Bonisa i-HN: I-Hacker Smacker – thola abahlaziyi be-HN abahle (futhi abesabekayo) lapho uthi shazi

Ngaphandle Kwamavoti aphezulu: Yiziphi Izinhlelo Zesithunzi Ku-inthanethi Ezifundisa Amabhizinisi Ngekhwalithi Yesiginali Yomuntu

Ehlobo lango-2023, uchungechunge lwezindaba eziyingozi ku-Hacker News luvele nenkinga noma ubani ochithe isikhathi emiphakathini yobuchwepheshe eku-inthanethi ayaziyo ngokuseduze: akuwona wonke amazwi anesisindo esilinganayo, futhi amathuluzi amanje esiwasebenzisela ukuhlukanisa isiginali nomsindo akudala ngokuhlazisayo. Inombolo eyodwa ye-karma, ibheji yeminyaka ye-akhawunti, isibalo samazwana - lezi zinsimbi ezingacacile zifihla iqiniso elingaqondakali mayelana nokuthi ubani okufanele alalelwe. Ukuvela kwamathuluzi adizayinelwe ukuthola abaphawulayo lapho uthi shazi akuyona nje into entsha yokuphatha umphakathi. Kuyi-bellwether yenye yezinselelo ezibalulekile ezibhekene nezinhlangano zesimanje: ubabona kanjani ngokuhlelekile abantu abakufaka kwabo kuhambisa inaliti ngokweqiniso, uma kuqhathaniswa nalabo ababanga umsindo ngezikali?

Lo mbuzo ubalulekile ngale kwezinkundla ze-inthanethi. Ihlala enhliziyweni yezinhlelo zempendulo yamakhasimende, ukubuyekezwa kokusebenza kwabasebenzi, ukuphathwa kwamapayipi okuthengisa, nesiko lokuxhumana neqembu. Amabhizinisi athola ukuthi angawaveza kanjani amasignali abantu ekhwalithi - futhi ahlunge amanye - azohlanganisa izinzuzo kunalawo asacwila ekufakweni okungahlukanisiwe.

Izindleko Ezifihliwe Zokufaka Okungahlukanisiwe

Iningi lezinhlangano alibukeli phansi ukuthi umsindo ubiza malini. Ithimba losekelo lamakhasimende eliphatha zonke izikhalo ngokuphuthuma okufanayo livutha ngokusebenzisa izinsiza eziphendula abantu abakhonondayo benani eliphansi kuyilapho amakhasimende enani eliphezulu acindezeleke ngokweqiniso elindile kulayini. Ithimba lomkhiqizo elikala zonke izicelo zesici ngokulinganayo ligcina lakhela amazwi aphezulu kunalawo amele kakhulu noma abaluleke kakhulu. Inhlangano yokuthengisa ephatha wonke umthofu ongenayo njengokukufanelekela ukulandelelwa ngokulinganayo ibuka abameli bayo abangcono kakhulu bachitha intambama bejaha izinhloso ezimbi.

Ucwaningo oluvela kubaxhumanisi bokuhlangenwe nakho kwamakhasimende luthole ngokungaguquguquki ukuthi amakhasimende aphezulu angu-20% ngevelu yokuphila konke akhiqiza imali engenayo engalingani — emabhizinisini amaningi e-B2B SaaS, lelo nani lihlehla kakhulu libheke kumongo ogxilile. Kepha ukuthunyelwa okuningi kwe-CRM akuvezi lokhu kuhlukaniswa ngesikhathi sangempela, okwamanje i-rep ithatha isinqumo sokuthi izokubeka kanjani phambili ekuseni. Idatha ikhona; isignali ingcwatshiwe.

Inkinga yokubeka amazwana wabahlaziyi Wezindaba Ze-Hacker iyafana ngesakhiwo. Umphakathi ukhiqiza izinkulungwane zamazwana nsuku zonke. Iningi lilungile. Isethi engezansi enengqondo ihlukile - iqinile ngokobuchwepheshe, ithembekile ngokobuhlakani, ixhuma amachashazi kuzo zonke izizinda ngezindlela ezikhiqiza ukuqonda kwangempela. Futhi ingxenye elinganisekayo ilimaza kakhulu: ukholo olubi, akulungile ngokuzethemba, noma umsindo nje. Inselele ukuthi ngaphandle kwesendlalelo samaphuzu ngaphezulu kwamamethrikhi omsebenzi, umfundi ovamile ngeke akwazi ukubona ukuthi isiphi ngokubuka nje.

