Ukubona Theory

Ithiyori yokubona isayensi yokuqonda indlela esibona ngayo, sihumusha, futhi senza ngayo ngolwazi olubonakalayo — futhi ebhizinisini, inquma ukuthi uhola ngokucacile yini noma ukhubeka ngomsindo. Kosomabhizinisi besimanje abaphethe imisebenzi eyinkimbinkimbi, ukuqonda imigomo engemuva kokubona akuyona nje imfundo; umehluko phakathi kwesiphithiphithi esisebenzayo kanye nokwenza izinqumo ngokuzethemba, okuqhutshwa idatha.

Iyini Kahle Ithiyori Yokubona futhi Kungani Ibalulekile Kubanikazi Bamabhizinisi?

Emqondweni wayo, Ithiyori Yokubona ihlanganisa izibalo, isayensi yokuqonda, kanye nomklamo obonakalayo ukuchaza ukuthi ubuchopho bomuntu bucubungula kanjani okungenzeka, idatha, namaphethini. Ithuthukiswe njengohlaka lokwenza imiqondo yezibalo engabonakali ibambeke, idonsela kakhulu emsebenzini wezibalo ezibukwayo nabacwaningi abaqaphela ukuthi abantu bafunda ngokushesha okukhulu ngokumeleleka okubukwayo kunokusebenzisa izinombolo ezingavuthiwe kuphela.

Kubanikazi bamabhizinisi, lokhu kujulile. Yonke ideshibhodi, umbiko ngamunye, isipredishithi ngasinye sisebenza ngobuchopho bakho noma siphikisana naso. Uma amathuluzi akho obuhlakani bebhizinisi aklanywa ngendlela abantu ababona ngayo futhi bacubungule ngayo ulwazi, uyeka ukuqagela amamethrikhi akho bese uqala ukuwenza. Uma kungenjalo, umosha amahora utolika idatha okufanele ithathe imizuzwana - futhi okubi nakakhulu, uthatha izinqumo ngokusekelwe kumasignali angafundiwe.

Ithiyori yokubona isinika ulwazimagama kanye nohlaka lokufuna okungcono kumathuluzi ethu, emaqenjini ethu, kanye nemikhuba yethu yokuqonda ingqondo.

Abacabangi Bomlando Bakulolonge Kanjani Ukuqonda Kwethu Kombono Obukwayo?

Uhlu lobuhlakani be-Seing Theory lusuka emibhalweni yokuqala ka-Aristotle ye-optics kuya kochwepheshe bezengqondo be-Gestalt basekuqaleni kwekhulu lama-20, abasungula isimiso esidumile manje sokuthi "konke kukhulu kunesamba sezingxenye zakhona." Izazi ze-Gestalt - u-Werteimer, u-Köhler, no-Koffka - babonise ukuthi umbono womuntu ufuna iphethini ngokwemvelo. Siqoqa, siyaqeda, siyasho.

Kamuva, isazi sezibalo u-Edward Tufte uguqule indlela esicabanga ngayo ngedizayini yolwazi ngomsebenzi wakhe oyingqopha-mlando ekubukeni idatha, ephikisa ngokuthi okubonwayo okuhle kakhulu kuveza iqiniso ngomzamo omncane wokuqonda. Umqondo wakhe "we-data-ink ratio" - ukukhulisa uyinki onikezelwe kudatha yangempela kuyilapho unciphisa umsindo wokuhlobisa - uhlala usezingeni eligolide ekwakhiweni kobuhlakani bebhizinisi namuhla.

Kamuva nje, osomnotho bokuziphatha abafana no-Daniel Kahneman bengeze esinye isici: ukubona akukhona nje okubonakalayo. Ihlungwa ngokuchema, ukulindela, kanye nemizwelo. Lokhu kusho ukuthi lokho ocabanga ukuthi okubonayo kudatha yebhizinisi lakho kuhlala kulolongwa yilokho obulindele ukukubona - ukuqonda okusangulukisayo nokusebenzisekayo kunoma yimuphi usomabhizinisi.

Iziphi Izimiso Eziyinhloko Zokubona Ithiyori Wonke Usomabhizinisi Okufanele Asebenzise?

