Yadda Sarkar Gym ta Brazil ke sarrafa Memba da Tarin Kuɗi tare da Mewayz
Nazarin shari'a: Ta yaya Força Fitness, sarkar motsa jiki na Brazil mai wuri 12, yanke gazawar biyan kuɗi da kashi 73% kuma ya adana sa'o'i 160+/wata ta amfani da kayan aikin Mewayz.
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Mewayz Team
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Nazarin Harka - Masana'antar Jiyya
Yadda Sarkar Gym ta Brazil Mai sarrafa Mamba da Tarin Biyan Kuɗi
Força Fitness ya tashi daga asarar R$38,000/wata zuwa gaza biyan kuɗaɗen da aka yi don gudanar da injin zama memba mai sarrafa kansa a wurare 12 - cikin ƙasa da kwanaki 90.
Sakamako a Kallo
73%
Raguwar Biyan Kuɗi da ba a yi nasara ba
162 hrs
Ana adana kowane wata akan Admin
R$456K
An Maido da Harajin Shekara-shekara
41%
Raguwar Memba Churn
Kamfani: Força Fitness (nau'in tatsuniyoyi dangane da tsarin masana'antu na gaske)
Wuri: Yankin babban birni na São Paulo, Brazil Girman: Wurare 12, 8,400+ mambobi masu aiki Masana'antu: Lafiya & Jiyya Kayan aikin da Ake Amfani da su: Mewayz CRM, Biyan Kuɗi, Automation ɗin Biyan Kuɗi, Jerin Imel, Shafukan Saukowa
Kasuwar Gym ta Brazil: Damar Dala Biliyan 3.2 Tare da Matsalar Biyan Kuɗi
Brazil ita ce babbar kasuwa ta biyu mafi girma a duniya, bayan Amurka. A cewar Ƙungiyar Kiwon Lafiya ta Duniya, Racquet & Sportsclub Association (IHRSA) da bincike na kasuwa daga WorldMetrics, ƙasar tana alfahari da31,000 wuraren motsa jikiwaɗanda ke aiki da ’yan wasan motsa jiki miliyan 9.6, suna samar da kimanin dala biliyan 3.2 a cikin kudaden shiga na shekara zuwa 2025.
Amma a ƙarƙashin waɗannan lambobi masu ban sha'awa akwai ƙalubalen aiki na dindindin: Tarin biyan kuɗi. Binciken masana'antu ya nuna cewa wuraren motsa jiki na Brazil sun yi hasarar tsakanin kashi 15% zuwa 28% na kudaden shiga na wata-wata da ake sa ran biyan kuɗi, katunan da suka ƙare, da kurakuran lissafin kuɗi na hannu. Don sarkar mai matsakaicin girma kamar Força Fitness, wannan gibin da aka fassara zuwa dubun dubatar reais yana ɓacewa kowane wata guda.
Wannan shine labarin yadda sarkar dakin motsa jiki guda ta toshe waccan kudaden shiga - kuma ta canza dukkan ayyukanta a cikin tsari.
Kalubale: Hanyoyin Hannun Matsalolin Shiga da Lokacin Ma'aikata
Ricardo Menezes ya kafa Força Fitness a cikin 2017 tare da wuri guda a cikin yankin Pinheiros na São Paulo. A farkon shekarar 2024, sarkar ta fadada zuwa wurare 12 a fadin babban birnin kasar, tare da hadewar membobi sama da 8,400 masu aiki.
Girma, duk da haka, ya kawo rikitarwa. Sarkar motsa jiki tana gudana akan facin kayan aikin da aka cire:
Tsarin sarrafa motsa jiki na gado (tebur-kawai, babu haɗin API) don rajistar shiga
Tattaunawa don bin diddigin sabunta membobinsu da matsayin biyan kuɗi
Canja wurin banki na hannu da boletos (hanyar biyan kuɗi ta Brazil gama gari) don lissafin kuɗi
Rukunin WhatsApp don sadarwar cikin gida tsakanin wurare
Shafin yanar gizo na asali wanda ba shi da damar shiga kan layi
"Muna girma, amma tsarinmu ba ya girma tare da mu, kowane wata, ma'aikatan gudanarwa na sun shafe makonni biyu na farko kawai suna neman biyan kuɗi. Muna da mutane uku na cikakken lokaci wanda aikinsu na farko shine kiran mambobin game da biyan kuɗi.
