I-Vertical SaaS Iyafa: Kungani Amapulatifomu E-All-in-One Ewina ngo-2024

I-Great Shift: Ukusuka kumathuluzi e-Niche ukuya kuma-Platform Ahlanganisiwe

Iminyaka eminingi, ubuhlakani obukhona kusoftware yebhizinisi bekuwukuhamba buqonde. Izinkampani zatshelwa ukuthi zithenge ithuluzi elisezingeni eliphezulu kakhulu kuwo wonke umsebenzi owodwa: i-CRM ekhethekile yokuthengisa, iphakethe lokubala elizinikele, uhlelo oluhlukile lwe-HR, kanye nenkundla ehlukile yokuphatha iphrojekthi. Le ndlela, eyaziwa ngokuthi i-Vertical SaaS, ithembise ukusebenza okujulile okuklanyelwe izimboni ezithile. Kodwa ushintsho lokuzamazama komhlaba luyaqhubeka. Amabhizinisi avuka ezindlekweni eziphezulu, ukungqubuzana kokusebenza, kanye nemikhawulo yamasu ye-patchwork yezinhlelo zokusebenza ze-niche. Ziya ngokuya ziphendukela ezinkundleni zebhizinisi ezivundlile—amasudi ahlanganisiwe afana ne-Mewayz ahlanganisa inqwaba yemisebenzi ibe isistimu yokusebenza eyodwa, ehlangene. Inkathi yethuluzi elikhethekile ivula indlela yobudala benkundla ehlanganisiwe, futhi izizathu ziyasebenza futhi zijulile.

Izindleko Ezilimazayo Ze-Software Sprawl

Iphoyinti lobuhlungu elisheshayo lamabhizinisi athembele ku-SaaS eqondile eyezezimali. Uma ubhalisela imikhiqizo ye-software emihlanu, eyishumi, noma eyishumi nanhlanu, izikweletu zenyanga zikhula ngesivinini esimangalisayo. I-ejensi yokumaketha ingase ikhokhe u-$50/umsebenzisi/ngenyanga nge-CRM, u-$30/umsebenzisi/inyanga wokuphathwa kwephrojekthi, u-$25/umsebenzisi/inyanga wokukhipha ama-invoyisi, kanye nomunye u-$40/umsebenzisi/ngenyanga ngethuluzi lokulandelela isikhathi. Eqenjini labayishumi, lokho kungaphezu kuka-$1,700 ngenyanga—ngaphambi kokwengeza noma yiziphi izinkontileka zonyaka noma izindleko zokusetha. Lokhu akuzibali ngisho nezindleko "ezifihliwe": isikhathi esichithwa kulawula okubhaliselwe okuhlukene, ukulandelela amadethi okuvuselela, nokuvumelanisa idatha kuwo wonke amasistimu anqanyuliwe.

Izinkundla ezivundlile zishintsha le zibalo. Esikhundleni sokukhokhela amathuluzi ahlukene ayishumi nambili, ibhizinisi likhokha okubhaliselwe okukodwa, okungabikezelwa komtapo wolwazi omkhulu wamamojula ahlanganisiwe. Nge-Mewayz, isibonelo, inkampani ithola ukufinyelela kumamojula angu-207—kusuka ku-CRM nama-invoyisi kuya ku-HR kanye nezibalo—ngemali ephansi eqala ku-$19 nje ngenyanga. Ukonga izindleko akukhona nje ukukhuphuka; ziyashintsha, zikhulula imali engase iphinde itshalwe ezinhlelweni zokukhula esikhundleni sesoftware.

Iphupho Elibi Lokuhlanganisa kanye Nezinqolobane Zedatha

Ngaphezu kwezindleko, iphupho elibi lokusebenza lokuhlanganisa izixazululo eziqondile eziningi liwumshayeli oyinhloko wokushintsha. Ithuluzi ngalinye le-SaaS elizimele lisebenza njenge-silo yalo yedatha. Ulwazi lwekhasimende luhlala ku-CRM, imininingwane yephrojekthi ikuhlelo lokusebenza lokuphatha iphrojekthi, futhi idatha yezezimali ihlala kusofthiwe yokubala. Ukuze lezi zinhlelo zikhulume zodwa, amabhizinisi ayaphoqeleka ukuthi athembele ekuhlanganisweni okubuthakathaka, ngokuvamile esebenzisa amapulatifomu ezinkampani zangaphandle njengeZapier. Lokhu kuhlanganiswa kuthambekele ekuqhekekeni ngezibuyekezo zesofthiwe, kudala ubungozi bokuphepha, futhi ngokuvamile kuvame ukudlulisa ingxenye encane yedatha, okuholela ezithombeni ezingaphelele zokusebenza kwebhizinisi.

