Lona Ukushintsha Kwengqondo Okudingayo Ukushintsha Usuka Kumsunguli Uye Ku-CEO - futhi Ukale Ngokushesha

Iphromoshini Enzima Kakhulu Oyoke Uzinike Wena

Uqale inkampani yakho ngokuzimisela, ebusuku kakhulu, kanye nokuzimisela ukuzenzela yonke into. Uphathe izingcingo zokuthengisa phakathi kwekhodi yokubhala, waphendula ama-imeyili ekhasimende ngenkathi ubhala ama-invoyisi, futhi ngandlela thize ugcine amasondo ejika ngamandla entando yakhe. Lawo mandla alula akufikise lapha - kodwa ngeke akuyise lapho udinga ukuya khona. Ushintsho olusuka kumsunguli uye ekubeni yi-CEO alukona ukushintshwa kwesihloko; kuwukuhlanganisa kabusha okuphelele kokuthi ucabanga kanjani, usebenza kanjani, futhi ukala kanjani impumelelo. Ucwaningo oluvela e-Harvard Business School lubonisa ukuthi abasunguli abangaphansi kuka-50% abenza lokhu kuphumelela, futhi labo abafeyilayo abanalo ithalente - abanalo ukuzimisela ukuyeka yona le mikhuba eyakha izinkampani zabo kwasekuqaleni.

Ukukhulisa ibhizinisi kudinga isistimu yokusebenza ehluke kakhulu kunokuqala eyodwa. Ingqondo yomsunguli iyasebenza, iyasebenza, futhi iqhutshwa ukusinda. Ingqondo ye-CEO inamasu, igxile ezinhlelweni, futhi iqhutshwa ukukhula. Ukuqonda igebe phakathi kwalezi zindlela ezimbili - nokuyivala ngamabomu - kuyinto eyodwa ebaluleke kakhulu ongayenzela ikusasa lenkampani yakho.

Yeka Ukuba Umdlali Ongcono Kakhulu — Qala Ukuba Umqeqeshi

Abasunguli ngokuvamile bahamba phambili kuyo yonke into ezinsukwini zakuqala ngoba kufanele babe njalo. Ungumthengisi ophezulu, unjiniyela oholayo, inhloko yosekelo lwamakhasimende. Kodwa nakhu okungekho muntu okutshela kona: ubuhle bakho ekubulaweni buba ibhodlela. Uma uvala wonke amadili wena mathupha, akekho omunye ofunda ukuthengisa. Uma ubuyekeza wonke ulayini wekhodi, ukuhambisa kuhamba kancane kuze kube sekucacani. Ucwaningo lwango-2024 olwenziwa yi-Kauffman Foundation luthole ukuthi izinkampani eziholwa ngumsunguli zithatha izintambo cishe kubasebenzi abangu-15-25 ngenxa yokuthi umsunguli akasakwazi ukwenza yonke into ngokomzimba kodwa akakaze akhe amasistimu ukuze avumele abanye bakwenze.

Ingqondo ye-CEO idinga ukuthi ulinganise impumelelo hhayi ngalokho okufezile ngokwakho, kodwa ngalokho iqembu lakho elikufezayo ngaphandle kwakho. Lokhu akukhululekile neze. Uzobuka othile enza umsebenzi ongu-70% wekhwalithi yakho futhi ufuna ukuwubuyisela. Melana naleso sifiso. Umsebenzi wakho ukwakha ibhuku lokudlala, uqeqeshe iqembu, bese uhlehla. Ithimba labantu abayishumi elisebenza ku-70% wamandla akho lisakhiqiza okuphindwe kasikhombisa okukhiphayo ngakunye.

