Kɔmpiutadziɖoɖo Femaxee ƒe Gazazã Nyateƒetɔ: Gazazã Siwo Woɣla le Freemium Asitsadɔwɔnuwo me

Asitsatsa zãla 138,000 ƒe numekuku ɖe nusi "femaxee" gblẽna le wò habɔbɔa ŋu ŋutɔŋutɔ

ƒe nyawo

Freemium ƒe Nususukpɔ: Nusita Ablɔɖe Menye Ablɔɖe O

Esi Slack to eƒe freemium model vɛ le ƒe 2014 me la, etrɔ asi le alesi asitsalawo xɔa kɔmpiuta dɔwɔɖoɖowoe ŋu. Egbea la, SaaS dɔwɔƒewo ƒe 75% kloe naa freemium tiatia, si na wokpɔ mɔ be ele be asitsadɔwɔnuwo nanye femaxee. Gake míaƒe nyatakakawo ɖe ŋutinya bubu aɖe fia.

"Akpa siwo zãa dɔwɔnu siwo wozãna femaxee ɖeɖeko kpɔa dɔa wuwu ƒe ɣeyiɣi didi wu 37% kple nuwɔwɔ aduadu ƒe gbagbã 42% ne wotsɔe sɔ kple ƒuƒoƒo siwo si dɔwɔnu siwo woxea fe na le."

ƒe nyawo

Míenɔ te ɖe zazã ƒe ɖoɖo siwo le Mewayz ƒe zãla 138,000 dome dzi de dzesi freemium kɔmpiuta dɔwɔɖoɖowo ƒe gazazã ɣaɣla vevi etɔ̃:

1. Nuwɔwɔ aduadu ƒe Adzɔxexe

Zi geɖe la, dɔwɔnu siwo wozãna faa la ɖoa seɖoƒe na ƒuƒoƒo ƒe lolome, gbedasiwo ƒe ŋutinya, alo faɛlwo dzraɖoƒe. Ne ƒuƒoƒowo ɖo seɖoƒe siawo gbɔ la, dɔwɔwɔ dzi ɖena kpɔtɔna. Míaƒe nyatakakawo ɖee fia be ƒuƒoƒo siwo me ame 10+ le la ɖo freemium ƒe seɖoƒewo le ɣleti 3.2 me le mama dedie nu.

2. Dɔwɔwɔ ƒe Vovototo

Free versions mekpɔa automation, analytics, kple integration ŋutetewo o. Asidɔwɔwɔ xɔa ɣeyiɣi xɔasi aɖe—anɔ abe gaƒoƒo 5 ene na dɔwɔla ɖesiaɖe ɣleti sia ɣleti le míaƒe kplɔkplɔ nu.

3. Dedienɔnɔ ƒe Afɔku

Zi geɖe la, dɔwɔnu siwo wozãna femaxee naa dedienɔnɔ veviwo, si wɔnɛ be asitsalawo nɔa bɔbɔe. Freemium zãlawo ƒe 23% koe wɔa dedienɔnɔ ƒe ɖoɖo bubuwo.

To Xexlẽdzesiwo dzi: Nusi Míaƒe Nyatakakawo Ðe Ðe Go

Míedzro asitsala zãla 138,000 me le kɔmpiuta dɔwɔɖoɖo vovovowo me be míase ŋusẽ ŋutɔŋutɔ si freemium ƒe seɖoƒewo kpɔna ɖe ame dzi gɔme. Nusiwo do tso eme ɖe kpɔɖeŋu siwo me kɔ fia le alesi "ablɔɖe" va zua gaxɔgbalẽvi.

ƒe ta ƒe nyawo ƒe nya <ŋutilã> ƒe nyawo ƒe nyawo ƒe nyawo ƒe nyawo ƒe nyawo ƒe nyawo ƒe nyawo

Kɔmpiutadziɖoɖo ƒe Ƒomedodo	Zazãla siwo le ablɔɖe me	Avg. Ɣeyiɣi si Woado Ðe Ŋgɔ	Dzidzedzekpɔkpɔ Gbãtɔ ƒe Dɔwɔnu	Ɣleti sia ɣleti ƒe Gazazã le Dodoɖeŋgɔ megbe
Kadodo Dɔwɔnuwo	42,300	ɣleti 2.8	Gbedasi ŋutinya ƒe seɖoƒewo	$12.50/zãla
Dɔa Dzikpɔkpɔ	31,500	ɣleti 4.1	Nuwɔwɔ aduadu ƒe seɖoƒewo	$15.00/zãla
CRM & Dɔwɔnu Siwo Dzrana	18,700	ɣleti 1.9	Kadodo ƒe nudzraɖoƒe ƒe seɖoƒewo	$25.00/zãla
Nuŋlɔɖiwo ƒe Nuwɔwɔ aduadu	25,400	ɣleti 3.5	Nudzraɖoƒe ƒe seɖoƒewo	$8.00/zãla
Numekuku & Nyatakakawo	20,100	ɣleti 5.2	Nyatakakawo ɖoɖoɖa ƒe seɖoƒewo	$18.00/zãla

