Business Operations

40+ Ƙididdiga Fasaha na Gida: CRM, Jagoran Jagora, da Automation a 2024

Binciken da aka yi amfani da bayanai na ƙididdige ƙididdiga na fasaha na gidaje 40+. Bincika karɓowar CRM, ROI ƙarni na jagora, yanayin aiki da kai, da kuma yadda dandamali kamar Mewayz ke haɓaka yawan aiki.

13 min read

Mewayz Team

Editorial Team

Business Operations
40+ Ƙididdiga Fasaha na Gida: CRM, Jagoran Jagora, da Automation a 2024

Gabatarwa: Juyin Halittun Gidajen Da Aka Koka Da Bayanai

Kamfanonin gidaje suna fuskantar babban canji na dijital. Kwanaki sun shuɗe na mu'amalar analog zalla; manyan wakilai da dillalai masu nasara a yau ana samun su ta hanyar bayanai, aiki da kai, da nagartaccen software. Wannan cikakkiyar zazzagewar sama da kididdigar 40, wanda aka samo daga manyan rahotannin masana'antu da bayanan dandalinmu a Mewayz, yana ba da tushen shaida akan abubuwan da ke tsara fasahar mallakar dukiya (proptech). Fahimtar waɗannan lambobi yana da mahimmanci ga kowane ƙwararrun ƙwararrun gidaje da ke da niyyar haɓaka ayyukansu, samar da ƙarin ƙwararrun jagora, da rufe ma'amala cikin sauri.

Bayanin Kasuwa & Ƙimar karɓuwa

Tushen tushe na proptech shine karɓuwarsa da yawa. Waɗannan ƙididdiga sun zana hoto mai haske na masana'antar da ke haɗa fasaha cikin sauri cikin ainihin ayyukanta.

  1. 84% na kamfanonin gidaje sun ambaci fasaha a matsayin babban mahimmin bambance-bambancen gasa - Ƙungiyar Masu Gaskiya ta Ƙasa (NAR), 2023
  2. Kasuwar proptech ta duniya ana hasashen za ta kai dala biliyan 86.5 nan da shekarar 2032, tana girma a CAGR na 16.8% daga 2023 - Makomar Binciken Kasuwa
  3. 95% na masu siyan gida sun yi amfani da intanit yayin aikin bincike na gida — Bayanan NAR na Masu Siyayya da Masu Siyar da Gida, 2023
  4. Sama da kashi 70 cikin 100 na dillalan gidaje sun karu da kasafin kudin fasaharsu na shekara-shekara tun daga shekarar 2020 — Kungiyar WAV Consulting
  5. Ma'aikatan gidaje suna amfani da matsakaita na kayan aikin software daban-daban guda 6 a kullumdon sarrafa jeri, abokan ciniki, da ma'amaloli - Mewayz Internal Data, 2024
  6. Karfafa hanyoyin sarrafa ma'amala daga ƙarshen zuwa ƙarshe ya haɓaka da sama da 200% tun daga 2019 - CRETech
  7. Kashi 23 cikin 100 na ƙwararrun gidaje ne kawai ke jin tarin fasaharsu a halin yanzu an “haɗe-haɗe” kuma ba su da kyau — DocuSign Real Estate Trends Report

CRM & Ƙididdiga Gudanar da Abokin Ciniki

Tsarin Gudanar da Abokin Ciniki (CRM) sune tsarin kulawa na tsakiya na kasuwancin gidaje na zamani. Waɗannan ƙididdiga sun nuna mahimmancin mahimmancin su don riƙewa da kudaden shiga.

  1. Masu gidaje masu amfani da keɓaɓɓen CRM sun sami 32% mafi girman ƙimar riƙe abokin ciniki idan aka kwatanta da waɗanda ke amfani da maƙunsar rubutu ko ƙa'idodin tuntuɓar asali - Binciken HubSpot
  2. 59% na ƙwararrun gidaje sun ba da rahoton cewa software na CRM shine kayan aikin fasaha mafi mahimmancin su — McKissock Real Estate Study
  3. Masu tuni na CRM na atomatik da masu biyo baya na iya haɓaka ƙimar canjin gubar har zuwa 35% - Rahoton Sabis na Jihar Salesforce
  4. Wakilan da suka raba abokan hulɗar su na CRM suna ganin ƙimar martani mafi girma na 45% akan kamfen tallan - ActiveCampaign
  5. Haɗin CRM tare da dandamalin sadarwa (kamar imel ko SMS) na iya rage lokacin amsawa ga sabbin jagoranci sama da 80% — Mewayz Internal Data, 2024
  6. Masu iya aiki suna da yuwuwar 2.5x su yi amfani da ƙa'idar CRM ta hannudon ɗaukakawar kan-tafiya - Gartner
  7. Binciken bayanan CRM na taimaka wa 67% na dillalai su yanke shawara mai zurfi game da saka hannun jari da aikin wakili — Deloitte Real Estate Outlook

Ƙididdiga na Ƙarshen Jagora & Talla

Samar da daidaiton bututun ƙwararrun jagora shine jigon rayuwa na dukiya. Fasaha ta canza ainihin yadda wakilai ke samun da jawo hankalin abokan ciniki.