"Isithembiso samathuluzi 'e-best-in-breed' siyinganekwane kuma-SMB amaningi. Intela yokusebenza yokuphatha amasistimu ahlukene ngokuvamile idlula noma yiziphi izinzuzo zesici esiseceleni." — Ikhasimende le-Mewayz Enterprise

Ngokuphambene, inkundla evundlile yakhiwe kusizindalwazi esisodwa, esihlanganisiwe. Uma irekhodi lekhasimende libuyekezwa ku-CRM, lolo shintsho lubonakala ngokushesha kumojula ye-invoyisi, ohlelweni lwethikithi lokusekela, kanye nomugqa wesikhathi wephrojekthi. Awekho ama-API okufanele aphathwe, azikho izivivinyo zemephu yedatha, futhi akukho ukubambezeleka kokuvumelanisa. Lokhu kuhlanganiswa komdabu kudala umthombo owodwa weqiniso onika amandla ukuthathwa kwezinqumo okungcono kanye nokugeleza komsebenzi okungenazihibe kubasebenzi okungasadingeki bashintshe phakathi kwamathebhu ayishumi nambili ukuze benze imisebenzi yabo.

Isipiliyoni somsebenzisi: Umbulali Wokukhiqiza

Cabanga ngesisebenzi ukugeleza kwaso komsebenzi kwansuku zonke kudinga ukuthi bangene kuzinhlelo zokusebenza eziyisishiyagalombili ezihlukene zesofthiwe. Ngayinye inokungena okuhlukile, isixhumi esibonakalayo esihlukile, isakhiwo sayo sokuzulazula, kanye nesethi ehlukile yezinqamuleli zekhibhodi. Umthwalo wengqondo mkhulu. Ucwaningo lubonise ukuthi ukushintsha umongo phakathi kwezinhlelo zokusebenza kungadla abasebenzi kufikela ku-40% wesikhathi sabo sokukhiqiza. Lokhu okuhlangenwe nakho okuphukile kuholela ekukhungathekeni, emaphutheni, kanye nokungamukelwa kahle, kubukela phansi ukusebenza kahle kwesofthiwe obekuhloselwe ukukudala.

Inganekwane Yamadeshibhodi Amabili

Ngestaki se-SaaS esime mpo, umphathi we-akhawunti angase abe nedeshibhodi eyodwa yomugqa wokuthengisa ku-CRM, enye eyesimo sephrojekthi yeklayenti kuthuluzi elihlukile, kanye nengxenye yesithathu yomlando wokukhokha kusofthiwe yokubala. Akukho ukubuka okuhlanganisiwe kwekhasimende. Inkundla evundlile efana ne-Mewayz inikeza ideshibhodi eyodwa lapho umphathi we-akhawunti angabona khona lonke uhambo lweklayenti: ukuxhumana kwakamuva, amaphrojekthi avuliwe, umlando we-invoyisi, namathikithi osekelo, konke ngaphandle kokushiya ikhasi. Lokhu kubuka okuhlanganisiwe kusheshisa kakhulu umsebenzi futhi kuthuthukisa ikhwalithi yokusebenzisana kwamaklayenti.

Inzuzo Yamasu Yokuguquguquka Nokuqina

Amabhizinisi awamile; ziyavela. Inkampani ingase iqale njengebhizinisi lesevisi, bese ithuthukisa umkhiqizo, noma yandise ibe imakethe entsha yendawo. Amathuluzi e-SaaS aqondile, adizayinelwe i-niche ethile, ngokuvamile awahlomele kahle ukuphatha lokhu kuguquka. Kwenzekani uma ithuluzi lakho lokuphatha iphrojekthi eliqondene nezakhiwo lingakwazi ukwamukela isigaba sakho esisha se-e-commerce? Uphoqeleka ukuthi uthenge elinye futhi ithuluzi eliyisipesheli, okubhebhethekisa ukunwebeka.

Izinkundla ezivundlile ziyavumelana nezimo ngokwemvelo. Ngoba banikeza iphothifoliyo ebanzi yamamojula, bangakwazi ukuzivumelanisa nezimo njengoba ibhizinisi likhula futhi lishintsha. Udinga ukungeza imojula yokuphatha izimoto ngoba usuqale isevisi yokulethwa? Selikhona emsamo. Ingabe udinga ukuphenya isistimu entsha yokubhukha yephothali ebheke amaklayenti? Nika amandla imojula ngokuchofoza. Lokhu kukhula kuwubufakazi besikhathi esizayo ukutshalwa kwezimali kobuchwepheshe bebhizinisi, okuvumela inkundla ukuthi ikhule ngaphandle komthungo eduze kwenkampani.