Indlela Igalelo Lekhwalithi Ephezulu Elibukeka Ngayo Empeleni

Lapho abacwaningi nabaphathi bomphakathi betadisha ukuthi yini ehlukanisa abanikeli ababalulekile kumajeneretha omsindo - kungaba izinkundla zobuchwepheshe, iziteshi ze-Slack zangaphakathi, imiphakathi yamakhasimende, noma imijikelezo yokubuyekezwa kwezisebenzi - amaphethini athile avela ngokungaguquguquki okumangalisayo. Abanikeli bekhwalithi ephezulu bavame ukubonisa ukucaciswa kokujwayelekile, bevuma ubunkimbinkimbi kunokuwenza isicaba. Babuyekeza izikhundla zabo lapho bethulwa ngobufakazi obusha. Bacaphuna izibonelo ezibambekayo kunokuba bahlehlele ekucaphuneni. Futhi bakhombisa lokho izazi zokusebenza kwengqondo ezikubiza ngokuthi "ukungaqiniseki okulinganiselwe" - bayazi abangakwazi.

Qhathanisa lokhu namaphethini abonisa umnikelo wekhwalithi ephansi: ukugomela ngokuzethemba ngaphandle kobufakazi obusekelayo, i-reflexive contrarianism, ukungakwazi ukuhlukanisa phakathi kwamazinga ahlukene esiqinisekiso, kanye nokuthambekela kokukhiqiza ukushisa kunokukhanya kunoma iyiphi ingxoxo. Lawa maphethini ayabonakala noma ngabe ufunda uchungechunge lwezindaba ze-Hacker, ubuyekeza inqwaba yempendulo yesisebenzi esingu-360, noma uhlunga ngezimpendulo zenhlolovo ye-NPS yekhasimende.

"Isiginali ebaluleke kakhulu kunoma iyiphi isistimu enkulu yokufakwayo komuntu ayilona isilinganiso - yikhono lokuhlonza ukuthi yikuphi okokufaka okufanele ngokuhlelekile kufane nesisindo esikhulu, nokwenza lokho kuhlonza ngesivinini sokuhamba komsebenzi, hhayi njengokuhlaziya okubuyela emuva."

Amathuluzi avela emiphakathini eku-inthanethi ukuze athole abahlanganyeli ngokushesha nje — amaphethini okulandelela afana nesilinganiso esakhayo kuya kokubalulekile, ukungaguquguquki kwesihloko, ukunemba kwezimpendulo ngokuhamba kwesikhathi, nokujula kokuvumela ontanga — empeleni akha lokho abacwaningi bokuziphatha kwenhlangano abakubiza ngokuthi "izinkomba zekhwalithi yomnikelo." Lokhu akuwona imiqondo emisha ngokwezemfundo. Okusha ingqalasizinda yamathuluzi ukuzenza zibe usizo ekusebenzeni.

Ukuhumusha okunengqondo kwesithunzi somphakathi kuya ekusebenzeni kwebhizinisi

Izinsimbi zesistimu yokubeka amazwana zihumusha ngokumangazayo ngqo ezimongweni zebhizinisi uma usususe imininingwane yendawo eqondene nenkundla. Cabangela izingxenye ezibalulekile ezenza isistimu enjalo ibe usizo:

• Ukuqashelwa kwephethini yomlando: Ingabe irekhodi lethrekhi lalo mnikeli liphakamisa ukuthi lokho akushoyo manje kufanele kubekwe kuqala?
• Ukucaciswa kwesizinda: Ingabe babeka amazwana ngaphakathi kwezindawo lapho ubuchwepheshe babo busungulwe khona, noma kusukela endaweni lapho ikhwalithi yabo yesiginali yehla ngokomlando?
• Isilinganiso sekhwalithi yokuzibandakanya: Iyiphi ingxenye yeminikelo yabo edala ingxoxo ekhiqizayo eya phansi uma iqhathaniswa neziphetho ezifile?
• Ukungaguquguquki kuyacutshungulwa: Ingabe izikhundla zabo ziyaqhubeka uma bephonselwa inselelo, noma ziyawa ngokushesha?
• Ukuvumela inethiwekhi: Obani abanye — imibono yabo esiyethembayo — abathola iminikelo yabo ibalulekile?

