Business Operations

Nazarin Harka: Yadda Hukumar Zane ta Barcelona ta ƙara €180K/shekara tare da Farin Label SaaS

Gano yadda Estudi Gràfic na Barcelona ya canza salon kasuwancin su ta amfani da dandamalin farar alamar Mewayz, yana ƙara € 180K/shekara cikin kudaden shiga mai maimaitawa tare da kashe tallan sifili. Koyi dabarun su.

1 min read

Mewayz Team

Editorial Team

Business Operations

Nazarin Harka: Ta yaya Estudi Gràfic, Hukumar Zane ta Barcelona, Ƙara Yuro 180K/shekara Tare da Farar Label SaaS

Sakamako a kallo

  • +€ 180,000Maimaita Haraji na Shekara-shekara (ARR)
  • 94% Babban Margins akan ayyukan farar alamar
  • Rage 80%
  • 0€ Kashe Kuɗin Kasuwanci - duk haɓaka daga tushen abokin ciniki na yanzu

Masana'antar ƙirƙira ta Barcelona tana haɓakawa, tare da kamfanoni sama da 12,000 masu ƙirƙira suna samar da Euro biliyan 12 a shekara [Source: Barcelona Creative Industry Statistics 2026]

Wannan binciken ya yi nazarin yadda Estudi Gràfic ya canza tsarin kasuwancin su ta amfani da dandalin farin-lakabin Mewayz, yana mai da aikin sabis zuwa kudaden shigar samfur mai ƙima da ƙara € 180,000 a cikin kudaden shiga maimaitawa na shekara-shekara ba tare da ƙara sama ba.

Ƙalubalen: Sabis na Babban Taɓawa, Ƙarfin Ƙarfi mai iyaka

Estudi Gràfic sun gina sunansu akan keɓaɓɓen alamar alama da ƙirar gidan yanar gizo don ɓangaren baƙi da yawon buɗe ido na Barcelona. Amma a shekarar 2024, sun kai gaci.

Shugaba Maria Torres ya tuna cewa "Mu ne babban motar hamster wheel." "Aiki mai girma ya haifar da ƙarin abokan ciniki, wanda ke nufin ɗaukar ƙarin manajan ayyuka. Ƙungiyoyin ƙwararrun ƙwararrun Barcelona sun matsa mana iyakarmu. Muna cinikin lokaci don kuɗi, kuma akwai sa'o'i da yawa a rana."

Kalubalen su sun kasance takamaiman:

  • Kudaden Kuɗi na Tsarin Ayyuka: 100% na samun kudin shiga ya fito ne daga ayyuka na lokaci ɗaya ba tare da maimaituwa ba
  • Babban Client Churn: Bayan isar da gidajen yanar gizon, abokan ciniki sukan ƙaura zuwa masu samar da kulawa mai rahusa
  • Tsarin Manual: Kowane abokin ciniki yana buƙatar saitin al'ada don ayyukan kasuwanci na yau da kullun (CRM, daftari, sarrafa ɗawainiya)
  • Iyakantaccen Ƙimar Ƙarfafawa: Bayan ƙira wartsakewa, ƴan damammaki don faɗaɗa alaƙar abokin ciniki

Lambobin sun ba da labarin:

MetricKafin Farin Label (2023) Matsakaicin Masana'antu Kashi Kashi na Harajin Da Aka Maimaitawa0%15% Gross Margin52%58% Yawan Rikon Abokin Ciniki68%75% Kudaden shiga ga kowane ma'aikaci€85,000€92,000

"Muna bukatar mu canza tsarin kasuwancin mu sosai," in ji Torres. "Amma haɓaka software na kanmu abu ne mai hana tsada, kuma ba ma son zama kamfanin fasaha."

Maganin: Farar Label Kasuwancin OS azaman Kundin Sabis

A cikin Q1 2024, Estudi Gràfic ya gano shirin haɗin gwiwa na farin alamar Mewayz. Dandalin ya ba da nau'ikan kasuwanci guda 208 waɗanda za a iya sake fasalin su azaman nasu - daga CRM da gudanar da ayyukan zuwa lissafin kuɗi da hanyoyin sadarwar abokin ciniki.

Torres ya ce, "Gaskiya ne ya ɓace." "Za mu iya haɗa tsarin aiki na kasuwanci tare da ayyukan ƙirar mu, ƙirƙirar dangantakar sabis mai gudana."

