Ukushaya inkawu kanye nethoyizi layo eligcwele i-orangutan lithatha i-Etsy, i-Amazon, ne-Ikea ngokuthengisa

Lapho Inkawu Iba Namagciwane, Umnotho Uyaqhuma

Ndawana thize ku-ecosystem ye-inthanethi, inkawu encane yacosha ithoyizi le-orangutan eligxishiwe, futhi umhlaba wonke walahlekelwa umqondo wawo. Ividiyo kaPunch the monkey nomngane wakhe othandekayo oxubile asakazeka yonkana i-TikTok, i-Instagram Reels, ne-X ngohlobo lomfutho ongenakuvinjelwa ongenziwa izikhathi ezimsulwa kakhulu, ezingabhalwanga zokuziphatha kwezilwane. Phakathi namahora angu-48, isiqeshana sibe nokubukwa okungamashumi ezigidi. Phakathi namahora angu-72, igagasi lokuqala lokuthengiswayo lase lingenile ohlwini lwe-Etsy, ngaphambili kwezitolo zase-Amazon, kanye nokuphakelayo komphakathi kwe-IKEA kwakugcwele abalandeli abaphinda benza isigameko ngezilwane zabo ezigxishiwe.

Lena akuyona ingozi. Akusona ngisho isimanga. Umnotho wegciwane usebenza ngendlela eklanywe ngayo - futhi kubathengisi, abaklami, nabathengisi bemikhumbi ababambe igagasi kusenesikhathi, kumelela okuthile okungaphezulu kakhulu komzuzu omuhle. Imele iwindi lemali engenayo, uma lilawulwa ngendlela efanele, lingakwazi ukuxhasa izinyanga zezindleko zokusebenza esikhathini esingamaviki. Umbuzo awukona ukuthi la mathuba akhona yini. Umbuzo uwukuthi ingabe ibhizinisi lakho lakhelwe ukulisebenzisa ngempela yini imali.

I-Anatomy Yomcimbi Wohwebo Ngegciwane

Okuqukethwe kwezilwane eziyingozi kunesikhundla esinamandla esikhethekile kusiko lwe-inthanethi. Ngokungafani nezikhathi zezombusazwe noma imijikelezo yezindaba yosaziwayo, amavidiyo ezilwane awathwali mthwalo wesizwe. Inkawu egone ithoyizi eligxishiwe ayihlukanisi. Akudingi ukuzihlangula. Kuyathandeka emhlabeni wonke, ngaphandle kwemibandela - futhi ukuthi indawo yonke yikho kanye okwenza iqhume ngokwentengiso. Ucwaningo oluvela ku-Wyzowl luthole ukuthi okuqukethwe kwezilwane kukhiqiza isilinganiso esiphindwe kathathu sokuzibandakanya sokuqukethwe komkhiqizo kuzo zonke izinkundla zokuxhumana, nokuthi ukuhlanganyela kuhumushela ngokuqondile ekuhlosweni kokuthenga lapho umkhiqizo olungile uvela ngesikhathi esifanele.

Umjikelezo wempilo womcimbi wokuhweba ngegciwane ngokuvamile ulandela i-arc ebikezelwayo. Emahoreni okuqala angama-24, okuqukethwe kwe-organic kuyasabalala futhi kukhuphuke izinga lokuqwashisa. Phakathi kwamahora angu-24 no-72, ubuciko babalandeli, izifanekiso ze-meme, nama-remix omphakathi amapulatifomu okudala akhukhula. Ngosuku lwesine noma lwesihlanu, abathengisi bokuhambisa kusenesikhathi sebevele bathumele izikibha zangokwezifiso, izikhwama zokugqoka, izikhonkwane zoqweqwe lwazo, namakesi ocingo. Ekupheleni kwesonto lokuqala, ukufakwa kuhlu kokuqala kwezimakethe eziningi kuvela e-Amazon ngokuthunyelwa kosuku olulandelayo. Abathengisi abayiqondayo le arc bangazimisa kusengaphambili, hhayi ngokubikezela ukuthi iyiphi ividiyo ethile ezosakazwa, kodwa ngokwakha ingqalasizinda yokusebenza ukuze ihambe ngokushesha uma kwenzeka noma yini.