— Ricardo Menezes, Founder & Shugaba, Força Fitness
Matsalolin sun kasance masu ƙididdigewa kuma suna da zafi:
Yankin Matsala
Tasirin wata-wata
Ba a kasa biya ko aka rasa ba
R$38,000 a cikin kudaden shiga da ba a tara ba
Sa'o'i na ma'aikata akan biyan kuɗin hannu
~ hours 180 a duk wurare
Kimar mamba (wata-wata)
7.2% - yayi sama da 4-5% na masana'antu
Sabon lokacin shiga jirgi
minti 25-30 ga kowane memba (cikin mutum kawai)
Kwanaki don warware takaddamar lissafin kuɗi
5-8 kwanakin kasuwanci akan matsakaita
Kuɗin kuɗi ya yi yawa. A R $ 38,000 a kowane wata a cikin rashin biyan kuɗi kawai, sarkar tana barin R $ 456,000 a kowace shekaraa kan tebur - isa ya ba da kuɗin buɗe sabon wuri gaba ɗaya.
A halin da ake ciki, kashi 7.2% na kowane wata yana nufin sarkar tana maye gurbin gaba dayan membobinta a kowane wata 14. Wani muhimmin yanki na wannan churn ɗin ya kasance ba na son rai ba - membobin da biyan kuɗin su ya gaza kuma waɗanda ba a taɓa sake yin aiki yadda ya kamata ba.
Me yasa Força Fitness ta Zabi Mewayz
Ƙungiyar Ricardo ta kimanta mafita da yawa, gami da takamaiman dandamali kamar Tecnofit da EVO, da kayan aikin kasuwanci na gaba ɗaya. Abubuwan bukatu sun fito fili:
Biyan kuɗi mai maimaitawa ta atomatik tare da sake gwada dabarun mu'amalar da ba ta yi nasara ba
Ayyukan CRMdon bin diddigin rayuwar membobi a duk wurare 12
Sabis ɗin kan layi da sabis na kaidon sababbin membobin da ke da su
Imel da aika saƙon aiki ta atomatikdon tunatarwar biyan kuɗi da sake shiga
Ƙarfafawa - mafita da ake buƙata don aiki a cikin iyakokin aikin su
"Yawancin software na musamman na gym ya yi abubuwa ɗaya ko biyu da kyau amma sun tilasta mana mu ci gaba da yin amfani da wasu kayan aikin ga sauran. Mewayz shine dandalin farko inda komai - CRM, biyan kuɗi, imel, shafukan saukowa, daftari - ya zauna a wuri guda. Kuma farashin ya kasance wani ɓangare na abin da muke biya don tarin mu da aka cire. "
— Ricardo Menezes
Tare da tsarin gine-ginen na Mewayz - sama da kayan aikin haɗin gwiwa guda 207 akan dandamali ɗaya - Força Fitness na iya kunna daidai kayan aikin da suke buƙata ba tare da biyan kuɗin software mai kumbura ba. A $49/wata don matakin ƙima, farashin bai kai abin da suke kashewa akan abubuwan da suka shafi maƙunsar rubutu kaɗai ba.
Maganin: Canjin Kwanaki 90
Tsarin aiwatarwa ya biyo bayan tsarin da aka tsara, tare da fitar da iyakoki a duk wurare 12 cikin watanni uku.
Tsarin aiwatarwa
Makonni 1-2: Gidauniyar
An yi hijira zuwa Mewayz CRM. Saita yanki na tushen wuri. Ƙofar biyan kuɗi mai haɗe (Haɗin kai tare da PIX da tallafin boleto).
Makonni 3-4: Biyan Automation
Kafaffen daftari mai maimaitawa mai sarrafa kansa ga duk matakin zama memba. Gina jerin dunning matakai 5: tunatarwa mai sarrafa kansa a Rana ta 1, Rana 3, Rana ta 5, Rana ta 7, da Rana 14 bayan rashin biyan kuɗi. Ƙara ƙarar sabunta kati ta atomatik ta imel.