Qala ngokukhomba imisebenzi emithathu kuya kwemihlanu kuphela ongayenza - isu lezinga eliphezulu, ubambiswano olubalulekile, izilungiselelo zamasiko - futhi udlulisele ngokungenaluzwela yonke enye into. Bhala izinqubo zakho ukuze zibe khona ngaphandle kwekhanda lakho. Amathuluzi afana ne-Mewayz enza lolu shintsho lubonakale ngokuhlanganisa imisebenzi kuyo yonke i-CRM, ama-invoyisi, i-HR, nokuphathwa kwephrojekthi endaweni eyodwa, ukuze ithimba lakho linganciki olwazini lwakho lwesizwe ukuze ligcine ibhizinisi lisebenza.

Miselela I-Gut Instinct Ngezinqumo Eziqhutshwa Idatha

Ezinsukwini zangaphambili, amathumbu akho ayimpahla yakho enkulu. Ungazizwa uma isici somkhiqizo silungile, uzwe lapho ikhasimende selizosebenza, futhi uzwe ukuthi yisiphi isiteshi sokumaketha esizosebenza. Kodwa i-instinct ye-gut ayilingani. Uma uphethe abasebenzi abangu-50, amakhasimende angu-500, nemigqa yemikhiqizo emihlanu, umuzwa wakho awukwazi ukucubungula okuguquguqukayo okwanele ukuze wenze izinqumo ezinhle njalo.

Ama-CEO akha izinhlaka zokuthatha izinqumo ezinikwa amandla idatha. Lokhu kusho ukusungula ama-KPI awo wonke umnyango, ukudala amadeshibhodi aveza amamethrikhi abalulekile, nokwenza izinqumo ngokusekelwe kumathrendi kunemizwa. NgokukaMcKinsey, izinhlangano eziqhutshwa ngedatha zinamathuba aphindwe ka-23 okuthola amakhasimende kanye namathuba angu-19 okuba zenze inzuzo. Lokho akukona ukuthuthuka okungatheni — kuyizinzuzo zezigaba.

Umsunguli uyabuza, "Isipiliyoni sami singitshelani?" I-CEO iyabuza, "Imininingwane ingitshelani?" Yomibili imibuzo inenani, kodwa sinye kuphela esikala ngaphezu kwesilinganiso somuntu oyedwa.

Lokhu akusho ukuziba umuzwa wakho wemvelo ngokuphelele. Kusho ukuwaqinisekisa. Uma amathumbu akho ethi ingxenye yemakethe entsha iyathembisa, sebenzisa izinombolo ngaphambi kokwenza izinsiza. Uma uzwa sengathi ilungu leqembu lenza kancane, bheka ama-metrics ngaphambi kokuba ube naleyo ngxoxo. Ukuhlanganisa idatha yebhizinisi lakho ibe isistimu ebumbene — lapho izibalo zokuthengisa, izikhathi zephrojekthi, izindleko zokukhokhelwa, kanye nokusebenzisana kwamakhasimende kuhlala endaweni eyodwa — kwenza lokhu kugudluka ekubeni nomuzwa wokuqonda kuye ebufakazini obusebenzisekayo esikhundleni sethiyori.

Yakha Amasistimu, Hhayi Izixazululo

Abasunguli baxazulula izinkinga. Ama-CEO akha amasistimu avimbela izinkinga ukuthi zingaphindeki. Lo mehluko uzwakala ucashile, kodwa umehluko phakathi kwenkampani ekhula ngokulandelana naleyo ekala kakhulu. Ngaso sonke isikhathi lapho ulungisa isikhalazo sekhasimende, usuke uxazulule inkinga eyodwa. Ngaso sonke isikhathi uma wakha inqubo enikeza ithimba lakho losekelo amandla okuxazulula izikhalazo ngokuzimela, uxazulule isigaba sezinkinga unomphela.

