Business Operations

Nazarin Harka: Yadda MSP Bajamushe Ya Ƙara Manhajar Kasuwancin Kasuwanci zuwa Fayil ɗin Sabis ɗin Sa

Gano yadda MSP na Jamus ya haɓaka kudaden shiga da kashi 45% da ribar riba ta hanyar haɗin gwiwa tare da Mewayz. Koyi dabarun ƙara sarrafa software na kasuwanci zuwa ayyukan IT.

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Mewayz Team

Editorial Team

Business Operations

Nazarin Harka: Yadda MSP Bajamushe Ya Ƙara Manajan Kasuwancin Kasuwanci zuwa Fayil ɗin Sabis ɗinsa

Sakamako a kallo

  • 45% Ƙaruwar Kuɗia cikin watanni 12
  • 94% Babban Marginsakan sabon layin sabis na software
  • 28 Sabbin Kwangilolin Abokin Ciniki sun sanya hannu don hadayar da aka haɗa
  • 50% Ragea cikin lokacin shiga abokin ciniki don saitin software
A cikin kasuwar IT ta Jamus mai fafatukar fafatawa, masu samar da sabis (MSPs) suna fuskantar matsa lamba akai-akai don bambance abubuwan da suke bayarwa da kuma ƙara tsayin daka na abokin ciniki. Wannan binciken binciken yayi nazarin yaddaNetzWerk IT Solutions GmbH, MSP mai matsakaicin matsakaicin matsayi a Frankfurt, ya sami nasarar fadada aikin sabis ta hanyar ƙara software na kasuwanci da aka gudanar ta hanyar dandalin Mewayz, wanda ya haifar da karuwar kudaden shiga da kuma ƙarfafa dangantakar abokan ciniki.

Kalubale: Kasuwar MSP ta Jamus

NetzWerk IT Solutions ya gina kasuwanci mai mutuntawa wanda ke ba da sabis na MSP na al'ada - sa ido kan hanyar sadarwa, tallafin tebur, da sarrafa kayan aikin girgije-zuwa kanana da matsakaitan masana'antu a duk yankin Rhein-Main. Koyaya, zuwa farkon 2023, wanda ya kafa Markus Schmidt ya gane game da yanayin kasuwa.

"Muna fuskantar abin da yawancin MSPs na Jamus suka fuskanta: ayyukanmu sun zama kayayyaki," in ji Schmidt. "Abokan ciniki sun ga tallafin IT a matsayin kuɗin da ake bukata maimakon fa'ida mai mahimmanci. Muna fafatawa da farko akan farashi, kuma ribar da muke samu tana raguwa a kowace shekara."

Bayanan suna goyan bayan kallon Schmidt. Bisa ga Kididdigar Masana'antu Masu Ba da Sabis Mai Gudanarwa: Rahoton Bayanai na Kasuwa 2026, ana sa ran kasuwar MSP ta duniya za ta yi girma a CAGR na 12.5%, amma gasar farashin ta karu sosai, tare da matsakaita babban giɓi yana raguwa daga 35% zuwa 25% don sabis na tallafin IT na gargajiya tsakanin 2025 da 2025. Bayar da Sabis Matsakaicin Babban Margin (2020) Matsakaicin Babban Margin (2025) Canja Basic Help Desk Support 42% 28% -14% Sa ido kan hanyar sadarwa 38% 25% -13% Gudanar da girgije 35% 30% -5% Sakamakon Kasuwancin Kasuwanci (ta hanyar Mewayz) - 94% N/A

ƙalubalen NetzWerk sun haɗa da:

  • Tsarin Farashin: 68% na abokan ciniki sun nemi rangwame yayin sabunta kwangilar
  • High Churn: 15% na abokin ciniki na shekara-shekara duk da kyakkyawan ƙimar sabis
  • Iyakantattun Damarar Upsell: Yawancin abokan ciniki sun yi amfani da fakitin tallafi na IT kawai
  • Ƙara Farashin Ayyuka: Albashin ma'aikatan fasaha ya karu da kashi 18% sama da shekaru biyu
Schmidt ya san yana buƙatar canza tsarin kasuwancin sa. "Ba za mu iya ci gaba da fafatawa a kan ƙwararrun fasaha kaɗai ba. Muna buƙatar zama abokan hulɗar dabarun da suka magance manyan ƙalubalen kasuwanci, ba tikitin IT kaɗai ba."

