Kungani abahleli basemadolobheni kufanele balwele ‘izinga le-albhamu yezithombe’

Amandla Ezikhathi Ezikhumbulekayo

Enkathini lapho okuqukethwe okubukwayo kubusa indawo yethu yedijithali, amandla ezikhathi ezikhumbulekayo awakaze abaluleke kakhulu. Kubahleli basemadolobheni, ukuthwebula nokudala lezi zikhathi akuwona nje umsebenzi; yingxenye ebalulekile yomsebenzi wabo wokuklama izindawo ezikhuthazayo, ezivusa imizwa, futhi ezikhuthaza ukuxhumana nabantu abahlala kuzo. Njengoba nje Ubusuku Bombukiso Wamaslayidi womndeni wami ububungaza izikhathi ezincane empilweni ngesithombe esicacile, abahleli basemadolobheni bangathola impumelelo efanayo ngokugxila ekudaleni 'izinga le-albhamu yezithombe'—izikhathi ezingagcini nje ngokumangalisayo ngokubukeka kodwa futhi ezinenjongo ejulile.

Ukuqonda Iqhaza Lokubonwayo

Izinto ezibonwayo zidlala indima ebalulekile ezimpilweni zethu. Ngokocwaningo lwe-Adobe Systems, u-65% wabantu uthi izinto ezibukwayo zingakhuphula ukuqonda kwabo nokugcina ulwazi. Ekuhlelweni kwamadolobha, lo mgomo ubaluleke nakakhulu njengoba uthinta ngokuqondile indlela abahamba ngezinyawo, abagibeli bamabhayisikili, kanye nezakhamuzi ezibona futhi zihlanganyele ngayo nezindawo zomphakathi. Ngokubeka kuqala izinto ezibukwayo, abahleli bangakwazi ukuklama izindawo ezingasebenzi nje kuphela kodwa futhi ezijabulisa ngobuhle nezithinta imizwa.

Ukubaluleka Kokuqukethwe

Izikhathi ezikhumbulekayo ezinhlelweni zasemadolobheni zincike kumongo. Okungase kube isifinyezo esiphelele somphakathi othile kungase kungabi nancazelo encane komunye. Isibonelo, nakuba indawo yobuciko yasemgwaqweni enempilo ingase ifaneleke endaweni esencane, enobuciko, ingase ingazwani kakhulu nomphakathi omdala, olandela imithetho. Ukuqonda nokuhlonipha izimo zamasiko, zomlando, nenhlalo-mnotho yendawo ngayinye kubalulekile ekudaleni izindawo ezibandakanyayo nezinengqondo.

Iqhaza Lobuchwepheshe

Ubuchwepheshe buguqule indlela esithwebula ngayo futhi sabelane ngayo izikhathi, okwenza kube lula kunangaphambili ukubhala nokulondoloza lokhu kuzizwisa. Abahleli basemadolobheni bangasebenzisa ubuchwepheshe ukuze bakhe izindawo ezikhumbulekayo ngokuhlanganisa izinto ezisebenzisanayo emiklamo yazo. Isibonelo, izinhlelo zokusebenza ze-augmented reality (AR) noma i-virtual reality (VR) ezivumela izakhamuzi ukuthi zihlole uhlelo lwedolobha oluhlongozwayo endaweni engokoqobo zingakha ukuxhumana okujulile nomphakathi.

Amandla Okuxoxa Indaba

Izikhathi ezikhumbulekayo zivame ukuboshelwa ezindabeni. Abahleli basemadolobheni bangasebenzisa amasu okuxoxa izindaba ukwenza imiklamo yabo ibe nomthelela omkhulu. Ngokuhlanganisa izici ezixoxa indaba—njengezimpawu zendawo zomlando, izinto zobuciko zamasiko, noma imisebenzi yobuciko ekhuthazayo—abahleli bangakha izikhala ezingagcini nje ngokwenza imisebenzi engokoqobo kodwa futhi zivuse imizwelo futhi zikhuthaze umuzwa wokuba ngowabanye.

Izimo Ezikhathini Ezikhumbulekayo

• I-High Line e-New York City: I-High Line iyipaki ephakeme eyakhelwe kumzila wesitimela ongokomlando onqamula ohlangothini olusentshonalanga ye-Manhattan. Idizayini yayo, ehlanganisa izindawo eziluhlaza ezigqamile kanye nezakhi ezisebenzisanayo, isiphenduke uphawu lokuvuselelwa kwedolobha nokuvuselelwa kwamasiko. Ikhono le-High Line lokudala izikhathi ezikhumbulekayo libe negalelo elikhulu empumelelweni yayo njengendawo yomphakathi.
• Umgwaqo Ophakeme e-Newcastle upon Tyne: Umgwaqo Ophakeme wase-Newcastle, ovame ukubizwa ngokuthi "I-King Street," waziwa ngezakhiwo zawo zama-Victorian nezigcawu zemakethe eziphithizelayo. Ngokulondoloza kanye nokuthuthukisa lezi zakhi, idolobhakazi lidale indawo yasemgwaqweni enempilo eheha abantu bendawo kanye nezivakashi ngokufanayo. Umphumela: into ekhumbulekayo yokuthenga ekhombisa umlando ocebile womphakathi.