ƒe nyatakakadzraɖoƒea

Amedede ƒe Akɔntabubu: Gazazã Ɣlawo ƒe Agbɔsɔsɔme

Be míase ganyawo ƒe ŋusẽkpɔɖeamedzi vavãtɔ gɔme la, ele be míakpɔ nu ayi ŋgɔ wu nudɔdɔ ƒe fewo eye míabu akɔnta le dɔwɔwɔ ƒe bu si do ƒome kple freemium ƒe seɖoƒewo ŋu.

"Dɔwɔla mamã dedie zãa miniti 32 gbesiagbe tsɔ wɔa dɔ tso freemium dɔwɔnu ƒe seɖoƒewo ŋu—si sɔ kple dɔwɔŋkeke blibo 21 ƒe sia ƒe."

ƒe nyawo

Míezã fetu ƒe mamã dedie ŋuti nyatakakawo kple dɔwɔwɔ ƒe dzidzenuwo tsɔ bu kɔmpiutadziɖoɖo "femaxee" ƒe gazazã vavãtɔ:

ƒe ta ƒe nyawo ƒe nya <ŋutilã> ƒe nyawo ƒe nyawo ƒe nyawo ƒe nyawo ƒe nyawo ƒe nyawo

Gazazã ƒe hatsotso	Ɣeyiɣi ƒe Ŋusẽkpɔɖeamedzi	Ganyawo ƒe Ŋusẽkpɔɖeamedzi (Ƒe sia ƒe)	Asitsaha siwo ŋu wòku ɖo ƒe %
Asi ƒe dɔwɔwɔ ƒe mɔnuwo	gaƒoƒo 2.1/kwasiɖa	$2,184/dɔwɔla	87%
Nuwɔwɔ aduadu ƒe megbedede	gaƒoƒo 1.4/kwasiɖa	$1,456/dɔwɔla	74%
Hehenana ƒe ɣeyiɣi	gaƒoƒo 0.7/kwasiɖa	$728/dɔwɔla	63%
Dedienɔnɔ ƒe ɖɔɖɔɖo	gaƒoƒo 0.3/kwasiɖa	$312/dɔwɔla	29%

ƒe nyatakakadzraɖoƒea

Dodoɖeŋgɔ ƒe Nyaƒoɖeamenu: Alesi Freemium ƒe Kpɔɖeŋuwo Ʋua Trɔtrɔwo

Freemium menye asixɔxɔ ƒe kpɔɖeŋu ko o—enye tɔtrɔ ƒe mɔ̃. Míaƒe nyatakakawo ɖea nɔnɔme tɔxɛwo fiana le alesi kple nusita dɔwɔƒewo doa ŋgɔ tso ɖoɖo siwo wowɔna femaxee dzi yia esiwo woxea fe na dzi.

Nu 5 siwo ʋãa nuwo dodo ɖe ŋgɔ:

ƒe nyawo
1. Nuwɔwɔ aduadu ƒe seɖoƒe (38% le tɔtrɔwo me): Ƒuƒoƒowo ƒoa zãla ƒe seɖoƒewo alo hiã na mama ƒe nɔnɔme deŋgɔwo
2. Nyatakakawo dzraɖoƒe ƒe mɔxenuwo (27% le ŋgɔyiyiwo me): Dɔwɔƒewo ƒe nudzraɖoƒe vɔ alo hiã na faɛl ƒe kpekpeɖeŋu si lolo wu
3. Ðekawɔwɔ ƒe hiahiãwo (18% le tɔtrɔwo me): Ðoɖo siwo wowɔna faa la mekpɔa API ƒe mɔɖeɖe alo ame etɔ̃lia ƒe ƒoƒo ɖekae
o
4. Nɔnɔme deŋgɔwo (12% le tɔtrɔwo me): Ƒuƒoƒowo hiã nuwo wɔwɔ le wo ɖokui si, numekuku, alo tɔtrɔ ɖe nɔnɔmewo ŋu
5. Kpekpeɖeŋu ƒe nudidiwo (5% le ŋgɔyiyiwo me): Dɔwɔƒewo hiã kpekpeɖeŋu alo SLA siwo woɖo ɖi

ƒe nyawo

Adzɔhawo ƒe Ŋusẽkpɔɖeamedziwo

Dɔwɔƒe vovovowo kpɔa freemium ƒe gazazãwo le mɔ vovovowo nu. Mɔ̃ɖaŋudɔwɔƒewo doa go kuxi vovovowo wu dɔnyala ƒe dɔwɔnawo alo adzɔnuwo wɔwɔ.

