe amagulitsa maphunzilo 100 odziyimira pawokha potsata njira 100 zotsatizana. masabata.

Mchitidwe Wotsegulira M'pang'onopang'ono

1. Kukhazikitsanso (masiku 7 kusanachitike): Gawani zomwe zachitika kumbuyo kwazithunzi zokhuza maphunziro ndi mndandanda wa maimelo anu ndi otsatira anu ochezera. Yesetsani kusinthaku osaulula zonse za maphunziro.
2. Mitengo ya mbalame yotseguka m'ngolo (masiku 7): Tsegulani kulembetsa pamtengo wotsika kwa otsatira anu omwe ali pachibwenzi. Chepetsani malo kapena ikani tsiku lomaliza kuti mupange changu.
3. Live webinar (Tsiku 3 lotseguka ngolo): Sonyezani maphunziro aulere omwe amapereka phindu lachangu pomwe mukuwonetsa zomwe ophunzira angaphunzire m'maphunziro anu. Sinthani 5-15% ya opezekapo.
4. Kuwerengera kotseka kwa ngolo (Maola 48 apita): Tumizani maimelo okumbutsa zomwe ophunzira adzaphonye ngati salembetsa. Ganizirani zowonjeza bonasi kwa olembetsa amphindi yomaliza.
5. Njira zotsatsira pambuyo potsegulira (Galimoto ikatsekedwa): Pitirizani kucheza ndi ophunzira atsopano kudzera pamaimelo olandirira komanso zokonzekera maphunziro asanayambe.

Njira yolongosokayi imasintha mosasintha 3-8% ya mndandanda wa maimelo omwe atenga nawo gawo kukhala ogula maphunziro. Pamndandanda wa olembetsa a 2,000, izi zikutanthauza kugulitsa kwa 60-160 pa $297 = $17,820-$47,520 muzopeza kuchokera pakukhazikitsa kamodzi.

Njira Zamitengo Zomwe Zimapangitsa Ndalama Kupeza

Ambiri odziyimira pawokha amatsitsa maphunziro awo ndi 40-60%. Amayang'ana maphunziro a Udemy a $ 19.99 ndipo amaganiza kuti ndizo zomwe msika udzabala, osazindikira kuti ophunzira odzipereka adzalipira kwambiri pazinthu zapadera, zapamwamba kwambiri kuchokera kwa katswiri wodalirika.

Mitengo Yamtengo Wapatali

Pangani Mtengo wa maphunziro anu malinga ndi kusintha komwe kumapereka, osati maola okhutira. Maphunziro omwe amathandiza olemba odzichitira okha kugulitsa makasitomala ayenera kugulidwa pamtengo wochepa wa zomwe ophunzira adzalandira potsatira njira zanu. Ngati kosi yanu imawathandiza kupeza kasitomala m'modzi wa $1,000, mtengo wa $297 ukuyimira kubweza kwabwino kwambiri pamabizinesi.

Ganizirani mitengo yamagulu okhala ndi milingo yosiyanasiyana yofikira:

• Basic ($197): Makanema ndi ma worksheet
• Premium Yoyamba ($4>A) mwezi uliwonse ndi ndemanga: ntchito
• Osankhika ($997): Gawo lophunzitsira lapadera + lachinsinsi komanso mwayi wofikira anthu ammudzi

Njirayi sikuti imangowonjezera mtengo wanu wogulitsa koma imapangitsa kuti njira yanu yolowera ikhale yosangalatsa kwambiri poyerekeza. Mwakuchita, 60-70% ya ophunzira amasankha gawo lapakati akapatsidwa njira zitatu.

Kukulitsa Kupitilira Kosi Yanu Yoyamba

Kosi yanu yoyamba yopambana imapanga mipata ingapo yakukulitsa. Mabizinesi opindulitsa kwambiri paokha amakulitsa njira zopezera ndalama zambiri kuchokera kwa anthu omwewo komanso zinthu zomwe zilimo.

Kupanga Njira Yophunzirira

Ophunzira akamaliza maphunziro anu oyamba, amapatsidwa mwayi wophunzira maphunziro apamwamba. Pangani kupita patsogolo koyenera kwa maphunziro omwe amatenga ophunzira kuchokera koyambira kupita patsogolo. "Njira yamaphunziro" iyi imawonjezera mtengo wanthawi zonse wamakasitomala ndikuchepetsa ndalama zogulira makasitomala anu. Ophunzira omwe amagula kosi yachiwiri kuchokera kwa wopanga yemweyo amakhala ndi chiwongola dzanja chokwera ndi 65% ndipo amakhala ndi mwayi wopitilira 3x kuti atumize ena.

Kuwonjezera Zomwe zili muMafomu Angapo

Bwezeraninso zomwe zili mumaphunzirowa kukhala zinthu zina:

• Pangani buku lofupikitsidwa ngati phukusi lophunzitsira lakampani
kapena ebook kutulutsa mawu ofunikirakutulutsa mawu ofunikira a livebook. ma workshops or retreats for premium clients
• Layisetsani maphunziro anu ku mabungwe kapena aphunzitsi ena

Zowonjezera zopezera ndalamazi zimatha kupitilira ndalama zomwe munapeza poyamba. Wopanga m'modzi yemwe ndidagwira naye ntchito adapanga $28,000 kuchokera pomwe adayambitsa maphunziro ake koyamba, kenaka adawonjezera $42,000 pamakontrakitala amakampani popanganso zomwe zili m'mabizinesi.

Tsogolo la Kupanga Kosi Yodziyimira Payekha

Zomwe zimachitika pamapulatifomu odziyimira pawokha zikuchulukirachulukira popeza opanga amazindikira malire amitundu yamisika. Tikuwona kufunikira kowonjezereka kwa makina ophatikizika omwe amayendetsa osati kubweretsa maphunziro okha koma bizinesi yonse yopanga - kuyambira pakuwongolera kasitomala mpaka kulipira ma invoisi kupita ku zomanga zamagulu.

Mapulatifomu omwe amapereka njira yathunthu iyi, monga Mewayz yokhala ndi ma module 208, akukhala mulingo watsopano chifukwa akuchotsa kufunikira kwa zolembetsa 5-7 zosiyana. Kwa omwe akupanga maphunziro akumwera chakum'mawa kwa Asia makamaka, kukhala ndi njira zolipirira mokongoletsedwa ndi chigawo komanso zinenero zomwe zakhazikitsidwa papulatifomu zimachotsa mikangano yayikulu kuti ifikire anthu padziko lonse lapansi.

Opanga maphunziro opambana kwambiri m'zaka zisanu zikubwerazi adzakhala omwe amapanga maubwenzi achindunji ndi ophunzira awo, kuwongolera mitengo ndi kugawa kwawo, ndikupanga maphunziro ophatikizika omwe nsanja zamisika sizingafanane. Adzakhala eni ake a data ya omvera, kuyesa mitundu yatsopano monga maphunziro a magulu a anthu ndi zokambirana, ndikupanga mabizinesi okhazikika omwe sangasinthe ma aligorivimu a munthu wina.

Zolemba pamaphunziro anu zikuyimira ukatswiri womwe mwapanga kwazaka zambiri. Osakhazikika pakupereka utsogoleri ndi ndalama zambiri papulatifomu yomwe imakuwonani ngati wopereka zina. Pangani kalasi yanuyanu, ikani malamulo anuanu, ndikupanga bizinesi yamaphunziro yomwe imawonetsa phindu lanu.