Inxusa laseMelika eSaudi Arabia Lishaye I-Iranian Drone Attack

Ukuqhubeka Kwebhizinisi Enkingeni: Izinkampani Ezisebenza Ezifundeni Eziguquguqukayo Ziyivikela Kanjani Ukusebenza Kwazo

Ukungazinzi kwendawo yezepolitiki akuthumeli isaziso kusenesikhathi. Lapho ukungezwani kushuba ezifundeni ezibucayi njengeGulf - ikhaya leminye yemigudu yokuhweba esebenza kakhulu emhlabeni, ingqalasizinda yamandla, nezindawo zamabhizinisi zamazwe ngamazwe - izinkampani ezinomsebenzi, abahlinzeki, noma amakhasimende endaweni abhekana nengcindezi yokusebenza ngokushesha. Ukudlondlobala kwakamuva eMpumalanga Ephakathi, nokusabalala kwezempi emazweni amaningi futhi kuphazamisa ukusebenza kwesifunda, kuyisikhumbuzo esiqinile sokuthi wonke amabhizinisi adinga uhlaka lokuqhubeka kwenhlekelele ngaphambi kokuba kufike le nkinga. Izinhlangano ezilwela ukuphendula ngemuva kokuthi iqiniso lilahlekelwe amakhasimende, imali engenayo, futhi kwesinye isikhathi izikhundla zemakethe zizonke. Labo abasindayo - futhi baze bakhule - yibo abakha izinhlelo eziqinile lapho izikhathi zizolile.

I-Kuwait, i-Bahrain, i-UAE, i-Saudi Arabia, nezinye izifundazwe ze-Gulf isingatha amashumi ezinkulungwane zamabhizinisi ngamazwe ngamazwe. Lezi akuzona izimakethe ezinqunyelwe - umnotho we-GCC umele ngaphezu kwezigidigidi ezimbili zamadola ku-GDP, ngokugeleza okukhulu kwezimpahla, izinsizakalo, kanye nohwebo lwedijithali olukuxhuma kubalingani bomhlaba. Uma ukungqubuzana kuphazamisa ukuzinza kwesifunda, imiphumela ye-ripple yokusebenza idlulela ngalé kwendawo eseduze. Amaketanga okunikezela ayafa, amasistimu okukhokha ayahamba kancane, amaqembu akude alahlekelwa ukuxhumana, futhi amaqembu abaholi azithola engaboni lutho ngaphandle kwedatha yesikhathi sangempela ezinhlanganweni zawo zonke. Izinkampani ezizulazula ngalezi zikhathi kangcono zinento eyodwa efanayo: zenza imisebenzi yazo ibe phakathi ngaphambi kokuthi kudlule ingcindezi.

Kungani Ubungozi Bendawo Yezepolitiki Manje Sekuyindaba Ebalulekile Yokusebenza Kwebhizinisi

Emashumini eminyaka, ubungozi bezwe bekuthathwa njengesizinda sezinkampani zamazwe ngamazwe kanye nosonkontileka bakahulumeni - amabhizinisi aneminyango ezinikele yokulawula ubungozi kanye namathimba okubhekana nezinhlekelele. Sesiphelile leso sikhathi. Namuhla, uhlobo lwe-e-commerce lwabantu abahlanu lungaba nabahlinzeki emazweni amathathu e-Gulf, ithimba labasekeli elikude e-Jordan, kanye namakhasimende asatshalaliswa kuso sonke isifunda se-MENA. Ukungqubuzana okuphazamisa izindiza zesifunda, ingqalasizinda yezokuxhumana, noma amasistimu amabhange kuhlasela lelo bhizinisi elincane njengoba nje lihlasela inkampani ye-Fortune 500 - kodwa ngezinsizakusebenza ezimbalwa kakhulu zokudonsa kanzima.

Ngokombiko ka-Gartner wango-2024, u-87% wabaholi bamabhizinisi abakhulu bathi ukungazinzi kwezwe manje sekungenye yezinto ezintathu ezibakhathazayo kakhulu, kusukela ku-32% eminyakeni emihlanu edlule. Lokhu akukhona ukukhathazeka okungaqondakali — kuyimpendulo kokuhlangenwe nakho okuphilayo. I-COVID-19 idalule ubuthaka be-supply chain. Ukuphazamiseka kokuhamba kwe-Red Sea ka-2024 kwengeze amasonto ezikhathini zesikhathi zokulethwa kwezinkulungwane zamabhizinisi. Inkinga ngayinye elandelanayo iqinise isifundo esifanayo: ukuqina kokusebenza kuyinzuzo yokuncintisana, hhayi ukunethezeka.

