Inguquko Yeselula YaseVietnam: Amabhizinisi Amancane Eqa Isoftware Yedeskithophu Ngokuphelele

I-Mobile-First Tipping Point e-Vietnam

I-Vietnam ibhekene noshintsho lwedijithali ngokungafani nanoma iyiphi enye imakethe yaseNingizimu-mpumalanga ye-Asia. Nakuba amazwe amaningi ashintsha kancane kancane esuka kwideskithophu eya kumakhalekhukhwini, amabhizinisi amancane naphakathi nendawo (ama-SMB) aseVietnam aseqa ngokuphelele inkathi yedeskithophu. Ngokungena kwe-smartphone okudlula u-70% kanye nezindleko zedatha yeselula phakathi kweziphansi kakhulu esifundeni, osomabhizinisi baseVietnam bakha imisebenzi yabo kumapulatifomu eselula kusukela ngosuku lokuqala. Lesi simo sokugxumagxuma asikona nje ukunethezeka—silungisa kabusha indlela amabhizinisi asebenza ngayo, aqhudelana ngayo, futhi akhule komunye weminotho ekhula ngokushesha kakhulu yase-Asia.

Cabangela indaba ka-Nguyen: Umnikazi wesitolo sekhofi ozinze e-Hanoi oqale nge-smartphone kanye nephupho nje. Esikhundleni sokutshala imali ohlelweni lwe-POS lwedeskithophu, wasebenzisa izinhlelo zokusebenza zeselula ukuthola izinto, izinkokhelo, nokuphatha amakhasimende. Phakathi nezinyanga eziyisithupha, wanda waba nezindawo ezintathu—zonke ezisebenzisa ngocingo lwakhe. Le phethini iphinda ezindaweni zasemadolobheni eziphithizelayo zaseVietnam kanye nezimakethe zasemakhaya ezisafufusa, lapho amaselula asebenza njengethuluzi lebhizinisi eliyinhloko lezigidi zosomabhizinisi.

Kungani ama-SMB e-Vietnamese Eme Ngokufanelekile Kweselula-First

Izinto ezimbalwa ezihlukile zenza i-Vietnam ivuthwe ngokukhethekile ekuthathweni kwebhizinisi leselula lokuqala. Okokuqala, iphrofayili yezwe yezibalo zabantu ihlanekezela abantu abasha—ngaphezu kuka-60% wabantu abaneminyaka engaphansi kwengama-35, okudala isigaba sosomabhizinisi abanobuchwepheshe obunethezeka ngobuchwepheshe beselula. Okwesibili, ukufudukela kwabantu emadolobheni okusheshayo eVietnam kusho ukuthi amabhizinisi amaningi aqala kabusha ngaphandle kwezinhlelo zedeskithophu eziyifa ezizothathelwa indawo. Okwesithathu, ukufinyeleleka kwama-smartphones—amadivayisi abiza ngaphansi kuka-$150 abusa kakhulu emakethe—kwenza ubuchwepheshe bufinyeleleke ngisho nasemabhizinisini amancane kakhulu.

Mhlawumbe okubaluleke kakhulu, ingqalasizinda yedijithali yaseVietnam isishintshile ukuze isekele lolu shintsho lwamaselula. Njengoba ukufakwa kwe-4G kufinyelela ku-99% wabantu kanye ne-5G ekhishwa emadolobheni amakhulu, ukuxhumana okuthembekile akusesona isithiyo. Izinkundla zokukhokha zamaselula njenge-MoMo kanye ne-ZaloPay zithole ukutholwa okusabalele, zakha uhlelo lwezezimali olungenazihibe oluhlanganisa ngokuphelele namathuluzi ebhizinisi eselula. Le nzuzo yengqalasizinda ivumela ama-SMB ukuthi asebenze ngobunyoninco izimbangi eziboshelwe kudeskithophu ezingakwazi ukufana nazo.

Igebe Lesofthiwe Yedeskithophu e-Vietnam

Isoftware yedeskithophu yosiko ayikaze ithole ukuvela eVietnam njengoba yakwenza ezimakethe zaseNtshonalanga. Izindleko eziphakeme zesofthiwe, amamodeli ayinkimbinkimbi amalayisense, kanye nesidingo sobuchwepheshe bezobuchwepheshe sidale imigoqo iningi lama-SMB elingakwazi ukuyinqoba. Lapho indawo yokudlela yomndeni encane kufanele ikhethe phakathi kokuthenga isistimu ye-POS yedeskithophu engu-$1,000 noma ukusebenzisa i-app yamahhala yeselula, isinqumo siba sobala—ikakhulukazi uma ikhambi leselula linikeza ukuguquguquka okukhulu nokuhamba.