  1. Shafukan gidan yanar gizo tare da haɗin IDX suna haifar da 5x ƙarin jagorancifiye da waɗanda ba tare da - Manyan Kamfanonin Gidajen Gida na Duniya (LRE)
  2. Jerisin tallace-tallacen bidiyo sun sami ƙarin tambayoyi 403% fiye da jerin abubuwan da aka rubuta - Forbes Real Estate Council
  3. 77% na wakilan masu saye sun ce abokan cinikinsu sun fi maida hankali kan faifan bidiyoidan aka kwatanta da hotuna na tsaye - NAR
  4. Biyan tallan kafofin watsa labarun don dukiya yana da matsakaicin farashi-kowace jagora (CPL) na $22, kodayake wannan ya bambanta sosai ta kasuwa - WordStream
    5. Tallace-tallacen imel na gidaje yana da matsakaicin buɗaɗɗen kuɗi na 21.5%    da kuma adadin danna-ta hanyar 3.1%, wanda ya zarce sauran masana'antu da yawa - Maƙasudin Masana'antar Mailchimp
  5. Tsarin maki mai sarrafa gubar mai sarrafa kansa yana taimaka wa wakilai ba da fifikon bin diddigi, haɓaka juzu'i akan jagorar "zafi" sama da 50% - MarketingSherpa
  6. 60% na masu mallakar gidaje sun fito ne daga na'urorin hannu - Borrell Associates
  7. Chatbots akan gidajen yanar gizo na gidaje na iya ɗaukar kusan kashi 40 cikin ɗari na jimlar jagorar rukunin yanar gizona wajen sa'o'in kasuwanci - Tsarin Kasuwancin Tattaunawa

Automation & Ƙididdiga Abubuwan Haɓakawa

Automation shine mabuɗin don daidaita kasuwancin ƙasa ba tare da haɓaka daidai gwargwado ba. Waɗannan lambobin suna nuna ɗimbin nasarorin da ake samu.

  1. Ma'aikatan gidaje za su iya adana sama da sa'o'i 10 a kowane mako ta hanyar sarrafa ayyukan gudanarwakamar tsara lokaci, shigarwar bayanai, da martanin imel - Mewayz Internal Data, 2024
  2. Kamfen ɗin imel ɗin drip mai sarrafa kansa yana haɓaka jagoranci tare da ƙarancin ƙoƙarin hannu 80% yayin kiyaye keɓance keɓance - Kamfen Monitor
  3. 62% na dillalai masu amfani da ma'amala ta atomatik suna ba da rahoton raguwar kurakurai da batutuwan bin doka - Qualia Labs
  4. Kayan aikin da ke sarrafa aika sakonnin kafofin watsa labarun suna ganin haɓakar 4x na fitowar abun ciki daga wakilai - Hootsuite
    5. Ƙirƙirar daftarin aiki ta atomatik yana yanke lokacin shirye-shiryen kwangila da matsakaita na 75% — DocuSign
  5. Tsarin da ke da tsari na zamani (kamar Mewayz's 208 modules) suna ba da damar 94% na masu amfani don gina tsarin aiki na al'adawanda ke sarrafa tsarin su na musamman - Mewayz Internal Data, 2024
  6. Kamfanonin da ke aiwatar da injina suna ganin tsarin shigar da sabbin wakilai cikin sauri da kashi 25 cikin 100 na sabbin wakilai - Ƙungiyar Masu Gaskiya ta Ƙasa (NAR)

ROI, farashi, da Tasirin Kudi

A ƙarshe, dole ne saka hannun jarin fasaha ya tabbatar da ƙimar kuɗin su. Wannan bayanan yana nuna kwakkwaran dawowa kan jarin da proptech ke bayarwa.