"Amabhizinisi achumayo ngenxa yezinkinga akuwona anezinhlelo ezingcono kakhulu zokubhekana nezinhlekelele - yiwo abenze impendulo yenhlekelele ingadingekile ngokwakha amasistimu aqhubeka nokusebenza kungakhathaliseki ukuthi kwenzekani eduze kwawo."

Ukukhubazeka Okuhlanu Kokusebenza Okuvezwa Imicimbi Yenhlekelele

Uma ukungazinzi kwesifunda kuhlasela, akudali ubuthakathaka obusha ebhizinisini lakho — kuveza obukade bukhona. Ukuqonda lobu buthakathaka kuyisinyathelo sokuqala sokwakha uhlobo lwengqalasizinda esebenzayo edonsa ukushaqeka kunokuba siwe ngaphansi kwakho.

• Izisele zedatha namadokhumenti: Uma amalungu ethimba engakwazi ukufinyelela ehhovisi noma alahlekelwe ukufinyelela kumasistimu asendaweni, ulwazi olubalulekile luba lula ukufinyeleleka. Ama-invoyisi, izinkontileka, amarekhodi akwa-HR, kanye nedatha yeklayenti kudingeka kube okomdabu futhi kufinyeleleke noma yikuphi.
• Ukuhlukaniswa kokuxhumana: Izingxabano zesifunda zivame ukuphazamisa ingqalasizinda yezokuxhumana yendawo. Amaqembu angenazo izinhlelo zokuxhumana ezingasanele alahlekelwa ukusebenzisana ngesikhathi ekudinga ngaso kakhulu.
• Izinqubo zokukhokha mathupha nama-invoyisi: Lapho amasistimu amabhange abacubungula ukukhokha ehamba kancane noma besifunda bebhekene nokuphazamiseka, amabhizinisi athembele kuma-invoyisi okwenziwa mathupha alahlekelwa ukubonakala kokuthi yini ekweletwayo nalokho okusengcupheni.
• Ukuncika kubathengisi besifunda esisodwa noma abahlinzeki: Umhlinzeki wesifunda oyedwa wokufaka okokufaka okubalulekile angamisa ukukhiqiza ngokuphelele lapho ukungqubuzana kuphazamisa amaphasishi wezokuthutha.
• Ukungabikho kwamadeshibhodi okusebenza esikhathi sangempela: Abaholi abenza izinqumo ngesikhathi senhlekelele ngaphandle kwedatha ebukhoma empeleni bayaqagela. Ukubambezeleka kokuqonda ukuthi yimaphi amakhasimende athintekayo, yiziphi izinkokhelo ezisalindile, nokuthi yimaphi amalungu eqembu adinga ukusekelwa kungase kuguqule ukuphazamiseka okulawulekayo kube yinhlekelele.

Ngabunye balobu bungozi, emnyombweni wabo, buyinkinga yokusebenza nezinhlelo — akuyona inkinga ye-geopolitical. Awukwazi ukulawula ukuthi kwenzekani endaweni engqubuzanayo. Ungakwazi ukulawula ukuthi ibhizinisi lakho lisebenza yini kumasistimu ahlala esebenza lapho umhlaba okuzungezile ungasebenzi.

Ukwakha Ukuqina Kokusebenza: Uhlaka lwamabhizinisi e-Gulf-Region

Amabhizinisi aqinile abelana ngomgomo ofanayo wokwakha: ukuhlanganisa. Awasebenzisi amathuluzi ahlukene angu-12 e-HR, ama-invoyisi, i-CRM, ukuxhumana, nezibalo. Asebenzisa izinkundla ezihlanganisiwe lapho idatha igeleza ngokuzenzakalelayo phakathi kwemisebenzi, lapho amadeshibhodi enikeza ubuholi ukubonakala kwesikhathi sangempela, nalapho yonke i-ecosystem yokusebenza ingafinyelelwa ngokuphephile kunoma iyiphi idivayisi, noma kuphi emhlabeni. Lokhu akulula nje — kungumehluko phakathi kokuqhubeka nokusebenza ngesikhathi senhlekelele nokuba mnyama.