Mɔ̃ɖaŋudɔwɔƒewo

Mɔ̃ɖaŋudɔwɔƒewo kpɔa dɔwɔwɔ ƒe nubuname gãtɔ kekeake ($4,100 ƒe sia ƒe na dɔwɔla ɖesiaɖe) le woƒe ŋuɖoɖo ɖe nuwɔwɔ aduadu kple ɖekawɔwɔ ƒe ŋutetewo ŋu ta.

Dɔwɔƒe ƒe Dɔwɔƒe

Aɖaŋuɖoɖo kple dɔwɔƒewo ƒe dɔwɔƒewo bua abe $2,800 ene ƒe sia ƒe na dɔwɔla ɖeka, vevietɔ le asisiwo ƒe nuwɔwɔ aduadu ƒe seɖoƒewo ta.

Adzɔnuwo & Dɔwɔɖoɖowo

Dɔwɔƒe siawo kpɔa gazazã tẽ siwo bɔbɔ ɖe anyi ($1,900 ƒe sia ƒe) gake wodoa go dɔwɔwɔ ƒe afɔku gãwo tso nyatakakawo ƒe seɖoƒe gbɔ.

Mɔnu: Alesi Míebu Gazazã Nyateƒetɔ

Míaƒe numekukua nɔ te ɖe nyatakaka siwo woƒo ƒu, siwo ƒe ŋkɔ womeyɔ o tso Mewayz zãla 138,000 gbɔ le dɔwɔƒe vovovowo kple dɔwɔƒe ƒe lolome vovovowo me dzi. Míekplɔ:

ɖo

ƒe nyawo
• Zazã ƒe ɖoɖowo: Alesi ƒuƒoƒowo zãa kɔmpiutadziɖoɖowo ƒe nɔnɔme vovovowo
• Dodoɖeŋgɔ hea: Seɖoƒe tɔxɛ siwo ʋã wo be woawɔ tɔtrɔwo
• Nuwɔwɔ ƒe xexlẽdzesiwo: Ɣeyiɣi si wozã ɖe dɔwɔwɔ kple seɖoƒewo ŋu
• Gazazã ƒe akɔntabubuwo: Fetu ŋuti nyatakaka siwo wotsɔ ƒo ƒu kple ɣeyiɣidzidzenuwo

ƒe nyawo

Woƒo nyatakakawo katã nu ƒu le January 2023 kple December 2024 dome, eye wole tsitre ɖi na dɔwɔƒe siwo tso dɔwɔla 5 va ɖo 5,000 le Dziehe Amerika, Europa, kple Asia katã.

Nu Vevi Siwo Woatsɔ Atsɔ: Aɖaŋuɖoɖo Kɔmpiutadziɖoɖowo Tiatia

ƒe nyawo
1. Bu akɔnta le Nutɔnyenye ƒe Gazazã Katã ŋu: Kpɔ nu yi ŋgɔ wu nudɔdɔ ƒe fewo be nàde dɔwɔwɔ ƒe ŋusẽkpɔɖeamedziwo, hehenana ƒe gazazãwo, kple ɖekawɔwɔ ƒe gazazãwo ɖe eme.
2. Ðoɖo ɖe Dzidziɖedzi ŋu: Tia dɔwɔnu siwo adzi ɖe edzi kple wò dɔwɔƒea evɔ asidziɖedzi gã alo nɔnɔme ƒe seɖoƒe manɔmee.
3. Dzro Ðekawɔwɔ ƒe Hiahiãwo Me: Kpɔ egbɔ be wò kɔmpiutadziɖoɖowo ƒe lãwo ƒe agbenɔnɔ ƒe ɖoɖoa wɔ dɔ ɖekae nyuie—ɖekawɔwɔ ƒe dometsotsowo xɔa ga geɖe wu nudɔdɔ ƒe fewo.
4. Bu Dedienɔnɔ Ŋu Kaba: Zi geɖe la, dɔwɔnu siwo wozãna femaxee naa dedienɔnɔ veviwo; da afɔku siwo le eme la kpɔ hafi woaxɔ wo nyi.
5. Dodokpɔ Hafi Nàwɔ Ðokuitsɔtsɔna: Zã dodokpɔ femaxeewo le mɔnu nyuitɔ nu nàtsɔ ada alesi wòsɔe kpɔ, gake mègana "ablɔɖe" nanye nyametsotso vevitɔ o.

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Nyabiase Siwo Wobiana Enuenu

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