  1. Kowace $1 da aka kashe akan fasahar CRM, matsakaicin dawowa shine $8.71 — Binciken Nucleus
  2. Masu iya aiki suna kashe kusan kashi 4% na yawan kuɗin da suke samu akan fasaha — REAL Trends
  3. Kasuwanci tare da cikakkun kayan fasaha suna ganin babban riba mai girma 15-20% mafi girma fiye da waɗanda ke da mafita na yanki - Mewayz Internal Data (94% babban margins)
  4. Tsarin tallan tallace-tallace na atomatik na iya rage yawan farashi-kowa-da-saye (CPA) har zuwa 33%ta hanyar haɓaka ingancin gubar da haɓakawa - Forrester
  5. Tsarin tushen girgije yana rage matsakaicin farashin kayan aikin IT don dillalai da kashi 40% — IDC
  6. Fasahar yawon shakatawa na zahiri na iya taimakawa siyar da kadarorin 31% cikin saurikuma don ƙarin kashi mafi girma na farashin tambaya - Matterport

Bincike na Kwatanta: Haɗaɗɗen Platforms vs. Point Solutions

Ɗaya daga cikin manyan yanke shawara don dillali shine ko a yi amfani da OS guda ɗaya, haɗaɗɗen kasuwanci ko tarin mafi kyawun ma'ana. Bayanan da ke ƙasa, waɗanda aka tattara daga tushen masana'antu daban-daban da kuma nazarin Mewayz, yana nuna mahimman bambance-bambance.

Metric Hadadden Kasuwancin OS (misali, Mewayz) Maganin Mahimman Bayanai da yawa Matsakaicin Farashin kowane wata ga kowane mai amfani $19 - $49 (dukkan da aka haɗa) $75 - $200+ (haɗin biyan kuɗi) Data Daidaita & Haɗin kai Seamless; haɗin kai na asali Sau da yawa yana buƙatar APIs masu tsada ko shigarwar hannu Lokacin Shigar Mai amfani ~3 hours (tsarin daya) ~15 hours (multiple system) Rahoto Generation Unified dashboard with cross-aikin data Bayanan siloed; yana buƙatar haɗawa da hannu Scalability High; ƙara kayayyaki kamar yadda ake buƙata Complex; ƙara kayan aiki yana ƙara juzu'i da farashi

Fa'idar Mewayz: Bayanan Platform

Tare da masu amfani sama da 138,000 waɗanda ke ba da damar haɓaka kayan aikin mu na yau da kullun na 208, Mewayz yana ba da ruwan tabarau na musamman cikin yanayin fasahar ƙasa. Tallace-tallacen mu na $0 da 94% babban riba shaida ne ga ƙirar haɓakar jagorancin samfur wanda ke da alaƙa da kasuwa sosai. Masu amfani a dandalinmu suna ba da rahoto akai-akai:

  1. Ragi 40% na lokacin da aka kashe akan ayyukan gudanarwabayan aiwatar da na'urorin sarrafa kansa - Binciken Mai amfani na Mewayz, Q1 2024
  2. 78% na sabbin masu amfani suna kunna aƙalla 3 hadedde kayayyaki(misali, CRM, Takardu, Jadawalin) a cikin kwanaki 30 na farko - Mewayz Activation Data
  3. Ƙananan ƙungiyoyi (mutane 1-5) sun cimma matsakaicin ROI na 320% a cikin shekara ta farkoa kan $49/mo Pro shirin - Mewayz Abokin Ciniki Nasara Nasara
  4. Tsarin kyauta na har abada yana aiki a matsayin tashar saye mafi girma, tare da 25% na masu amfani da kyauta suna canzawa zuwa tsarin da aka biya - Mewayz Internal Data
  5. Sabuwar abubuwan da aka fi amfani da su sun haɗa da Contact CRM (92% tallafi), Task Automation (85%), da Takarda E-Sign (81%) — Mewayz Platform Analytics

Shirya Shirye Don Amfani da Ƙarfin Ƙarfafa Ƙididdiga ta Ƙididdiga?

Waɗannan ƙididdiga suna nuna tabbatacciyar hanya zuwa ingantacciyar inganci, mafi girman fage, da haɓakar haɓaka. Mewayz's modular business OS yana ba da kayan aikin haɗin gwiwar da kuke buƙatar yin amfani da waɗannan abubuwan. Haɗa ƙwararrun ƙwararrun gidaje 138,000 waɗanda suka riga sun yi aiki da wayo.

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Game da Wannan Bayanai: Bayanin Hanyar

An tattara kididdigar da aka gabatar a cikin wannan zagayen daga rahotannin masana'antu iri-iri da aka buga tsakanin 2022 da 2024 ta kamfanonin bincike masu mutuntawa da ƙungiyoyin masana'antu, gami da Ƙungiyar Masu Gaskiya ta Ƙasa (NAR), Gartner, Forrester, HubSpot, da sauransu. Ana kawo takamaiman sunaye da kwanan watan bugawa tare da kowace ƙididdiga inda ya dace.

