Kungani i-Indonesia, iThailand, kanye nePhilippines Kuyi-Next SaaS Frontier

Isingeniso Semakethe ye-SaaS eseNingizimu-mpumalanga ye-Asia

Isifunda saseNingizimu-mpumalanga ye-Asia sibona uguquko olusheshayo lwedijithali, olugqugquzelwa ukwanda kwesigaba esimaphakathi kanye nokulangazelela okukhulayo kwezinsizakalo ze-inthanethi. Njengoba amabhizinisi ejwayela lesi simo esishintshayo, aya ngokuya ephendukela kuzixazululo zeSoftware njengesevisi (SaaS) ukuze athuthukise ukukhiqiza nokusebenza kahle. I-Indonesia, i-Thailand, kanye ne-Philippines zigqama njengemingcele ye-SaaS esafufusa ngenxa yendawo yazo eqondile, ingqalasizinda yobuchwepheshe eqinile, kanye nezinhlelo zemvelo ezikhulayo ezikhulayo.

1. Ukukhula Kwengqalasizinda Yezobuchwepheshe

Ukuhlukana kwedijithali kuyancipha e-Southeast Asia, ngenani elikhulayo labantu abakwazi ukufinyelela i-inthanethi enesivinini esikhulu kanye namadivayisi eselula. Ngokombiko we-GSMA, i-Indonesia inenethiwekhi ye-4G enkulu kunazo zonke emhlabeni, enababhalisile abangaphezu kwezigidi ezingu-60 kusukela ngo-2021. I-Thailand ne-Philippines futhi banotshalomali olubalulekile kungqalasizinda yedijithali, okubalulekile ekwamukelweni nasekukhuleni kwezixazululo ze-SaaS.

Isigatshana: Ukutshalwa kwezimali Kungqalasizinda Yedijithali

Abasebenzisi bezingcingo abakhulu kanye nezinhlelo zikahulumeni ziqhuba ukuxhumana kwedijithali kulawa mazwe. Isibonelo, i-Telkom Indonesia imemezele izinhlelo zokutshala imali engaphezu kwezigidigidi ezimbili zamaRandi kwingqalasizinda yayo yedijithali ngo-2025, okuhloswe ngayo ukuhlinzeka ngesivinini se-inthanethi esifika ku-1 Gbps kuzo zonke izindawo zasemadolobheni. Lokhu kutshalwa kwezimali kulindeleke ukuthi kukhuphule kakhulu ukwamukelwa kwezixazululo ze-SaaS phakathi kwamabhizinisi nakubantu ngabanye ngokufanayo.

2. Ukwandisa Ikilasi Eliphakathi

Isigaba esimaphakathi e-Southeast Asia sikhula ngezinga elingakaze libonwe, eliqhutshwa ukukhuphuka kwemali engenayo kanye nokukhulisa imali engenayo etholakalayo. Ngokombiko we-Deloitte, isigaba esiphakathi eNingizimu-mpumalanga ye-Asia singase siphindwe kane ngosayizi ngo-2030, sifinyelele abantu abangaphezu kwebhiliyoni eyodwa. Njengoba le ngxenye yabantu ikhula, izodinga izixazululo zedijithali eziyinkimbinkimbi, okuhlanganisa nezinsizakalo ze-SaaS.

Isigatshana: Ukunyuka Kwabathengi Bedijithali

Isigaba esimaphakathi esikhulayo siya ngokuya samukela imikhiqizo namasevisi edijithali. Isibonelo, e-Indonesia, ukusetshenziswa kwe-inthanethi yeselula kunyuke kusuka ngaphansi kuka-50% ngo-2010 kuya ngaphezu kuka-80% ngo-2021, kuqhutshwa ukukhuphuka kobunikazi be-smartphone nezinkokhelo zeselula. Lokhu kushintshela ekusetshenzisweni kwedijithali kudala inhlabathi evundile yezixazululo ze-SaaS ezihlangabezana nezidingo zale ngxenye ekhulayo.

