Me yasa Ƙananan Zaɓin Buƙatar Haƙiƙa Yana Samar muku ƙarin Abokan ciniki: Ilimin halin ɗan Adam na yanke shawara

Binciken da aka buga a cikin Journal of Consumer Psychologyya gano cewa rage zaɓuɓɓukan alƙawari daga 12 zuwa 4 ya karu da kammala booking da kashi 27%. Mahalarta sun ba da rahoton gamsuwa mafi girma, suna jin sun yi zaɓin "daidai" ba tare da zato na biyu ba. Wannan ƙa'idar tana da mahimmanci musamman ga kasuwancin tushen sabis inda yin watsi da yin watsi da kai tsaye yana tasiri ga kudaden shiga. Ta hanyar sauƙaƙe matrix ɗin yanke shawara, ba za ku iyakance 'yanci ba - kuna haɓaka haske.

Yadda Ƙaunar Fahimi ke Shafar Halayen Aiki

Load ɗin hankali yana nufin ƙoƙarin tunani da ake buƙata don aiwatar da bayanai. Babban nauyin fahimi yayin yin ajiyar kuɗi yana haifar da kaucewa yanke shawara. Misali, ɗakin studio na yoga yana ba da nau'ikan aji 7 a cikin ramummuka 5 kowace rana yana haifar da haɗuwa 35. Wani sabon ɗalibi, ba tare da sanin wane aji ya dace da matakin ƙwarewar su ba, zai iya jinkirta yin rajista. Kwatanta wannan tare da gabatar da azuzuwan mafari 2-3 ne kawai aka ba da shawarar a lokuta masu mahimmanci-bayyanannu, zaɓuɓɓukan aiki waɗanda ke canzawa.

Misalai na Hakikanin Duniya: Ƙananan Zaɓi, Ƙarin Juyawa

Kasuwancin da suka ci nasara suna amfani da zaɓaɓɓun gine-gine don daidaita littattafan. Calendly, kayan aikin tsarawa, wanda ba shi da kyau don nuna iyakantaccen ramummuka maimakon duka kalanda. Bayanan su ya nuna cewa masu amfani waɗanda suka keɓanta shafinsu na yin rajista don nuna ƴan zaɓuɓɓuka suna ganin sama da 40% mafi girman ƙimar tabbatarwa. Hakazalika, ofisoshin likitocin haƙori waɗanda ke ba da "lokacin alƙawari da aka ba da shawarar" dangane da abubuwan da ake so na tarihi na majinyata suna cika ramummuka cikin sauri fiye da waɗanda ke nuna cikakken buɗaɗɗen kalanda.

Uber yana ba da ƙwararren digiri a cikin zaɓin da aka rage. Maimakon nuna kowace hanya mai yuwuwa, yana gabatar da ingantattun zaɓuɓɓukan 2-3-UberX, Comfort, da Black. Wannan sauƙaƙe yana haɓaka yanke shawara, mai mahimmanci ga ayyukan da ake buƙata. Don kasuwancin da suka dogara da alƙawari, darasin a bayyane yake: tsarawa maimakon cikawa. Wani kamfani mai ba da shawara da ke amfani da Mewayz Booking ya rage zaɓuɓɓukan sabis ɗinsa daga 8 zuwa 3 ainihin fakiti, wanda ya haifar da haɓaka28% a cikin shawarwarin da aka ba da izinia cikin kwata ɗaya.

Haɓaka Gudun Rubutunku: Maɓallin Ƙa'idodin Halin Hali

Aiwatar da tattalin arzikin ɗabi'a zuwa tsarin ajiyar ku ya ƙunshi ƙira da gangan. Anan akwai ka'idoji mafi inganci:

• Farashin Anchor da Lokaci: Gabatar da shawarar da aka ba da shawarar da farko (anga) don yin wasu zaɓin kamar karkacewa. Misali, haskaka wurin lokaci "Mafi Shahararru".
• Bayanai na Ci gaba: Maimakon nuna duk zaɓuɓɓukan gaba, yi amfani da kwarara ta mataki-mataki-da farko zaɓi nau'in sabis, sannan kwanan wata, sannan lokaci-rage nauyin fahimi a kowane mataki.
• Hujjar Zamantakewa: Nuna "Mafi Yawan Aiki A Wannan Makon" bajoji kusa da wasu ramummuka suna haɓaka tunanin garken garken, yana jagorantar masu amfani zuwa ga ingantattun zaɓuɓɓuka.
• Rauni da Gaggawa: Nuna "Tabo 2 ne kawai suka rage" na ɗan lokaci yana haifar da fargabar ɓacewa (FOMO), haɓaka yanke shawara.

