Okunoonyereza ku mbeera: Ttiimu ya Miami Real Estate Yaggaddewo Ddiiru Endala 40% Oluvannyuma lwa CRM okusenguka okugenda e Mewayz

Eyafulumizibwa: October 26, 2023 | Amakolero: Ebizimbe | Obunene bwa Kkampuni: Ba Agent 12 | Ekifo: Miami, FL

Mu katale k’ebizimbe mu Miami akavuganya ennyo, nga kondomu ez’ebbeeyi zikyusa emikono ku bukadde n’ebizimbe ebiri ku mazzi ne bisikiriza abaguzi ab’ensi yonna, okukola obulungi si kirungi kyokka —kyetaagisa. Ku ttiimu ya Coastal Luxury Properties, kkampuni ya butikkiro erimu ba agenti 12 nga bakuguse mu by’amayumba eby’omulembe mu Miami, enkola yaabwe ey’edda ey’okuddukanya enkolagana ne bakasitoma (CRM) yali efuuka ebbanja okusinga okuba eky’obugagga.

Okunoonyereza kuno kwekenneenya engeri Coastal Luxury Properties gye yasenguka okuva ku generic, one-size-fits-all CRM okudda mu nkola ya Mewayz eya modular business operating system, ekyavaamu okweyongera okw’amaanyi mu ddiiru eziggaddwa ebitundu 40%, okukula kw’enyingiza ya 58%, n’okukekkereza obudde obw’amaanyi mu nkola yaabwe yonna.

Okusoomoozebwa: Okukula okusinga Enkola Enkalu

Coastal Luxury Properties yatandikibwawo mu 2018 nga Maria Rodriguez, omukugu mu by’amayumba n’ettaka alina obumanyirivu bw’emyaka 15 mu katale k’e Miami. Mu mwaka gwa 2022, ttiimu ye yali ekuze n’etuuka ku ba agenti 12 abakwata enkolagana ya bakasitoma 80-100 ezikola omulundi gumu, nga n’ebintu biva ku kondomu za doola 500,000 okutuuka ku bibanja bya doola obukadde 5+ ku mazzi.

Enkola yaabwe eya CRM eyasooka, gye baali bakozesezza okuva lwe yatandikibwawo, yali eraga obuzibu bwayo:

• Data Silos: Amawulire ga kasitoma gaali gasaasaanidde mu mpapula z’ebiwandiiko, emiguwa gya email, n’ebiwandiiko ebirabika
• Entambula y’emirimu etali nnungi: Emirimu gy’okugoberera mu ngalo gyamala essaawa nga 10-15 buli agenti buli wiiki
• Okugatta okubi: CRM teyakwatagana bulungi na email marketing yaabwe, okuddukanya okutunda, oba ebikozesebwa mu kukola lead
• Okulongoosa okukoma: Enkola teyasobodde kukwatagana na nkola yaabwe entongole ey’ebyobugagga eby’ebbeeyi
• Ekkomo ku ssimu: Ba agenti balwana okuzza obuggya ebiwandiiko nga balaga eby’obugagga

"Twali tumala ebiseera bingi nga tulwanyisa pulogulaamu zaffe okusinga okuweereza bakasitoma baffe," Rodriguez bw'ajjukira. "Pipeline ya ddiiru yaffe yali tetangaala, abagoberezi baali bagwa mu nnyatika, era twamanya nti tuleka ssente ku mmeeza. Mu Q1 2022, twakuba plateau — ddiiru 24 ezaggalwa nga zonna awamu za doola obukadde 1.2 mu busuulu —wadde ng'akatale ka Miami kaali kakulaakulana."

Ttiimu yakitegeera nti ebikozesebwa byabwe ebya tekinologiya byali bibalemesa okusinga okuyamba okukula kwabwe. Oluvannyuma lw’okwekenneenya enkola endala eziwerako, baalonda Mewayz olw’enkola yaayo eya modulo, eyabasobozesa okuzimba enkola y’emirimu gy’ebizimbe erongooseddwa okusinga okwettanira CRM enkakali, eyategekebwa nga tennabaawo.

Ekigonjoola: Okuzimba enkola ya Custom Real Estate OS ne Mewayz

Mu April 2022, kkampuni ya Coastal Luxury Properties yatandika okusenguka okugenda e Mewayz. Mu kifo ky’okukyusa CRM ennyangu, baasemberera okussa mu nkola ng’enkyukakyuka mu nkola enzijuvu.

"Tetwagala CRM mpya yokka—twagala enkola ya bizinensi esobola okukula naffe," Rodriguez bw'annyonnyola. "Enkola ya Mewayz eya modular yatusobozesa okulonda ddala bye twetaaga. Twatandika ne modulo 18 enkulu era okuva olwo twagaziwa okutuuka ku 27 nga bwe tuzudde engeri empya ez'okulongoosaamu emirimu gyaffe."

