Ensibuko: Omulondozi wa kampeyini 2026 Ebipimo by’okutunda ku email

1. Email ezikolebwa mu ngeri ey’obwengula ziyingiza ssente nnyingi ebitundu 320% okusinga ku mpewo ezitumbula — Source: DMA National Client Email Report
2. Email ezikoleddwa mu ngeri ey’obwengula zirongoosa emiwendo gy’okunyiga ebitundu 14% — Source: Experian Marketing Services
3. Email eziyanirizibwa zirina emirundi 4 ku muwendo gw’okuggulawo n’emirundi 5 ku muwendo gw’okunyiga ogwa email eza bulijjo — Source: GetResponse
4. 79% ku basuubuzi bagamba nti ensengeka za email ezikolebwa mu ngeri ey’obwengula gwe mukutu gwabwe ogusinga okukyusa — Source: Litmus State of Email Report
5. Kampeyini ez’otoma ezisengekeddwa zivuga emiwendo egy’okuggulawo egy’oku ntikko ebitundu 30% n’emiwendo gy’okunyiga egy’oku ntikko ebitundu 50% — Source: Mailchimp
6. Abakozesa Mewayz balaba emiwendo egy’okuggulawo egya wakati egya 42.3% mu nkola z’emirimu ez’obwengula — Ensibuko: Mewayz Platform Analytics
7. Email ezireetebwa enneeyisa zituuka ku kuggulawo n’okunyiga okusinga emirundi 8 okusinga email za batch-and-blast — Source: HubSpot Research

Ebibalo by’amagoba ku nsimbi eziteekeddwamu (ROI)

Ekikosa mu by’ensimbi eky’okutunda mu ngeri ey’obwengula tekigaanibwa, ng’ebibiina biwa lipoota ku kuddamu okunene mu bipimo eby’enjawulo.

1. Amakampuni agakozesa enkola y’okutunda mu ngeri ey’obwengula galaba ROI eya wakati wa doola 5.44 ku buli doola emu esaasaanyiziddwa — Source: Nucleus Research
2. Okukola mu ngeri ey’obwengula mu by’okutunda kuvuga okweyongera kwa bitundu 14.5% mu biva mu kutunda — Source: Salesforce
3. Bizineesi ezikozesa otomatiki zikendeeza ku nsaasaanya y’okugula omusulo ebitundu 33% — Source: Forrester Research
4. Abakozesa otomatiki y’okutunda bafuna abakulembeze abalina ebisaanyizo ebitundu 451% — Source: Annuitas Group
5. Okukuza omusulo mu ngeri ey’obwengula kuleeta abakulembeze abeetegefu okutunda ebitundu 50% ku ssente entono ebitundu 33% — Source: Gartner
6. Amakampuni agasukkuluma mu kukuza abakulembeze gakola ebitundu 50% ebikulembera ebyetegefu okutunda ku ssente entono ebitundu 33% — Source: Forrester Research
7. Okukozesa okutunda mu ngeri ey’obwengula kuyamba ku bitundu 40% ku nsimbi eziyingira mu kkampuni za B2B — Source: Sirious Decisions
8. Enkola ya Mewayz eya modular esobozesa bizinensi okutuuka ku ROI ennungi mu myezi 3 ku kigero — Source: Mewayz Customer Success Data

Okulembera Okuzaala & Okukuza Enkola

Okukola mu ngeri ey’obwengula kukyusa engeri bizinensi gye zikola n’okukuzaamu abakulembeze, nga waliwo okulongoosa okw’amaanyi mu miwendo gy’okukyusa mu funnel yonna.

1. Abakulembeze abakuzibwa bagula ebintu ebinene ebitundu 47% okusinga abakulembeze abatali bakuzibwa — Source: Annuitas Group
2. Amakampuni agakola otomatiki mu kuddukanya abakulembeze galaba okweyongera kwa bitundu 10% oba okusingawo mu nfuna mu myezi 6-9 — Source: Gartner
3. Okugaba obubonero bw’abakulembeze mu ngeri ey’obwengula kyongera okukkiriza okutunda kw’abakulembeze abalina ebisaanyizo by’okutunda ebitundu 30% — Source: CSO Insights
4. Bizineesi ezikozesa otomatiki zilaba emiwendo gy’okukyusa egy’oku waggulu ebitundu 53% okuva ku kuddamu okutuuka ku kukulembera okulina ebisaanyizo — Source: Lenskold Group
5. Abakozesa otomatiki y’okutunda bafuna emiwendo gy’okukyusa okuva ku bakasitoma egy’emirundi 3.1 egy’oku ntikko — Source: VB Insight
6. CTA ezikoleddwa ku bubwe zikyusa abagenyi 42% okusinga CTA ezisookerwako — Source: HubSpot Research
7. Email ezikuza omukulembeze mu ngeri ey’obwengula zifuna emirundi 4-10 egy’okuddamu bw’ogeraageranya n’okubwatuka kwa email okwetongodde — Source: Demand Gen Report
8. Module 208 eza Mewayz zisobozesa obubonero obutuufu obw’okukulembera n’obutuufu bwa 89% mu kuteebereza okukulembera okulina ebisaanyizo — Source: Mewayz Platform Data

AI n’Ekikosa Okukola ku Muntu

Obugezi obukozesebwa bukyusizza enkola y’okutunda mu ngeri ey’obwengula, okusobozesa okukozesa omuntu (hyper-personalization) ku mutendera.