Ukuqonda Ithiyori Yokubona kuba wusizo ngokushesha lapho kuhlukaniswa kuzimiso zayo eziyisisekelo. Nayi imiqondo ebalulekile wonke umqhubi webhizinisi okufanele ayenze ngaphakathi:

• Ukucubungula kusengaphambili: Izici ezithile ezibonakalayo — umbala, usayizi, umumo, nokunyakaza — zicutshungulwa ubuchopho ngaphambi kokuthi kuqalwe ukunaka. Dizayina amadeshibhodi akho ukuze usebenzise lokhu, ubeka ama-KPI abalulekile lapho efuna ukugxila khona ngokushesha.
• Isiginali ngokumelene nokucwaswa komsindo: Umbono womuntu uqeqeshelwe ukubona okudidayo. Sebenzisa lokhu ngokumisa amamethrikhi akho ayisisekelo ukuze ukuchezuka kugqame ngokushesha kunokuba ucashe ngaphakathi kwemibiko ephithene.
• Ukucabanga okungase kwenzeke ngokubona ngeso lengqondo: Ithiyori yokubona isuka emfundweni yezibalo, futhi ukusebenza kwayo okunamandla ukuziqeqeshela ukubona ukusatshalaliswa, ububanzi, nokungaqiniseki — hhayi nje izilinganiso zephuzu elilodwa ezingadukisa ngokujulile isu.
• Ukwehliswa komthwalo wokuqonda: Yonke into engadingekile ekumelelweni okubukwayo ibiza amandla engqondo. Ngokungenazwela yenza lula ukubuka kwakho kokusebenza ukuze ithimba lakho lisebenze ngokushesha nangokuzethemba okukhulu.
• Ukulandelana kwezindaba: Ukuxhumana okubonakalayo okuphumelelayo kakhulu kuxoxa indaba enesiqalo, maphakathi, nesiphetho. Yakha i-cadence yakho yokubika ukuze uqondise ithimba lakho kumongo, ukuqonda, nesenzo — ngaleyo ndlela.

"Inhloso ye-visual business intelligence akukona ukukhombisa yonke into — wukukhombisa into efanele ngesikhathi esifanele ukuze isenzo esiyiso sibonakale. Ubunkimbinkimbi obungabambisi izinqumo buwumsindo nje ogqoke isudi."

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Iyini Imithelela Esebenzayo Yokubona Ithiyori Yokuqhuba Ibhizinisi Leziteshi Eziningi?

Uma uqhuba ibhizinisi elihlanganisa ukumaketha, ukuthengisa, impumelelo yekhasimende, okuqukethwe, i-e-commerce, nokusebenza kweqembu - konke ngesikhathi esisodwa - inselele yokuqonda inkulu kakhulu. Ukubona iTheory kusitshela ukuthi ngaphandle kwezakhiwo ezibukwayo zamabomu ezilawula indlela ulwazi olugeleza ngayo kubathathi izinqumo, izinhlangano zizenzakalela kunoma iyiphi imethrikhi enomsindo kakhulu, engabalulekile kakhulu.

Yilapho kanye isistimu yokusebenza yebhizinisi ehlangene iba impahla yamasu esikhundleni sokubhalisela isofthiwe. Izingxenyekazi ezihlanganisa ukubuka kwakho kokusebenza — ukuhlanganisa idatha evela ku-CRM yakho, imikhankaso ye-imeyili, iziteshi zomphakathi, ukubika ngezezimali, nokugeleza komsebenzi weqembu — zisebenzisa ngokuqondile Ithiyori Yokubona ngokunciphisa izindleko zokushintsha umongo futhi isuse ukuhlukana okuhlanekezela umbono.

Ikusasa lokuphathwa kwebhizinisi lizoba ngelabo-opharetha abangagcini ngokuqoqa idatha kodwa abakha amasistimu okubona — izindawo lapho ulwazi olulungile luvela khona kumuntu olungile ngesikhathi esifanele, esidinga ukutolikwa okuncane kanye nokuvumela isivinini esikhulu.

Anjani Amathrendi Akusasa ku-AI kanye Nokubona Kuvela Ithiyori Yokubona Yamabhizinisi Anamuhla?