Izinkampani ezikalayo eziphumelele kakhulu zigxila kakhulu kwingqalasizinda yokusebenza. Cabangela lezi zinhlelo eziyisisekelo zonke izidingo zebhizinisi ezikhulayo:

• Isistimu yokuphatha iklayenti: I-CRM emaphakathi elandelela konke ukusebenzelana, yenza ukulandelela ngokuzenzakalela, futhi inikeze ithimba lakho umongo ogcwele ngaphandle kokukubuza
• Imisebenzi yezezimali: Ama-invoyisi azenzekelayo, ukulandelela izindleko, kanye neholo elisebenza ngaphandle kokungenelela mathupha wonke umjikelezo wokukhokha
• Ukugeleza komsebenzi wephrojekthi: Izinqubo ezimisiwe zokuthi umsebenzi usuka kanjani embonweni uye ekwenzeni uye ekulethweni, ngobunikazi obucacile kuzo zonke izigaba
• I-HR kanye nemisebenzi yabantu: Ukugibela okuhlelekile, ukulandelela ukusebenza, nokuphathwa kwekhefu okungathembele kumaspredishithi
• Izibalo nokubika: Amadeshibhodi esikhathi sangempela anikeza umnyango ulwazi oludingayo ukuze wenze izinqumo ngokuzenzakalelayo
• Izimiso zokuxhumana: Sula iziteshi nama-cadence ukuthi ulwazi lugeleza kanjani enhlanganweni

Ugibe abasunguli abaningi abawela kulo wukwakha lezi zinhlelo kancane - ithuluzi elilodwa le-CRM, elinye lama-invoyisi, okwesithathu kwabakwa-HR, okwesine lokuphathwa kwephrojekthi. Lokhu kudala ama-silo edatha, ubuhlungu bekhanda bokuhlanganisa, kanye nohlobo lokungqubuzana kokusebenza okubulala ngokuthula ukukhula. Amapulatifomu afana ne-Mewayz akhuluma lokhu ngokuqondile ngamamojula ahlanganisiwe angaphezu kuka-200, ukuze umgogodla wakho osebenzayo uhlanganiswe kusukela ekuqaleni kunokuba uhlanganiswe ndawonye ngamathuluzi anqanyuliwe ayishumi nambili.

Funda Ukuxhumana Ngombono, Hhayi nje Imisebenzi

Uma inkampani yakho inabantu abahlanu egumbini, ukuxhumana akulula. Wonke umuntu uyazi ukuthi kwenzekani ngoba angayizwa ngokoqobo yonke ingxoxo. Kubantu abangu-20, ulwazi luqala ukulahleka. Ema-50, yonke iminyango ingasebenza ngezinjongo ezihlukahlukene ngaphandle kokuqaphela muntu. Umsunguli uxhumana ngokusondelana nokuphuthuma — "sidinga ukuthi lokhu kwenziwe ngoLwesihlanu." I-CEO ixhumana ngombono nokuqondanisa — "nakhu lapho siya khona nokuthi kungani umsebenzi wakho ubalulekile."

Ucwaningo lwe-Gallup luthole ukuthi u-22% kuphela wezisebenzi ovuma ngokuqinile ukuthi ubuholi babo bunesiqondiso esicacile senhlangano yabo. Lokho ukwehluleka okumangazayo kokuxhumana, futhi kunomthelela ngqo ekusebenzeni. Amaqembu aqondayo ukuthi "kungani" ngemuva komsebenzi wawo anamathuba aphindwe ka-3.5 okuba ahlanganyele, futhi amaqembu abandakanyekayo akhiqiza inzuzo ephezulu engu-21%.

Njenge-CEO, udinga ukuba umshini wokuphindaphinda. Umgomo wenkampani yakho, izindinganiso, kanye namaqhinga abalulekile kufanele kukhulunywe ngawo njalo ukuze uzizwe njengerekhodi eliphukile. Uma ungakhathele ukukusho, awukasho ngokwanele. Dala i-cadence yemihlangano yezandla zonke, izikhathi zokuhlela zekota, kanye nezivamile zomuntu ngamunye ezidlulisa umbono wakho kuzo zonke izingqimba zenhlangano. Kubhale phansi. Kufake kumadokhumenti akho okugibela. Yenza kungenzeki ukuthi noma ubani eqenjini lakho angazi ukuthi inkampani ibhekephi.