Makonni 5-8: Kwarewar Membobi
An ƙaddamar da takamaiman shafukan saukowa guda 12 tare da fom ɗin rajista na kan layi. Ƙirƙiri tashar tashar sabis na memba don canje-canjen tsari, sabunta biyan kuɗi, da daskare buƙatun. Gina jeri na imel mai sarrafa kansa (jerin maraba, jadawalin aji, gabatarwar mai horarwa).
Makonni 9-12: Ingantawa & Tsara
Tsarin aikin rigakafin churn: jerin sake shiga aiki ta atomatik ya jawo lokacin da halartar memba ya ragu ƙasa da ziyara 2/mati. Ƙara bin diddigin bibiyar da kuma biyan kuɗin hukumar ta atomatik don masu horarwa. Haɓaka duk wurare 12 cikin dashboard guda tare da rahoton kudaden shiga na ainihin lokacin.
Deep Dive: The Payment Automation Engine
Babban canjin shine aikin biyan kuɗi na Mewayz na sarrafa kansa. Ga yadda jerin dunning ke aiki a aikace:
Trigger
Aiki
Yawan Farfadowa
Biyan kuɗi ya gaza (Ranar 0)
Sake gwadawa ta atomatik + imel tare da hanyar biyan kuɗi ta danna sau ɗaya
34% an dawo dasu
Har yanzu ba a biya ba (Ranar 3)
Sake gwadawa na biyu + SMS tare da hanyar biyan kuɗi + saurin sabunta katin
22% an dawo dasu
Har yanzu ba a biya ba (Ranar 5)
Imel yana ba da PIX ko boleto azaman madadin biyan kuɗi
11% an dawo dasu
Har yanzu ba a biya ba (Ranar 7)
Imel na sirri daga mai sarrafa wuri (samfurin sarrafa kansa)
4% an dawo dasu
Har yanzu ba a biya ba (Ranar 14)
Sanarwa ta ƙarshe + gargadin dakatarwar memba + tayin nasara
2% an dawo dasu
Sakamakon tarawa: 73% na kudaden da aka gaza a baya an dawo dasu kai tsaye, ba tare da kiran waya daya daga ma’aikatan ba. Ragowar kashi 27% an yi alama don isar da saƙon hannu - ƙaramin aikin aiki fiye da da.
Mahimmanci, tsarin Mewayz ya kuma magance ƙalubale na musamman na Brazil: shaharar PIX(tsarin biyan kuɗi na Brazil nan take, wanda sama da ƴan Brazil miliyan 150 ke amfani da shi) da kuma boletos(siffofin biyan kuɗi na banki). Ta hanyar ba da koma baya ta atomatik zuwa waɗannan hanyoyin lokacin da biyan kuɗin katin ya gaza, Força Fitness ta kama kudaden shiga da za a yi asarar gaba ɗaya akan tsarin katin kawai.
Sakamakon: Kafin vs. Bayan Mewayz
Wata shida bayan cikar aiwatarwa, lambobin sun ba da labari mai jan hankali:
1. CRM - Tushen Gaskiya guda ɗaya don Membobi 8,400
Kafin Mewayz, bayanan memba sun warwatse a cikin maƙunsar bayanai, tsarin rajistar gado, da abubuwan tunawa na ma'aikatan tebur. Samfurin CRM na Mewayz ya ba Força Fitness cikakken bayanan memba tare da filayen al'ada don matakin zama memba, matsayin biyan kuɗi, yawan halarta, wurin da aka fi so, aikin mai koyarwa, da kwanakin kwangila.
Injin rarrabuwa na CRM ya ba ƙungiyar damar ƙirƙirar jeri mai ƙarfi - alal misali, "mambobi a wurin Moema waɗanda halartar su ya ragu ƙasa sau ɗaya a mako a cikin kwanaki 30 da suka gabata" - kuma suna haifar da ayyukan aiki ta atomatik akan waɗannan sassan.
Modul ɗin daftarin Mewayz yana sarrafa maimaituwar lissafin kuɗi don duk matakan zama memba guda biyar (daga R$89/mo don samun dama ga R$349/mo don ƙaƙƙarfan shirin duk wuraren). Layin mai sarrafa kansa ya gudanar da sake gwada dabaru, jerin dunƙulewa, da canza hanyar biyan kuɗi - duk ba tare da sa hannun hannu ba.