Manje shintshanisa elithi "commenter" ngokuthi "sales prospect," "umhlinzeki wempendulo yesisebenzi," "umthumeli wethikithi losekelo lwekhasimende," noma "oxhumana naye ngobudlelwane bomthengisi." Ngayinye yalezi zilinganiso ine-analog yokusebenza eqondile. Ithemba lokuthengisa elinomlando wokusebenzelana kakhulu nokuqukethwe kobuchwepheshe, ukucela amademo emikhiqizo eqondaniswe eduze nendima yayo, kanye nokubhekisela kwabanye abaholayo abafanelekayo kubukeka kuhluke kakhulu kulowo owalanda iphepha elimhlophe eminyakeni emibili edlule futhi akazange ahlanganyele kusukela ngaleso sikhathi. Amaphuzu kufanele abonise lowo mehluko - futhi kufanele avele ngesikhathi ummeli enquma ukuthi alubambe yini ucingo.

Ukwakheka Kokuhlunga Kwesiginali Okuhlakaniphile Kusitaki Sakho Sobuchwepheshe

Ukwakha ukugeleza komsebenzi okwaziyo isithunzi emisebenzini yebhizinisi kudinga ukuxhuma idatha ngokuvamile ehlala kuma-silos. Umlando wokusebenzisana kwamakhasimende uhlala ku-CRM. Amaphethini amathikithi okusekela ahlala ezinkundleni zedeski losizo. Ukuziphatha kokuthenga kuhlala kumasistimu wokukhokha. Ikhwalithi yomnikelo wezisebenzi — ubani okhiqiza imibono ethathelwa izinyathelo, impendulo yazo ezibuyekezweni ivame ukuba nenembile, izilinganiso zephrojekthi yazo zilinganiswa ngendlela enokwethenjelwa — ngokuvamile ayithathwa ndawo ngendlela ehlelekile nhlobo.

Lapha yilapho izinhlelo zokusebenza zebhizinisi ezididiyelwe zidala izinzuzo zesakhiwo ngaphezu kwezixazululo zamaphuzu. Uma i-CRM yakho yabelana ngesendlalelo sedatha nemojula yakho yokwesekwa kwamakhasimende, umlando wakho wama-invoyisi, namalogi akho okuxhumana, isistimu ingaqala ukwakha okulingana nenkomba yekhwalithi yomnikelo kubo bonke ubudlelwano bababambe iqhaza. Ikhasimende ebeliwumthombo onokwethenjelwa wemibiko yesiphazamisi ephenduke izici ezithunyelwe, elibhekisela kwamanye amakhasimende, futhi elikhokha ama-invoyisi ngesikhathi libukeka lihlukile kukhasimende elenza umthamo omkhulu wosekelo, elicela okuhlukile njalo, futhi elinomlando wezinkokhelo ezibambezelekile — ngisho noma womabili enamanani afanayo enkontileka.

Izingxenyekazi ezifana ne-Mewayz, ezihlanganisa i-CRM, ama-invoyisi, i-HR, izibalo, namamojula okusebenzelana nekhasimende ngaphakathi kwesakhiwo sedatha esihlanganisiwe, zenza lolu hlobo lwesithunzi sohlangothi oluhlukene lwamaphuzu lusebenze kahle. Lapho idatha yakho yephayiphi yokuthengisa ikhuluma nomlando wakho wosekelo ukhuluma namarekhodi akho ezezimali, ungakwazi ukuveza uhlobo lwemiphumela yezempilo yekhasimende enezimpawu eziningi eyayivame ukudinga amaqembu onjiniyela bedatha azinikele ukuze akhe futhi anakekele. Amabhizinisi angu-138,000 asebenzisa i-Mewayz emhlabeni jikelele asebenza ngempumelelo kungqimba olulodwa lokusebenza lapho lezi zimpawu zihlangana khona kunokuhlala ezinhlelweni ezihlukene ezingakaze zixhumane.

