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Why your brand is becoming an API. For years, companies have assumed that their digital relationship with customers would happen in a place they controlled: their website, their app, their checkout flow, their interface, their carefully optimized funnel. That assumption shaped an enormous amount of...
Ben & Jerry’s cofounder Ben Cohen has been publicly fighting with the Magnum Ice Cream Company, which took ownership of the Vermont ice cream maker last year. Cohen says Magnum has silenced the brand on social issues, including the war in Gaza, racial justice, and student protests. He spoke to Fas...
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