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News

A new weight-loss pill is here, and it could reshape the GLP-1 market

Lilly’s new pill, Foundayo, enters a fast-growing market currently dominated by Novo Nordisk’s Wegovy. A new GLP-1 pill is about to hit the market. On Wednesday, Eli Lilly and Co. announced that its new GLP-1 pill, Foundayo, was approved by the Food and Drug Administration (FDA) for use in adults w...

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Fast Company Impact Council

Beyond earned media: A new PR playbook

As media becomes more fragmented, brands must expand their reach in different ways. A strong PR plan should balance day-to-day visibility with long-term brand building. At most plans’ core will be some sort of press office, one that fields reactive inquiries, chases proactive opportunities, and str...

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Tech

How American independent bookstores made a massive comeback

Amazon once seemed poised to wipe out the American bookstore. As online shopping exploded in the late 1990s and early 2000s, independent shops struggled to compete with endless inventory and lower prices. By 2009, many believed indie bookstores were on the brink of extinction. But instead of disappe...

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