Okunoonyereza ku mbeera — Amakolero g’okunyweza omubiri

Engeri olujegere lwa jjiimu mu Brazil gye lukola mu ngeri ey’otoma obwammemba n’okusolooza ssente

Força Fitness yava ku kufiirwa R$38,000/omwezi okutuuka ku kulemererwa okusasula okutuuka ku kuddukanya yingini y’obwammemba ekola mu bujjuvu mu bifo 12 — mu nnaku ezitasukka 90.

Kkampuni: Força Fitness (ekintu ekitali kya bulijjo nga kyesigamiziddwa ku nkola z’amakolero entuufu)
Ekifo: Ekibuga ekikulu ekya São Paulo, Brazil
Size: Ebifo 12, bammemba 8,400+ abakola
Amakolero: Ebyobulamu & Fitness
Ebikozesebwa Ebikozesebwa: Mewayz CRM, Okukola invoice, Okusasula mu ngeri ey’obwengula, Ensengeka za Email, Emiko egy’okutuukako

Akatale ka Gym mu Brazil: Omukisa gwa doola obuwumbi busatu n’obukadde 200 nga gulina ekizibu ky’okusasula

Brazil ye nsi eyookubiri mu katale ka jjiimu, ng’eddiridde Amerika yokka. Okusinziira ku kibiina ky’ebyobulamu, Racquet & Sportsclub Association (IHRSA) n’okunoonyereza ku katale okuva mu WorldMetrics, eggwanga lino lyewaanira ku bifo ebisoba mu 31,000 eby’okutendekebwa ebiweereza bammemba ba jjiimu nga obukadde 9.6, nga bivaamu ssente ezibalirirwamu obuwumbi bwa ddoola 3.2 buli mwaka okutuuka mu 2025.

Naye wansi w’ennamba ezo eziwuniikiriza waliwo okusoomoozebwa okutambula obutasalako mu mirimu: okusolooza ssente. Okunoonyereza kw’amakolero kulaga nti jjiimu z’e Brazil zifiirwa wakati wa 15% ne 28% ku nsimbi ezisuubirwa okuyingira buli mwezi olw’okulemererwa okusasula, kaadi eziggwaako, n’ensobi mu kusasula ssente mu ngalo. Ku lujegere olw’obunene obw’omu makkati nga Força Fitness, ekituli ekyo kyavvuunulwa mu makumi g’enkumi za reais ezibula buli mwezi gumu.

Eno y’emboozi y’engeri olujegere lwa jjiimu olumu gye lwaziba okukulukuta okwo okw’enyingiza — n’okukyusa enkola yaago yonna mu nkola.

Okusoomoozebwa: Enkola z'omu ngalo eziggyawo ensimbi n'obudde bw'abakozi

Ricardo Menezes yatandikawo kkampuni ya Força Fitness mu 2017 ng’ekifo kimu kiri mu kitundu kya Pinheiros mu kibuga São Paulo. Ku ntandikwa ya 2024, olujegere luno lwali lugaziye okutuuka mu bifo 12 okwetoloola ekibuga ekikulu, nga byonna awamu byali bammemba abasukka mu 8,400 abakola.

Naye okukula kwali kuleese obuzibu. Olujegere lwa jjiimu lwali lutambulira ku bikozesebwa ebitali bimu:

• Enkola y'okuddukanya jjiimu ey'edda (ery'oku mmeeza yokka, tewali kugatta kwa API) okuyingira
• Empapula z'okulondoola okuzza obuggya obwammemba n'embeera y'okusasula
• Okukyusa ssente mu bbanka mu ngalo ne boletos (enkola eya bulijjo ey’okusasula mu Brazil) okusasula ssente
• Ebibinja bya WhatsApp eby'empuliziganya ey'omunda wakati w'ebifo
• Omukutu omukulu ogutalina busobozi bwa kwewandiisa ku yintaneeti

"Twali tukula, naye enkola zaffe tezaali zikula naffe. Buli mwezi, abakozi bange aba admin bamala wiiki bbiri ezisooka nga bagoba ssente zokka. Twalina abantu basatu abajjuvu ng'omulimu gwabwe omukulu gwali gwa kukubira bammemba essimu ku invoice ezisukkiridde. Kyaali tekisobola kuyimirizibwa."
— Ricardo Menezes, Omutandisi & Akulira kkampuni ya Força Fitness

Ebizibu byali bipimibwa era nga biruma:

Omuwendo gw’ensimbi gwali gwa maanyi nnyo. Ku R$38,000 buli mwezi mu kusasula okulemererwa kwokka, olujegere lwali luleka R$456,000 buli mwaka ku mmeeza — ezimala okusasula okuggulawo ekifo ekipya ddala.