Inkinga Yempendulo Yezisebenzi: Ukusebenzisa Ukucabanga Kwekhwalithi Yesiginali Ngaphakathi

Akukho lapho inkinga yokufaka engahlukanisiwe ibaluleke kakhulu — noma ikhokhiswa kakhulu ngokwepolitiki — kunasezinhlelweni zempendulo yabasebenzi yangaphakathi. Izinqubo eziningi zokubuyekeza ezingu-360 zithatha yonke impendulo njengevumelekile ngokulinganayo, okukhiqiza ukuhlanekezela okuhlelekile. Abantu abadumile bakhiqiza izibuyekezo ezinhle kakhulu. Abantu abaphonsela inselelo izinqumo ezimbi bathola amaphuzu aphansi hhayi ngoba umsebenzi wabo uphansi kodwa ngoba ukwethembeka kwabo kungakhululekile. Abadlali abaseqophelweni eliphezulu abangenalwazi futhi abangavamile ukubamba iqhaza emnothweni wezenhlalo obonakalayo wehhovisi bathola ukubukelwa phansi uma kuqhathaniswa nama-extroverts abasilinganiso sabo sokuphuma-kuya-ukubonakala siphansi.

Imininingwane yokubeka amazwana esetshenziswa lapha ayimayelana nokwakha isistimu yekhredithi yomphakathi ye-dystopian yabasebenzi. Kumayelana nokubona ukuthi ikhwalithi yempendulo ngokwayo ingahlolwa. Ingabe lo mbuyekezi uhlala ehlukanisa phakathi kwezinto azithandayo kanye nokubona kokusebenza kwenhloso? Ingabe izilinganiso zabo zabanye zibonisa ukulinganisa — ingabe zihlukanisa phakathi kwamazinga okusebenza, noma zilinganisela cishe wonke umuntu ngokufanayo? Ingabe ukuphawula kwabo okubhaliwe kuhlanganisa izibonelo ezithile zokuziphatha, noma okujwayelekile?

Izinkundla ze-HR ezithwebula idatha yempendulo ehlelekile emijikelezweni eminingi yokubuyekeza zingaqala ukuveza lawa maphethini. Umphathi ozilinganiso zakhe zokusebenza zibonisa ubuqiniso bokubikezela okuphawulekayo - imibiko yakhe eqondile enesilinganiso esiphezulu eqhubeka njalo idlula ukusebenza kahle - kufanele abe nesisindo esikhulu ezingxoxweni zokuhlela ngokulandelana kunalowo ozilinganiso zakhe zingabonisi nhlobo isignali yokubikezela. Lokhu ukuthola amaphuzu ekhwalithi yomnikelo asetshenziswa ohlelweni lwezimpendulo ngokwalo, futhi ungomunye wemingcele engahlolisiswanga kakhulu ezibalweni zabantu.

Ukugwema Uhlangothi Olumnyama: Uma Izinhlelo Zesithunzi Zibala Ubuhle

Noma yikuphi ukuhlaziya okuthembekile kwamasistimu okushaya amagoli kufanele kubhekane nezindlela zawo zokuhluleka. I-karma ye-Hacker News, naphezu kobuchwepheshe bayo obuhlobene phakathi kwezinhlelo zomphakathi we-inthanethi, iyisibonelo esibhalwe kahle sendlela yodumo okuthi ngokuhamba kwesikhathi ithande ukuzuzisa amazwi amisiwe kwabasanda kufika, abantu bangaphakathi ngaphezu kwabangaphandle, kanye nezitayela ezithile zokuxhumana ngaphezu kwezinye ezingase zibe yigugu ngokulinganayo kodwa zingabonakali kancane ekufanisweni kwephethini yomphakathi okhona. I-karma ephezulu iyaziqinisa: amazwana akho abonakala kakhulu, okusho ukuthi athola ukuvotelwa kakhulu, okukhiqiza i-karma eyengeziwe, okusho ukuthi amazwana akho abonakala kakhulu.