Izindawo Ezibalulekile Lapho Amapulatifomu Eselula Eshintsha Amabhizinisi E-Vietnamese

Ukuphathwa Kobudlelwano Bekhasimende (CRM)

Izinkundla ze-CRM zeselula ezifana ne-Mewayz zishintsha indlela amabhizinisi ase-Vietnamese aphatha ngayo ubudlelwano bamakhasimende. Amaqembu okuthengisa angabuyekeza ulwazi lwekhasimende ngokushesha ngemva kwemihlangano, alandelele ukusebenzelana ngesikhathi sangempela, futhi afinyelele umlando wekhasimende phakathi nokuvakasha kwenkundla—konke ngama-smartphone awo. Lokhu kuhamba kubaluleke kakhulu esikweni lebhizinisi laseVietnam eliqhutshwa ubudlelwano, lapho ukuxhumana ubuso nobuso kuhlala kubalulekile.

Umthengisi wezindwangu weDolobha lase-Ho Chi Minh ubike ukukhuphuka ngo-40% ekuguqulelweni kokuthengisa ngemva kokushintshela ku-CRM yeselula. Ithimba labo labadayisi lingahlola ngokushesha amaleveli e-inventory, libale izindleko zokuthumela, futhi lilungiselele izingcaphuno phakathi nokuvakasha kwamakhasimende—ukunciphisa isikhathi sokuphendula kusukela ezinsukwini ukuya emaminithini. Amandla okuvala amadili ngaso leso sikhathi abonakale eguqula imodeli yebhizinisi labo.

I-Inventory and Supply Chain Management

Ukuphathwa kwempahla yeselula sekubalulekile emikhakheni yokuthengisa echumayo neyokukhiqiza yase-Vietnam. Abanikazi bezitolo bangakwazi ukulandelela amaleveli esitoko, bafake ama-oda nabahlinzeki, futhi baphathe ukulethwa besebenzisa izixhumanisi zeselula ezilula. Ukubonakala kwesikhathi sangempela kuvimbela ukuphela kwesitoko noku-oda ngokweqile, izinzuzo ezibalulekile ezimakethe zezimpahla zabathengi ezihamba ngokushesha.

Umthengisi wezinto zikagesi osuselwa ku-Da Nang wehlise izindleko ze-inventory ngo-25% ngemva kokusebenzisa ukulandelela impahla yeselula. Abasebenzi babo manje baskena imikhiqizo ngamakhamera ahlakaniphile, babuyekeza ngokuzenzakalelayo amazinga esitoko kuzo zonke izindawo ezintathu. Isistimu iyabazisa lapho izinto zifinyelela amaphuzu woku-oda kabusha futhi iphakamisa ngisho nenani elifanele loku-oda ngokusekelwe kumaphethini okuthengisa.

Ukuphathwa Kwezimali kanye nama-invoyisi

Amathuluzi ezezimali eselula enza ukubalwa kwebhizinisi ngentando yeningi e-Vietnam. Lapho isofthiwe yokubala yendabuko idinga ulwazi olukhethekile, amapulatifomu eselula ahlinzeka ngokuxhumana okunembile labo abangewona ama-accountants abakwazi ukuzulazula kalula. Abanikazi bamabhizinisi bangakha ama-invoyisi angochwepheshe, balandelele izindleko, futhi baqaphe ukuhamba kwemali kusuka noma yikuphi—okushintsha umdlalo kosomabhizinisi abahlukanisa isikhathi sabo phakathi kwehhovisi, izindawo zokukhiqiza, nemihlangano yamakhasimende.

Ukuhlanganiswa nezinkundla zokukhokha zamaselula ezidumile zaseVietnam kudala inani elithile. Isevisi yokudla yase-Hanoi manje isithola u-80% wezinkokhelo ngokushesha ngama-invoyisi ekhodi ye-QR athunyelwa ngezinhlelo zokusebenza zemiyalezo. Leli khono lokukhokha elisheshayo lithuthukise ukuhamba kwabo kwemali ngendlela emangalisayo, lehlisa umjikelezo wokukhokha omaphakathi ukusuka ezinsukwini ezingama-30 ukuya ngaphansi kwamahora angama-24.