Mu kiseera kino, omuwendo gwa 7.2% ogwa churn buli mwezi gwategeeza nti olujegere lwali lukyusa bulungi omusingi gwalwo gwonna ogw’obwammemba buli luvannyuma lwa myezi 14. Ekitundu ekinene eky’okuwunyiriza okwo kyali kya kyeyagalire — bammemba okusasula kwabwe okwalemererwa era nga tebaddamu kukola bulungi.

Lwaki kkampuni ya Força Fitness yalonze Mewayz

Ttiimu ya Ricardo yeetegereza eby’okugonjoola ebizibu ebiwerako, omuli emikutu egy’enjawulo egya jjiimu nga Tecnofit ne EVO, wamu n’ebikozesebwa mu bizinensi eby’enjawulo. Ebyetaago byali bitegeerekeka bulungi:

1. Okusasula okuddiŋŋana okukolebwa mu ngeri ey’obwengula nga kulina ensonga y’okuddamu okugezaako ku nkolagana eziremye
2. Enkola ya CRM okulondoola obulamu bwa bammemba mu bifo byonna 12
3. Okwewandiisa ku mutimbagano n’okwekolera eri bammemba abapya n’abaliwo
4. Okukozesa email n’obubaka mu ngeri ey’obwengulaokujjukiza okusasula n’okuddamu okukwatagana
5. Affordability — eky’okugonjoola ekyetaagisa okukola mu miwendo gyabwe egy’emirimu

"Sofutiweya ezisinga ezikwata ku jjiimu zakola bulungi ekintu kimu oba bibiri naye ne zituwaliriza okusigala nga tukozesa ebikozesebwa ebirala ku bisigadde. Mewayz ye yali omukutu ogwasooka buli kimu — CRM, okusasula, email, landing pages, invoicing — mwe kyali kibeera mu kifo kimu. Era emiwendo gyali kitundu ku bye twali tusasula ku stack yaffe eyakutulwako."
— Ricardo Menezes

Nga Mewayz’s modular architecture — ebikozesebwa ebisukka mu 207 ebigattibwa ku platform emu — Força Fitness yali esobola okukola modules ddala ze beetaaga nga tebasasudde software ya enterprise efuukuuse. Ku $49/omwezi ku mutendera gwa premium, omuwendo gwali mutono okusinga gwe baali basaasaanya ku spreadsheet add-ons zokka.

Ekigonjoola: Enkyukakyuka ey'ennaku 90

Okussa mu nkola kwagoberera enkola ey’emitendera, nga batambuza obusobozi mu bifo byonna 12 mu myezi esatu.

Deep Dive: Yingini y'okusasula mu ngeri ey'obwengula

Omusingi gw'enkyukakyuka eno gwali nkola ya Mewayz ey'okusasula mu ngeri ey'obwengula. Laba engeri omutendera gwa dunning gye gwakola mu nkola:

Ekivuddemu okukuŋŋaanyizibwa: 73% ku nsasula eyalemererwa emabegako kati zaddizibwa mu ngeri ya otomatiki, awatali ssimu emu okuva mu bakozi. Ebitundu 27% ebisigadde byateekebwako bendera olw’okutuuka ku bantu mu ngalo — omulimu omutono ennyo okusinga edda.

Ekikulu, enkola ya Mewayz era yakola ku kusoomoozebwa okukwata ku Brazil: obuganzi bwa PIX (enkola ya Brazil ey’okusasula amangu, ekozesebwa Bannabrazil abasukka mu bukadde 150) ne boletos (empapula z’okusasula ezifulumizibwa bbanka). Mu kuwaayo automatic fallback ku nkola zino nga okusasula kaadi kulemererwa, Força Fitness yakwata enyingiza eyandibadde efiiriddwa ddala ku nkola ya kaadi yokka.