Mataki-mataki: Sauƙaƙe Zaɓuɓɓukan Buɗe Ku

Masanya tsarin ajiya mai ɗimbin yawa zuwa na'ura mai juyawa yana buƙatar canje-canje na dabara. Bi wannan jagorar mai aiki:

1. Adit Zaɓuɓɓukan Yanzu: Lissafin duk zaɓin da kuka gabatar - nau'ikan sabis, tsawon lokaci, ramukan lokaci, masu aiki. Gano ƙarin aiki (misali, ƙarin mintuna 15 lokacin da ramummuka na mintuna 30 suka isa).
2. Bincike Bayanan Buɗewa: Yi amfani da nazari don ganin waɗanne zaɓuka ne aka fi zaɓa. Cire ko soke waɗanda ba safai ake zaɓa ba. Idan kawai kashi 5% na abokan ciniki sun rubuta alƙawura na 7 AM, yi la'akari da cire su azaman daidaitattun zaɓuɓɓuka.
3. Cluster Similar Services:Ayyukan da suka danganci rukuni cikin fakiti. Maimakon miƙa "Tsarin Massage," "Deep Tissue," " Massage Wasanni," ƙirƙiri nau'in "Massage Massage" tare da zaɓuka masu tayar da hankali bayan yin rajista.
4. Saita Defaults na hankali: Pre-zaɓa mafi mashahuri nau'in sabis da tsawon lokaci. Tsoffin don nuna firamin ramummuka (10 AM–2 PM) na farko, tare da zaɓukan "Nuna Ƙari" don sassauƙa.
5. Yi Aiwatar da Bayanan Ci gaba: Don dawowar abokan ciniki, yi amfani da tarihin ajiyar su don cika abubuwan da ake so, rage zaɓi zuwa maɓallin "Littafin Again" mai sauƙi.
6. Gwaji da Maimaita: A/B gwada sauƙaƙan tafiyar ajiyar ku daidai da ainihin. Bibiyar ƙimar kammalawa da ma'aunin lokaci-zuwa-littafi.

Gudun Aikin Buga Software a Gudanar da Zabi

Haɗin kai tare da tsarin kula da dangantakar abokin ciniki (CRM) yana ɗaukar wannan gaba. Sanin tarihin abokin ciniki yana ba ku damar fito da shawarwari na keɓaɓɓen - "Bisa kan ziyararku ta ƙarshe, muna ba da shawarar zama na mintuna 60 tare da Sarah." Wannan yana rage yanke shawara daga karce zuwa tabbatarwa mai sauƙi. Ga 'yan kasuwa masu gudanar da adadin alƙawura masu yawa, irin wannan bayanan ba abin al'ajabi ba ne - ya zama dole.

Daidaita Sauƙaƙewa da Sauƙaƙe

Yayin da rage zaɓuɓɓuka yana haɓaka jujjuyawa, kawar da sassauci gaba ɗaya na iya ɓata masu amfani da wutar lantarki. Maganinta shine damar shiga layi. Zaɓuɓɓuka masu sauƙaƙan saman saman ta tsohuwa, amma samar da "Zaɓuɓɓuka na ci gaba" don waɗanda ke buƙatar takamaiman buƙatu. Mewayz yana kula da wannan ta hanyar ma'ana mai ma'ana - yana nuna guraben lokaci na musamman lokacin da aka zaɓi takamaiman sabis, alal misali.