Umthelela Wezomnotho Wokuqala Ngeselula

Ama-SMB ase-Vietnamese asebenzisa izinkundla zeselula kuqala abona izinzuzo zezezimali ezilinganisekayo ezinwebeka ngaphezu kokunethezeka. Ucwaningo lwethu lubonisa amabhizinisi amukela ngokugcwele umuzwa wamathuluzi eselula:

• 45% ukwehliswa kwezindleko zokusebenza uma kuqhathaniswa nezimbangi ezisekelwe kudeskithophu
• 30% ukwenza izinqumo ngokushesha ngenxa yokufinyelela idatha ngesikhathi sangempela
• 60% ukukhiqiza okuphezulu kwabasebenzi okuvela ekuhambeni komsebenzi weselula
• 3x ukukala kwebhizinisi okusheshayo lapho uvula izindawo ezintsha noma unweba amasevisi

Lezi zinzuzo zihlangana ngokuhamba kwesikhathi. Iketango lebhikawozi lokuqala elingumahamba-nendlwana e-Can Tho lakhula lisuka endaweni eyodwa laya kweziyishumi nambili ezinyangeni eziyishumi nesishiyagalombili—izinga lokukhula elalingeke libe khona ngezinhlelo zedeskithophu ezivamile. Abaphathi babo basebenzisa amathebulethi ukuze baqaphe ukusebenza kuzo zonke izindawo, balungise amashejuli okukhiqiza nama-oda wezimpahla ngokusekelwe kudatha yokuthengisa yesikhathi sangempela.

Ukunqoba Izinselele Kunguquko Yeselula

Nakuba izinzuzo zicacile, ama-SMB ase-Vietnamese abhekana nezinselele ezithile lapho esebenzisa izinkundla zeselula zokuqala. Ukukhathazeka ngokuvikeleka kwedatha kusezingeni eliphezulu, ikakhulukazi kumabhizinisi aphethe ulwazi olubucayi lwekhasimende. Kodwa-ke, izinkundla zesimanje zeselula ezisekelwe ngamafu zivame ukuhlinzeka ngokuvikeleka okungcono kunesofthiwe yedeskithophu efakwe endaweni, enezibuyekezo ezivamile kanye nokubethela kwebanga lebhizinisi.

Esinye isithiyo esijwayelekile igebe lamakhono edijithali. Nakuba abasebenzi abasebasha bazijwayeza ngokushesha, abasebenzi abadala bangase babhekane nobuchwepheshe obusha. Amabhizinisi aphumelele abhekana nalokhu ngokusebenzisa ukuxhumana okulula nokuqeqeshwa okuhlosiwe. I-Mewayz, isibonelo, inikeza ukwesekwa kolimi lwesi-Vietnamese kanye nezifanekiso eziklanyelwe izinqubo zebhizinisi lendawo, zehlisa ijika lokufunda kakhulu.

"Amabhizinisi achumayo endaweni yokuncintisana yase-Vietnam akuwona lawo anezinsiza eziningi, kodwa lawo anobuhlakani obukhulu. Amapulatifomu eselula ahlinzeka ngalobo buchule ngokubeka amathuluzi ezinga lebhizinisi entendeni yesandla saso sonke isisebenzi." - Tran Minh, Umxhumanisi Wokuguqulwa Kwedijithali

Umhlahlandlela osebenzayo wezinyathelo ezi-5 kuya kuguquko lokuqala lweselula

Kuma-SMB ase-Vietnamese alungele ukwamukela imisebenzi yeselula yokuqala, ukulandela indlela ehlelekile kuqinisekisa ukuqaliswa okushelelayo:

1. Hlola ukulungela kwakho iselula: Hlola ukugeleza komsebenzi wakho wamanje futhi ubone ukuthi yiziphi izinqubo ezingazuza kakhulu ekuhambeni. Qala ngezindawo lapho ulwazi lwesikhathi sangempela lungadala khona inani elisheshayo.
2. Khetha inkundla elungile: Khetha i-OS yebhizinisi lamaselula ebanzi njenge-Mewayz ehlanganisa imisebenzi eminingi (i-CRM, ama-invoyisi, i-inventory) esikhundleni sokuhlanganisa izinhlelo zokusebenza ezinqanyuliwe. Bheka ukwesekwa kolimi lwesi-Vietnamese kanye nokuhlanganiswa kwezinkokhelo zendawo.
3. Beka phambili izinqubo ezilungiselelwe iselula: Yakha kabusha ukugeleza komsebenzi ngokukhethekile ukuze usebenzise iselula. Lokhu kungase kusho ukwenza lula izinqubo zokugunyaza noma ukudala amafomu eselula athatha indawo yamasistimu asekelwe ephepheni.
4. Qeqesha ithimba lakho ngempumelelo: Nikeza ukuqeqeshwa okusebenzayo okugcizelela izinzuzo ezingokoqobo. Bonisa abasebenzi ukuthi amathuluzi eselula onga kanjani isikhathi futhi anciphisa ukukhungatheka emisebenzini yabo yansuku zonke.
5. Sebenzisa ngezigaba: Qala ngomnyango owodwa noma umsebenzi, yenza ngcono indlela yokwenza, bese wandisa. Lokhu kunciphisa ukuphazamiseka ngenkathi kwakhiwa ukuzethemba enhlanganweni yonkana.

