40+ Ebibalo bya tekinologiya w'ebizimbe: CRM, Lead Gen, ne Automation mu 2024

Enyanjula: Enkyukakyuka mu by’amayumba evugirwa data

Eby'amayumba mu by'amayumba bigenda mu maaso n'enkyukakyuka ya digito ey'amaanyi. Ennaku z’okutunda ebintu mu ngeri ya analog yokka ziweddewo; ba agenti ne brokerage abasinga okukola obulungi ennaku zino bakozesa data, automation, ne software ez’omulembe. Okukuŋŋaanya kuno okujjuvu okw’ebibalo ebisukka mu 40, okuva mu lipoota z’amakolero ezikulembedde n’ebikwata ku mukutu gwaffe ku Mewayz, kuwa okutunuulira okwesigamiziddwa ku bujulizi ku mitendera egibumba tekinologiya w’ebyobugagga (proptech). Okutegeera ennamba zino kikulu nnyo eri omukugu yenna mu by’amayumba n’ettaka ng’aluubirira okulongoosa emirimu gye, okukola abakulembeze abalina ebisaanyizo, n’okuggalawo ddiiru amangu.

Okulaba akatale & Emiwendo gy’okuzaala abaana

Omusingi gwa proptech kwe kwettanira kwayo okubunye. Ebibalo bino biraga ekifaananyi ekitegeerekeka obulungi eky’amakolero agayingiza amangu tekinologiya mu nkola zaago enkulu ez’emirimu.

1. 84% ku kkampuni ezikola ku by’amayumba zigamba nti tekinologiya ng’ekintu ekikulu eky’enjawulo mu kuvuganya — National Association of Realtors (NAR), 2023
2. Akatale ka proptech mu nsi yonna kasuubirwa okutuuka ku buwumbi bwa ddoola 86.5 mu mwaka gwa 2032, nga kakula ku CAGR ya 16.8% okuva mu 2023 — Market Research Future
3. 95% ku bagula amaka bakozesa yintaneeti mu nkola yaabwe ey’okunoonya amaka — NAR Profile of Home Buyers and Sellers, 2023
4. Ebitundu ebisoba mu 70% ku ba brokerage b’ebizimbe bongedde ku mbalirira yaabwe eya tekinologiya omwaka ku mwaka okuva mu 2020 — WAV Group Consulting
5. Abasuubuzi b’amayumba bakozesa ebikozesebwa bya pulogulaamu eby’enjawulo ku kigero kya wakati buli lunaku okuddukanya olukalala, bakasitoma, n’okutunda — Mewayz Internal Data, 2024
6. Okwettanira enkola z’okuddukanya emirimu okuva ku nkomerero okutuuka ku nkomerero kweyongedde ebitundu ebisukka mu 200% okuva mu 2019 — CRETech
7. Abakugu mu by’amayumba 23% bokka be bawulira nti tech stack yaabwe eriwo kati "eyungiddwa mu bujjuvu" era terimu buzibu — DocuSign Real Estate Trends Report

Ebibalo by’okuddukanya CRM & Kasitoma

Enkola z’okuddukanya enkolagana ne bakasitoma (CRM) ze nkola y’obusimu obw’omu makkati mu bizinensi y’ebyobusuubuzi ey’omulembe. Ebibalo bino biraga obukulu bwabyo obw’amaanyi mu kukuuma n’okuyingiza ssente.

1. Abatunzi b’ebizimbe abakozesa CRM eyeetongodde bafuna omuwendo gwa bakasitoma ogw’okusigala nga gusingako ebitundu 32% bw’ogeraageranya n’abo abakozesa spreadsheets oba basic contact apps — HubSpot Research
2. 59% ku bakugu mu by’amayumba bagamba nti pulogulaamu ya CRM kye kimu ku bikozesebwa mu tekinologiya ebisinga okuba eby’omuwendo — McKissock Real Estate Study
3. Okujjukiza n’okugoberera kwa CRM okw’obwengula kuyinza okwongera ku miwendo gy’okukyusa abakulembeze okutuuka ku bitundu 35% — Salesforce State of Service Report
4. Ba agenti abagabanya abantu be bakwatagana nabo mu CRM balaba omuwendo gw’okuddamu ogw’oku ntikko ebitundu 45% ku kampeyini z’okutunda — ActiveCampaign
5. Okugatta CRM n’omukutu gw’empuliziganya (nga email oba SMS) kiyinza okukendeeza ku budde bw’okuddamu eri abakulembeze abapya ebitundu ebisukka mu 80% — Mewayz Internal Data, 2024
6. Ba agenti abakola obulungi batera okukozesa enkola ya CRM ey’oku ssimu emirundi 2.5 ku bipya nga bali ku mugendo — Gartner
7. Okwekenenya amawulire ga CRM kuyamba 67% ku ba broker okusalawo mu ngeri ey’amagezi ku nsimbi eziteekebwa mu katale n’enkola ya ba agenti — Deloitte Real Estate Outlook

Ebibalo by’okukulembera n’okutunda

Okukola payipu etakyukakyuka ey’abakulembeze abalina ebisaanyizo gwe bulamu bw’ebizimbe. Tekinologiya akyusizza nnyo engeri ba agenti gye bazuula n’okusikiriza abayinza okuba bakasitoma.

