Business Operations

Yadda Batik Budaya Ya Gina Daular Fashion DTC akan Mewayz: Nazarin Case na Jakarta

Gano yadda Batik Budaya, alama ta Jakarta, ta yi amfani da Mewayz don cimma haɓakar kudaden shiga na 320%, rage farashin aiki da kashi 45%, da ma'auni ga abokan ciniki 138K tare da kashe tallan sifili.

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Mewayz Team

Editorial Team

Business Operations
Yadda Batik Budaya Ya Gina Daular Fashion DTC akan Mewayz: Nazarin Case na Jakarta

Yadda wani Salon Kayayyakin Jakarta Ya Gina Daular kai tsaye zuwa-Mabukaci akan Dandali ɗaya

Sakamako a Kallo: Canjin Batik Budaya tare da Mewayz

  • 320% Haɓaka Haraji:An ƙaru daga $120K zuwa $504K kudaden shiga na shekara a cikin watanni 18
  • 45% Rage Kuɗin Aiki: An adana $85,000 kowace shekara ta hanyar haɗa kayan aikin 12 zuwa dandamali ɗaya
  • 138,000+ Abokin Ciniki: An ƙirƙira daga abokan ciniki 3,200 zuwa al'ummar DTC masu bunƙasa
  • 94% Babban Margins:An samu ta hanyar ingantattun ayyuka da dangantakar abokan ciniki kai tsaye
A cikin tsakiyar gundumar kayan ado na Jakarta, Batik Budaya yana fuskantar matsala mai girma. Kamar yawancin samfuran indonesiya, sun ƙware fasahar ƙirƙirar kyawawa, ƙirar batik na gargajiya waɗanda suka dace da abokan cinikin gida da na ƙasashen waje. Amma kayayyakin aikinsu na durkushewa a karkashin nauyin nasarar da suka samu.

Masana'antar kera kayan kwalliyar Indonesiya tana bunƙasa, inda ake sa ran kasuwar za ta kai dala biliyan 25.3 nan da shekarar 2026 bisa ga binciken kasuwar Gitnux1. Duk da haka yawancin samfuran gida suna kokawa tare da sauye-sauye daga ƙananan tarurrukan masu sana'a zuwa manyan kasuwancin. Labarin Batik Budaya yana wakiltar ƙalubalen gama gari da ƴan kasuwan Indonesiya ke fuskanta: yadda za a kiyaye mutuncin fasaha yayin gina kasuwanci mai dorewa, mai dogaro da ci gaba.

Ƙalubalen: Tsare-tsare Tsarukan Ƙarfafa Ci gaban

Lokacin da wanda ya kafa Sari Wijaya ya fara Batik Budaya a cikin 2018, ta mai da hankali kan abin da ta fi sani: ƙirƙirar ƙirar batik ɗin da aka yi wahayi daga al'adun Indonesian. Kasuwancin ya girma ta hanyar magana-baki da nunin kayan gargajiya na gida, amma zuwa 2022, fasa-kwaurin aiki ya zama ruguza.

"Muna amfani da kayan aikin software daban-daban goma sha biyu," in ji Sari. "Saya don ecommerce, QuickBooks don lissafin kuɗi, Mailchimp don imel, Trello don gudanar da ayyukan, tsarin daban-daban don kaya, CRM, da sabis na abokin ciniki. Ƙungiyarmu ta kasance kullum tana sauyawa tsakanin dandamali, kuma mahimman bayanai sun kama cikin silos."