Kungani Abathengisi Be-Etsy Bawina Amahora Okuqala angama-72

Indawo yemakethe ye-Etsy ifaneleka ngokukhethekile emnothweni wesikhathi esiyingozi. I-algorithm yokusesha yenkundla iklomelisa ukufakwa kuhlu okusha ngokuthuthukisa ukubonakala okufushane kodwa okunenjongo, futhi umphakathi wayo wabadali abazimele ungaklama, ulayishe, futhi ushicilele umkhiqizo ophrintiwe ofunekayo ngaphansi kwamahora amabili. Ngenkathi i-Punch inkawu iba igama lasekhaya ngobusuku obubodwa, abathengisi be-Etsy abaningi abanokuhlanganiswa okudalwe ngaphambilini kokuphrinta-okufunayo ngamasevisi afana ne-Printful ne-Printify babehlala ngokuthengiswayo ngaphambi kokuthi abaphathi abaningi bemikhiqizo yezinkampani baze babize umhlangano wokucobelelana ngolwazi.

Cabangela izinombolo: ezinsukwini ezingu-30 ezilandela umzuzu omkhulu wesilwane esiphila negciwane — cabanga ukuthi u-Doge, Ikati eliGrumpy, noma i-Moo Deng yakamuva kakhulu insane yemvubu yase-Khao Kheow Open Zoo yaseThailand, edume ngegciwane ngasekupheleni kuka-2024 yenze imali elinganiselwa ku-$600,000 okuthengiswayo okungekho emthethweni phakathi nenyanga eyodwa kuya kweyi-4 — usesho lwe-Etsy lungakhuphuka ngamatemu angu-0 8,000%. Abathengisi abakhona kuleyo miphumela yosesho phakathi newindi eliphakeme kakhulu bangakwazi ukukhiqiza imali engenayo ebingathatha ikota yonke ukunqwabelana.

Inselelo ukuthi abathengisi abancane abaningi abakakulungeli ukuhlinzwa. Ukuphathwa kwempahla yabo kungokwesikhashana, ulayini wabo wesevisi yamakhasimende awulawuleki, futhi amarekhodi abo ezezimali aba nesiphithiphithi ngezikhathi zevolumu ephezulu. Yilapho ingqalasizinda yebhizinisi iyeka khona ukuba yinto ewubukhazikhazi bese iba yindlela yokuphila.

I-Amazon kanye Nempendulo Yesikali Sezimboni

Ngenkathi u-Etsy ethwebula imakethe yengcweti neklanywe ngokwezifiso, umshini wokugcwalisa we-Amazon usebenza ngesilinganiso esihluke ngokuphelele. Abathengisi bezinkampani zangaphandle e-Amazon Marketplace bangasebenzisa i-FBA (Ukugcwaliseka kwe-Amazon) ukuthumela okuthengiswayo okunegciwane ngesivinini esifanayo nokwethembeka njengemikhiqizo yakwa-Amazon. Uma isikhashana esifana ne-Punch inkawu sivela, abathengisi abanolwazi base-Amazon abasebenzisa ilebula yangasese noma imisebenzi yokuphrinta-ngokufunwa bangaba nezinhlu ezikhonjisiwe futhi ziguqulwe phakathi namahora angu-24.