Ebikulu Mewayz Modules Ebiteekeddwa mu nkola

• Smart CRM: Ennimiro ezisobola okulongoosebwamu eby’obugagga bye baagala, ebanga ly’embalirira, n’ebiwandiiko by’empuliziganya ya bakasitoma
• Ebigoberera mu ngeri ey’obwengula: Ensengekera ezesigamiziddwa ku kusitula ku bifo eby’okukwatako bakasitoma
• Okuddukanya okukulembera: Enkola y’okugaba obubonero n’okuyisa amakubo g’okubuuza okupya
• Okuddukanya emirimu: Okulondoola ddiiru okuva ku nkomerero okutuuka ku nkomerero okuva ku kuwaayo okutuuka ku kuggalawo
• Okuddukanya Ebiwandiiko: Okutereka obulungi endagaano, okubikkula, n’ebiwandiiko by’ebintu
• Okwekenenya Akatale: Okugatta ebikwata ku katale ka Miami mu kiseera ekituufu
• Mobile App: Enkola enzijuvu eri ba agenti mu nnimiro
• Dashboard y’enkola ya ttiimu: Ebipimo mu kiseera ekituufu ku mirimu gya ba agenti n’ebivuddemu

Okussa mu nkola kwagoberera enkola ey’emitendera mu wiiki 8, nga waliwo okutendekebwa okujjuvu n’ekiseera ky’okugezesa ekikwatagana okulaba ng’enkyukakyuka egenda bulungi. Ttiimu ya Mewayz ekola ku buwanguzi bwa bakasitoma yakolagana nnyo ne Coastal Luxury Properties okulongoosa enkola y’emirimu naddala mu nkolagana y’ebizimbe eby’ebbeeyi.

"Enkola ya modular yali ya nkyukakyuka gye tuli," Rodriguez bw'agamba. "Tuyinza okutandika n'ensonga zaffe ezisinga okulumwa-okugoberera bakasitoma n'okulondoola enkolagana-olwo ne twongerako okwekenneenya okulungi n'okutunda mu ngeri ey'obwengula nga ttiimu yaffe yeeyongera okweyagaza enkola eno. Kino tekyali kussa mu nkola kwa byonna oba tewali nga bwe kiri ku CRM ez'ennono."

Ebivuddemu: Enkyukakyuka Enkosa ku Nkola ya Bizinensi

Ebikosa okusenguka kw’Abamewayz byali bya mangu era nga bya lubeerera. Mu kwata y’omwaka esooka enzijuvu ey’okukozesa enkola empya (Q3 2022), Coastal Luxury Properties yalaba enkulaakulana ey’amaanyi mu bipimo byonna ebikulu eby’omutindo gw’emirimu.

Ekikosa Bizinensi ekibalirirwamu

Okukula kw’enyingiza: Enkulaakulana eyasinga okwewuunyisa yali mu ddiiru eziggaddwa n’enyingiza. Ttiimu eno yayongera ku ddiiru zaabwe eziggalwa buli luvannyuma lwa myezi esatu okuva ku 24 okutuuka ku 34 —okulongoosa ebitundu 40% —ate mu kiseera kye kimu n’eyongera ku sayizi ya ddiiru zaabwe eza wakati ebitundu 25%. Okugatta kuno kwavaamu okweyongera kwa bitundu 58% mu nsimbi eziyingira mu busuulu buli luvannyuma lwa myezi esatu, okuva ku bukadde bwa ddoola 1.2 okutuuka ku bukadde bwa ddoola 1.9.

"Ebikozesebwa mu kukola otomatiki mu Mewayz byatusobozesa okukuuma enkolagana ne bakasitoma abaaliwo emabega n'ensonda z'okusindikibwa mu ngeri entegeke," Rodriguez bw'alaga. "Twalaba okulinnya okw'amangu mu bizinensi eziddiŋŋana n'okusindika abantu, ezitera okuba ez'omuwendo omungi. Sayizi ya ddiiru yaffe yeeyongera kubanga twalina data ennungi ku bakasitoma bye baagala era nga tusobola okubikwataganya n'ebintu ebituukiridde amangu."

Okukekkereza obudde: Buli agenti yazzaawo essaawa nga 6.3 buli wiiki gye yamala ku mirimu gy’okuddukanya emirimu egy’omu ngalo. Ku ttiimu ya ba agenti 12, kino kyavvuunulwa nti essaawa ezisukka mu 75 ez’obudde obw’okukola okuddamu okukola buli wiiki —ekyenkana okwongerako ba agenti babiri abajjuvu awatali kwongera ku musaala.

"Obudde obwakekkereza bwali bwa kitalo," bwatyo agenti omukulu David Chen bw'agamba. "Mu kifo ky'okumala akawungeezi k'Olwokutaano nga ntereeza spreadsheets mu ngalo n'okuteekawo okujjukiza okugoberera, kati nkola okulambula ebintu oba okuteesa ku ddiiru. App ya Mewayz ku ssimu kitegeeza nti nsobola okulongoosa ebiwandiiko bya bakasitoma amangu ddala nga mmaze okulaga ng'ebikwata ku bintu bipya."

