Engeri MSP ya Girimaani gye Yayongeramu Sofutiweya ya Bizinensi Eddukanyizibwa ku Portfolio Yaayo ey’Empeereza
Laba engeri MSP y’e Girimaani gye yakozesaamu modular OS ya Mewayz okwongera ku pulogulaamu za bizinensi eziddukanyizibwa, n’eyongera MRR ebitundu 32%, n’ekekkereza essaawa 15/wiiki, n’okutuuka ku bitundu 94% eby’omugatte.
Mewayz Team
Editorial Team
Okunoonyereza ku mbeera: Engeri MSP ya Girimaani gye Yagattamu Sofutiweya ya Bizinensi Eddukanyizibwa ku Kifo kyayo eky’Empeereza
Ebivuddemu mu Kutunula
Ekitongole ekifunze
Okunoonyereza kuno kwekenneenya engeri NetzWerk GmbH, omugabi w’empeereza eziddukanyizibwa (MSP) esangibwa mu Munich, Germany, gye yagaziya obulungi ekifo ky’empeereza yaayo okusukka obuyambi bwa IT obw’ennono. Nga twolekedde okujjula kw’akatale n’okukendeera kw’emiwendo gya Hardware, kkampuni eno yakozesa Mewayz – enkola ya bizinensi eya modular erimu modulo 208 – okuwa pulogulaamu za bizinensi eziddukanyizibwa ng’empeereza ey’omuwendo. Mu myezi 10, NetzWerk yakyuka okuva ku dduuka lya IT erya break-fix n’efuuka omukwanaganya wa tekinologiya wa bizinensi mu ngeri ey’enjawulo, n’egattako omugga gw’ensimbi eziyingiza ssente ennyingi nga tegulina ssente nnyingi ezigenda zeeyongera ate nga zero ezisaasaanyizibwa mu kutunda. Enkyukakyuka eno ey’obukodyo yavaamu okweyongera kwa MRR ebitundu 32%, essaawa 15 ez’okukekkereza obudde buli wiiki, n’okulongoosa ennyo okukuuma bakasitoma.
1. Okusoomoozebwa: Okujjula kw’akatale & Okukendeera kw’emiwendo
Yatandikibwawo mu 2012, NetzWerk GmbH yazimba erinnya ennywevu ng’ewa ebikozesebwa mu by’amasimu, okutambuza ebire, n’empeereza y’obukuumi ku mikutu gya yintaneeti eri bizinensi entonotono n’eza wakati (SMBs) mu Bavaria. Mu mwaka gwa 2022, baaweereza bakasitoma 85 nga balina ttiimu y’abakugu 9 n’abaddukanya akawunti 2.
Markus ne ttiimu ye baazudde okusoomoozebwa okukulu okusatu:
- Okunywerera kwa Bakasitoma Okutono: Bakasitoma baali basobola bulungi okukyusa okudda ku muweereza ow’ebbeeyi entono. Empeereza eno okusinga yali ya bintu.
- Revenue Plateau: MRR yali eyimiridde ku €45,000 okumala emyezi 18.
- Obutakola bulungi mu mirimu: Ebiseera ebinene byamala nga tuddukanya ekitundu kya layisinsi za pulogulaamu za kasitoma, akawunti z’abakozesa, n’okusaba okusookerwako okw’obuyambi bw’enkola (e.g., ku Office 365, ebikozesebwa mu kuddukanya pulojekiti), ekyali tekisasulwa ku ssente za musingi.
Ekifo kyabwe eky'obuweereza ekyasooka kyali kifaanana bwe kiti:
2. Ekigonjoolwa: Okwettanira Mewayz nga Enkola ya Sofutiweya ya Bizinensi Eddukanyizibwa
Mu Q4 2022, NetzWerk yatandika okunoonyereza ku mikutu egyandibasobozesezza okuwaayo ekibiina kya pulogulaamu za bizinensi ezigatta. Emisingi gyabwe gyali mikakali: omukutu gwali gwetaaga okuba ogwa modulo (okutuukagana n’ebyetaago bya kasitoma eby’enjawulo), okuba n’enkola entegeerekeka ey’okugereka emiwendo ku buli mukozesa okuddamu okutunda, gwetaaga ssente entono ez’ekikugu okuddukanya, n’okuwa omutendera ogw’obwereere oguwaliriza okuyingira mu kasitoma.
Balonze Mewayz olw'ensonga enkulu eziwerako:
- Modularity (208 Modules): Baali basobola okukuŋŋaanya "software stacks" ez'enjawulo eri bakasitoma—module ya CRM + invoicing eri ekitongole ekibuulirira, ensengeka y'okuddukanya pulojekiti + okulondoola obudde eri ekitongole ky'okulanga.
- Unified Management Console: Dashboard emu okuddukanya ebikozesebwa byonna ebya kasitoma, abakozesa, n'olukusa, okufuula enzirukanya ya pulogulaamu okuva ku mulimu okudda mu mpeereza esobola okulinnyisibwa.
