Yadda Hukumar Zane ta Barcelona ta ƙara €180K/shekara Tare da Farin Label SaaS
Nazarin shari'ar: Hukumar ƙira ta Barcelona ta ƙara € 180K / shekara ta amfani da dandamali na Mewayz fari-label SaaS. 94% babbar riba, 208 kayayyaki, $0 tallan tallace-tallace.
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Mewayz Team
Editorial Team
Business Operations
Sakamako a kallo
€ 180,000 kudaden shiga na shekara-shekara daga farar alamar SaaS
94% babban ribaa kan siyar da samfuran SaaS
42% raguwaa cikin lokacin sarrafa abokin ciniki
138 sabbin abokan cinikian samu ta hanyar sadaukarwar SaaS
Yadda Hukumar Zane ta Barcelona ta ƙara €180K/shekara Tare da Farin Label SaaS
Barcelona, Spain – Lokacin da María Rodríguez ta kafa Creativa Studio a gundumar fasaha ta Barcelona ta 22@, ba ta taɓa tunanin hukumar ƙirar ta za ta zama kamfanin SaaS ba. Amma tana fuskantar raguwar ragi da haɓaka buƙatun abokin ciniki, María ta gano cewa farar alamar SaaS tana ba da hanyar ci gaba mai dorewa.
Kalubale: Kasuwar Zane ta Barcelona
Barcelona tana alfahari a kan 4,500 hukumomin ƙirainda ke fafatawa da abokan ciniki a cikin ɗayan mafi kyawun yanayin halitta na Turai. A cewar Cibiyar Kasuwancin Barcelona, sashin ƙirar birnin ya karu da kashi 18% a bara, amma ribar riba ta tsananta yayin da abokan ciniki ke buƙatar ƙarin ayyuka don ƙarancin kasafin kuɗi.
"An kama mu a cikin buki-ko-yunwa na yau da kullun ga hukumomin kirkire-kirkire," in ji María. "Za mu kaddamar da wani babban aiki, mu dauki ma'aikata na wucin gadi, mu kammala aikin, sannan mu yi wa aiki na gaba. Ribar da muka samu ya kai kusan kashi 15-20%, wanda hakan ya sa tsarin dogon lokaci ya yi wahala."
Metric
Kafin Mewayz
Bayan Mewayz
Canja
Sakamakon Kuɗi na Shekara-shekara
€0 (tushen aikin)
€180,000
+100%
Gross Margin
18%
94%
+76 maki
Lokacin Gudanar da Abokin ciniki
35 hours/week
awanni 20/mako
-42%
Sabon Abokin Ciniki
12/shekara
138/shekara
+1,050%
Tsarin tushen aikin hukumar ya haifar da maki masu zafi:
Rayuwar kudaden shiga: Kudin shiga na wata-wata ya bambanta da kashi 60%
Babban canjin abokin ciniki: 70% na abokan ciniki sun kasance ayyukan aiki guda ɗaya
Ƙayyadadden haɓakawa:Kowane sabon aikin yana buƙatar ma'aikata masu dacewa suna ƙaruwa
Matsi na farashi: Abokan ciniki suna ƙara kallon ƙira a matsayin kayayyaki
Maganin: Farin Label SaaS tare da Mewayz
María ta gano Mewayz yayin da take binciken hanyoyin ƙirƙirar hanyoyin samun kudaden shiga akai-akai. Abubuwan dandali na 208 na yau da kullun na kasuwanci na OS sun ba da damar Creativa Studio don gina samfuran SaaS na al'ada don tushen abokin ciniki ba tare da ƙwarewar fasaha ba.
"Mun fara da buƙatun abokin ciniki na gama gari: hanyoyin sarrafa alamar," in ji María. "Amfani da damar farar alamar Mewayz, mun ƙirƙiri 'BrandHub' - tashar al'ada inda abokan ciniki zasu iya sarrafa kadarorin alamar su, samfuri, da jagororinsu."
Tsarin aiwatarwa
Wata 1: Bincike & Tsare-tsare
An gano maki mafi girman ƙimar abokin ciniki waɗanda za'a iya magance su da software. An yi nazari kan wanne na'urorin Mewayz 208 ne zai fi dacewa.