Idatha yangaphakathi ye-Amazon, ebalulwe emibikweni yayo yaminyaka yonke yabathengisi bezinkampani zangaphandle, ibonisa ngokungaguquguquki ukuthi izinto ezintsha nezinelayisense zihlangabezana nokukhuphuka kwesidingo okuphakeme kunanoma isiphi isigaba somkhiqizo ngezikhathi zamasiko. Ngo-2023, lapho umdanso "wangoLwesithathu" ochungechungeni lweNetflix uqhuma ku-TikTok, abathengisi be-Amazon bezimpahla ezihlobene kubikwa ukuthi babone ukwenyuka kokuthengiswa kwesonto lonke okungaphezu kwe-1,200% ezigabeni ezithile ze-ASIN. Amathoyizi kanokusho ezilwane kanye namaphrinti amasha alandela iphethini efanayo. Abathengisi abahamba ngokushesha kakhulu cishe yilabo abanomsebenzi ongemuva owenziwe lula — izexwayiso ze-inventory ezizenzakalelayo, ukuphathwa kwe-oda elihlanganisiwe, namadeshibhodi ezezimali esikhathi sangempela abatshela ukuthi amamajini abo abukeka kanjani njengezikali zevolumu.

"Isivinini sokumaketha emnothweni wegciwane lengculazi akuyona inkinga yokumaketha — kuyinkinga yokusebenza. Imikhiqizo nabathengisi abawinayo akubona abanomqondo ongcono kakhulu wokudala. Yilabo abanengqalasizinda yebhizinisi engenazingxabano."

IKEA, i-Brand Agility, kanye ne-Institutional Play

Mhlawumbe isici esithakazelisa kakhulu se-Punch the monkey phenomenon impendulo evela kubadlali besikhungo. I-IKEA, osekunesikhathi eside yahlakulela idumela lokusebenzisana kwemikhiqizo edlalwayo kanye namahlaya endabuko ye-inthanethi, izithole imakwe ezinkulungwaneni zokuthunyelwe abalandeli abasebenzisa imikhiqizo yezilwane egxilile yomkhiqizo ukuze badale kabusha umzuzu wegciwane. Esikhundleni sokuziba noma ukusabisa ngokusemthethweni ukusetshenziswa, amathimba enkundla yezokuxhumana e-IKEA ancike kuwo - ukwabelana ngokuqukethwe kwabalandeli, ukuhlanganyela namazwana, nokuvumela inhlangano ephilayo ukuthi iqinise ukufinyeleleka komkhiqizo, ubunikazi obujabulisayo.

Lolu hlobo lokushesha komkhiqizo lunzima ukulwenza kunokuba lubukeka. Amabhrendi ezikhungo asebenza ngemijikelezo yokubuyekezwa kwezomthetho, ukugunyazwa kwezinkombandlela zomkhiqizo, namakhalenda wokuqukethwe anezigaba eziningi angenza ukuphendula ewindini legciwane lamahora angu-72 kucishe kungenzeki. Izinkampani eziwuphethe kahle - IKEA, Duolingo, Wendy's, kanye nedlanzana labanye - zihlele kabusha ngamabomu ukusebenza kwazo kwangaphakathi ukuze zivumele amaqembu omphakathi ukuthi asebenze ngokuzibusa okukhulu. Isifundo samabhizinisi amancane ukuthi ukushesha akuyona imfanelo yomuntu. Kuyisinqumo sesakhiwo.

Kuma-SMB azulazula kulo mkhakha, ukuhambisana kokusebenza kucacile: amabhizinisi angasabela ekukhuphukeni kwesidingo okungazelelwe yilawo atshale imali kumasistimu ahlanganisiwe asusa izingqinamba ezenziwa ngesandla. Uma i-CRM yakho, i-inventory, ama-invoyisi, nezibalo kuhlangene, ukwanda kwama-oda akudali ukwanda okuhambisanayo kwezinxushunxushu zokuphatha.