Uhlelo Lwezinyathelo Ezinhlanu Lokubalekela Ukukhiyelwa Ngaphakathi Kwe-SaaS Okuqondile

Uma uzwa ubuhlungu besitaki sesofthiwe esihlukanisiwe, yisikhathi sokuthatha isinyathelo. Nali uhlelo olusebenzayo, lwesinyathelo nesinyathelo sokuthuthela endaweni evundlile.

1. Yenza Ukuhlolwa Kwesofthiwe: Faka ohlwini lonke ithuluzi lesofthiwe inkampani yakho elisebenzisayo, izindleko zalo ngenyanga, umsebenzi walo oyinhloko, kanye nenani labasebenzisi. Lokhu kuzoveza izindleko zangempela zezezimali nezokusebenza zesitaki sakho samanje.
2. Thola Amaphuzu Awumgogodla Wokuhamba Kokusebenza: Amalungu eqembu lengxoxo. Balahlekelwa kuphi isikhathi esiningi sokuguqula phakathi kwezinhlelo zokusebenza? Kukuphi ukuphambana kwedatha okudala izinkinga? Beka kuqala ukuthutha le misebenzi kuqala.
3. Khetha Inkundla Evundlile: Khetha inkundla efana ne-Mewayz enikeza ububanzi bamamojula owadingayo namuhla nongase uwadinge kusasa. Thatha ithuba lezigaba zamahhala noma izilingo ukuze uhlole ulwazi lomsebenzisi nokujula kokuhlanganiswa.
4. Hlela Ukufuduka Kwezigaba: Ungazami ukuhambisa yonke into ngesikhathi esisodwa. Qala ngomsebenzi owodwa noma emibili ebalulekile, njenge-CRM nama-invoyisi. Yenza ithimba lakho likhululeke bese wengeza kancane kancane amanye amamojula.
5. Qeqesha futhi Ulungiselele: Faka imali ekuqeqeshweni ukuze uqinisekise ukutholwa okugcwele. Sebenzisa izibalo zenkundla ukuze ubone ukusebenza kahle okusha futhi ucwenge ngokuqhubekayo izinqubo zakho.

Ukunyuka Komnotho we-API kanye Nesu Lenkundla

Abagxeki bezinkundla ezivundlile kwesinye isikhathi baphikisa ngokuthi zidela ukujula ukuze kube nobubanzi. Kodwa-ke, amapulatifomu esimanje amukele umnotho we-API ukuxazulula lokhu. Inkundla evundlile eqinile njenge-Mewayz ayinikezi nje amamojula ayo angama-207; futhi ihlinzeka nge-API enamandla ($4.99/module) evumela amabhizinisi ukuthi axhume kwamanye amathuluzi asezingeni eliphezulu uma kudingeka. Lokhu kusho ukuthi uthola okungcono kakhulu kuyo yomibili imihlaba: ukuhlanganiswa okungenazihibe kweplathifomu ehlangene nokuguquguquka kokuxhuma ithuluzi elikhethekile kakhulu lesidingo esiyingqayizivele. Le ndlela yokuqala ye-API iphendula inkundla ibe yi-OS yebhizinisi yangempela, isistimu yezinzwa emaphakathi yayo yonke inhlangano.

Kusho Ukuthini Lokhu Ngekusasa Lesoftware Yebhizinisi

Umkhuba ucacile: ukuhlanganisa kuyikusasa. Imakethe ivota ngezikhwama zayo, futhi owinile uyinkundla evundlile ehlanganisiwe, eguquguqukayo, nengabizi kakhulu. Kumabhizinisi amancane naphakathi nendawo, impikiswano iphoqa kakhulu. Izinsiza ezilondolozwe ekuphatheni isofthiwe—kokubili ngamadola namahora—zingaqondiswa kabusha ekusunguleni izinto ezintsha nakusevisi yamakhasimende. Njengoba izinkundla ziqhubeka nokwengeza izibalo eziqhutshwa yi-AI kanye ne-automation, igebe phakathi kokuhlangenwe nakho okuhlanganisiwe naleyo ephukile lizokhula kuphela. Amabhizinisi aphumelelayo kuzoba yilawo asebenza njengamayunithi ahlangene, asekelwa ubuchwepheshe obuhlanganisayo kunokuba buhlukanise.