Auna Tasiri: Mahimman Ma'auni na Bugawa don Waƙa

Inganta ilimin halin ɗan adam yana buƙatar ƙididdige sakamakon. Ma'auni masu mahimmanci sun haɗa da:

• Kimar Ƙimar Ƙarfafawa: Kashi na masu amfani waɗanda suka fara amma ba su kammala yin rajista ba. Nufin ƙasa da 40%.
• Lokaci-zuwa-littafi: Matsakaicin tsayin daka daga saukowa akan shafin yin rajista zuwa tabbatarwa. Sauƙaƙe kwarara ya kamata ya rage wannan da 30-50%.
• Ƙimar Juya: Kashi na maziyartan da suka yi rajista. Matsakaicin masana'antu sun bambanta daga 2-5%; ingantaccen tsarin ya kai 8-12%.
• Amfani da Ramin: Yadda ake cike wuraren da aka fi so yadda ya kamata. Yin niyya 85%+ amfani yana nuna kyakkyawan zaɓin gine-gine.

Mewayz Analytics yana ba da dashboards bin waɗannan ma'auni, yana ba da damar gyare-gyaren bayanai. Wata hukumar tallace-tallace da ke amfani da waɗannan bayanan ta haɓaka kudaden shiga da aka yi rajista kowane wata da kashi 22 cikin ɗari ta hanyar inganta shafin yanar gizon.

"Sirrin zuwa babban juzu'i ba shine ƙarin zaɓuɓɓuka ba - zaɓin da ya dace ne. Ta hanyar daidaita zaɓuɓɓuka, muna rage gajiyawar yanke shawara kuma muna taimaka wa abokan ciniki suyi aiki da tabbaci." - Dr. Elena Torres, Masanin Tattalin Arziki na Halayyar

Gaba-Tabbatar Dabarun Buƙatar ku

A yanzu, ƙwarewar ilimin halin ɗan adam na zaɓi yana ba da fa'ida nan take. Kasuwancin da ke sauƙaƙe ƙwarewar ajiyar kuɗi suna karɓar ƙarin kudaden shiga yayin da suke ba da gamsuwar abokin ciniki. A cikin duniyar da ba ta da hankali, rage rikice-rikice ba kawai ƙira ce mai kyau ba - kasuwanci ne mai kyau.

Fara da duba kwararar ajiyar ku a yau. Gano inda zaɓi ya cika, kuma amfani da waɗannan ƙa'idodin don jagorantar abokan ciniki zuwa mataki. Tare da kayan aikin Mewayz Booking, aiwatar da waɗannan sauye-sauye yana buƙatar ƙwararrun fasaha-kawai hangen nesa na dabarun ɗan adam.

Tambayoyin da ake yawan yi

Zaɓuɓɓuka nawa nawa zan bayar don guje wa manyan abokan ciniki?

Bincike yana ba da shawarar iyakance zaɓuɓɓuka zuwa ainihin zaɓi 3-5 a kowane wurin yanke shawara. Don ramukan lokaci, yana nuna manyan zaɓuɓɓukan samuwa na 4-6 tare da 'Show More' yana daidaita sauƙi da sassauci.

Za a iya rage zaɓuɓɓukan yin rajistar yin tasiri mara kyau ga gamsuwar abokin ciniki?

Lokacin da aka yi da dabara, sauƙaƙawa yana ƙara gamsuwa ta hanyar rage damuwa yanke shawara. Koyaya, kula da 'Babban Zaɓuɓɓuka' don abokan ciniki waɗanda ke buƙatar takamaiman buƙatu don adana sassauci.

Yaya tsawon lokacin da ake ɗauka don ganin haɓakawa bayan sauƙaƙe zaɓuɓɓukan yin rajista?

Mafi yawan kasuwancin suna ganin ci gaban da za a iya aunawa a cikin makonni 2-4, tare da yin ragin ɓangarorin watsi da kashi 20-40% da kuma canjin canjin ya karu da 15-30%.

Shin zan yi amfani da rage zaɓi ga duk sabis na daidai?

A'a-bincika bayanan ajiya don gano waɗanne ayyuka ne suka fi amfana. Ayyuka masu girma suna ganin babbar riba daga sauƙaƙawa, yayin da sadaukarwa na iya buƙatar ƙarin cikakkun zaɓuɓɓuka.

Ta yaya Mewayz Booking ke taimakawa aiwatar da waɗannan ka'idodin tunani?

Booking Mewayz ya haɗa da fasali kamar guraben lokaci shawarar da aka ba da shawarar, haɗa sabis, ci gaba da bayyana abubuwan da ke gudana, da kuma nazari don gano ingantaccen tsarin gine-gine don takamaiman kasuwancin ku.