Ebyavaamu: Nga Mewayz tannabaawo vs. Oluvannyuma lwa Mewayz

Oluvannyuma lw’emyezi mukaaga okuteekebwa mu nkola mu bujjuvu, ennamba zayogera emboozi ematiza:

Mu bufunze ebikosa eby'ensimbi

Engeri Buli Module ya Mewayz gye Yayambamu

1. CRM — Ensibuko y’Amazima emu eri Bammemba 8,400

Nga Mewayz tannabaawo, data ya bammemba yali esaasaanidde mu spreadsheets, enkola y’okukebera mu nsi ey’edda, n’ebijjukizo by’abakozi ku mmeeza mu maaso. Module ya Mewayz eya CRM yawa Força Fitness database ya bammemba emu erimu ennimiro ez’enjawulo ez’omutendera gw’obwammemba, embeera y’okusasula, emirundi gy’okujja, ekifo ky’oyagala, okuweebwa omutendesi, n’ennaku z’endagaano.

Yingini ya CRM ey'okugabanyamu yasobozesa ttiimu okukola enkalala ezikyukakyuka — okugeza, "bammemba mu kifo kya Moema abajja kwabwe baakendeera wansi omulundi gumu buli wiiki mu nnaku 30 ezisembyeyo" — n'okutandika enkola z'emirimu ez'obwengula ku bitundu ebyo.

2. Invoicing & Payment Automation — Yingini y’okuzzaawo enyingiza

Module ya Mewayz ey’okukola invoice yakwata ku kusasula ssente eziddirira ku mitendera gyonna etaano egy’obwammemba (okuva ku R$89/mo ku basic access okutuuka ku R$349/mo ku premium all-locations plan). Layer ya automation yaddukanya retry logic, dunning sequences, n'okukyusa enkola y'okusasula — byonna awatali kuyingirira mu ngalo.

Enkola eno yakola ku average ya 8,400 invoices buli mwezi era mu ngeri ey’otoma yagonjoola ebitundu 73% eby’okulemererwa okusasula okuyita mu nkola ya 5-step dunning sequence eyogeddwako waggulu.

3. Ensengeka za Email — Okusigala ku Minzaani

Força Fitness yateeka mu nkola ensengeka za email ttaano ez'obwengula okuyita mu Mewayz:

• Emisinde egy’okwaniriza (email 5 mu nnaku 14) — 68% open rate
• Okukendeera kw’abagenda okujja (okutandikibwawo ng’okukyalira kugwa wansi w’omusingi) — kwazzaawo 23% ku bammemba abali mu bulabe
• Okujjukiza okuzza obuggya (ng’ennaku 30, 14, ne 7 nga enteekateeka y’omwaka tennaggwaako) — 81% omuwendo gw’okuzza obuggya okusinziira ku 64% emabegako
• Kampeyini y’okuddamu okuwangula (ku bammemba abasaziddwamu, baweerezeddwa ku nnaku 30, 60, ne 90) — 12% reactivation rate
• Ebibuuzo by’okusindikibwa (ebiweerezeddwa oluvannyuma lw’okukyalira mmemba omulundi ogwa 30) — byaleeta okusindikibwa 140+ mu myezi 6 egyasooka

4. Emiko egy’okutuukako — Okuggulawo Omukutu gwa yintaneeti

Buli kimu ku bifo 12 kyafuna omuko ogw'okutuukako ogwazimbibwa n'omulongoosa wa Mewayz ogw'okusika n'okusuula. Mpapula zino zaalimu ebifaananyi ebikwata ku kifo, enteekateeka z’ekibiina, emmeeza z’emiwendo, ne foomu z’okwewandiisa eziteekeddwamu eziyungiddwa butereevu ku CRM n’enkola y’okusasula.

Mu myezi mukaaga, 38% ku bwammemba bwonna obupya bwasibuka ku mutimbagano — omukutu ogwali teguliiwo. Omuwendo gw’abakyusiddwa ogwa wakati mu mpapula zonna ezituukirako gwali 4.7%, bw’ogeraageranya n’omutindo gw’amakolero ga fitness ogwa 2-3%.

Ebiva mu Ripple: Okusukka okusasula

Otomatiki teyamala kulongoosa kizibu kya kusasula — yakyusa mu musingi engeri Força Fitness gye yakola.

Okuddamu okuteeka abakozi: Abakozi abasatu abaddukanya emirimu emijjuvu abaali bamala ebiseera byabwe ebisinga ku kugoberera okusasula baddamu okuteekebwa mu mirimu gy’obumanyirivu bwa bammemba. Babiri baafuuka "abakwanaganya obuwanguzi bwa bammemba" nga essira balitadde ku kusigala n'okutunda ennyo enkola z'okutendekebwa okw'obuntu. Omu yagenda mu kifo ky’okutunda mu ngeri ya digito, ng’addukanya emikutu gy’okutuukako n’emikutu gy’empuliziganya — omulimu olujegere lwe lwali terubangako na bandwidth.