Ukuqonda Okubalulekile

"Abaklami badinga ukukala impumelelo ngezikhathi ezikhumbulekayo ezakha umsebenzi wabo." —Ubaba, umthwebuli wezithombe oyimfundamakhwela

Lokhu kuqonda kugqamisa ukubaluleka kokubeka kuqala ukuzizwisa okunengqondo kunokusebenza nje. Kubahleli bezindawo zasemadolobheni, akusho nje ukuklama izindawo okulula ukuzulazula kuzo noma ezijabulisa ngobuhle, kodwa ukudala izindawo lapho abantu bengama khona, babonise, futhi bezwe umuzwa wokuxhumana.

Isiphetho

Esikhathini esikhulayo sedijithali, ukuthwebula nokudala izikhathi ezikhumbulekayo kubalulekile empumelelweni yanoma iyiphi iphrojekthi yokuhlela amadolobha. Ngokugxila kokubonwayo, umongo, ubuchwepheshe, ukuxoxwa kwezindaba, kanye nezifundo eziyisibonelo, abahleli basemadolobheni bangakwazi ukuklama izikhala ezingagcini nje ngokwenza imisebenzi engokoqobo kodwa futhi zivuse imizwa futhi zikhuthaze umuzwa wokuba ngowabanye. Njengoba kwangifundisa Ubusuku Bombukiso Wamaslayidi womndeni wami, imayelana nokuthwebula lezo zikhathi ezincane empilweni ngesithombe esicacile—izikhathi ezingahlala nabantu phakade. Kubahleli basemadolobheni, 'izinga le-albhamu yezithombe' akuwona nje umgomo; kuyindlela yokudala izinkumbulo ezihlala njalo ezizozwakala ezizukulwaneni ezizayo.

Imibuzo Evame Ukubuzwa

Iyini 'i-albhamu yezithombe ezisezingeni' ekuhleleni amadolobha?

Izinga le-albhamu yezithombe ifilosofi yokuklama ekhuthaza abahleli basemadolobheni ukuthi bakhe izindawo ezikhangayo nezithinta imizwa kangangokuthi abantu ngokwemvelo bafuna ukuthwebula futhi babelane ngazo. Kusuka embonweni wokuthi izindawo ezihamba phambili zomphakathi ziba ingemuva lezikhathi ezikhumbulekayo zokuphila—izindawo ezigcina zisema-albhamu ezithombe zomndeni, izifunzo zenkundla yezokuxhumana, kanye nenkumbulo ehlangene. Uma isikhala sihlala sigqugquzela abantu ukuthi basithwebule futhi basivakashele, abahleli bayazi ukuthi bathole okuthile okubalulekile.

Abahleli basemadolobheni bangazidala kanjani izindawo zomphakathi ezikhumbulekayo?

Abahleli bangakwazi ukubeka phambili izici zedizayini ezinothile ngezinzwa njengokukhanya okuguquguqukayo, izici zamanzi emvelo, izinto ezithungwe, nokwakheka kwezwe kwesizini okushintsha unyaka wonke. Ukufaka izindawo zokuqoqa, ukufakwa okusebenzisanayo, nemibono enezinhlaka kukhuthaza abantu ukuthi bame kancane futhi bazibandakanye kunokumane badlule. Amathuluzi afana Mewayz anikezela ngamamojula ewebhusayithi enziwe ngomumo angaphezu kuka-207 ngo-$19/mo kuphela, esiza abahleli nomasipala babonise lezi zikhala ku-inthanethi ngokuxoxwa kwezindaba okubonakalayo okukhangayo okufana nekhwalithi yezikhala ngokwazo.

Kungani ukuxoxwa kwezindaba ezibonakalayo kubalulekile kumaphrojekthi wokuthuthukiswa kwedolobha?

Ukuxoxwa kwezindaba okubukwayo kwakha ukwesekwa komphakathi, kuheha abatshalizimali, futhi kusiza imiphakathi ibone ukuthi intuthuko ehlongozwayo izothuthukisa kanjani impilo yayo yansuku zonke. Lapho abahleli bethula amaphrojekthi ngezithombe eziheha imizwa kunepulani yobuchwepheshe yodwa, ababambiqhaza baxhumana nombono ngeleveli yomuntu siqu. Le ndlela isheshisa ukugunyazwa, ikhulisa ukuthengwa komphakathi, futhi iqinisekisa ukuthi umphumela wokugcina uletha isithembiso sokuhlangenwe nakho—izindawo abantu abafuna ngempela ukuhlala kuzo futhi bazikhumbule.

Izinkampani zokuhlela zingakwethula kanjani iphothifoliyo yazo ukuze zibonise izinga le-albhamu yezithombe?

Ukuba khona ku-inthanethi kwenkampani kufanele kubonise umthelela wemizwa wemiklamo yayo yomzimba. Ukuthwebula izithombe zephrojekthi ezisezingeni eliphezulu, ukuqhathanisa ngaphambi nangemuva, kanye nobufakazi bomphakathi kwenza amaphothifoliyo aphile. Izingxenyekazi ezifana Mewayz zenza lokhu kuqonde ngqo ngamamojula angu-207 aklanywe ngobungcweti ngemali engu-$19/mo, okuvumela amafemu akhe amasayithi ephothifoliyo abukekayo akhuluma ngokuphila kwezikhala zawo—hhayi nje imininingwane engemuva kwawo.