Amasistimu wesithunzi sebhizinisi abhekana nezingozi ezifanayo. Uma imodeli yakho yamaphuzu aphambili yaqeqeshwa kudatha yokuguqulwa yomlando, futhi ithimba lakho lezokuthengisa elingokomlando libe nokuchema okuhlelekile mayelana nokuthi imaphi amathuba eliwalandela, imodeli yakho izokhiqiza kabusha ngokwethembeka futhi ikhulise lokho kuchema. Uma isistimu yakho yempendulo yangaphakathi "umbuyekezi wekhwalithi ephezulu" ihlotshaniswa nesikhathi sokuhlala kanye nokubonakala kwenhlangano, abasebenzi abasha abanemibono emisha ngokuhlelekile bazothwala isisindo esincane kungakhathaliseki ikhwalithi yangempela yalokho abakubhekile.

Ukunciphisa akukhona ukulahla ukuhlunga isignali eqaphela idumela — enye indlela yokuphatha konke okokufaka njengokuvumelekile ngokulinganayo kuveza imiphumela emibi kakhulu. Ukunciphisa kuwukwakha izindlela zokucwaninga ezicacile kunoma yiluphi uhlelo lokushaya amaphuzu, njalo ukuhlola ukuthi amaphuzu empeleni ayabikezela yini imiphumela oyikhathalelayo noma abikezela nje ama-proxies angaphandle. Amasistimu okushaya amagoli amahle athobekile mayelana nemikhawulo yawo futhi akhe ngezindlela ezihlelekile zokuthola nokulungisa ukuchema kwazo ngokuhamba kwesikhathi.

Ukwakha Inhlangano Eqaphela Idumela

Indlela esebenzayo eya phambili yezinhlangano eziningi ayiyona iphrojekthi eyodwa yezakhiwo ezinhle kodwa uchungechunge lwezinyathelo ezikhuphukayo eziqala ukuxhuma ukucabanga kwekhwalithi yesiginali nokugeleza komsebenzi okukhona. Amaphoyinti ambalwa okuqala ahlala enza izimbuyiselo zangaphambi kwesikhathi:

1. Hlola ukusakaza kwakho okokufaka okubaluleke kakhulu ukuze uthole umsindo ongahlukanisiwe — amathikithi okusekela, okufakiwe kwamapayipi okuthengisa, izimpendulo zenhlolovo yabasebenzi — futhi uhlonze ukuthi iyiphi imethadatha esivele ikhona engase isebenze njengezimpawu zekhwalithi yommeleli.
2. Qala ukulandelela imiphumela yomnikelo kunevolumu yomnikelo kuphela: yiziphi izicelo zesici samakhasimende ezithunyelwayo, impendulo yezisebenzi efakazela ukuthi inembile uma ubheka emuva, okuyizidingo ezishiwo zethemba lokuthengisa ezihambisana nokuziphatha kokuthenga ekugcineni.
3. Yakha ukubonakala kwemiphumela ngesikhathi sesinqumo, hhayi njengombiko obheka emuva. Ummeli owenza isinqumo sokubeka phambili ucingo ngo-9am udinga isignali ngaleso sikhathi, hhayi ekubuyekezweni kwekota.
4. Dala izihibe zempendulo ukuze isistimu yokufaka amaphuzu ifunde emaphutheni ayo — izimo lapho amaphuzu aphezulu abikezele imiphumela yenani eliphansi futhi okuphambene nalokho.
5. Yabela ubunikazi bekhwalithi yomphumela kumsebenzi othize, noma ngabe lokho kuyimisebenzi yemali engenayo, izibalo zabantu, noma ithimba ledatha elizinikele, ukuze uhlelo lungabali.