3. Ukwenyuka Kwesidingo Sezixazululo Zedijithali

Ubhubhane lusheshise ukwamukelwa kwezixazululo zedijithali kuzo zonke izimboni zaseNingizimu-mpumalanga ye-Asia. Izinkampani ziyakubona ukubaluleka kwamathuluzi edijithali ukugcina ukuqhubeka kwebhizinisi kanye nokwenza ngcono ukusebenza kahle. Ngokombiko ka-Gartner, u-60% wamabhizinisi eNingizimu-mpumalanga ye-Asia ahlela ukukhulisa imali esetshenziswa yi-SaaS ngonyaka ozayo.

Isigatshana: Umthelela Wobhubhane

Ubhubhane luphoqe amabhizinisi amaningi ukuthi asebenzise amathuluzi okusebenzela akude kanye namathuluzi okusebenzelana aku-inthanethi. Izixazululo ze-SaaS ezifana ne-CRM esekelwe efwini, ukuphathwa kwephrojekthi, nezinkundla zokuxhumana sezibalulekile ekugcineni ukusebenza kwebhizinisi ngalezi zikhathi eziyinselele. Isibonelo, inhlolovo eyenziwe yi-Investp ithole ukuthi u-57% wezinkampani zase-Indonesia zithathe i-cloud computing ukuphendula lo bhubhane.

4. Indawo Ebalulekile

Isifunda saseNingizimu-mpumalanga ye-Asia sibekwe kahle enkabeni yemakethe yase-Asia-Pacific, okuyenza ibe indawo ekhangayo yamabhizinisi e-SaaS abheke ukukhulisa umlando wawo womhlaba. Indawo ekahle ye-Indonesia njengendawo ebalulekile yokungena e-Indian Ocean kanye nokuba seduze kwayo kwezinye izimakethe ezinkulu e-Asia kuyenza ibe indawo ephambili yezinkampani zesifunda ze-SaaS.

Isigatshana: Ukuxhumana Kwesifunda

Amazinga aphezulu esifunda okuxhumana kwesifunda aqhuba uhwebo oluwela imingcele kanye nokutshalwa kwezimali. Ngokombiko we-Axiata, i-Indonesia iyizwe elixhumeke kakhulu eNingizimu-mpumalanga ye-Asia, elinamazwe angaphezu kuka-170 anokuxhumana okuqondile emoyeni. Lokhu kuxhumana kulindeleke ukuthi kuthuthukise ukwamukelwa kwezixazululo ze-SaaS phakathi kwamabhizinisi asebenza ezimakethe eziningi esifundeni.

5. Ukwesekwa Kukahulumeni Nokutshalwa Kwezimali

Ohulumeni base-Southeast Asian bagqugquzela ukuqanjwa kwedijithali nokukhula ngemizamo ehlukahlukene kanye nokutshalwa kwezimali. E-Indonesia, isibonelo, uhulumeni wethule i-National Digital Economy Strategy (NDES) ukushayela uguquko lwedijithali kuyo yonke imikhakha yezomnotho. Isu lihlanganisa ukutshalwa kwezimali kwingqalasizinda yedijithali, ukuthuthukiswa kwamakhono, kanye nobudlelwano phakathi komphakathi nezinkampani ezizimele.

Isigatshana: Ubambiswano Lomphakathi Nolwangasese

Ohulumeni baseNingizimu-mpumalanga ye-Asia bakhuthaza isiko lokuqamba izinto ezintsha ngokubambisana nezinkampani ezizimele ukuze kuqhutshwe ukutholwa kwe-SaaS. Isibonelo, ubudlelwano bukahulumeni wase-Indonesia ne-Telkom buholele ekutshalweni kwezimali okukhulu kwingqalasizinda yedijithali kanye nokuthuthukiswa kwezixazululo ezintsha zedijithali. Lokhu kubambisana kulindeleke ukuthi kuqhubekisele phambili ukwamukelwa okwengeziwe kwezixazululo ze-SaaS phakathi kwamabhizinisi kuso sonke isifunda.