Umngcele olandelayo we-Seing Theory uwukubona okushintshashintshayo — amasistimu afunda lokho okudingeka ukubone ngokusekelwe endimeni yakho, amaphethini akho, kanye nesimo samanje sebhizinisi lakho. Amadeshibhodi anamandla e-AI aseqala ukubonakala okudidayo ngaphambi kokuba abonwe ngamehlo abantu, agqamisa ukuhlobana kuwo wonke ukusakazwa kwedatha obekuzohlala kungabonakali, futhi atusa izenzo ezihambisana nezimo zebhizinisi kunokumane ubike ngomlando.

Kosomabhizinisi abakha imisebenzi elinganiselayo, lokhu kuhlangana kwesayensi yengqondo nobuhlakani bokwenziwa kusho ukuthi amabhizinisi ancintisana kakhulu ngeke nje abe nedatha eyengeziwe - azoba nezinhlelo eziklanywe kangcono zokubona leyo datha ngokucacile futhi asebenze kuyo ngokuzimisela.

Imibuzo Evame Ukubuzwa

Ingabe Ithiyori Yokubona isebenza kuphela kososayensi bedatha nabahlaziyi?

Lutho neze. Nakuba Ithiyori Yokubona inezimpande ezijulile emfundweni yezibalo, ukusetshenziswa kwayo okungokoqobo kudlulela kunoma yimuphi usomabhizinisi, umphathi, noma umholi weqembu ohumusha imibiko yebhizinisi, obuyekeza amadeshibhodi okusebenza, noma othatha izinqumo ngokusekelwe kudatha ebonakalayo. Ukuqonda ukuthi ukubona kusebenza kanjani kwenza wonke umuntu enhlanganweni yakho abe ngu-opharetha obukhali.

Ingabe ukuchema kwengqondo kuhlobana kanjani ne-Seing theory ekuthathweni kwezinqumo zebhizinisi?

Ukuchema komqondo — ukuchema kokuqinisekisa, ukuchema kokutholakala, ukubambelela - konke kusebenza ezingeni lokubonwayo nolwazi. Ithiyori yokubona ikunikeza uhlaka lokuklama indawo yakho yokubika ngezindlela ezimelana nalokhu kubandlulula, isibonelo ngokuhlala ubonisa umongo wethrendi eduze kwamamethrikhi ephoyinti ngesikhathi, noma ngokulinganisa izikali ukuze ukuqhathanisa kube okulungile ngempela kunokuba kuhlanekezelwe ngokubonakalayo.

Iluphi uhlobo lwebhizinisi oluzuza kakhulu ngokusebenzisa izimiso ze-Seing Theory?

Noma yiliphi ibhizinisi elineziteshi eziningi ngesikhathi esisodwa — ukumaketha, ukuthengisa, ukusebenza, ukusebenzelana kwamakhasimende — lizuza kakhulu. Lapho uphezulu ubunkimbinkimbi bakho bokusebenza, kuba bucayi kakhulu ukuba nesakhiwo esibonakalayo esiveza izimpawu ezibalulekile ngokucacile. Amabhizinisi aphethe ukusakazwa kwemali okuhlukahlukene, ukusebenza kweqembu, namamethrikhi okukhula kuyo yonke inkundla ehlanganisiwe abona imbuyiselo eshesha kakhulu ekusebenziseni le migomo.

Usulungele ukuyeka ukucwila kudatha enqanyuliwe futhi uqale ukuqhuba ibhizinisi lakho ngokucacile okubonakalayo okubonakalayo? Mewayz ikunikeza amamojula ebhizinisi ahlanganisiwe angu-207 — kusukela ku-CRM nokumaketha nge-imeyili kuya ekulandeleni kwezezimali nokuphathwa kwethimba — konke ngaphakathi kwesistimu yokusebenza eyodwa edizayinelwe ukubeka ulwazi olulungile phambi kwakho ngesikhathi esifanele. Joyina abasebenzisi abangaphezu kuka-138,000 asebevele bakha amabhizinisi ahlakaniphile, asheshayo. Qala uhlelo lwakho lwe-Mewayz kusukela ku-$19/ngenyanga kokuthi app.mewayz.com futhi ekugcineni ubone ibhizinisi lakho ngendlela ebelihloselwe ukuba libonakale ngayo.