Emiwendo gy’okukyusa egy’okulongoosa: Omuwendo gw’okukyusa okuva ku 2.1% okutuuka ku 3.4% —okweyongera kwa 62%. Okulongoosa kuno kwava ku biseera eby’okuddamu amangu (okukka okuva ku ssaawa 4.2 okutuuka ku ddakiika 22 zokka) n’okugoberera okutambula obulungi okuyita mu nsengekera ez’obwengula.

"Mu Miami real estate, agenti asooka okuddamu okubuuzibwa atera okufuna olukalala," Rodriguez bw'annyonnyola. "Enkola ya Mewayz ey'okumanyisa amangu n'okuddamu mu ngeri ey'ekikugu byatuyamba okukwata abakulembeze nga abavuganya tebannaba na kumanya nti baliwo. Enkola yaffe ey'okugoberera mu ngeri ey'otoma yakakasa nti tetufiirwangako ku basuubira bbugumu."

Aganyulwa mu bulungibwansi bw’emirimu

Okusukka ebipimo by’ebyensimbi obutereevu, Coastal Luxury Properties yafuna enkulaakulana ey’amaanyi mu mirimu:

• Ensobi ezikendeezeddwa: Okujjukiza endagaano mu ngeri ey’obwengula n’okuddukanya emirimu nga kwesigamiziddwa ku lukalala lw’okukebera kyakendeeza ku nsalesale ezisubiddwa ebitundu 85%
• Enkolagana Ennungi: Omukutu ogugabana gwalongoosa okugabanya wakati wa ba agenti abawandiika ku lukalala ne ba agenti b’omuguzi
• Enhanced Reporting: Dashboards mu kiseera ekituufu zaawa okulabika mu nkola ya ttiimu n’obulamu bwa payipu
• Enkola ezisobola okulinnyisibwa: Enkola ya modulo yabasobozesa okwongerako ba agenti abapya awatali kwongera mu kigero mu nsaasaanya y’obuddukanya

"ROI yali tegaanibwa," Rodriguez bw'agamba. "Twabala nti enkola eno yeesasula mu nnaku 45 ezaasooka. Bw'olowooza ku kukekkereza obudde, obusuulu obweyongedde, n'okukendeeza ku nsobi, twatuuka ku ROI nga 300% mu myezi omukaaga egyasooka gyokka."

Ebigenda mu maaso mu bbanga eggwanvu n’enteekateeka z’omu maaso

Emyezi mwenda oluvannyuma lw’okussa mu nkola, emigaso gyeyongera okweyongera. Kkampuni ya Coastal Luxury Properties egaziyizza enkozesa yaayo eya Mewayz n’eyingizaamu modulo endala ez’okutunda mu ngeri ey’obwengula n’okwekenneenya okw’omulembe. Bateekateeka okukozesa enkola ya API ey'omukutu guno okukwatagana n'empeereza z'olukalala eziwera ez'omu kitundu butereevu.

"Mewayz afuuse enkola y'obusimu obw'omu makkati mu bizinensi yaffe," Rodriguez bw'alaga. "Okuva olwo tukula ne tutuuka ku ba agenti 15 nga tetuyongeddeko bakozi ba administrative kubanga enkola eno egerageranya naffe. Kati twekenneenya modulo za Mewayz ez'okwekenneenya okuteebereza okuzuula emitendera gy'emiriraano egigenda givaayo nga teginnafuuka ya bulijjo."

Obuwanguzi bwa ttiimu eno busikiriza abantu abakola ku by’amayumba mu Miami, nga kkampuni endala ssatu ez’amaduuka gatandise okusenguka kwazo okugenda e Mewayz oluvannyuma lw’okulaba ebyava mu Coastal Luxury Properties.

Okumaliriza: Okusukka CRM okutuuka ku nkyukakyuka mu bizinensi

Okunoonyereza ku mbeera ya Coastal Luxury Properties kulaga nti omukutu gwa tekinologiya omutuufu gusobola okukyusa enkola ya bizinensi mu butale obuvuganya. Nga bava ku CRM eya generic okudda ku Mewayz's modular business OS, baatuuka ku:

• ddiiru eziggalwa ezisingako 40% buli luvannyuma lwa myezi esatu
• Okukula kw’enyingiza ya 58%
• Essaawa 15/wiiki ziterekeddwa buli agent
• Okulongoosa kwa 62% mu kukyusa omusulo
• 300% ROI mu myezi mukaaga

Oboolyawo ekisinga obukulu, baazimba enkola y’emirimu egenda okulinnyisibwa ejja okuwagira okukula kwabwe okugenda mu maaso awatali kwongera mu kigero mu buzibu bw’okuddukanya emirimu.

"Eby'amayumba mu by'amayumba bigenda mu maaso n'enkyukakyuka ya digito ey'amaanyi," Rodriguez bw'amaliriza. "Ttiimu ezinywerera ku nkola ezivudde ku mulembe zijja kulwana okuvuganya. Mewayz yatuwa ebikozesebwa obutakoma ku kukwatagana, wabula okukulembera mu katale kaffe. Kye kusalawo kwa bizinensi okusinga obulungi kwe tumaze mu myaka."

Ebibuuzo Ebitera Okubuuzibwa