Okusalawo okutambulira ku data: Nga data yonna eya bammemba, ebyafaayo by’okusasula, n’engeri y’okubeerawo mu nkola emu, Ricardo yasobola okumaliriza okulaba ebifo ki ebitakola bulungi, mitendera ki egy’obwammemba egyali gisinga omuwendo gw’obulamu bwonna, n’ebiseera by’olunaku ebisinga okuyingira. Kino kyategeeza okusalawo ku nteekateeka y’ekibiina, emitendera gy’abakozi, n’okutuuka ku kifo jjiimu yaabwe ey’ekkumi n’ettaano (eyaggulwawo mu Q4 2025).

Okumatizibwa kwa bammemba: Okunoonyereza kwa Net Promoter Score (NPS), kati okusindikibwa mu ngeri ey’otoma nga bayita mu Mewayz, kwalaga okubuuka okuva ku 32 okutuuka ku 51 — okubuuka okw’amaanyi mu ndowooza ya bammemba okwavugibwa okusinga olw’okuggyawo amasimu agatali malungi ag’okusasula n’obwangu bw’okuddukanya akawunti ez’okwekolera.

"Ekyasinze okwewuunyisa si ssente ze twazzaawo — yali ngeri mpisa ya ttiimu yaffe gye yatereera. Tewali yayingidde mu bizinensi ya fitness okukuba amasimu agakung'aanya. Kati abakozi baffe bamala ebiseera byabwe nga bayamba bammemba okutuukiriza ebiruubirirwa byabwe, nga kino kye twandibadde tukola ebbanga lyonna."
— Ricardo Menezes

Embeera y’amakolero: Lwaki Kino Kikulu eri Bizinensi za Fitness mu Brazil

Emboozi ya Força Fitness eraga okusoomoozebwa okugazi mu makolero. Okusinziira ku IHRSA n’ebikwata ku makolero ebikung’aanyiziddwa WorldMetrics ne WifiTalents:

• Brazil erina ebifo ebisanyukirwamu nga 31,000, ebisinga ensi yonna ebweru wa Amerika.
• Akatale ka Brazil kakola ku buwumbi bwa ddoola 3.2 buli mwaka, naye amagoba agava mu jjiimu ezeetongodde ga wakati wa 10-15% zokka — ekitegeeza nti okukulukuta kw’ensimbi okuva mu kusasula okulemererwa kuyinza okuba enjawulo wakati w’amagoba n’okufiirwa.
• Oluvannyuma lwa ssennyiga omukambwe, enkola ya digital fitness mu Brazil yeeyongedde. Kati bammemba basuubira okwewandiisa ku yintaneeti, okuddukanya akawunti okwekolera, n’enkola ez’okusasula ezikyukakyuka omuli PIX, eyakola emirimu egisukka mu buwumbi 42 mu 2024 gwokka (Banco Central do Brasil).
• Okuyimba kwa bammemba ba jjiimu mu Brazil ku average 6-8% buli mwezi ku mbalirira n’enjegere z’akatale ak’omu makkati — nga okuwuuma okutali kwa kyeyagalire (okulemererwa okusasula) kukola okutuuka ku 40% ku kuwunyiriza kwonna (okubalirira kw’ekibiina ky’amakolero ga Fitness Brasil).

Eri bannannyini jjiimu abakolera mu mbeera eno, okubala kwangu: okukola mu ngeri ey’otoma okukung’aanya ssente n’okuddukanya bammemba si kya kwejalabya — nkola ya kuwangaala.

Ebintu ebikulu eby'okutwala eri bannannyini bizinensi ya Fitness

Enkola Weetegereze

Okunoonyereza kuno ku nnyiriri ezigatta nga zeesigamiziddwa ku nkola eza bulijjo ezitunuuliddwa mu bizinensi za fitness nga tukozesa emikutu gya bizinensi gyonna mu kimu. "Força Fitness" ne "Ricardo Menezes" bifaananyi bya kifuulannenge. Ebibalo by’amakolero bifunibwa okuva mu kkampuni ya IHRSA, WorldMetrics, WifiTalents, ne Banco Central do Brasil. Ebivaamu ssekinnoomu biyinza okwawukana okusinziira ku bunene bwa bizinensi, akatale, n’enkola y’okussa mu nkola.