Yamukela Ukungakhululeki Kokudedela

Ubukhulu bengqondo balolu shintsho ingxenye okungekho muntu okulungiselelayo. Ubuwena njengomsunguli bakhelwe ekubeni yimfuneko. Uwazi umkhiqizo kangcono kunanoma ubani. Unabo ubudlelwano. Usinde ezikhathini eziseduze nokufa. Ukuhlehla kusukela osukwini nosuku kuzwakala njengokulahla into oyakhile - futhi, kwelinye izinga, njengokulahlekelwa into ekwenza ukhethekile.

Lapha yilapho abasunguli abaningi bezilimaza khona buthule. Baphathisa abanye kodwa bese bephatha izinto ezincane. Baqasha abaholi abaphezulu kodwa babukela phansi igunya labo. Bathi bafuna ukukala kodwa ngokungazi bazenze ibhodlela ngoba udingeka uzizwa uphephile kunokushintshwa. Ukuqaphela leli phethini kuwena kuyingxenye yempi.

I-reframe eyenza lolu shintsho lwenzeke ukuqonda ukuthi inani lakho enkampanini liyakhula njengoba ukuzibandakanya kwakho okuqondile kuncipha. Isikhulu esiphezulu esakhe umshini osebenza ngaphandle kwabo sidale into ebaluleke kakhulu kunomsunguli ongumshini. Lapho abazuzi behlola izinkampani, behlisa amabhizinisi "ancike kumsunguli" ngo-30-50% ngoba inani liphuma ngomnyango lapho umsunguli enza kanjalo. Ukwakha inkampani echumayo ngaphandle kokuzibandakanya kwakho kwansuku zonke akukhona ukukushiya — kuyisenzo sokugcina sokudala.

I-90-day CEO Transition Plan

Ukushintsha kwemiqondo akunangqondo ngaphandle kwesenzo esibambekayo. Uma usukulungele ukwenza lolu shintsho, nalu uhlaka olusebenzayo lwezinsuku zakho zokuqala ezingu-90 ucabanga njenge-CEO esikhundleni somsunguli:

1. Izinsuku 1-30 — Hlola kanye nedokhumenti: Landela umkhondo wonke umsebenzi owenzayo amaviki amabili. Faka esigabeni ngasinye ngokuthi "yimina kuphela engingenza lokhu" noma "omunye umuntu ongenza lokhu ngokuqeqeshwa okufanele namathuluzi." Qala inqubo yokubhala imibhalo yesigaba sesibili.
2. Izinsuku 31-60 — Thumela futhi uhlele: Nikeza izinqubo zakho ezibhaliwe kumalungu eqembu. Sebenzisa inkundla yokusebenza ehlangene ukuze ithimba lakho libe nengqalasizinda yokusebenza ngokuzimela. Setha ukubuyekezwa kwamamethrikhi anjalo ngeviki ukuze ulawule ngemiphumela, hhayi imisebenzi.
3. Izinsuku 61-90 — Phakamisa futhi wenze amasu: Vimba u-60% wekhalenda lakho ukuze uthole umsebenzi wamasu — ubambiswano, umbono womkhiqizo, ukuhlaziya imakethe, nokuthuthukiswa kweqembu. Kala impumelelo yakho ngokuthi ibhizinisi lihamba kahle kangakanani ngezinsuku ungekho ehhovisi.

Izinkampani ezigqekeza usilingi - zisuka ku-$1M ziye ku-$10M, zisuka kubasebenzi abangu-20 ziye kwabangu-200 - ziholwa abantu abenze lolu shintsho ngamabomu. Abalindanga ukuthi kube nenhlekelele ukuze kuphoqe. Babonile ukuthi amakhono akha isisekelo ahlukile kumakhono akha i-skyscraper, futhi baba nesibindi sokuthuthuka.