1. 78% ku basuubuzi bagamba nti okulongoosa abantu nga bakozesa AI kyongera okukwatagana ne bakasitoma — Source: Evergage
2. Ebiteeso by’ebintu ebikulemberwa AI bikola ebitundu 35% ku nsimbi za Amazon — Ensibuko: McKinsey & Company
3. Ebimanyibwa ku mukutu gwa yintaneeti ebikukwatako bisobola okwongera ku kutunda ebitundu 19% — Source: Monetate
4. Amakampuni agakozesa AI okukola mu ngeri ey’obwengula mu by’okutunda galaba okukyusakyusa kw’abakulembeze okusingawo ebitundu 50% — Source: Salesforce Research
5. Okulongoosa obudde bw’okusindika obukozesebwa AI kwongera ku miwendo gy’okuggulawo email ne 27% — Source: Return Path
6. Ebirimu ebikyukakyuka mu email bivaamu emiwendo gy’okunyiga egy’oku ntikko emirundi 5 — Source: Campaign Monitor
7. 74% ku bakasitoma bawulira nga banyiize ng’ebirimu ku mukutu tebirina muntu yenna — Source: Segment Personalization Pulse Check
8. Okulongoosa ennyiriri z’amasomo ezikulemberwa AI kulongoosa emiwendo egy’okuggulawo ebitundu 31% — Source: Phrasee

Ebibalo by’okukozesa emikutu gy’empuliziganya

Okukozesa emikutu gy’empuliziganya mu ngeri ey’obwengula kukyagenda mu maaso n’okukula mu bukulu, nga emikutu giwa obusobozi obw’omulembe obw’okuteekawo enteekateeka n’okutunuulira.

1. 73% ku abasuubuzi balowooza nti okutunda ku mikutu gya yintaneeti kubadde "kukola bulungi" oba "kukola nnyo" eri bizinensi yaabwe — Source: Buffer State of Social Report
2. Okuteeka emikutu gy’empuliziganya mu ngeri ey’obwengula kwongera ku kwenyigira mu bantu ebitundu 50% bw’ogeraageranya n’okuteeka mu ngalo — Source: Social Media Examiner
3. Bizineesi ezikola emikutu gy’empuliziganya mu ngeri ey’otoma zilaba 42% okusinga okukulembera okuva ku mikutu gy’empuliziganya — Source: HubSpot Research
4. Ebiseera ebisinga obulungi eby’okuteeka ebifaananyi ebizuuliddwa okuyita mu kukola mu ngeri ey’obwengula byongera ku kwenyigira mu bitundu 39% — Source: CoSchedule
5. Okukozesa emikutu gy’empuliziganya mu ngeri ey’obwengula kuwonya abasuubuzi ku kigero kya ssaawa 6 buli wiiki — Source: Content Marketing Institute
6. Okuwuliriza embeera z’abantu mu ngeri ey’obwengula kulaga emirundi 3 egyogerwako ku kika okusinga okulondoola mu ngalo — Source: Sprout Social

Okukuuma bakasitoma & Okutunda enzirukanya y’obulamu

Okukola mu ngeri ey’otoma ey’okutunda kusinga mu kukuuma bakasitoma, nga kampeyini z’obulamu ez’obwengula zilongoosa nnyo obwesigwa n’omuwendo gw’obulamu bwonna.

1. Okwongera ku miwendo gy’okukuuma bakasitoma ebitundu 5% kyongera amagoba ebitundu 25% okutuuka ku bitundu 95% — Source: Harvard Business Review
2. Ensengekera z’okuyingira mu mmotoka ezikola mu ngeri ey’obwengula zirongoosa okukuuma bakasitoma ebitundu 34% — Source: Groove HQ
3. Okukola mu ngeri ey’obwengula ey’okutunda mu bulamu (lifecycle marketing automation) kwongera ku muwendo gwa kasitoma mu bulamu bwa bakasitoma ebitundu 27% — Source: Bain & Company
4. Kampeyini z’okukuuma abantu nga zirina emiwendo gy’okwenyigira egy’oku ntikko emirundi 3 okusinga kampeyini ez’enjawulo — Source: Epsilon
5. Kampeyini ez’okuwangula mu ngeri ey’obwengula zizzaawo ebitundu 15% ku bakasitoma abaweddewo — Source: Klaviyo
6. Amakampuni agakozesa maapu y’olugendo lwa bakasitoma mu ngeri ey’obwengula galaba amagoba amangi ebitundu 54% ku nsimbi eziteekeddwa mu by’okutunda — Source: Forbes
7. Abakozesa Mewayz baloopa emiwendo gy’okukuuma bakasitoma egya waggulu ebitundu 28% oluvannyuma lw’okussa mu nkola enkola y’obulamu ey’obwengula — Source: Mewayz Customer Survey

Okukola obulungi & Okukekkereza obudde

Okusukka ku kukosa enyingiza, okutunda mu ngeri ey’obwengula kuwa emigaso mingi egy’emirimu okuyita mu kukekkereza obudde n’okukola obulungi enkola.