Dabarun aiwatar da su:

1. Haɗa Module Zaɓaɓɓen

Maimakon bayar da duk nau'ikan 208, Estudi Gràfic curated daure ƙayyadaddun tushen abokin cinikin su:

  • Bundle na Gidan Abinci/Asibiti: Gudanar da tebur, tsarin ajiyar kuɗi, kaya, CRM
  • Bundle Mai Gudanar da Yawon shakatawa:Tsarin yin rajista, tashar abokin ciniki, sarrafa biyan kuɗi, sarrafa hanya
  • Bundle Retail: POS, kaya, amincin abokin ciniki, haɗin kai na e-kasuwanci

2. Tsarin Farashi Mai Fassara

Sun sanya farashin dam a kan €99-249/wata – ƙasa da ƙasa da abokan ciniki za su biya don kayan aikin ɗaiɗaikun – yayin da suke riƙe da kashi 94% godiya ga farar lakabin Mewayz.

3. Gudun Aikin Haɗin Kai maras kyau

Estudi Gràfic ya ɓullo da daidaitaccen tsari na kan jirgin wanda ya haɗa dandalin farin alamar tare da gidajen yanar gizon da suka gina:

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"Muna ɗaukar OS ɗin kasuwanci a matsayin 'injin' a bayan kyakkyawan gidan yanar gizon da muke ƙirƙira. Abokan ciniki suna samun cikakkiyar mafita wanda a zahiri ke taimaka musu wajen gudanar da kasuwancin su, ba kawai kasida ta dijital ba." – Maria Torres, Shugaba

Tsarin Canji

Janairu 2024
Gano shirin farin-lakabin Mewayz. Gwajin ciki tare da ma'aikatan jirgin sama 3.
Maris 2024
Kaddamar da hukuma zuwa tushen abokin ciniki data kasance. Abokan ciniki 12 sun canza zuwa tsarin tsare-tsare.
Yuni 2024
Yuro 15,000 MRR na farko ya kai. Ingantacciyar dabarar haɗawa bisa ga ra'ayin abokin ciniki.
Satumba 2024
Bayar da alamar fari ta zama daidaitaccen ɓangaren duk sabbin shawarwarin abokin ciniki.
Disamba 2024
€ 15,000 Maimaituwar Kuɗi na Watan (€ 180,000 ARR) tare da masu amfani 138 masu aiki.

Sakamako: Ta Lambobi

Tasirin kan kasuwancin Estudi Gràfic ya kasance mai canzawa ta fuskoki da yawa:

MetricKafin (2023) Bayan (2024) Change Sakamakon Kuɗi na Shekara-shekara€0€180,000+€180,000 Gross Margin52%63%+11 maki Kimar Riƙe Abokin Ciniki68%92%+24 maki Kudaden shiga ga kowane ma'aikaci€85,000€112,000+32% Lokacin Shiga Abokin cinikiMakonni 2kwanaki 2-80% Kashe Kuɗin Kasuwanci€24,000/shekara€0100% Rage

Shift Haɗin Kuɗi

Wataƙila mafi mahimmanci, Estudi Gràfic sun canza tsarin kuɗin shiga:

Tsarin Haraji2023 (%)2024 (%) Tsarin Zane-zane100%62% Farin Label SaaS0%38%

"Kudaden shiga da aka maimaita sun canza komai," in ji Torres. "Yanzu za mu iya tsara ma'aikata, zuba jari a horo, da kuma mayar da hankali ga nasarar abokin ciniki maimakon ci gaba da bin sababbin ayyuka. Ƙungiyarmu ta fi kwanciyar hankali, kuma abokan cinikinmu sun fi nasara."

Me yasa Wannan Samfurin ke Aiki don Ƙirƙirar Hukumomi

Nasarar Estudi Gràfic ta samo asali ne daga fa'idodi da yawa na tsarin farar alamar:

1. Daidaita Halitta tare da Ayyukan da suke

Hukumomin ƙirƙira sun riga sun fahimci ayyukan abokin ciniki da wuraren zafi. Haɗa kayan aikin kasuwanci tare da ayyukan ƙira yana magance manyan matsalolin kasuwanci.

2. Farashin Sifirin Talla

Dangatakar abokan ciniki da ta kasance tana ba da cikakkiyar tasha. Estudi Gràfic ya sami ci gaba ta hanyar jerin sunayensu na yanzu ba tare da kashe kuɗi akan talla ba.

3. Babban Margin Tattalin Arziki

Tare da kashi 94 cikin 100 na jimillar kididdigar da ke kan ɓangaren farar alamar, ƙirar ta fi riba sosai fiye da ayyukan hukuma na gargajiya.

4. Aiwatar da Zazzagewa

Tsarin tsarin Mewayz ya ba Estudi Gràfic damar fara ƙarami da faɗaɗa hadayu yayin da suka sami kwarin gwiwa.