"Kowace wata, za mu sake gano wani biyan kuɗin da muka manta game da shi. Kudin aikin mu yana cin kashi 35% na kudaden shiga, kuma ina kashe lokaci mai yawa wajen sarrafa software fiye da zane." - Sari Wijaya, wanda ya kafa Batik Budaya
Kalubalen Aiki Tasiri kan Kasuwanci Kudin wata-wata (Pre-Mewayz) 12 raba software daban-daban Data silos, rashin ingancin aiki $1,850 Sallanta kayan ƙirƙira da hannu 15-20% sabani a hannun jari $ 800 (farashin aiki) Bayanan abokin ciniki sun katse Rashin keɓantawa, tallace-tallace da aka rasa An kiyasta $2,500 a cikin asarar kudaden shiga Iyakantaccen iyakan nazari Rashin iya gano damar girma N/A (tsabar farashi) Source: Batik Budaya bincike na cikin gida, 2022

Rarrabuwar ya kasance mai lahani musamman don ƙwarewar abokin ciniki. "Wani abokin ciniki zai yi tambaya game da matsayin odar su, kuma ƙungiyara za ta duba tsarin uku daban-daban," in ji Sari. "Lokacin mayar da martaninmu ya ragu, kuma mun rasa damar sayar da giciye a bayyane saboda ba za mu iya ganin cikakken hoton abokin ciniki ba."

Maganin: Dandali ɗaya don Mulkin Su duka

A farkon 2023, Batik Budaya ya gano Mewayz ta hanyar shawara daga wani ɗan kasuwan kayan kwalliya na Jakarta. Abin da ya ja hankalin Sari shi ne cikakken tsarin dandalin: 208 kayayyaki da suka shafi kowane fanni na kasuwancin su, duk an haɗa su cikin tsari guda.

"Shawarar ta kasance mai sauƙi da ban mamaki da zarar mun ga lambobin," in ji Sari. "Muna biyan sama da $22,000 kowace shekara don kayan aikin mu. Tsarin Kasuwancin Mewayz a $49 a wata zai kashe mu $588 kowace shekara - wannan ke da 97% mai rahusa fiye da tarin da muke da shi."

Dabarun Aiwatarwa

Batik Budaya ya ɗauki tsarin aiwatarwa na lokaci-lokaci:

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Maris 2023
Mataki na 1: Babban Ayyuka
Ƙaurawar ecommerce, kaya, da ainihin kayan aikin CRM. Horar da 'yan kungiya 5 akan sabon tsarin.
Afrilu-Mayu 2023
Mataki na 2: Kwarewar Abokin Ciniki
Aiwatar da ci-gaba CRM, sabis na abokin ciniki, da samfuran sarrafa kansa na talla. Hadakar shirin aminci.
Yuni 2023
Mataki na 3: Nazari & Ingantawa
An tura dashboard ɗin bayanan sirri na kasuwanci, ƙididdigar kuɗi, da ƙirar ƙira.
Canjin ya kasance ba tare da ƙalubale ba. "Makonni biyun farko sun kasance masu wahala yayin da ƙungiyar ta daidaita da sabon tsarin aiki," in ji Sari. "Amma matakin kyauta mara iyaka na Mewayz ya ba mu damar gwada komai sosai kafin mu aikata. Samfuran su na kasuwancin fashion ya ba mu babbar nasara."

Sakamako: Canji ta Lambobi

Watanni goma sha takwas bayan aiwatarwa, tasirin kasuwancin Batik Budaya ya canza. Ƙarfafa tsarin dandamali ya ba da fa'idodi a kowane yanki na aiki.

Metric Kafin Mewayz (2022) Bayan Mewayz (2024) Canja Kudi na Shekara-shekara $120,000 $ 504,000 +320% Farashin Ayyuka na wata-wata $2,650 $1,215 -54% Tsarin Abokin Ciniki 3,200 138,000 +4,213% Matsakaicin ƙimar oda $37.50 $ 68.40 +82% Lokacin Amsar Sabis na Abokin Ciniki 8.5 hours 1.2 hours -86% Sahihancin Ƙira 82% 99.7% +22% Source: Batik Budaya rahotannin kudi da aiki, 2022-2024

Gabatar Kuɗi ta Ingantattun Halayen Abokin Ciniki

Haɗe-haɗen CRM da na'urorin nazari sun kawo sauyi ga tsarin tallan Batik Budaya. "A karon farko, za mu iya ganin waɗanne abokan ciniki ne suka fi daraja, samfuran da suke so, da kuma lokacin da za su iya sake siya," in ji Sari. "Mun aiwatar da tsarin aminci mai sauƙi ta hanyar Mewayz wanda ya ƙara yawan sayayya ta hanyar 140%. Ƙarfin basirar kasuwancin dandalin ya taimaka gano damar da ba a zata ba. "Mun gano cewa kashi 38 cikin 100 na abokan cinikinmu na kasa da kasa suna neman musamman 'dorewa salon Indonesiya,' don haka mun kirkiro tarin sadaukarwa wanda ya zama babban direbanmu na kudaden shiga."