I-FAQ

Umbuzo: Ngeke yini ngilahlekelwe izici ezikhethekile ngokuthuthela kunkundla evundlile?
A: Yize amathuluzi e-niche engase abe nezici ezithize kakhulu, izinkundla ezivundlile zesimanje njenge-Mewayz ziqine ngendlela emangalisayo. Emabhizinisini amaningi, ukusebenza okubalulekile kungaphezu kokwanele, futhi izinzuzo ekuhlanganiseni nasekusebenziseni zikudlula kude ukulahlekelwa izinketho ezithuthukile ezingavamile ukusetshenziswa.

Umbuzo: Ingabe inkundla evundlile ivikelekile ngayo yonke idatha yami endaweni eyodwa?
A> Yebo, izinkundla ezihlonishwayo zitshala imali eningi ekuvikeleni izinga lebhizinisi, ngokuvamile zinikeza ukuvikeleka okungcono kunebhizinisi elincane elingaphatha kuwo wonke amathuluzi amaningi ahlukene anamazinga okuphepha ahlukahlukene.

Umbuzo: Kunzima kangakanani ukuthutha idatha kusuka kumathuluzi ami akhona?
A> Izinkundla eziningi zinikeza amathuluzi okungenisa azinikele kanye nosekelo ukuze zenze ukuthutha kuqonde. Indlela enezigaba, eqala ngedatha yakho ebaluleke kakhulu, inciphisa ukuphazamiseka.

Umbuzo: Ngingakwazi ukusebenzisa ithuluzi lami elikhethekile eliyintandokazi ngenkundla evundlile?
A> Impela. Ngoxhumo lwe-API, ungakwazi ukuhlanganisa ithuluzi elikhethekile okufanele ube nalo endaweni yesikhulumi, ugcine ukuhamba kwakho komsebenzi ngenkathi usazuza ohlelweni olumaphakathi.

Umbuzo: Ingabe izinkundla ezivundlile zenzelwe amabhizinisi amancane kuphela?
A> Cha. Nakuba ama-SMB ezuza kakhulu, ngisho namabhizinisi amakhulu asebenzisa izinkundla ezivundlile (ngokuvamile kusetshenziswa amalebula amhlophe noma izinhlelo zebhizinisi) ukuze ahlanganise iminyango futhi anciphise ubunkimbinkimbi kuyo yonke inhlangano.

Imibuzo Evame Ukubuzwa

Ngeke yini ngilahlekelwe izici ezikhethekile ngokuthuthela endaweni evundlile?

Nakuba amathuluzi e-niche engase abe nezici ezithize kakhulu, izinkundla ezivundlile zesimanje njenge-Mewayz ziqine ngendlela emangalisayo. Emabhizinisini amaningi, ukusebenza okubalulekile kungaphezu kokwanele, futhi izinzuzo ekuhlanganiseni nasekusebenziseni zikudlula kude ukulahlekelwa izinketho ezithuthukile ezingavamile ukusetshenziswa.

Ingabe inkundla evundlile ivikelekile ngayo yonke idatha yami endaweni eyodwa?

Yebo, izinkundla ezihlonishwayo zifaka imali eningi ekuvikeleni izinga lebhizinisi, ngokuvamile zinikeza ukuvikeleka okungcono kunebhizinisi elincane elingaphatha amathuluzi amaningi ahlukene anamazinga okuphepha ahlukahlukene.

Kunzima kangakanani ukuthutha idatha kusuka kumathuluzi ami akhona?

Izinkundla eziningi zinikeza amathuluzi okungenisa azinikele kanye nokwesekwa ukwenza ukuthuthela kwelinye izwe kuqonde. Indlela enezigaba, eqala ngedatha yakho ebaluleke kakhulu, inciphisa ukuphazamiseka.

Ngingakwazi yini ukusebenzisa ithuluzi lami elikhethekile eliyintandokazi ngenkundla evundlile?

Nakanjani. Ngoxhumo lwe-API, ungakwazi ukuhlanganisa ithuluzi elikhethekile okufanele ube nalo endaweni yesikhulumi, ugcine ukuhamba kwakho komsebenzi ngenkathi usazuza ohlelweni olumaphakathi.

Ingabe izinkundla ezivundlile zamabhizinisi amancane kuphela?

Cha. Nakuba ama-SMB ezuza kakhulu, ngisho namabhizinisi amakhulu asebenzisa izinkundla ezivundlile (ngokuvamile esebenzisa amalebula amhlophe noma izinhlelo zebhizinisi) ukuze ahlanganise iminyango futhi anciphise ubunzima enhlanganweni yonkana.