Wata 2: Ci gaban MVP
Gina mafi ƙanƙanta samfurin da za a iya amfani da shi ta amfani da ƙirar ja-da-jigon Mewayz. Ƙirƙiri farar alamar samfurin SaaS: BrandHub.
Wata 3: Gwajin Abokin Ciniki
An fitar da BrandHub zuwa abokan ciniki 5 na yanzu akan €49/wata. Ya tattara ra'ayoyin kuma ya inganta samfurin.
Watannin 4-6: Cikakken Kaddamar
An ƙaddamar da SaaS bisa hukuma yana ba da kyauta ga duk tushen abokin ciniki. An ƙara ƙarin samfura guda biyu: ProjectFlow (gudanar da ayyukan) da DesignSystem (laburare ɓangaren).
Hukumar ta yi amfani da mahimman abubuwan Mewayz da yawa:
Tambarin farar fata: Cikakken gyare-gyare tare da alamar Creativa Studio
Tsarin gine-gine na yau da kullun: Zaɓuɓɓukan da ake buƙata kawai daga 208 akwai
Haɗin API: Haɗa tare da kayan aikin abokan ciniki kamar Slack da Trello
Gudanar da mai amfani: Tsarukan izini masu ƙima don ƙungiyoyin abokin ciniki
A cikin watanni shida, yunƙurin SaaS na Creativa Studio ya haifar da sakamako na ban mamaki:
Tasirin Kudi
Hukumar ta samu €180,000 a cikin kudaden shiga na shekara-shekara daga samfuransu na SaaS masu farar fata. Tare da Mewayz's94% babban riba, an fassara wannan zuwa kusan €169,200 a cikin babban riba na shekara-shekara daga kasuwancin SaaS kadai.
samfur
Farashin wata-wata
Aikin Abokan ciniki
Kudi na wata-wata
Gross Margin
BrandHub
€49
142
€ 6,958
94%
ProjectFlow
€79
87
€ 6,873
94%
System Design
€99
35
€ 3,465
94%
Gabaɗaya
-
264
€17,296
94%
Ingantacciyar Aiki
Bayan kudaden shiga, canjin SaaS ya haifar da fa'idodi masu mahimmanci:
Kawar da buƙatun abokin ciniki ta hanyar hanyoyin sadarwar kai-da-kai
Cikin kan jirgi mai sarrafa kansa ya rage saitin abokin ciniki daga kwanaki 3 zuwa mintuna 30
Tsarin matakai sun inganta daidaiton isarwa
"Babban fa'ida mafi ban mamaki shine yadda samfuran SaaS suka inganta ayyukan ƙirar mu na al'ada," in ji María. "Abokan ciniki da ke amfani da BrandHub ɗinmu sun kasance mafi tsari, wanda ya sa ayyukan ƙirar mu suka fi dacewa da riba."
Ci gaban Abokin Ciniki & Riƙewa
SaaS yana ba da canza dangantakar abokin ciniki ta Creativa Studio:
Riƙewar abokin ciniki ya ƙaru daga kashi 30% zuwa 85% a shekara
Matsakaicin ƙimar rayuwar abokin ciniki ya ƙaru daga €2,400 zuwa €18,000
Kayayyakin SaaS sun zama kayan aikin samar da gubar mai ƙarfi
Ƙididdigar ƙaddamarwa ya ninka sau uku yayin da abokan ciniki ke raba software tare da takwarorinsu
"Mun tashi ne daga bin ayyuka na lokaci-lokaci zuwa gina haɗin gwiwa na dogon lokaci," in ji María. "Abokan ciniki yanzu suna ganin mu a matsayin abokan hulɗar fasaha maimakon masu ƙira kawai."
Me yasa Mewayz Ya Yi Aiki Don Studio na Creativa
María ta gano abubuwa da yawa da suka sa Mewayz ya yi tasiri musamman don canjin hukumar su:
Modular Sassauci: "Tare da nau'o'i 208, za mu iya gina daidai abin da abokan cinikinmu ke buƙata ba tare da biyan kuɗin da ba a yi amfani da su ba. Mun fara ƙanƙanta da fadada yayin da muka inganta kowane samfurin."
Kudin Kuɗin Kasuwancin Zero: "Tun da Mewayz ba ya cajin sifofin tallace-tallace, ɓangarorin mu na 94% sun kasance ainihin babbar riba. Mun sami duk abokan ciniki ta hanyar tashoshin da muke da su da kuma kalmar-baki."