- Economic Model: Enteekateeka za Mewayz eza $19-49/omukozesa/omwezi (nga zirina omutendera ogw’obwereere ogw’olubeerera) zaasobozesa NetzWerk okukola enkola ennyangu ey’okussaako obubonero. 94% gross margins (oluvannyuma lw’omuwendo gwa platform) zasikiriza mangu.
- Obusobozi bw'abazungu: Omukutu guno guyinza okuddamu okukyusibwa erinnya ne gufuuka "NetzWerk BusinessOS," okunyweza ekibinja kyabwe ng'omukwanaganya wa tekinologiya.
Enkola y’okussa mu nkola
NetzWerk teyakaka kutunda nnyo. Wabula, baakola enkola y’okuzaala abaana mu mitendera:
- Okukozesa munda (Omwezi 1-2): Baasenguka emirimu gyabwe (CRM, okuddukanya pulojekiti, HR) ne bagenda mu Mewayz. Kino kyakola ng’okutendekebwa obutereevu n’okukakasa endowooza.
- Enteekateeka y’okugezesa (Omwezi 3): Baawa bakasitoma 3 ab’ekiseera ekiwanvu, abeesiga okusenguka okw’obwereere okudda ku mutendera gwa Mewayz ogw’obwereere olw’enkola emu enkulu (e.g., okukyusa enkola yaabwe ey’okugula tikiti ku mmeeza y’okuyamba eyeetongodde ne modulo ya Mewayz ey’okugula tikiti).
- Okupakinga empeereza (Omwezi 4): Baakola emitendera esatu egy’obuweereza:
- Ekyetaagisa: Okuyingira ku musingi gwa Mewayz + okuddukanya omukozesa okusookerwako (€9.90/omukozesa/omwezi).
- Eby’ekikugu: Essential + okusengeka modulo eziwera 5 & okukebera obulamu buli mwezi (€24.90/omukozesa/omwezi).
- Ekitongole: Okukola emirimu egy’ekikugu + egy’ennono mu ngeri ey’obwengula & obuwagizi obwetongodde (€39.90/omukozesa/omwezi).
- Okutongoza mpolampola (Omwezi 5-10): Baayanjula ekiweebwayo ekipya nga "okulongoosa enkyukakyuka mu digito" mu kiseera ky'okwekenneenya bizinensi buli luvannyuma lwa myezi esatu ne bakasitoma abaliwo.
Q4 2022: Okunoonyereza & Okusalawo
Sofutiweya ya bizinensi eyazuulibwa nga vector y’okukula. Yeekenneenyeddwa emikutu 6. Yalonda Mewayz okusinziira ku modularity ne margins.
Jan-Feb 2023: Okusenguka munda mu ggwanga
Yasengula ops ez'omunda n'agenda mu Mewayz. Yatendese abakozi bonna 11. Obukugu obw’omunda obuzimbibwa n’okunoonyereza ku mbeera.
March 2023: Okutongoza okugezesa
Onboarded 3 pilot clients (42 total users) ku tier ey'obwereere okukozesa module entongole. Ebiteeso ebikung’aanyiziddwa.
💡 DID YOU KNOW?
Mewayz replaces 8+ business tools in one platform
CRM · Invoicing · HR · Projects · Booking · eCommerce · POS · Analytics. Free forever plan available.
Start Free →April 2023: Okupakinga empeereza n'emiwendo
Engeri y’empeereza ey’emitendera esatu ewedde. Yakola omusingo gw'okutunda n'okusenguka bakasitoma abagezesebwa okudda ku mutendera gwa "Professional" ogusasulwa.
May-Oct 2023: Okutambuza bakasitoma mu mitendera
Ewaddeyo okulongoosa ku bakasitoma 85 abaliwo. Yakuuma bakasitoma ba pulogulaamu 28 abaddukanyizibwa (abakozesa 327). Onboarded 4 new clients abasikiriza naddala olw'okuwaayo okupya.
November 2023: Okwekenenya & Okulongoosa
Ebyekenneenyeddwa ebivuddemu mu bujjuvu. Ebiwandiiko 32% MRR okweyongera, 94% margins, n’essaawa 15/week time okukekkereza. Enteekateeka y’okugaziya 2024.
3. Ebivuddemu: Enkyukakyuka ebalirirwamu omuwendo
Ekikosa eky’okwongerako pulogulaamu za bizinensi eziddukanyizibwa nga bayita mu Mewayz kyali kya nkyukakyuka mu bitundu byonna eby’ebyensimbi, eby’emirimu, n’eby’obukodyo.
Ekikosa mu by’ensimbi
Mu myezi 10, layini empya ey’obuweereza yayamba nnyo ku layini eya wansi. Ekikulu, kino kyali enyingiza eddirira nga erina amagoba ag’enjawulo.