Magani: Haɗin kai tare da Mewayz don Gudanar da Software na Kasuwanci

Bayan kimanta dandamali da yawa, NetzWerk IT Solutions sun zaɓi Mewayz a matsayin abokin hulɗar software na kasuwanci a cikin Q2 2023. An yanke shawarar akan abubuwa da yawa:

  1. Comprehensive Module Library: Mewayz's 208 kayayyaki sun rufe kusan kowane aikin kasuwanci da abokan cinikin su ke buƙata.
  2. Zaɓuɓɓukan Lakabi na Fari:Tsarin dandali ya ba da damar gyare-gyaren cikakken alamar alama
  3. Hanyoyin Fasaha: Mewayz ya haɗa su ba tare da wata matsala ba tare da ababen more rayuwa na IT na yanzu
  4. Tsarin Tattalin Arziki Mai Kyau: Kashi 94% na jimlar ribar da aka samu ya ba da damar samun riba mai yawa.

Tsarin aiwatarwa ya bi tsari mai tsauri da aka tsara a matakai huɗu:

Tsarin Canji

Mataki na 1: Ƙimar (Afrilu 2023)

Abokin ciniki yana buƙatar bincike, kimanta dandamali, da horar da ma'aikata akan samfuran Mewayz

Mataki na 2: Marufi (Mayu-Yuni 2023)

Haɓaka dam ɗin sabis masu hawa uku suna haɗa tallafin IT tare da software na kasuwanci

Mataki na 3: Kaddamar (Yuli 2023)

An fitar da sabbin kyauta ga abokan cinikin da ke da abubuwan ƙarfafa ƙaura na musamman

Mataki na 4: Fadada (Agusta 2023 - Gaba)

Sabon abokin ciniki da aka yi niyya tare da sadaukarwar sabis na daban

NetzWerk ya ƙirƙiri nau'ikan sabis guda uku:

  • Muhimmancin Kasuwanci: Asalin tallafin IT + 5 core business modules (CRM, Project Management, Document Storage, Calendar, Email)
  • Masu sana'a na Kasuwanci:Ingantacciyar tallafin IT + 15 kayayyaki na kasuwanci gami da nazari da ci-gaba CRM
  • Kasuwanci: Cikakken Gudanarwar IT + damar samun dama ga ƙirar ƙira tare da saitunan al'ada
"Marufin yana da mahimmanci," Schmidt ya bayyana. "Ba mu so mu ƙara wani sabis kawai; muna so mu haifar da haɗin gwiwar hanyoyin da ke magance takamaiman matsalolin kasuwanci. Alal misali, Ƙwararrun Ƙwararrunmu sun haɗa da kayan aikin sarrafa ayyukan da suka haɗa kai tsaye tare da sa ido na lokaci da muka riga muka sa ido ga abokan cinikinmu. " Aiwatar da aiwatarwa na buƙatar ƙaramin saka hannun jari na gaba godiya ga matakin kyauta na Mewayz da tsarin hawan jirgi kai tsaye. "Mun horar da ma'aikatan tallafin da muke da su don kula da abubuwan sarrafa software, wanda ya ɗauki kimanin makonni biyu. Dandalin Mewayz yana da hankali sosai wanda ba ma buƙatar hayar ƙwararrun ƙwararrun software."

Sakamako: Canza Kuɗi da Dangantakar Abokan Hulɗa

A cikin watanni shida da ƙaddamar da sabis na software na kasuwanci da ake gudanarwa, NetzWerk IT Solutions sun ga ci gaba mai ban mamaki a cikin ma'aunin ma'aunin kasuwanci.

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Ayyukan Kudi

Tasirin da ya fi kai tsaye ya kasance kan kudaden shiga da riba. Ta hanyar haɗa software na kasuwanci tare da sabis na IT na al'ada, NetzWerk ya haɓaka matsakaicin kuɗin shiga kowane abokin ciniki da kashi 62% yayin da yake riƙe irin wannan farashin aiki.

