Abasunguli Abahlakaniphe Kakhulu Abajahe I-Venture Capital - Benza Lezi Zinto Ezi-5 kuqala

Abasunguli Abahlakaniphe Kakhulu Abajahi I-Venture Capital — Benza Lezi Zinto Ezi-5 Kuqala

Emhlabeni wokuqalisa, ukukhuphula imali enkulu yebhizinisi kuvame ukuvezwa njengokuqinisekisa kokugcina kwempumelelo. Kepha inani elikhulayo labasunguli abanolwazi liyaphenyisisa umbhalo. Bayabona ukuthi imali ye-VC ayiyona imfuneko yokwakha inkampani enkulu; ngezinye izikhathi, kuwukuphazamiseka okuphoqa ukukala ngaphambi kwesikhathi. Abasunguli abahlakaniphe kunabo bonke bayaqonda ukuthi ngaphambi kokuthi bacabangele ukufaka abatshalizimali, badinga ukwakha isisekelo esingenakunyakaziswa. Bagxile ezintweni eziyisisekelo ezidala inani langempela, elingaphakathi, okwenza uxhaso kube inketho, hhayi isidingo.

1. Ukwakha Isisekelo Senqubo Yezinhlamvu

Into yokuqala eyenziwa abasunguli abahlakaniphile ukuhlela imisebenzi yabo. Bayazi ukuthi umqondo omuhle onokubulawa kwesiphithiphithi awuyi ndawo. Esikhundleni sokuthembela emisebenzini ye-ad-hoc kanye nokuxhumana okuhlakazekile, bakha "uhlelo lwezinzwa oluphakathi" lwebhizinisi labo kusukela ngosuku lokuqala. Lokhu kusho ukubhala phansi ukuhamba komsebenzi okubalulekile, ukusungula iziteshi zokuxhumana ezicacile, nokudala umthombo owodwa weqiniso wamaphrojekthi nezinjongo. Ngokwenza lokhu, bakha umsebenzi oshubile onganqamuki njalo lapho bengeza ilungu leqembu elisha noma ikhasimende. I-OS yebhizinisi eyimodular efana ne-Mewayz iwusizo lapha, evumela abasunguli ukuthi baxhume amathuluzi abo abalulekile—kusuka ku-CRM kuya ekuphathweni kwephrojekthi—ukuze babe inkundla ehlangene ekhula nabo, esusa izikweletu zokusebenza ezibizayo phansi komugqa.

2. Ukubheka Inkinga Ethize Nezithameli Zayo

Kunokujaha imakethe ebanzi, enezigidigidi zamadola, abasunguli abaphumelela kakhulu bangena bajule enkingeni ethile, ebuhlungu izethameli ezichazwe kahle. Baba ochwepheshe ku-niche yabo. Lokhu kubandakanya:

• Ukuchitha amahora amaningi ukhuluma nabantu abangaba amakhasimende.
• Ukwakha umkhiqizo omncane osebenzayo (MVP) oxazulula inkinga eyodwa ewumongo kahle kakhulu.
• Ukuphindaphinda ngokusekelwe empendulweni eqondile, hhayi emicabangweni.

Lokhu kugxila kakhulu kuholela emkhiqizweni abantu abawufuna ngempela futhi abazimisele ukuwukhokhela, okudala ukukhula kwemvelo kanye nesithunzi esiqinile somkhiqizo. Lokhu kulandelwa kuba iphoyinti ledatha elinamandla kunoma iyiphi ingxoxo yesikhathi esizayo yoxhaso.

"Umgomo akukhona ukuthola uxhaso. Umgomo uwukwakha ibhizinisi elingadingi uxhaso ukuze liqhubeke liphila, ukwenza ukutshalwa kwezimali kube yisinqumo samaqhinga sokusheshisa, hhayi umugqa wempilo."

3. Ukuthola Imali Engenayo Ngaphambi Kwesikhathi Nokufunda Kweyunithi Yezomnotho

Ayikho into efakazela imodeli yebhizinisi njengokuswayipha ikhasimende ikhadi lalo lesikweletu. Abasunguli abahlakaniphile babeka phambili ukukhiqiza imali ngokushesha ngangokunokwenzeka, ngisho noma incane. Le mali engenayo yokuqala iyiluphu yempendulo ebalulekile, eqinisekisa inani lesixazululo sabo. Okubaluleke nakakhulu, kuyabaphoqa ukuthi baphathe kahle iyunithi yezomnotho—ukuqonda izindleko eziqondile zokuthola ikhasimende (CAC) kanye nenani lempilo yonke (LTV) elethwa yikhasimende. Imodeli yezomnotho yeyunithi enenzuzo kusukela ekuqaleni isho ukuthi wonke amakhasimende amasha anezela inani enkampanini, hhayi isikweletu. Lesi simiso sezimali senza ibhizinisi lizinze kakhudlwana futhi likhange kubatshalizimali uma isikhathi silungile.

4. Ukukhuthaza Isiko Lokusebenza Kahle Nokuvumelana nezimo

Ngaphandle kwe-cushion enkulu yemali, abasunguli abane-bootstrapped noma abasebenzisa imali ngendlela efanele bafunda ukuba namasu amangalisayo. Lesi sidingo sizala emisha endleleni asebenza ngayo. Basebenzisa amathuluzi akhulisa okukhiphayo ngaphandle kokwandisa inani ngaphambi kwesikhathi. Yilapho inkundla efana ne-Mewayz ikhanya khona, njengoba ukwakheka kwayo kwemojuli ivumela amaqembu ukuthi enze imisebenzi ephindaphindwayo futhi ahlanganise isitaki sawo sobuchwepheshe, akhulule isikhathi esibalulekile sokugxila emsebenzini wamasu. Lesi siko lokusebenza kahle siba inzuzo ehlala njalo yokuncintisana, okwenza inkampani ikwazi ukuzulazula ngokushesha futhi isebenze ngokuncipha kunezimbangi ezixhaswe kahle ezingase zikhukhumale futhi ziphuze.

Isiphetho: Ukwakha kusukela Ngaphakathi Kwangaphandle

Uchungechunge olujwayelekile phakathi kwalezi zinto ezinhlanu ezibalulekile ukugxila ekwakheni ibhizinisi eliqinile kusuka ngaphakathi kuye ngaphandle. Ngokuqinisa imisebenzi, ukujula kokufaneleka kwemakethe, ukuqinisekisa ngemali engenayo, kanye nokuhlakulela ukusebenza kahle, abasunguli bakha inkampani enenani langempela. Uma benza isinqumo sokusebenzisana ne-venture capital, bakwenza lokho besendaweni yamandla, bexoxisana ngemibandela engcono nokukhetha ozakwethu abahambisana nombono wabo, kunokuba baphelelwe yithemba. Ekugcineni, abasunguli abahlakaniphe kakhulu abajahi imali; bakha impahla eyigugu kangangokuthi imali iyabasukela.