6. Ukukhula kwe-Ecosystems yokuqalisa

I-Southeast Asian startup ecosystem ikhula ngokushesha, nenani elikhulu lezinkampani ezisungulayo ezithuthukisa izixazululo ze-SaaS ezihambisana nezidingo zasendaweni. Ngokombiko we-CB Insights, i-Southeast Asian startup ecosystem yabona amaRandi ayizigidi eziyizinkulungwane ezingu-8 ngoxhaso lwemali yebhizinisi ngo-2020, eqhutshwa ukwanda kokutshalwa kwezimali kubatshalizimali bomhlaba.

Isigatshana: Ukuqamba Okusha Kwasendaweni

Iziqalo ezikhulayo ze-ecosystem zishayela ukuqamba okusha nokuthuthukiswa kwezixazululo ze-SaaS ezihlangabezana nezidingo zasendaweni. Isibonelo, iziqalo ezizinze e-Indonesia ezifana ne-Grab ne-Gojek zenze ubuhlakani obusha bokuhamba nezixazululo zezokuthutha ezidumile phakathi kwesigaba esiphakathi nendawo. Lokhu kuqanjwa kwasendaweni kulindeleke ukuthi kuqhubekisele phambili ukwamukelwa kwezixazululo ze-SaaS esifundeni.

Imininingwane Ebalulekile: Iqhaza le-Mewayz

Ushintsho lwedijithali olusheshayo e-Southeast Asia lunikeza ithuba elibalulekile kumabhizinisi e-SaaS. Izinkampani zidinga ukushesha futhi zivumelane nezimo ukuze zihlangabezane nezidingo ezishintshayo zamakhasimende azo. Yilapho i-Mewayz ingena khona.

Isigatshana: Ingasiza kanjani i-Mewayz

I-Mewayz inikezela ngohlu olubanzi lwamamojula angama-207 abhekelela zonke izici zebhizinisi lesimanjemanje. Ngezici ezifana ne-CRM, ama-invoyisi, ukukhokhelwa, i-HR, ukuphathwa kwemikhumbi, izibalo, nokuningi, i-Mewayz ingasiza amabhizinisi enze kahle ukusebenza kwawo, athuthukise ukukhiqiza, futhi athuthukise ukwaneliseka kwamakhasimende. Isixhumi esibonakalayo esisebenziseka kalula kanye nokulinganisa kuyenza ibe yisixazululo esikahle ezinkampanini ezifuna ukusebenzisa izixazululo ze-SaaS eNingizimu-mpumalanga ye-Asia.

Umhlahlandlela Osebenzayo wesinyathelo ngesinyathelo: Ungena kanjani emakethe ye-SaaS yaseNingizimu-mpumalanga ye-Asia

1. Yenza ucwaningo lwemakethe:

• Qonda ukuguquguquka kwemakethe yendawo, okuhlanganisa ukuncintisana, izidingo zamakhasimende, nezimfuneko zokulawula.
• Khomba izethameli zakho ozihlosile futhi uqonde amaphuzu azo abuhlungu.

2. Yakha Isixazululo Sendawo:

• Dala izixazululo ze-SaaS ezihlangabezana nezidingo zasendaweni nokuthandwayo.
• Qinisekisa ukuthi isisombululo sakho sihambisana nemithetho nemigomo yendawo.

3. Yakha Ubukhona Bebhrendi obuqinile:

• Yakha ubuwena bebhrendi obuqinile obuhambisana nemakethe yendawo.
• Sebenzisa inkundla yezokuxhumana kanye nokukhangisa ku-inthanethi ukuze ufinyelele abangaba amakhasimende.

Ukubheka Phambili eduze: Ikusasa le-SaaS e-Southeast Asia

Ikusasa le-SaaS e-Southeast Asia liqhakazile, kulindeleke ukukhula okuqhubekayo kuyo yonke imikhakha. Njengoba amabhizinisi eqhubeka nokusebenzisa izixazululo zedijithali, isidingo sezinsizakalo ze-SaaS sizokhula kuphela. Izinkampani ezifuna ukungena kule makethe zidinga ukushesha, zivumelane nezimo, futhi zibe ezasendaweni ukuze zihlangabezane nezidingo ezishintshayo zamakhasimende azo.