Takamaiman wuraren bayanai na Mewayz an samo su ne daga tarawa da ƙididdigar dandamali da ba a san su ba da kuma binciken mai amfani da aka gudanar a farkon 2024. Wannan bayanan na ciki yana nuna tsarin amfani da ma'aunin aiki a cikin tushen mai amfani da ke kan ƙwararru 138,000. Duk alkalumman ayyukan kuɗi masu alaƙa da Mewayz sun dogara ne akan rahoton kuɗi na cikin gida.

Wannan abun ciki an yi shi ne don dalilai na bayanai don kwatanta manyan abubuwan da ke faruwa a masana'antu kuma bai kamata a ɗauke shi azaman shawarar kuɗi ba.

Tambayoyin da ake yawan yi

Mene ne mafi tasiri hannun jarin fasaha don wakili na ƙasa?

Bisa ga bayanan, tsarin Gudanar da Abokin Ciniki na Musamman (CRM) a koyaushe yana nuna mafi girman komawa kan saka hannun jari. Kididdiga ta nuna ita ce kayan aiki mafi mahimmanci ga kashi 59% na wakilai kuma yana iya haɓaka ƙimar riƙe abokin ciniki da kashi 32%. Haɗe-haɗen CRM yana aiki azaman cibiyar tsakiya don duk bayanan abokin ciniki, sadarwa, da aiki da kai, yana mai da shi tushen tushen kayan fasaha na zamani.

Nawa ya kamata wakili na gida ko ƙaramin kasafin kuɗi don fasaha?

Ma'auni na masana'antu daga REAL Trends sun ba da shawarar cewa manyan wakilai suna kashe kusan kashi 4% na yawan kuɗin da suke samu akan fasaha. Don dillali, farashin zai iya bambanta yadu bisa girman da zaɓin mafita. Teburin kwatancen ya nuna cewa haɗin gwiwar dandali kamar Mewayz ($ 19-49/mai amfani/mo) na iya zama mahimmancin farashi-tasiri fiye da sarrafa hanyoyin magance 5-6 daban-daban, wanda zai iya sauƙi wuce $75-200 kowane mai amfani kowane wata.

Menene ma'anar 'modular business OS', kuma ta yaya ya bambanta da CRM?

A Modular Business Operating System (OS) kamar Mewayz wani dandali ne wanda ke ƙunshe da babban ɗakunan aikace-aikacen da aka haɗa (Modules 208 a cikin yanayinmu). CRM ɗaya ne kawai daga waɗannan samfuran. Babban bambancin shine cewa OS na kasuwanci yana haɗa dukkan bangarorin kasuwancin ku-CRM, sarrafa kansa na tallace-tallace, sanya hannu kan takarda, sarrafa ɗawainiya, tsara jadawalin, da ƙari-akan dandamali guda ɗaya tare da haɗaɗɗiyar bayanai. Wannan yana kawar da silos na bayanai da kuma buƙatar haɗakar da haɗin kai tsakanin kayan aiki daban-daban, wanda shine babban ciwo ga 77% na masu sana'a ta amfani da mafita mai mahimmanci.

Shin matakin kyauta na har abada don software na gida yana da amfani da gaske, ko kawai gimmick?

Ga wakilan solo ko waɗanda ke farawa, ƙaƙƙarfan matakin kyauta yana da matuƙar daraja. Kamar yadda aka gani a cikin bayanan dandalinmu, matakin kyauta na Mewayz babban tashar saye ne saboda yana ba da amfani na gaske. Yana ba masu amfani damar sarrafa mahimman ayyuka kamar gudanarwar tuntuɓar sadarwa da bin diddigin ɗawainiya ba tare da tsada ba, tabbatar da ƙimar dandamali kafin haɓakawa zuwa tsare-tsaren biyan kuɗi don ci-gaba na atomatik da fasalin haɗin kai. Wannan samfurin ya jagoranci 25% na masu amfani da mu kyauta don canzawa zuwa abokan ciniki masu biyan kuɗi.

Ta yaya aiki da kai zai iya adana sa'o'i 10 a kowane mako don dillalan gidaje?

Ajiye lokaci yana zuwa ne daga sarrafa maimaitawa, ayyukan gudanarwa waɗanda ke da mahimmanci amma ba samar da kudaden shiga ba. Wannan ya haɗa da martanin imel na atomatik ga sababbin tambayoyin jagora, tsara jadawalin nuni ta hanyar haɗaɗɗun kayan aikin kalanda, aika kamfen ɗin drip na musamman don haɓaka jagoranci, ƙirƙira da aika takardu don sa hannun e-sa hannu, da aika jeri zuwa tashoshi na tallace-tallace da yawa a lokaci guda. Ta hanyar sarrafa waɗannan hanyoyin, wakilai na iya sake gano lokacin da aka adana zuwa ayyuka masu ƙima kamar saduwa da abokan ciniki da yin shawarwari.

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