Ingantacciyar Aiki da Ajiye Kuɗi

Haɗa kayan aiki goma sha biyu zuwa dandali ɗaya ya yi tasiri nan da nan akan layin ƙasa. "Mun kawar da $22,000 a cikin biyan kuɗin software na shekara-shekara," in ji Sari. "Amma mafi girman tanadin ya fito ne daga rage farashin ma'aikata. Ayyukan da a da ke ɗaukar sa'o'i yanzu suna ɗaukar mintuna."

Tsarin sarrafa kaya shi kaɗai ya adana kusan sa'o'i 20 a kowane mako wanda aka kashe a baya kan sulhun hannu. "Mun tafi daga bambance-bambancen hajoji na mako-mako zuwa kusan cikakkiyar daidaiton kaya. Wannan yana da mahimmanci ga kasuwanci kamar namu inda abubuwa da yawa ke da na musamman da wuya a maye gurbinsu."

"Hanyar ƙididdiga ta ƙididdiga ta kasance mai juyin juya hali. Yana nazarin tsarin tallace-tallace, yanayin yanayi, har ma da abubuwan da suka faru a cikin Jakarta don bayar da shawarar mafi kyawun matakan hannun jari. Mun rage matattun kayayyaki da kashi 75% yayin da muke kiyaye 99% biyan kuɗi." - Sari Wijaya

Ƙara Ƙungiya da Ayyuka

Kamar yadda Batik Budaya ya girma daga ma'aikata 8 zuwa 42, Mewayz's HR da tsarin gudanarwa na aikin sun goyi bayan sikeli maras kyau. "Sabbin 'yan kungiya za su iya yin amfani tun daga rana ta farko saboda komai yana wuri guda," in ji Sari. "Hanyar koyo ba ta da yawa idan aka kwatanta da horar da mutane akan tsarin dozin iri-iri."

Tsarin kuma ya ba da damar sassauƙar aiki mai nisa wanda ya tabbatar da mahimmanci yayin ƙalubalen wucewa na Jakarta na lokaci-lokaci. "Lokacin da lokacin damina ke sa yin tafiya cikin wahala, ƙungiyarmu za ta iya yin aiki yadda ya kamata daga gida ba tare da an rasa komai ba."

Darussan don Sauran Kayan Kayayyakin Kayayyaki

Kwarewar Batik Budaya tana ba da fa'ida mai mahimmanci ga sauran kasuwancin saye da la'akari da haɓaka dandamali:

1. Fara da gwaji na kyauta: "Ƙasashen kyauta marar iyaka ya bar mu mu gwada komai ba tare da haɗari ba. Mun yi hijira ɗaya sashi a lokaci guda maimakon yin babban canji."

2. Yi amfani da samfuran masana'antu: "Tsarin kasuwanci na kasuwanci na Mewayz ya ba mu kashi 80% na abin da muke buƙata a rana ɗaya. Mun keɓance sauran kashi 20% don dacewa da takamaiman aikinmu."

3. Mayar da hankali kan haɗakar bayanai: "Ainihin sihiri ya faru lokacin da duk bayananmu suka rayu a cikin tsari ɗaya. Mun gano bayanan abokan ciniki waɗanda ba za a iya gani tare da rarrabuwa kayan aikin ba."

4. Shirye-shiryen ma'auni: "Zaɓi dandamali wanda zai iya girma tare da ku. Mun haɓaka shirinmu sau biyu yayin da muka fadada, kowane lokaci tare da rushewa."