Joyina umphakathi wethu wabasunguli nosomabhizinisi:

I-Mewayz ijabule ngokuba yingxenye yalolu hambo olujabulisayo. Sinikezela ngetier yamahhala nezinhlelo zamanani okukhokha njengoba-uhamba kusuka ku-$19-49/mo, okwenza kube lula kumabhizinisi abo bonke osayizi ukuthi asebenzise izixazululo zethu. Xhumana nathi namuhla ukuze ufunde kabanzi mayelana nokuthi i-Mewayz ingasiza kanjani ibhizinisi lakho liphumelele e-Southeast Asia.

Imibuzo Evame Ukubuzwa

Kungani i-Indonesia, i-Thailand, ne-Philippines zithathwa njengomngcele we-SaaS olandelayo?

Lawa mazwe amathathu abhekana noshintsho olusheshayo lwedijithali oluqhutshwa ukwanda kwezigaba ezimaphakathi, ukwandisa ukungena ku-inthanethi, nokukhulisa ukutholwa kwama-smartphone. Inani labo selihlangene lidlula abantu abayizigidi ezingu-500, okudala imakethe enkulukazi ekwaziyo ukubhekana nayo. Izinyathelo zikahulumeni ezisekela ukwenziwa kwedijithali, okuhambisana nezinhlelo zemvelo ezithuthukayo, zizenza izizathu ezikahle zokwamukelwa kwe-SaaS njengoba amabhizinisi efuna amathuluzi athengekayo, ayingozi ukuze aqhudelane emnothweni wesimanje.

Iziphi izinselelo amabhizinisi abhekana nazo uma esebenzisa i-SaaS eNingizimu-mpumalanga ye-Asia?

Izinselelo ezibalulekile zihlanganisa amazinga ahlukahlukene okufunda ngedijithali, ingqalasizinda yokukhokha eyizicucu, kanye nesidingo sezisombululo zasendaweni ezisekela izilimi eziningi nezinhlobo zemali. Ukuxhumana kwe-inthanethi kungase kungqubuzane ezindaweni zasemaphandleni, futhi amanye amabhizinisi ahlala engabaza ukufuduka esuka ezinhlelweni zefa. Ukukhetha inkundla ehlanganisa yonke into efana ne-Mewayz, ehlanganisa amamojula webhizinisi angu-207 ngo-$19/mo kuphela, kusiza ekwehliseni ubunkimbinkimbi futhi yehlise umgoqo wokungena.

Amabhizinisi amancane aseNingizimu-mpumalanga ye-Asia angawathola kanjani amathuluzi e-SaaS ebangeni lebhizinisi?

Imodeli ye-SaaS ngokwemvelo ivuna amabhizinisi amancane ngokufaka esikhundleni sezindleko ezinkulu zesofthiwe ngokubhaliselwe kwanyanga zonke okuthengekayo. Izinkundla eziklanyelwe izimakethe ezisafufusa zinikeza amanani ancintisanayo ahambisana namandla okuthenga endawo. I-Mewayz, isibonelo, ihlinzeka ngesistimu yokusebenza yebhizinisi engamamojula angu-207 ngo-$19/mo, inikeze amabhizinisi amancane naphakathi ukufinyelela ku-CRM, ama-invoyisi, ukuphathwa kwephrojekthi, nokunye ngaphandle kokudinga ukubhalisa okumba eqolo.

Iziphi izimboni eNingizimu-mpumalanga ye-Asia ezizuza kakhulu kuzixazululo ze-SaaS?

I-E-commerce, fintech, logistics, ukunakekelwa kwezempilo, kanye nemfundo kuhola ekutholweni kwe-SaaS kuso sonke isifunda. Amabhizinisi athengisayo asebenzisa i-SaaS ekuqoqeni nasekulawuleni amakhasimende, kuyilapho izinkampani zempahla zithembele kuyo ukuze kuthuthukiswe umzila nokulandelela. Imikhakha yezokwamukela izihambi nesevisi yokudla nayo incike kakhulu kumathuluzi asekelwe emafini ukuze kuqondiswe ukusebenza, ukuphatha ukubhukha, nokusingatha izinkokhelo kulo lonke elase-Indonesia, Thailand, kanye ne-Philippines.

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