"Amfanin mafi ban mamaki shi ne yadda ya inganta dangantakar abokan cinikinmu. Yanzu muna abokan hulɗar dabarun aiki a cikin ayyukansu, ba kawai masu sayar da yanar gizon da ke tsara gidan yanar gizon su ba. Wannan ya haifar da ƙarin ra'ayi da haɗin kai na dogon lokaci." – Maria Torres

Darussa don Wasu Hukumomin

Bisa kan ƙwarewar Estudi Gràfic, ga mahimman shawarwari ga hukumomin da ke la'akari da farar alamar SaaS:

  • Fara da Mafi kyawun Abokan Ciniki:Matukin jirgi tare da abokan cinikin da suka rigaya sun amince da ku kuma suna da cikakkun wuraren jin zafi
  • Tsarin Dabarun:Kada ku bayar da komai - kayan aikin da suka dace da mahimman ayyukanku
  • Farashin Ƙimar: Mai da hankali kan ƙimar kasuwancin da aka bayar, ba kawai farashi-da farashin farashi ba
  • Sanya Zuba Jari a Kan Jirgin Sama: Haɓaka tsari mai sauƙi wanda ke nuna fa'idodin dandamali nan take
  • Auna Menene Muhimmanci: Bibiyar MRR, riƙewa, da ma'aunin nasarar abokin ciniki daga rana ɗaya

Kallon Gaba

Estudi Gràfic yana shirin faɗaɗa hadayun farar alamar su a cikin 2025, wanda ke nufin € 300,000 a cikin ARR. Suna kuma bincika takamaiman samfuran masana'antu waɗanda za su iya ƙara rage lokacin shiga jirgi.

"Wannan ba sabis ɗin ƙari ne kawai ba," in ji Torres. "Yana da mahimmanci ga matsayinmu a matsayin abokin hulɗar kasuwanci don samar da masana'antu na Barcelona. Tsarin lakabin farar fata yana ba mu damar yin gasa tare da manyan hukumomi yayin da muke kula da tsarin kasuwancinmu."

Shirya Shirye don Canza Samfurin Harajin Kuɗi na Hukumar?

Haɗa Estudi Gràfic da sauran kasuwancin 138,000 ta amfani da Mewayz don ƙirƙirar magudanar kudaden shiga. Fara da matakin mu na har abada kyauta kuma ku haɓaka idan kun shirya.

Fara Gwajinku Kyauta A Yau →

Tambayoyin da ake yawan yi

Nawa ake buƙata ƙwarewar fasaha don aiwatar da farar alamar SaaS?
Ana buƙatar ƙwararrun fasaha kaɗan. Mewayz yana ba da cikakkun kayan aikin alamar farar fata, gami da keɓance alamar alama, taswirar yanki, da dashboards sarrafa abokin ciniki. Tawagar Estudi Gràfic ba ta da gogewa ta hanyar coding amma ta sami damar aiwatar da dandamali cikakke.
Me zai faru idan abokan ciniki suna son fasali fiye da nau'ikan 208?
Mewayz yana ƙara sabbin kayayyaki akai-akai dangane da ra'ayin mai amfani. Don buƙatun al'ada sosai, hukumomi na iya amfani da Mewayz's API don haɗa kayan aikin waje ko gina ayyukan al'ada. Estudi Gràfic ya haɗa tsarin ajiyar abinci na musamman ta wannan hanya.
Ta yaya lissafin kuɗi ke aiki a cikin shirye-shiryen farar label?
Hukumomi suna da cikakken iko akan farashi da lissafin kuɗi. Kuna saita farashin ku, abokan ciniki na daftari kai tsaye, kuma ku biya Mewayz dangane da amfanin ku. Dandalin yana samar da farar tambarin lissafin kuɗi da samar da daftari mai sarrafa kansa.
Za mu iya farawa da ƴan abokan ciniki ko kayayyaki?
Lallai. Matsayin kyauta yana tallafawa masu amfani har zuwa 3, cikakke don gwaji. Yawancin hukumomi suna farawa da maɓalli 2-3 kuma suna faɗaɗa yayin da suke nuna ƙima ga abokan ciniki. Babu ƙaramin alkawari da ake buƙata.
Wane goyon baya Mewayz ke bayarwa ga abokan haɗin gwiwar fararen lakabi?
Abokan haɗin gwiwar fararen lakabi suna karɓar tallafi na fifiko, gudanar da asusu mai sadaukarwa, da samun dama ga albarkatun haɗin gwiwa gami da kayan tallace-tallace, nazarin shari'a, da jagororin aiwatarwa. Estudi Gràfic ya ambaci goyon bayan abokin tarayya a matsayin mahimmanci ga nasarar su cikin sauri.