1. Emikutu gy’ebyobusuubuzi egy’okugatta IDX givaamu abakulembeze abawera emirundi 5 okusinga egyo egitalina — Leading Real Estate Companies of the World (LRE)
2. Olukalala lw’okutunda vidiyo lufuna okubuuza okusinga ebitundu 403% okusinga olukalala olwesigamiziddwa ku biwandiiko — Forbes Real Estate Council
3. 77% ku ba agenti b’abaguzi baagambye nti bakasitoma baabwe basinga okuddamu ku vidiyo okutambula bw’ogeraageranya n’ebifaananyi ebitali bikyuka — NAR
4. Okulanga ku mikutu gya yintaneeti okusasulwa ku by’amayumba kulina omuwendo gwa wakati ogwa buli muntu (CPL) ogwa doola 22, wadde nga kino kyawukana nnyo okusinziira ku katale — WordStream
5. Okutunda ku email ku by’amayumba kulina omuwendo gwa wakati ogw’okuggulawo ogwa 21.5% n’omuwendo gw’okunyiga ogwa 3.1%, okusinga amakolero amalala mangi — Mailchimp Industry Benchmarks
6. Enkola z'okuteeba obubonero bw'abakulembeze mu ngeri ey'obwengula ziyamba ba agenti okukulembeza okugoberera, okwongera okukyusa ku bakulembeze "okubuguma" ebitundu ebisukka mu 50% — MarketingSherpa
7. 60% ku bakulembeze mu by’amayumba biva mu byuma ebikozesebwa ku ssimu — Borrell Associates
8. Chatbots ku mikutu gy’ebyobusuubuzi esobola okukwata ebitundu 40% ku bakulembeze bonna ab’omukutu ebweru w’essaawa za bizinensi — Drift State of Conversational Marketing

Ebibalo by’Okukola mu Otomatiki n’Okukola

Okukola mu ngeri ey’obwengula kye kisumuluzo ky’okulinnyisa bizinensi y’ebyobugagga eby’omu ttaka awatali kwongera ku ssente ezisaasaanyizibwa mu kigero. Ennamba zino ziraga amagoba amangi mu bulungibwansi agaliwo.

1. Abasuubuzi b’ebizimbe basobola okukekkereza essaawa ezisukka mu 10 buli wiiki nga bakola emirimu gy’obuddukanya mu ngeri ey’otoma nga okuteekawo enteekateeka, okuyingiza data, n’okuddamu ku email — Mewayz Internal Data, 2024
2. Kampeyini za email ezitonnya mu ngeri ey’obwengula zikuza abakulembeze n’okufuba okw’omu ngalo okutono ebitundu 80% ate nga zikuuma okulongoosa okw’obuntu — Campaign Monitor
3. 62% ku brokerage ezikozesa transaction automation zitegeeza nti ensobi n’ensonga z’okugoberera amateeka zikendedde — Qualia Labs
4. Ebikozesebwa ebikola otomatiki okuteeka ku mikutu gya yintaneeti bilaba okweyongera kw’emirundi 4 mu bifulumizibwa okuva mu ba agenti — Hootsuite
5. Okukola ebiwandiiko mu ngeri ey’obwengula kusala ku budde bw’okuteekateeka endagaano ku kigero kya 75% — DocuSign
6. Pulatifoomu ezirina dizayini ya modulo (nga modulo za Mewayz 208) zisobozesa abakozesa 94% okuzimba enkola y’emirimu ey’enjawulo ekola enkola yaabwe ey’enjawulo mu ngeri ey’otoma — Mewayz Internal Data, 2024
7. Brokerages ezissa mu nkola automation zilaba enkola ya onboarding eya mangu ebitundu 25% eri ba agenti abapya — National Association of Realtors (NAR)

ROI, Ebisale, n’okukosa mu by’ensimbi

Mu nkomerero, ssente eziteekebwa mu tekinologiya zirina okulaga omugaso gwazo mu by’ensimbi. Data eno eraga amagoba agamatiza ku nsimbi eziteekeddwamu proptech z’etuusa.