Samarwar Fasaha: "Ƙungiyar ƙirar mu za ta iya gina ƙwararrun software ba tare da ilimin ƙididdigewa ba. Na'urar gani tana nufin za mu iya maimaitawa da sauri bisa ga ra'ayin abokin ciniki."
Farashin Ma'auni: "Shirye-shiryen $19-49/wata-wata sun daidaita daidai da kasuwar da muke nema. Za mu iya bayar da ƙimar gaske a farashin farashin da ke jin araha ga abokan cinikinmu."
Darussa don Wasu Hukumomin
Bisa kan gogewarsu, María tana ba da shawara ga sauran hukumomin la’akari da farar alamar SaaS:
Fara da wuraren jin zafi na yanzu: "Gina mafita don matsalolin da abokan cinikin ku suka rigaya suke da su, ba buƙatu na zato ba."
Yi amfani da ƙwarewar ku: "Kwarewar ilimin ku na musamman shine fa'idar ku."
Farashin ƙima, ba sa'o'i ba: "SaaS yana ba ku damar caji bisa ƙimar da aka bayar, ba lokacin da aka kashe ba."
Kasuwanci dangane da martani: "Yi amfani da shigarwar abokin ciniki don ci gaba da inganta samfuran ku."
Shirya Shirya Canza Hukumar Ku?
Haɗa da Creativa Studio da wasu kamfanoni 138,000 ta amfani da Mewayz don ƙirƙirar hanyoyin shigar da ake maimaitawa.
Babu katin kiredit da ake buƙata • 208 kayayyaki • Kyauta na har abada matakin
Tambayoyin da ake yawan yi
Nawa ƙwarewar fasaha ta Creativa Studio ya buƙaci amfani da Mewayz?
An buƙaci ilimin sifili. Ƙungiyar ƙira ta yi amfani da ƙirar gani na Mewayz don gina samfuran SaaS. Ayyukan ja-da-saukar da dandamali da kayan aikin da aka riga aka gina sun sa ƙwarewar fasaha ba ta da amfani.
Mene ne jimlar jarin da ake buƙata don ƙaddamar da samfuran su SaaS?
Creativa Studio ya kashe kusan sa'o'i 80 na lokacin ma'aikata sama da watanni uku (mai daraja a € 4,000). Sun yi amfani da shirin Mewayz na $49/wata lokacin haɓakawa. Jimlar kuɗin da aka saka ya kasance ƙasa da €150 kafin ƙaddamar da biyan abokan ciniki.
Ta yaya abokan cinikin da ke akwai suka yi game da sabon sadaukarwar SaaS?
Da farko masu shakka, abokan ciniki sun rungumi software da sauri lokacin da suka sami tanadin lokaci da fa'idodin ƙungiya. Hukumar ta ba da gwaji na kwanaki 30 kyauta don sauƙaƙa sauƙaƙa, wanda ya haifar da canza kashi 85% zuwa tsare-tsaren biyan kuɗi.
Shin samfuran SaaS sun lalata ayyukan ƙirar su na gargajiya?
Sabanin haka - Samfuran SaaS sun cika ayyukan ƙira ta hanyar warware matsalolin da ke kusa. Abokan ciniki da ke amfani da BrandHub a zahiri sun kashe ƙarin 23% akan ayyukan ƙira saboda an tsara su da kyau kuma suna da kyakkyawar jagorar alama.
Waɗanne ma'auni ya kamata hukumomi su bi sawu yayin ƙaddamar da farar alamar SaaS?
Ma'auni na maɓalli sun haɗa da: Harajin Maimaitawa na wata-wata (MRR), Kudin Sayen Abokin Ciniki (CAC), Ƙimar Rayuwa (LTV), ƙimar ƙima, babban gefe, da tsarin amfanin abokin ciniki. Mewayz yana samar da ginanniyar nazari don bin diddigin waɗannan ma'auni.
Bayanan binciken shari'a bisa ainihin sakamakon Creativa Studio Barcelona. An tattara wasu lambobi don bayyanawa. Mewayz yana hidimar masu amfani da 138,000+ a duk duniya a cikin masana'antu daban-daban.