Ukuvela kwamathuluzi akuvumela ukuthi ubone abanikeli abahle nasabekayo lapho uthi shazi emiphakathini yezobuchwepheshe kuwuphawu lokuthi ochwepheshe sebeqala ukuthatha inkinga yekhwalithi yesiginali njengento ebalulekile ngokwanele ukuze bakhe ingqalasizinda eduze kwayo. Ukuqashelwa okufanayo kudlulelwe yisikhathi kumongo webhizinisi. Izinhlangano ezivele ngokuhlelekile futhi zenze okokufaka komuntu okuhlukanisiwe kwekhwalithi - ebudlelwaneni bawo bamakhasimende, izihibe zabo zempendulo yangaphakathi, kanye nokuqoqwa kwabo kobuhlakani bemakethe - zizokwenza izinqumo ezingcono ngokushesha kunalezo ezisaphatha konke okokufaka njengokudalwe ngokulingana. Lokho akuyona inzuzo encane yokusebenza kahle. Kuyinzuzo yesakhiwo ehlanganisayo ebonakala kuwo wonke amamethrikhi abalulekile.

Imibuzo Evame Ukubuzwa

Yini ngempela i-Hacker Smacker ekala ngayo ngaphezu kwesikolo se-karma esijwayelekile?

I-Hacker Smacker ihlaziya amaphethini okuziphatha kuwo wonke umlando wamazwana - okuhlanganisa ukuvumelana kwemininingwane, isilinganiso sezimpendulo ezakhayo ziqhathaniswa nezilahlekisayo, nokujula kwesihloko - ukukhiqiza isignali yesithunzi esicebile kunenombolo eyodwa ye-karma. Njengoba nje izinkundla ezifana ne-Mewayz (i-OS yebhizinisi lamamojula angu-207 ku-app.mewayz.com) ihlanganisa inqwaba yamasiginali ebhizinisi kudeshibhodi eyodwa, i-Hacker Smacker ihlanganisa ubukhulu bamazwana amaningi ibe isikolo esisodwa, esifundekayo.

Kungani amasistimu e-karma endabuko ehluleka ukuthatha ubungcweti bangempela?

I-Karma iqongelela ngevolumu nangesikhathi ngendlela efanayo nangekhwalithi, amaphosta avuza kakhulu nababeka amazwana bangaphambi kwesikhathi kungakhathaliseki ukuthi yini. I-one-liner ehlakaniphile ingadlula impendulo yobuchwepheshe ecwaningwe ngokujulile. Amasistimu odumo adinga okokufaka okunezinhlangothi eziningi — uhlobo lomnikelo, ukuqinisekiswa kontanga, nokuhambisana kwesizinda — ukuze kuboniswe ubuchwepheshe bangempela kunokuduma nje emphakathini.

Amabhizinisi angayisebenzisa kanjani le mininingwane yesithunzi eku-inthanethi emiphakathini yawo?

Izinkampani eziqhuba izinkundla zamakhasimende, iziteshi zosekelo, noma izisekelo zolwazi lwangaphakathi zingasebenzisa umqondo ofanayo wokuthola amaphuzu ukuze ziveze ngokuzenzakalela abanikeli bazo abathembeke kakhulu. Amathuluzi afana ne-Mewayz ($19/mo, app.mewayz.com) asevele esiza amabhizinisi ukuthi afake phakathi ukusebenza kuwo wonke amamojula angama-207; ukubeka amasignali esithunzi somphakathi kulokho kugeleza komsebenzi kuvumela amaqembu ukuthi akhombe amazwi athenjiwe futhi ahambise izingxoxo zenani eliphezulu kochwepheshe abalungile ngokushesha.

Ingabe obeka amazwana ozenzakalelayo uthola into eyimfihlo ekhathaza abasebenzisi okufanele bakhathazeke ngayo?

Njengoba i-Hacker Smacker isebenza ngokuphelele kudatha ye-HN etholakala esidlangalaleni, ayiphakamisi ukuchayeka kobumfihlo okwengeziwe ngale kwalokho abasebenzisi asebamukela ngokukuthumela esidlangalaleni. Ukucatshangelwa kwezimiso zokuziphatha kusekukhanyeni - abasebenzisi kufanele bazi lapho amasistimu okushaya amagoli ethonya indlela iminikelo yabo elinganiswa ngayo noma evezwa ngayo, ukuze bakwazi ukwenza izinqumo ezinolwazi mayelana nokuthi bazibandakanya kanjani futhi kuphi ku-inthanethi.