1. Ku buli doola emu esaasaanyiziddwa ku tekinologiya wa CRM, amagoba ga wakati ga doola 8.71 — Nucleus Research
2. Ba agenti abakola obulungi basaasaanya ebitundu nga 4% ku nsimbi zaabwe zonna ku tekinologiya — REAL Trends
3. Brokerages ezirina tech stack enzijuvu zilaba gross margins 15-20% waggulu okusinga ezo ezirina piecemeal solutions — Mewayz Internal Data (94% gross margins)
4. Enkola z’okutunda mu ngeri ey’obwengula zisobola okukendeeza ku nsaasaanya ya buli kugula (CPA) okutuuka ku bitundu 33% nga zilongoosa omutindo gw’omusulo n’okukuza — Forrester
5. Emikutu egyesigama ku kire gikendeeza ku nsaasaanya ya wakati ey’ebintu bya IT eri aba brokerage ne 40% — IDC
6. Tekinologiya w’okulambula okw’omubiri (virtual tour technology) asobola okuyamba okutunda ekifo mu bwangu ebitundu 31% era ku bitundu ebisingako ku bbeeyi esabibwa — Matterport

Okwekenenya okugeraageranya: Enkola ezigatta vs. Point Solutions

Ekimu ku bisinga okusalawo eri brokerage kwe kukozesa OS ya bizinensi emu, ekwataganye oba okukuŋŋaanya eby’okugonjoola ensonga ezisinga obulungi mu mutindo. Ebiwandiiko wansi, ebikung’aanyiziddwa okuva mu nsonda ez’enjawulo mu makolero n’okwekenneenya kwa Mewayz, biraga enjawulo enkulu.

Enkizo ya Mewayz: Data ya Platform

Nga abakozesa abasoba mu 138,000 be bakozesa ebitundu byaffe 208 ebya modulo, Mewayz etuwa lenzi ey’enjawulo mu mitendera gya tekinologiya w’ebyobugagga eby’omu ttaka. Ensaasaanya yaffe eya doola 0 mu kutunda n’emigabo gyaffe egy’ebitundu 94% bujulizi ku nkola y’okukula ekulemberwa ebintu ekwatagana ennyo n’akatale. Abakozesa ku mukutu gwaffe bulijjo baloopa:

1. Okukendeeza ku budde obumala ku mirimu gy’obuddukanya ebitundu 40% oluvannyuma lw’okussa mu nkola modulo z’okukola mu ngeri ey’obwengula — Mewayz User Survey, Q1 2024
2. 78% ku bakozesa abapya bakola waakiri modulo 3 ezigatta (e.g., CRM, Ebiwandiiko, Enteekateeka) mu nnaku 30 ezisooka — Mewayz Activation Data
3. Ttiimu entono (abantu 1-5) zituuka ku average ROI ya 320% mu mwaka ogusooka ku $49/mo Pro plan — Mewayz Customer Success Analysis
4. Omutendera ogw’obwereere ogw’olubeerera gukola ng’omukutu gw’okugula ogw’oku ntikko, nga 25% ku bakozesa ab’obwereere bakyusa okudda ku nteekateeka esasulwa — Mewayz Internal Data
5. Module ezisinga okukozesebwa mulimu Contact CRM (92% okutwalibwa), Task Automation (85%), ne Document E-Sign (81%) — Mewayz Platform Analytics

Ebikwata ku Data Eno: Enkola Weetegereze

Ebibalo ebyanjuddwa mu roundup eno bikung’aanyiziddwa okuva mu lipoota z’amakolero ez’enjawulo ezimanyiddwa mu lujjudde ezaafulumizibwa wakati wa 2022 ne 2024 okuva mu kkampuni z’okunoonyereza eziweebwa ekitiibwa n’ebibiina by’amakolero, omuli National Association of Realtors (NAR), Gartner, Forrester, HubSpot, n’ebirala. Amannya ga lipoota ag’enjawulo n’ennaku z’okufulumya bijuliziddwa ku mabbali ga buli kibalo we kiba kituufu.

Ebifo bya data ebikwata ku Mewayz biggibwa mu kwekenneenya kw’omukutu okugatta n’okutamanyiddwa mannya n’okunoonyereza ku bakozesa okwakolebwa ku ntandikwa ya 2024. Data eno ey’omunda eraga enkola y’enkozesa n’ebipimo by’omutindo mu bakozesa baffe abakola ogw’abakugu abasukka mu 138,000. Emiwendo gyonna egy’enkola y’ebyensimbi egyekuusa ku Mewayz gyesigamiziddwa ku lipoota y’ebyensimbi ey’omunda.

Ebirimu bino bigendereddwamu mawulire okulaga emitendera gy’amakolero egy’obugazi era tebirina kutwalibwa ng’okubuulirira ku by’ensimbi.