Kallon Gaba: Makomar Batik Budaya

Tare da amintaccen tushe na aiki, Batik Budaya yanzu yana mai da hankali kan faɗaɗa ƙasashen duniya. "Tsarin yana sarrafa kudade da harsuna da yawa ba tare da matsala ba," in ji Sari. "Muna ƙaddamar da wuraren sadaukarwa don Singapore, Australia, da kasuwannin Amurka - duk ana sarrafa su daga hedkwatarmu na Jakarta."

Tambarin kuma yana binciken wuraren sayar da kayayyaki na zahiri. "Sabuwar tallace-tallace na Mewayz za su haɗu da tashoshi na kan layi da na kan layi, ƙirƙirar ƙwarewar omnichannel na gaskiya ga abokan cinikinmu."

Shirya Shirya Canza Kasuwancin Kayayyakin Kaya?

Haɗa kasuwancin 138,000+ waɗanda suka daidaita ayyukansu tare da Mewayz. Fara gwajin ku na har abada kyauta a yau kuma gano yadda dandamali ɗaya zai iya sarrafa kasuwancin ku gaba ɗaya.

Fara Gwajinku Kyauta →

Tambayoyin da ake yawan yi

Yaya tsawon lokacin yin hijira daga tsarin da ake da su zuwa Mewayz?
Mafi yawan kasuwancin sun kammala ƙaura cikin makonni 2-4. Batik Budaya ya ɗauki tsari mai tsauri sama da watanni 3 don rage ɓarna. Dandalin yana ba da kayan aikin ƙaura da samfura waɗanda ke daidaita tsarin sosai.
Shin Mewayz zai iya kula da takamaiman buƙatun kasuwancin saye kamar kaya don keɓaɓɓun abubuwa?
Ee, Mewayz ya haɗa da na'urori na musamman don masu siyar da kayan kwalliya gami da bambance-bambancen gudanarwa, sigogi masu girma, littattafan duba, da tsara tarin yanayi. Dandali ya sarrafa nau'ikan batik na musamman na Batik Budaya tare da halaye na al'ada da iyakataccen bugu.
Me game da haɗin kai tare da ƙofofin biyan kuɗi na Indonesiya da masu samar da jigilar kaya?
Mewayz yana goyan bayan duk manyan hanyoyin biyan kuɗi na Indonesiya ciki har da GoPay, OVO, da canja wurin banki, da zaɓuɓɓukan ƙasashen duniya. Haɗuwa da jigilar kayayyaki sun haɗa da JNE, TIKI, Pos Indonesia, da masu ɗaukar kaya na duniya. Batik Budaya yana amfani da waɗannan don umarni na gida da na waje.
Ta yaya matakin kyauta na har abada ke aiki don haɓaka kasuwanci?
Matsalar kyauta ta ƙunshi manyan kayayyaki tare da masu amfani marasa iyaka, suna mai da shi cikakke don gwaji da haɓaka farkon. Kamar yadda kasuwancin ku ke da ma'auni, tsare-tsaren da aka biya suna buɗe abubuwan ci gaba. Batik Budaya ya fara kyauta, ya inganta zuwa tsarin $19 a wata, sannan ya koma $49 a wata yayin da suke fadada.
Shin Mewayz zai iya tallafawa kasuwancin da ke niyya kasuwannin gida da na waje?
Lallai. Dandalin yana tallafawa yaruka da yawa, agogo, da tsarin haraji. Batik Budaya yana amfani da waɗannan fasalulluka don yiwa abokan ciniki hidima a duk faɗin Indonesiya yayin da yake faɗaɗa zuwa Singapore, Australia, da Amurka daga hedkwatarsu ta Jakarta.

1 Kididdigar Masana'antar Kayayyakin Indonesiya: Rahoton Bayanan Kasuwa 2026, Gitnux.org
2 Binciken Kasuwa na Kasuwar Indonesiya, Mordor Intelligence
3 Duk bayanan kuɗi da aiki daga bayanan ciki na Batik Budaya, 2022-2024

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