1. Okukozesa okutunda mu ngeri ey’obwengula kukendeeza emirimu egy’okuddiŋŋana ebitundu 80% eri ttiimu z’okutunda — Source: Marketo
2. Bizineesi zikekkereza essaawa 15 buli wiiki nga ziyita mu nkola y’okutunda mu ngeri ey’obwengula — Source: Nucleus Research
3. Okukola lipoota mu ngeri ey’obwengula kukekkereza essaawa 20+ buli mwezi ku kwekenneenya n’okulondoola emirimu — Source: HubSpot Research
4. Amakampuni agakozesa otomatiki gatuuka ku biseera 35% eby’okuddamu eby’okukulembera eby’amangu — Source: Harvard Business Review
5. Ttiimu z’okutunda nga zikozesa otomatiki zitegeeza nti ebifulumizibwa mu kampeyini bisingako ebitundu 41% nga zirina eby’obugagga bye bimu — Source: Content Marketing Institute

Data eraga bulungi nti marketing automation tekyali kya kwesalirawo eri bizinensi ezivuganya. Okuva ku nkola ya email erongooseddwa ennyo okutuuka ku ROI ey’amaanyi n’obulungi bw’emirimu, emikutu gy’otoma nga Mewayz giwa ebikozesebwa ebyetaagisa okukula okuwangaala. Nga balina ebitundu 208 ebya modulo, bizinensi zisobola okussa mu nkola ddala otomatiki gye zeetaaga awatali buzibu obuteetaagisa.

Ebibuuzo Ebitera Okubuuzibwa

ROI ya wakati eri etya ku marketing automation?

Okusinziira ku Nucleus Research, amakampuni agakozesa marketing automation galaba average ROI ya $5.44 ku buli $1 esaasaanyiziddwa. Enkola ezikola obulungi zisobola okuvaamu amagoba aga waggulu nga $8-10 ku buli ddoola essiddwamu, nga ROI etera okweyongera okumala ekiseera nga bizinensi zilongoosa enkola zaabwe ez’obwengula.

Okukola mu ngeri ey’otoma ey’okutunda kulongoosa kitya emiwendo gy’okuggulawo email?

Email ezikolebwa mu ngeri ey'obwengula zisinga nnyo kampeyini ez'omu ngalo. Welcome series etuuka ku miwendo gya 48.7% egy’okuggulawo bw’ogeraageranya ne 32.1% ku mpewo z’omu ngalo, era email z’akagaali ezisuuliddwa zilaba emiwendo egy’okuggulawo 45.2%. Okwefuula omuntu n’ebivaako enneeyisa bye bintu ebikulu ebivuga okulongoosa kuno.

Ebitundu ki ku buli kikumi ebya bizinensi ebikozesa enkola y’okutunda mu ngeri ey’obwengula?

Mu kiseera kino, 91% ku bizinensi ezifunye obuwanguzi zikozesa enkola ya marketing automation okusinziira ku kunoonyereza kwa Salesforce. Okutwala enkola eno kukula mangu naddala mu bizinensi entonotono ng’enkozesa yeeyongedde emirundi esatu okuva ku bitundu 15% okutuuka ku bitundu 47% okuva mu 2022. Tekinologiya ono afuuka enkola eya mutindo eri ebibiina ebivuganya.

Okukola mu ngeri ey’obwengula (marketing automation) kukwata kutya ku kukola lead?

Okukola mu ngeri ey’obwengula (marketing automation) kulongoosa nnyo enkola y’okukola lead. Abakozesa bafuna abakulembeze abalina ebisaanyizo ebitundu 451%, emiwendo gy’okukyusa egy’oku waggulu ebitundu 53% okuva ku kuddamu okutuuka ku kukulembera okulina ebisaanyizo, n’emiwendo gy’okukyusa okuva ku bakasitoma okudda ku bakasitoma egy’emirundi 3.1. Okukuza mu ngeri ey’obwengula nakyo kivaamu abakulembeze abagula ebintu ebinene ebitundu 47%.

Okukekkereza budde ki bizinensi ze ziyinza okusuubira okuva mu kukola mu ngeri ey’otoma ey’okutunda?

Bizineesi zikekkereza essaawa 15 buli wiiki nga ziyita mu nkola y’okutunda mu ngeri ey’obwengula, ng’emirimu egy’okuddiŋŋana gikendedde ebitundu 80%. Automated reporting yokka ekekkereza essaawa 20+ buli mwezi. Okukekkereza obudde kuno kusobozesa ttiimu z’okutunda okutuuka ku biva mu kampeyini ebisingako ebitundu 41% nga zirina eby’obugagga bye bimu.