Ebibuuzo Ebitera Okubuuzibwa

Kiki ekisinga okukwata ku nsimbi mu tekinologiya eri omusuubuzi w’ebizimbe?

Okusinziira ku data, enkola eyetongodde ey’okuddukanya enkolagana ne bakasitoma (CRM) bulijjo eraga amagoba agasinga obunene ku nsimbi eziteekeddwamu. Ebibalo biraga nti kye kikozesebwa ekisinga okuba eky’omuwendo eri 59% ku ba agenti era kisobola okwongera ku miwendo gy’okusigala nga bakasitoma ebitundu 32%. CRM ekwataganye ekola nga ekifo ekikulu eky’omusingi gwa data yonna eya bakasitoma, empuliziganya, n’okukola mu ngeri ey’obwengula, ekigifuula ekitundu ekikulu eky’omusingi gw’omulembe ogw’eby’amayumba eby’omulembe.

Omutunzi w’ebizimbe oba omusuubuzi w’amayumba omutono alina embalirira mmeka ku tekinologiya?

Ebipimo by’amakolero okuva mu REAL Trends biraga nti ba agenti abakola obulungi basaasaanya ebitundu nga 4% ku nsimbi zaabwe zonna ku tekinologiya. Ku brokerage, omuwendo guyinza okwawukana nnyo okusinziira ku sayizi n’ebigonjoola ebirondeddwa. Omulongooti ogw’okugeraageranya gulaga nti omukutu ogugatta nga Mewayz ($19-49/omukozesa/mo) guyinza okuba ogw’omuwendo omunene ennyo okusinga okuddukanya eby’okugonjoola ensonga ez’enjawulo 5-6, eziyinza okwanguyirwa okusukka $75-200 buli mukozesa buli mwezi.

'Modular business OS' kitegeeza ki, era ya njawulo etya ku CRM?

Enkola ya Modular Business Operating System (OS) nga Mewayz ye nkola erimu enkola nnyingi ezigatta (module 208 mu mbeera yaffe). CRM y’emu ku modulo zino. Enjawulo enkulu eri nti OS ya bizinensi egatta ebintu byonna ebya bizinensi yo —CRM, marketing automation, okussa omukono ku biwandiiko, okuddukanya emirimu, okuteekawo enteekateeka, n’ebirala —ku mukutu gumu nga guliko database emu. Kino kimalawo data silos n’obwetaavu bw’okugatta okuzibu wakati w’ebikozesebwa eby’enjawulo, ekintu ekikulu ekiruma 77% ku bakugu abakozesa eby’okugonjoola ensonga eziwera.

Ddala omutendera ogw’obwereere ogw’olubeerera ogwa pulogulaamu y’ebyobusuubuzi gwa mugaso, oba kakodyo kwokka?

Eri solo agents oba abo abaakatandiika, robust free tier ya muwendo mu ngeri etategeerekeka. Nga bwe kyalagulwa mu data yaffe eya platform, Mewayz's free tier is a top acquisition channel kubanga egaba omugaso ogwa nnamaddala. Kisobozesa abakozesa okuddukanya emirimu emikulu nga okuddukanya okukwatagana n’okulondoola emirimu awatali kusasula, okukakasa omugaso gw’omukutu nga tebannalongoosa ku nteekateeka ezisasulwa ez’okukola otomatiki n’ebintu eby’omulembe eby’okugatta. Omuze guno guleetedde 25% ku bakozesa baffe ab’obwereere okukyusa okudda ku bakasitoma abasasula.

Mu butuufu automation eyinza etya okukekkereza essaawa 10 buli wiiki eri omusuubuzi w’ebizimbe?

Okukekkereza obudde kuva mu kukola emirimu egy’okuddiŋŋana, egy’okuddukanya emirimu egyetaagisa naye nga tegiyingiza ssente mu ngeri ey’obwengula. Kuno kw’ogatta okuddamu kwa email mu ngeri ey’otoma eri ebibuuzo ebipya eby’abakulembeze, okuteekawo enteekateeka y’okulaga nga bayita mu bikozesebwa bya kalenda ebigattibwa, okusindika kampeyini z’okutonnya ez’obuntu okukuza abakulembeze, okukola n’okusindika ebiwandiiko okussa omukono ku yintaneeti, n’okuteeka olukalala ku mikutu gy’okutunda egy’enjawulo omulundi gumu. Nga bakola enkola zino mu ngeri ey’otoma, ba agenti basobola okuddamu okugabanya obudde obwo obwakekkereza ku mirimu egy’omuwendo omungi nga okusisinkana ne bakasitoma n’okuteesa ku ddiiru.