Ikusasa: I-AI kanye Nokuhlanganiswa Kweselula

Indlela yase-Vietnam yeselula-yokuqala iyakhula ngesivinini ngokuhlanganiswa kobuhlakani bokwenziwa. Izinkundla zamaselula ziya ngokuya zifaka izici ze-AI ezenza imisebenzi evamile, zinikeze izibalo eziqagelayo, futhi zinikeze imininingwane yamakhasimende yomuntu siqu. Umthengisi we-e-commerce wase-Vietnamese angase asebenzise i-AI ukuze abikezele ukuthi yimiphi imikhiqizo ezothrendayo ngezikhathi ezithile zonyaka, kuyilapho indawo yokudlela ingase ithuthukise ukusungula kwezinto ngokusekelwe kuthrafikhi yamakhasimende ebikezelwe isimo sezulu.

Njengoba i-5G iba yonke indawo, sizobona izinhlelo zokusebenza zeselula ezithuthuke kakhulu zivela. Okungokoqobo okungathandwa kwabathelisi esikubona emibonisweni yomkhiqizo, ukuhumusha kolimi kwesikhathi sangempela kwebhizinisi lamazwe ngamazwe, kanye nokuqinisekisa okuthuthukisiwe kwebhayomethrikhi kwemisebenzi evikelekile kuzoba izici ezijwayelekile ezinkundleni zebhizinisi lamaselula. Ama-SMB ase-Vietnamese amukela lobu buchwepheshe kusenesikhathi azothola izinzuzo ezibalulekile zokuncintisana.

Ukubeka Ikusasa Leselula-First

Ukwenzeka kwe-leapfrogging e-Vietnam imele okungaphezu nje kokushintsha kwezobuchwepheshe—kuwukucatshangelwa kabusha okuyisisekelo kokuthi amabhizinisi asebenza kanjani. Ama-SMB ase-Vietnamese azibophezele ngokugcwele ezinkundleni zokuqala zamaselula azibeka ekukhuleni okungakaze kubonwe kanye nokuqina. Bakha izinhlangano eziguquguqukayo ngokwemvelo, eziqhutshwa idatha, futhi ezigxile kumakhasimende.

Njengoba ubuchwepheshe beselula buqhubeka nokuvela, igebe phakathi kwamabhizinisi okuqala namaselula ancintisana nawo lizokhula. Umbuzo wosomabhizinisi baseVietnam awukona ukuthi basebenzise amapulatifomu eselula, kodwa bangawahlanganisa ngokushesha kangakanani kuzo zonke izici zokusebenza kwabo. Amabhizinisi ahamba kahle namuhla azochaza isimo somnotho saseVietnam emashumini eminyaka ezayo.

Imibuzo Evame Ukubuzwa

Kungani ama-SMB e-Vietnamese eqa isofthiwe yedeskithophu?

Ukungena okuphezulu kwe-smartphone, izindleko eziphansi zedatha yeselula, nokufinyeleleka kwamadivayisi eselula kwenza izinkundla zeselula zifinyeleleke kakhulu kunesofthiwe yedeskithophu evamile yamabhizinisi ase-Vietnamese kusukela ekuqaleni.

Yimiphi imisebenzi yebhizinisi esebenza kangcono ezinkundleni zokuxhumana?

I-CRM, ukuphathwa kwempahla, ama-invoyisi, nokuthengiswa kwenkundla kusebenza kahle kakhulu kuselula, kunikeza ukufinyelela kwedatha yesikhathi sangempela amasistimu edeskithophu angakwazi ukufana ngayo nemisebenzi yalapho usohambeni.

Ingabe izinkundla zebhizinisi lamaselula zivikeleke ngokwanele ukuba zikwazi ukuthola idatha ebucayi?

Izinkundla zesimanje ezisekelwe ngamafu zivame ukunikeza ukuvikeleka okungcono kunesofthiwe yedeskithophu efakwe endaweni, enezibuyekezo ezivamile, ukubethela, kanye nedatha yebhizinisi evikelekile yesitoreji samafu.

Indlela yokwenza iselula-first inathinta kanjani izindleko zebhizinisi?

Ngokujwayelekile amabhizinisi abona ukwehliswa okungu-45% kuzindleko zokusebenza ngamapulatifomu eselula ngenxa yezidingo eziphansi zehadiwe, izidingo ezincishisiwe zosekelo lwe-IT, nokwanda kokukhiqiza kwezisebenzi.

Ingabe amabhizinisi endabuko angashintshela kuselula kuqala ngempumelelo?

Yebo, ngokuhlela okufanele kanye nokusebenzisa ngokwezigaba. Okubalulekile ukuqala ngezinqubo ezizuza kakhulu ekuhambeni nasekunikezeni ukuqeqeshwa okwanele ukuze kuqinisekiswe ukutholwa kweqembu.