Ukwakha Ibhizinisi Elibamba Amagagasi

Abathengisi abasebenzisa imali ngokungaguquki ezikhathini ezibangelwa amagciwane babelana ngeqoqo lezici zokusebenza ezingahlanganise lutho nenhlanhla nakho konke okuphathelene nokuzilungiselela. Ngokusekelwe kumaphethini abonakala kuzo zonke izitolo ze-Etsy eziphumelelayo, izindatshana zesitolo ze-Amazon, nemikhiqizo ye-e-commerce ezimele, imvelo yebhizinisi elilungele igagasi ibonakala kanje:

• Izifanekiso zomkhiqizo owakhelwe ngaphambilini: Abathengisi abaphrintiwe-okudingeka kakhulu bagcina izifanekiso ezingenalutho zezikibha, izinkomishi, izikhwama zokugqoka, namakesi ocingo angagcwaliswa ngemiklamo emisha ngaphansi kwemizuzu engama-30.
• Ukubonakala kwe-inventory yesikhathi sangempela: Ukuphathwa kwe-inventory okuhlanganisiwe kusho ukuthi abathengisi bazi kahle ukuthi yini abangayifeza ngaphambi kokuba bayifake ohlwini, bagweme ukulimala kwesithunzi sokuthengisa.
• Umzila we-oda ozenzakalelayo: Ama-oda ageleza aqonde kozakwethu bokugcwalisa ngaphandle kokunikezwa ngesandla, okuvumela ivolumu ukuthi ikhule ngaphandle kokukhuphuka komsebenzi okulinganayo.
• Amadeshibhodi ezezimali anokulandelela imajini ebukhoma: Ngesikhathi sokuhlinzwa, izinqumo zentengo kumele zenzeke ngesikhathi sangempela. Abathengisi abangabona izindleko zezimpahla zabo kanye nezindleko zokuthumela zibuyekezwa bukhoma bangenza izinqumo ezingcono mayelana nesaphulelo noma intengo ye-premium.
• Ukugeleza komsebenzi wesevisi yekhasimende: Izikhathi zevolumu ephezulu zidala imibuzo yevolumu ephezulu yekhasimende. Izifanekiso zokuphendula ezakhelwe ngaphambilini kanye nezinhlelo zamathikithi zivimba ikhwalithi yesevisi ukuthi ingabhili ngaphansi kokufunwa.
• Ukuhlanganiswa kwezibalo: Ukuqonda ukuthi yimiphi imikhiqizo eguqukayo, yimiphi imithombo yethrafikhi engama-oda okushayela, futhi lapho ukwehla kwenzeka khona kuvumela abathengisi ukuthi banciphise kabili kulokho okusebenzayo phakathi newindi elilinganiselwe.

Amaplathifomu afana ne-Mewayz — ehlanganisa i-CRM, ama-invoyisi, izibalo, kanye nokusebenza kwebhizinisi kube i-OS eyodwa eyimojula - ayanda ingqalasizinda yokuzikhethela kubathengisi be-SMB abafuna ukusebenza ngobunyoninco bezinga lebhizinisi ngaphandle kokuphezulu kwebanga lebhizinisi. Ngamamojula angu-207 ahlanganisa yonke into kusukela ekuphathweni kwamakhasimende kuya ekubikeni kwezezimali, inkundla ivumela umdayisi oyedwa noma iqembu elincane ukuthi lisebenze ngobunyoninco bokusebenza abadlali abakhulu bemakethe ababuthatha kalula. Amabhizinisi angu-138,000 okwamanje asebenzisa i-Mewayz emhlabeni jikelele ahlanganisa iqoqo elibalulekile labasebenzisi be-e-commerce abacaphune ngokuqondile ideshibhodi yabo ehlanganisiwe njengesizathu sokuthi bakwazi ukukala ngesikhathi sokukhuphuka kwesidingo ngaphandle kokuphazamiseka kokusebenza.