Ekikosa mu nkola n’enteekateeka
- Okukekkereza obudde (essaawa 15/wiiki): Okugatta enzirukanya ya pulogulaamu za kasitoma (edda mu pulogulaamu 8-10 ez’enjawulo) mu dashiboodi emu eya Mewayz kyamalawo emirimu gy’okuddukanya egy’okuddiŋŋana. Okuzzaawo ebigambo by'okuyingira, okugaba abakozesa abapya, n'okuddukanya layisinsi byasalibwako ebitundu ebibalirirwamu 70%.
- Okulongoosa mu kukuuma bakasitoma: Omuwendo gw’okusiba bakasitoma ku pulogulaamu ya pulogulaamu eddukanyizibwa gwakka okutuuka ku nga wansi wa 2% buli mwaka, bw’ogeraageranya n’ekigero ky’amakolero ekya 10-15% ku MSPs. "Okukwata" kweyongera ebitundu ebibalirirwamu 47%.
- Enhanced Value Proposition: NetzWerk yakyusa bulungi erinnya okuva ku "buwagizi bwa IT" okudda ku "Business Technology Partner." Kino kyasikiriza ekika ekipya ekya kasitoma —bizinensi ezinoonya eky’okugonjoola ekizibu kya tekinologiya kyonna mu kimu.
- Upsell & Cross-sell Opportunities: Okugatta okw’amaanyi mu nkola z’emirimu gya bakasitoma kwalaga obwetaavu bw’empeereza endala, nga okutereka data ey’omulembe ku database zaabwe eza Mewayz oba okubala obukuumi ku automations zaabwe ezitegekeddwa.
Endowooza ya Bakasitoma & Obujulizi
Ebikulu Ebitwalibwa mu MSP Endala
Obuwanguzi bwa NetzWerk buwa pulaani ekoppebwa eri MSPs ezinoonya okukyusakyusa n'okwongerako empeereza ez'omuwendo omunene:
- Tandika Munda: Kozesa omukutu ggwe kennyini okuzimba obukugu obw’amazima n’obwesige.
- Kozesa Omutendera ogw’Obwereere: Omutendera gwa Mewayz ogw’obwereere ogw’olubeerera kye kimu ku bikozesebwa eby’amaanyi, ebitaliimu bulabe eri bakasitoma ababuusabuusa.
- Bundle, Don't Just Resell: Omuwendo gwo si mu kuwa software access; kiri mu kuddukanya, okutegeka, okugatta, n'okugiwagira ng'ekitundu ky'empeereza ya IT ey'enjawulo.
- Essira lisse ku Stickness, Not Just Revenue: Omugaso omukulu guyinza okuba okukendeeza ennyo mu client churn, ekikuuma core revenue stream yo.
- Zero Marketing Spend is Possible: NetzWerk yatuuka ku nkulaakulana eno okuyita mu kutunda bakasitoma abaliwo mu kiseera ky’okwekenneenya okwa bulijjo. Ekiweebwayo kyennyini kyali kya kutunda.
Okumaliriza: Omuze ogw’olubeerera ogw’ebiseera eby’omu maaso
Ku NetzWerk GmbH, okugatta Mewayz's modular business OS kyali kisingako ku kwongerako empeereza empya-yali pivot ey'obukodyo eyakakasa bizinensi yaabwe mu biseera eby'omu maaso. Bakyusa omulimu gwabwe mu maaso ga kasitoma, ne basumulula enkola ennene ey’emirimu, era ne bazimba omukutu gw’enyingiza nga balina emigabo egy’omutindo gw’ebitongole-SaaS. Mu katale ka MSP akajjudde abantu, enkola eno yaleeta enkizo ey’amaanyi era esobola okwewozaako mu kuvuganya.
Omuze mu butonde gusobola okulinnyisibwa. Nga Mewayz egenda mu maaso n’okwongera ku modulo zaayo 208, NetzWerk esobola okugaziya obutasalako by’ewaayo awatali kutendekebwa kupya kunene oba ssente nnyingi ez’okugatta. Ku MSP yonna eyolekedde okunyigirizibwa ku margin n’okunoonya enkolagana ey’amaanyi eri bakasitoma, ekkubo lya pulogulaamu ya bizinensi eddukanyizibwa, eriweebwa amaanyi n’omukutu ogumu nga Mewayz, likiikirira emu ku nkola z’okukulaakulana ezisinga okusikiriza eziriwo leero.
Mwetegefu Okukyusa Ekifo kyo eky'Empeereza ya MSP?
Goberera obukulembeze bwa NetzWerk. Yeekenneenya omukutu ogwasobozesa enkyukakyuka yaabwe, nga gulina modulo zaayo 208, enzirukanya y’emirimu egy’omuggundu, n’ebyenfuna ebituusa emigabo egy’omugatte okutuuka ku bitundu 94%.
Tandika ku bwereere. Tekyetaagisa kaadi ya ssente.
Tandika Okugezesa Mewayz ku bwereereFuna okuyingira mu bujjuvu. Yeekenneenya modulo. Zimba ekipapula kya kasitoma kyo ekisooka mu ddakiika.