Tsarin ya aiwatar da matsakaita na 8,400 daftari a kowane wata kuma ta atomatik ya warware kashi 73% na gazawar biyan kuɗi ta hanyar jerin dunning matakai 5 da aka bayyana a sama.
3. Jerin Imel - Tsayawa a Sikeli
Força Fitness ya tura jerin imel na atomatik guda biyar ta hanyar Mewayz:
jerin barka da zuwa (sakon imel 5 cikin kwanaki 14) - 68% buɗaɗɗen ƙima
Jigilar zuwa (wanda ya haifar da lokacin da ziyara ta faɗi ƙasa ƙasa) - an gano kashi 23% na membobin da ke cikin haɗari
Sabuntawa(kwanaki 30, 14, da 7 kafin cikar shirin shekara-shekara) - 81% ƙimar sabuntawa vs. 64% a baya
Yaƙin neman nasara(na soke membobi, aika a 30, 60, da 90 kwanaki) - 12% na sake kunnawa ƙimar
Gabatarwa(an aika bayan ziyarar memba na 30) - an samar da shawarwari 140+ a cikin watanni 6 na farko
4. Shafukan Saukowa - Buɗe Tashar Kan layi
Kowace wurare 12 sun sami keɓaɓɓen shafi na saukowa wanda aka gina tare da editan ja-da-saukar Mewayz. Waɗannan shafuffuka sun ƙunshi takamaiman hoto na wuri, jadawalin aji, tebur na farashi, da takaddun rajista da aka haɗa kai tsaye zuwa CRM da tsarin biyan kuɗi.
A cikin watanni shida, 38% na duk sabbin membobin sun samo asali ne akan layi - tashar da ba ta wanzu a da. Matsakaicin juzu'i na juzu'i a duk shafukan saukarwa shine 4.7%, idan aka kwatanta da ma'aunin masana'antar motsa jiki na 2-3%.
Hanyoyin Ripple: Bayan Biyan Kuɗi
Automation ɗin ba kawai ya gyara matsalar biyan kuɗi ba - ya canza ainihin yadda Força Fitness ke aiki.
Sake tura ma'aikata: Ma'aikatan gudanarwa na cikakken lokaci guda uku waɗanda a baya suka yi amfani da mafi yawan lokutan su akan biyan biyan kuɗi an sake tura su zuwa matsayin ƙwarewar membobin. Biyu sun zama "masu gudanar da nasara na memba" sun mai da hankali kan riƙewa da haɓaka fakitin horo na sirri. Ɗayan ya koma matsayin tallace-tallace na dijital, yana sarrafa shafukan saukowa da kafofin watsa labarun - aikin da sarkar ba ta taɓa samun bandwidth don.
Hukunce-hukunce-hukunce-hukuncen bayanai: Tare da duk bayanan memba, tarihin biyan kuɗi, da tsarin halarta a cikin dandali ɗaya, a ƙarshe Ricardo zai iya ganin waɗanne wurare ne ba su cika aiki ba, waɗanne matakin membobinsu ne ke da mafi girman ƙimar rayuwa, kuma waɗanne lokutan rana ne suka fi shiga rajista. Wannan ya sanar da yanke shawara game da tsara aji, matakan ma'aikata, har ma da wurin wurin motsa jiki na 13th (an buɗe a Q4 2025).
Gasawar Memba: Net Promoter Score (NPS) safiyo, yanzu aika kai tsaye ta hanyar Mewayz, ya nuna tsalle daga 32 zuwa 51 - wani gagarumin tsalle a cikin ra'ayin memba wanda ya haifar da kawar da rashin biyan kuɗi da kiran wayar tarho da sauƙi na sarrafa asusun kai.
"Babban abin mamaki ba shine kudaden da muka kwato ba - shine yadda kwarin gwiwar kungiyarmu ta inganta. Babu wanda ya shiga harkar motsa jiki don yin kiran tara. Yanzu ma'aikatanmu suna amfani da lokacinsu wajen taimaka wa membobin su cimma burinsu, wanda shine abin da yakamata mu kasance muna yi gaba daya."