Izimiso Zokuziphatha Nokusimama Kokuthengisa Okuthrendayo

Akukho ukuhlolwa okuthembekile kohwebo ngegciwane okuqediwe ngaphandle kokuvuma ukungezwani kwakho. Ijubane abazuza ngalo abathengisi abangahlangene nesilwane esinegciwane - isidalwa sangempela esingenayo i-ejensi endabeni yokuthengisa kwaso - siphakamisa imibuzo esemthethweni. Abanikazi be-Punch the monkey, njengabanakekeli be-Moo Deng ngaphambi kwabo, babhekana neqiniso elisha eliyinqaba lapho ukufana kwesilwane sabo kukhiqiza inani elikhulu lezomnotho kubantu abangakaze bahlangane nabo.

Endabeni ka-Moo Deng, i-Khao Kheow Open Zoo e-Thailand yathatha isinyathelo sokuphishekela ukuvikelwa okusemthethweni ngaphansi komthetho wezilwane zasendle wase-Thai, yakhipha izitatimende mayelana nokusetshenziswa okungagunyaziwe kwezentengiso kwesithombe semvubu. Kube umnyakazo ongakaze ubonwe owaphawula ingxoxo evuthiwe mayelana namalungelo obuhlakani nawokuhweba azungeze okuqukethwe kwezilwane ezibangelwa amagciwane. Ukuthi abanakekeli be-Punch bathatha indlela efanayo yini kusazobonakala, kodwa isibonelo siphakamisa ukuthi abathengisi abathrendayo kufanele bacabangele ngokwengeziwe mayelana nezwe elisemthethweni abasebenza kulo.

Ngaphandle kokusemthethweni, kunombuzo wokusimama komkhiqizo. Amabhizinisi akhelwe phezu kokujaha okuthrendayo antekenteke ngokwemvelo. Abathengisi abachuma isikhathi eside yilabo abasebenzisa izikhathi zegciwane njengemicimbi yokutholwa kwamakhasimende - ukuletha abathengi ku-ecosystem yabo, bese ibagcina ngekhwalithi, ukungaguquguquki, kanye nobudlelwano. Ikhasimende elithenga i-Punch the monkey tote bag namuhla lingaba umthengi ophindayo othembekile uma umuzwa wangemuva kokuthenga umuhle kakhulu. Lowo msebenzi wokugcina - ama-imeyili okulandelela, izinhlelo zokwethembeka, izincomo ezenziwe zaba ngezakho - udinga ngqo uhlobo lwengqalasizinda ye-CRM ehlukanisa amabhizinisi ahlala isikhathi eside kusukela ekuqaleni kwesitolo okuhamba kancane.

Yini I-Punch Efundisa Wonke Abanikazi Bebhizinisi

Kukhona okufundisayo ngempela mayelana nokubuka umnotho womhlaba uhlela kabusha kafushane eduze kwenkawu encane kanye nomngane wayo ogcwele izinto. Kuyisikhumbuzo sokuthi ezohwebo, ezingeni lakhona elibaluleke kakhulu, zimayelana nokunaka komuntu - ukuthi ziyaphi, zihlala isikhathi esingakanani, nokuthi abantu bazimisele ukusebenzisa ngani imali ngezikhathi lapho bezizwa bexhumene kakhulu futhi bejabule.

Amabhizinisi asazosebenza eminyakeni emihlanu kusukela manje akuwona ngempela lawo anemikhiqizo ehamba phambili noma ukumaketha okuhlakaniphile. Yibo abakhe izisekelo zokusebenza eziqine ngokwanele ukumunca ukuntengantenga - ama-spikes kanye nesomiso, izikhathi zegciwane kanye namaviki athule. Bangabathengisi abazaziyo izinombolo zabo ngesikhathi sangempela, abenze umsebenzi ophindaphindwayo ngokuzenzekelayo, abanamasistimu alinganisa ngokufunwa kunokuba aphule ngaphansi kwawo.