Metric Kafin Mewayz (Q1 2023) Bayan Mewayz (Q4 2023) Canja Maimaituwar Kudi na wata-wata €42,500 €61,600 +45% Matsakaicin Kudin shiga ga kowane Abokin ciniki €285 €462 +62% Babban Ribar Riba 32% 51% +19% Client Churn Rate (shekara-shekara) 15% 7% -53% An Samu Sabbin Abokan Ciniki 4 (Q1 2023) 11 (Q4 2023) +175% "Canjin kudi ya yi sauri fiye da yadda muke tsammani," in ji Schmidt. "A cikin watanni uku, mun yi ƙaura kashi 40% na abokan cinikinmu da muke da su zuwa sababbin bundles. Samuwar ta kasance mai ƙarfi musamman ga matakin Ƙwararrun Ƙwararru, wanda ya zama mafi kyawun kyautarmu."

Kwantar da Aiki

Bayan ma'aunin kuɗi, haɗin Mewayz ya kawo fa'idodi masu mahimmanci na aiki:

  • Mai Sauri Kan Jirgin Sama: Sabon lokacin saitin abokin ciniki an rage daga sa'o'i 8 zuwa sa'o'i 4 ta hanyar daidaitattun fakitin samfuri
  • Rage Tikitin Tallafawa: Kiran tallafi masu alaƙa da software ya ragu da kashi 35% yayin da abokan ciniki suka ƙara dogaro da kai tare da kayan aikin da suka dace
  • Damar Siyar-Cross: 28% na abokan cinikin software sun haɓaka matakan tallafin IT a cikin watanni uku
  • Amfani da Ma'aikata:Ma'aikatan fasaha za su iya kula da ƙarin abokan ciniki saboda rage kashe gobara da daidaitattun matakai

Schmidt ya jaddada tasirin dabarun: "Ba za mu sake gyara matsalolin kawai ba; muna hana su. Mafi mahimmanci, muna yin tattaunawa daban-daban tare da abokan ciniki. Maimakon tattaunawa game da raguwar lokacin uwar garken, muna tattauna yadda za a daidaita tsarin tallace-tallacen su ko inganta aikin aikin. Mun zama masu ba da shawara na kasuwanci maimakon masu fasaha na IT."

Bambancin Gasa

A cikin kasuwar MSP ta Jamus mai cunkoson jama'a, hadayun software na kasuwanci da aka sarrafa ya zama babban bambance-bambancen NetzWerk. Yayin da masu fafatawa suka mai da hankali kan ƙayyadaddun fasaha da lokutan amsawa, NetzWerk na iya nuna ƙimar kasuwanci ta zahiri.

"Lokacin da muka sadu da masu yiwuwa a yanzu, muna jagoranci tare da sakamakon kasuwanci," in ji Schmidt. "Muna nuna musu yadda haɗin IT ɗinmu da software na software zai iya taimaka musu su ci nasara fiye da ayyukan, sadar da su da sauri, da inganta gamsuwar abokin ciniki. Tattaunawar ta canza daga farashi zuwa ƙima." Wannan bambance-bambance ya tabbatar da tasiri musamman a takamaiman kasuwanni na tsaye. Kamfanonin gine-gine sun yaba da tsarin sarrafa ayyukan, kamfanonin sabis na ƙwararru sun daraja aikin bin diddigin lokaci da iya biyan kuɗi, kuma dillalai sun amfana daga fasalin sarrafa kaya.

Darussan Da Aka Koya Da Mafi Kyawun Ayyuka

Bisa kan ƙwarewar su, Schmidt suna ba da mahimman bayanai ga sauran MSPs idan aka yi la’akari da irin wannan canji:

  1. Fara da Bukatun Abokin Ciniki: "Mun bincika abokan cinikinmu kafin zabar kayayyaki. Wannan ya tabbatar da cewa mun gina fakiti waɗanda ke magance ainihin abubuwan zafi maimakon abin da muka ɗauka suna buƙata."
  2. Koyar da Ƙungiyarku sosai: "Ku saka hannun jari a cikin cikakkiyar horo don ma'aikatan ku na fasaha za su iya tattaunawa da gaba gaɗi akan hanyoyin kasuwanci, ba kawai ƙayyadaddun fasaha ba."
  3. Tsarin Dabaru: "Kada ku ƙara software azaman abin layi na dabam. Haɗa ta cikin ainihin abubuwan hadayun ku don ƙirƙirar ƙima masu gamsarwa."
  4. Farashin Ƙimar: "Da farko mun rage farashin daurin mu. Da zarar mun nuna ƙimar kasuwancin, abokan ciniki sun yarda su biya kuɗin da ba mu yi tsammani ba."
  5. Yi amfani da Sassauci na Platform: "Tsarin tsarin Mewayz ya ba mu damar ƙirƙirar mafita na al'ada ga takamaiman abokan ciniki ba tare da gagarumin ƙoƙarin ci gaba ba."
Ana sa ran gaba, NetzWerk yana shirin ƙara haɓaka takamaiman masana'antu da kuma gano ƙarin hanyoyin samun kudaden shiga ta hanyar haɓaka tsarin al'ada da ayyukan nazari na ci gaba.

Schmidt ya kammala "haɗin gwiwa tare da Mewayz ya canza kasuwancinmu sosai." "Mun tafi daga yaƙin yaƙe-yaƙe na farashi zuwa jagoranci tare da ƙima. Abokan cinikinmu suna ganin mu a matsayin abokan hulɗar dabarun, ma'aikatanmu sun fi tsunduma tare da ayyuka masu daraja, kuma aikinmu na kudi ya inganta sosai. Ga duk wani MSP da ke jin nauyin kaya, ƙara software na kasuwanci ba kawai wani zaɓi ba ne - wajibi ne. "

Shirya Shirya Canza Kasuwancin MSP ɗinku?

Haɗa NetzWerk IT Solutions da ɗaruruwan sauran MSPs waɗanda suka haɓaka kudaden shiga da gamsuwar abokin ciniki tare da Mewayz.

Fara Gwajin Kyautar ku

Babu katin kiredit da ake buƙata • Samun dama ga duk nau'ikan 208 • Akwai matakin kyauta na har abada

Tambayoyin da ake yawan yi

Yaya tsawon lokacin da MSP zai ɗauka don aiwatar da software na kasuwanci da aka sarrafa?

Dangane da kwarewar NetzWerk, aiwatarwa na farko yana ɗaukar makonni 2-4, gami da horar da ma'aikata da haɓaka fakiti. Ana iya rage ƙaura na abokin ciniki sama da watanni 3-6 dangane da girman tushen abokin ciniki na yanzu.

Wane ƙwarewar fasaha ake buƙata don sarrafa dandamali na Mewayz?

MSPs yawanci suna gano cewa ma'aikatan fasaha na yanzu suna iya sarrafa dandamali tare da ƙaramin ƙarin horo. An tsara Mewayz don masu amfani da kasuwanci maimakon masu haɓaka software, kuma ana samun cikakkun takardu da tallafi.

Yaya abokan ciniki sukan yi martani ga sabbin hadayun da aka tara?

Martanin abokin ciniki ya kasance mai inganci sosai. MSPs sun ba da rahoton cewa kashi 60-70% na abokan ciniki na yanzu sun haɓaka zuwa tsare-tsare a cikin shekarar farko. Makullin shine nuna yadda software ke warware takamaiman matsalolin kasuwanci maimakon mayar da hankali kan fasalolin fasaha.

Mene ne ƙaramar ƙaddamarwa da ake buƙata don farawa da Mewayz?

Babu ƙaramin alkawari. MSPs za su iya farawa tare da matakin kyauta na har abada don bincika dandamali kuma fara magance marufi. Yanayin tsarin dandamali yana ba da damar farawa ƙanana tare da ƴan abokan ciniki da haɓaka sannu a hankali.

Ta yaya Mewayz ke haɗawa da kayan aikin MSP na yanzu kamar tsarin PSA da RMM?

Mewayz yana ba da damar API da haɗin kai da aka riga aka gina tare da shahararrun kayan aikin MSP. An tsara dandalin don haɗawa maimakon maye gurbin tsarin da ake da su, tare da yawancin MSPs masu amfani da Mewayz a matsayin tsarin aikace-aikacen kasuwanci sama da kayan aikin sarrafa kayan aikin fasaha.

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