— Ricardo Menezes
Tsarin Masana'antu: Me Yasa Wannan Mahimmanci ga Kasuwancin Jiyya na Brazil
Labarin Fitness na Força yana nuna babban kalubalen masana'antu. Bisa ga IHRSA da bayanan masana'antu da WorldMetrics da WifiTalents suka tara:
Brazil na da kusan31,000 wuraren motsa jiki, mafi yawan kowace ƙasa a wajen Amurka.
Kasuwar motsa jiki ta Brazil tana samar da kimanin dala biliyan 3.2 kowace shekara, duk da haka ribar ribar ga gyms masu zaman kansu kawai 10-15% - ma'ana raguwar kudaden shiga daga gazawar biyan kuɗi na iya zama bambanci tsakanin riba da asara.
Bayan kamuwa da cutar, ɗaukar lafiyar dijital a Brazil ya ƙaru. Membobi yanzu suna tsammanin sa hannu kan layi, sarrafa asusun ajiyar kai, da hanyoyin biyan kuɗi masu sassauƙaciki har da PIX, wanda ya sarrafa fiye da 42 biliyan ma'amaloli a cikin 2024 kadai (Banco Central do Brasil).
Membobin motsa jiki na churn a Brazil matsakaita 6-8% kowane watadon kasafin kuɗi da sarƙoƙi na tsakiyar kasuwa - tare da rashin son rai (rashin biyan kuɗi) ya kai har zuwa 40% na jimlar churn (ƙididdigar ƙungiyar masana'antar Brasil Fitness).
Ga masu gidan motsa jiki da ke aiki a cikin wannan mahallin, lissafin yana da sauƙi: sarrafa tarin biyan kuɗi da sarrafa membobin ba abin alatu ba ne - dabara ce ta tsira.
Mahimman hanyoyin da za a ɗauka don Masu Kasuwancin Ƙarfafa
0.75rem>Cutar rashin son rai ana iya gyarawa.Tsarin tsarin dunning tare da zaɓuɓɓukan faɗuwar biyan kuɗi da yawa na iya dawo da kashi 60-75% na biyan kuɗin da aka gaza ta atomatik.
Haɓaka kayan aikin ku. Gudun 4-5 da aka cire haɗin tsarin yana ƙara tsada kuma yana haifar da silos ɗin bayanai. Haɗin kai dandamali kamar Mewayz yana kawar da ciwon kai na haɗin kai kuma yana ba ku tushen gaskiya guda ɗaya.
Bayar da PIX da boleto. A Brazil, lissafin katin kiredit kawai yana barin kuɗi akan tebur. Komawa ta atomatik zuwa hanyoyin biyan kuɗi na gida yana inganta ƙimar tattarawa sosai.
Sadar da sadarwar membobi ta atomatik. Maraba da jeri, abubuwan da suka dogara da halarta, da tunatarwa na sabuntawa an tabbatar da kayan aikin riƙewa waɗanda babu ƙungiyar ɗan adam da za ta iya aiwatarwa akai-akai a ma'auni.
Bude tashar yanar gizo. Ko don kasuwanci na zahiri kamar wurin motsa jiki, damar shiga kan layi na iya samar da kashi 30-40% na sabbin membobinsu - membobin da wataƙila ba su taɓa shiga cikin sa'o'in tebur ba.
Sake aiki, kar a rage. Abubuwan haɗin ROI lokacin da tsoffin ma'aikatan gudanarwa suka zama ayyukan samar da kudaden shiga.
Harkokin Lura
Wannan binciken na shari'a labari ne mai kamshi bisa ga tsarin gama-gari da ake lura da shi a cikin kasuwancin motsa jiki ta hanyar amfani da dandamalin kasuwanci gabaɗaya. "Força Fitness" da "Ricardo Menezes" wakilci ne na almara. An samo kididdigar masana'antu daga IHRSA, WorldMetrics, WifiTalents, da Banco Central do Brasil. Sakamakon daidaikun mutane na iya bambanta dangane da girman kasuwanci, kasuwa, da tsarin aiwatarwa.
Shirya Shirye Shirye Shirye Shirye Shirye-Shiryen Membobin Ku na Gym & Biyan Kuɗi?
Haɗa kamfanoni 138,000+ ta amfani da Mewayz don sarrafa lissafin kuɗi, rage ƙugiya, da dawo da kudaden shiga da suka ɓace. Fara kyauta - babu katin kiredit da ake buƙata.