Faka inkawu ekugcineni izonyamalala kokuphakelayo okuthrendayo, esikhundleni salokho kube yisikhathi esilandelayo sesilwane esingenakuvinjelwa lapho i-inthanethi ngokuhlangene inquma ukuthi ngeke ikwazi ukuphila ngaphandle kwayo. Okuthengiswayo kuzosulwa. Ivolumu yosesho izoba ngokwejwayelekile. Kodwa abathengisi abakha ingqalasizinda ngaleso sikhathi - futhi abasebenzisa imali engenayo ukuze bayitshale ezinhlelweni ezingcono, ubudlelwano obungcono bamakhasimende, kanye nezisekelo ezingcono zokusebenza - bazolungela igagasi elilandelayo ngaphambi kokuthi libe khona. Akuyona inhlanhla leyo. Ibhizinisi lelo.

Imibuzo Evame Ukubuzwa

Ubani uPunch the monkey futhi kungani waba negciwane?

I-Punch inkawu encane ethwebule inhliziyo ye-inthanethi ngokuphatha nokudlala ngethoyizi le-orangutan eligxishiwe. Isikhathi esingabhalwanga, esinesisa sangempela saqoshwa futhi kwabelwane ngaso kuyo yonke i-TikTok, i-Instagram Reels, ne-X, eqongelela amashumi ezigidi zokubukwa kungakapheli amahora angama-48. Lesi siqeshana saduma ngenxa yobuqiniso baso obungavuthiwe — inkawu ethanda nje umngane wayo owubukhazikhazi, akudingekile izihlungi.

Abalandeli bangakuthenga kuphi okuthengiswayo okusemthethweni kwe-Punch the monkey?

Okuthengiswayo okugqugquzelwe ngesibhakela kuqhume kuyo yonke i-Etsy, i-Amazon, kanye ne-ecosystem yomkhiqizo osondelene nomphakathi we-IKEA. Abathengisi abazimele ku-Etsy babephakathi kwabokuqala abaphendulayo, bafaka kuhlu okuphindaphindekayo, amaphrinti, nezingubo zingakapheli izinsuku ividiyo idlondlobala. Izitolo zase-Amazon zalandela ngokushesha. Ukutholakala kushintsha ngokushesha, ngakho ukuhlola izinkundla eziningi nokusetha izexwayiso kuyisu elingcono kakhulu labalandeli abazinikele.

Ingabe osomabhizinisi abancane bayisebenzisa kanjani imali ngalesi sikhathi esiyingozi?

Osomabhizinisi bethula imigqa yokuthengisa, izitolo zokuphrinta okudingeka kakhulu, kanye nezitolo ze-niche Etsy ngokushesha kunangaphambili. Ukuphatha i-inventory, izitolo ezingaphambili, kanye nokumaketha ezinkundleni eziningi ngesikhathi esisodwa kungaba nzima, yingakho amathuluzi afana ne-Mewayz — i-OS yebhizinisi engamamojula angu-207 etholakala ku-app.mewayz.com ngo-$19/mo — basize abathengisi baxhumanise yonke into kusukela ekufakweni kuhlu kwemikhiqizo kuya ekuhleleni komphakathi ngaphandle kokuhlanganisa izinhlelo zokusebenza ezihlukene eziyishumi nambili.

Ingabe ithrendi ye-Punch yokuthengiswa kwezinkawu izohlala noma izophela ngokushesha?

Izikhathi zezilwane eziyingozi ngokomlando zikhiqiza ama-spikes okuhweba amafushane kodwa aqinile, nakuba aqine kakhulu ashintsha abe amabhrendi amancane ahlala njalo anemiphakathi yabalandeli abazinikele. Abathengisi abadlulela ngale kwento entsha futhi bakhe uhlobo lwangempela lobunikazi bavame ukusekela umfutho. Izingxenyekazi ezifana ne-app.mewayz.com zinikeza abadali abazimele isisekelo esingalawuleki - ngo-$19/mo kuphela - ukuze bakhule ngendlela ehlelekile kunokuba bajahe ngokuqhubekayo njalo lapho igagasi elisha lentshisekelo lifika.