Inkampani yakho ayidingi omunye umnikeli oyedwa omuhle. Idinga umholi owakha izinhlelo, athuthukise abantu, futhi adale izimo ukuze wonke umuntu enze umsebenzi wabo omuhle kakhulu. Lokho akukhona ukwehliswa okuvela kumsunguli — iphromoshini inkampani yakho ebilokhu ikulindele.

Imibuzo Evame Ukubuzwa

Uyini umehluko phakathi kwengqondo yomsunguli kanye nengqondo ye-CEO?

Ingqondo yomsunguli igxile ekwenzeni yonke into ngokwakho — ukuxazulula izinkinga mathupha, ukwenza zonke izinqumo, nokuhlala ujulile emisebenzini yansuku zonke. Umqondo we-CEO ushintshela kumasistimu wokwakha, unikeze amandla ngempumelelo, futhi ugxile esu phezu kokwenza. Uguquko ludinga ukuyeka ukulawula, ukwethemba iqembu lakho, kanye nokulinganisa impumelelo ngokukhula kwenhlangano kunomphumela womuntu siqu. Kunzima kakhulu kodwa okubaluleke kakhulu kunoma yimuphi umholi webhizinisi.

Ngazi kanjani uma sekuyisikhathi sokuyeka ukusebenza njengomsunguli?

Amasiginali abalulekile ahlanganisa ukuzizwa sengathi uhlulekile kuzo zonke izinqumo, ukuzabalaza ukuthatha ikhefu ngaphandle kokuma kwezinto, kanye nokuchitha isikhathi esiningi ucisha umlilo kunokuhlela. Uma ukukhula kwebhizinisi lakho kwehle kakhulu naphezu kokusebenza kanzima, yisikhathi sokushintsha. Izingxenyekazi ezifana Mewayz zisiza ukwenza lolu shintsho lube lula ngamamojula angu-207 enza ukusebenza ngokuzenzakalelayo, akukhulule ukuthi ugxile kuqhinga lezinga le-CEO.

Iziphi izinhlelo okufanele ngizakhe kuqala uma ngikala kusukela kumsunguli kuya ku-CEO?

Qala ngezindawo ezintathu ezibalulekile: izinqubo zokusebenza ezijwayelekile, ukugeleza komsebenzi okuzenzakalelayo kwemisebenzi ephindaphindwayo, namadeshibhodi okubika acacile. Lokhu kukususa ekusebenziseni kwansuku zonke kuyilapho ugcina ukubonakala. I-OS yebhizinisi efana ne-Mewayz ihlanganisa i-CRM, ukuphathwa kwephrojekthi, ama-invoyisi, nokusebenzisana kweqembu kusukela ku-$19/mo — esikhundleni sokuhlanganisa amathuluzi iningi labasunguli lihlanganisa ndawonye phakathi nezigaba zokuqala zokukhula.

Ngingakwazi ukukala ibhizinisi ngaphandle kokuqasha iqembu elikhulu ngokushesha?

Nakanjani. Amathuluzi esimanje ezishintshayo avumela amaqembu athambile asebenze njengezinhlangano ezinkulu kakhulu. Ngaphambi kokuqasha, khulisa lokho ubuchwepheshe obungakwazi ukukuphatha - ukulandela okuzenzakalelayo, izingosi zeklayenti lokuzisiza, ukubika okuhleliwe, nezibangeli zokuhamba komsebenzi. I-OS yebhizinisi ye-All-in-one ye-Mewayz inika amandla abasunguli bodwa namaqembu amancane ukuthi alawule ukusebenza kuwo wonke amamojula angama-207 ngaphandle kokwengeza inani elikhulu, okwenza ukuguquguquka komsunguli kuya ku-CEO kufinyeleleke kakhudlwana futhi kuthengeke kunangaphambili.