Amapulatifomu afana ne-Mewayz, ahlanganisa amamojula ebhizinisi angaphezu kuka-207 - ukusuka ku-CRM nama-invoyisi kuya kubaphathi be-HR, ukukhokhelwa, ukulandelela izimoto, kanye nezibalo - zakhelwe ngokunembile lolu hlobo lokuhlanganiswa kokusebenza. Lapho ibhizinisi elisebenza ku-Mewayz libhekene nokuphazamiseka kwesifunda, amalungu eqembu lalo e-Kuwait City asengakwazi ukufinyelela amarekhodi eklayenti, umphathi walo wezezimali e-London usengakwazi ukucubungula ukukhokhelwa, futhi ithimba labaholi balo lisengakwazi ukubona amadeshibhodi okusebenza bukhoma. Ibhizinisi alimi ngoba isifunda sinengcindezi.

Isimiso sokuhlanganisa sisebenza kuzo zonke izikali. Ukuxhumana kwabantu abayi-10 namakhasimende e-Gulf kudinga ukuqina kwezakhiwo njengebhizinisi labantu abangu-500 - umehluko uwubunzima bokusebenzisa. Ukuqala ngokuphathwa kokusebenza okuhlangene akuyona inkinga yenkampani enkulu; kuyisu lokusinda lanoma ubani owenza ibhizinisi ezimakethe eziguquguqukayo.

Imikhumbi, Ukuhleleka, kanye Nokuqhubeka Kochungechunge Lokuhlinzeka Ngempahla Ngesikhathi Sokuphazamiseka Kwesifunda

Ezinkampanini eziphethe izinto ezibonakalayo - ukuhamba kwezimpahla, ukusebenza kwemikhumbi, ukulethwa kwemayela lokugcina - ukukhuphuka kwezingxabano e-Gulf kudala izinselele ezisheshayo zokuphepha. Amaphasishi omoya ayavala noma abe nemikhawulo. Imizila yokuhamba ephansi iyaphambukisa. Izivumelwano zokuphepha komshayeli zidinga ukubuyekezwa ngokushesha. Izinkampani ezingenakho ukubonakala kwemikhumbi yesikhathi sangempela zibhekana nesimo esibi: izimpahla ezisabalele esifundeni ezingakwazi ukuzigada, ingenayo indlela ethembekile yokuqondisa kabusha, ukuvikela, noma ukuziphendulela.

Amakhono okuphatha izimoto akhelwe ezinkundleni zebhizinisi ezibanzi anikeza amaqembu okusebenza ukubonakala kokuphendula ngesikhathi sangempela. Uma umzila ungaphephile, abaphathi bezokuthutha kudingeka babone kahle ukuthi yonke imoto ikuphi, bashintshe umzila ngokushesha, futhi baxhumane nezinguquko kubashayeli ngaphandle kokuthembela emaqenjini e-WhatsApp esikhashana noma ezihlahleni zocingo ezihlulekayo ngaphansi kwengcindezi. Ukulandelela i-GPS yesikhathi sangempela, ukuthuthukiswa komzila, nokuxhumana komshayeli okudidiyelwe akuzona nje izici ezisebenza kahle — kuyingqalasizinda yokuphepha nokuqhubeka kwebhizinisi.

Iziphazamiso zango-2022 ezilandela ukuntengantenga kwesifunda e-Iraq zibonise ukuthi izinkampani ezinamasistimu okuphatha izimoto ezididiyelwe ziphinde zaqala ukusebenza okujwayelekile okumaphakathi kwezinsuku eziyi-11 ngokushesha kunalezo ezithembele ekulandeleleni ngesandla nasekuxhumaneni. Lelo gebe - cishe amasonto amabili esikhathi sokusebenza sokubuyisela - liwumehluko phakathi kokugcina amakhasimende kanye nokuwalahlekisela izimbangi eziqinile.

Ukuphathwa Kwethimba Elikude kanye Nokuqhubeka Kwabasebenzi Lapho Amahhovisi Engafinyeleleki

Amabhizinisi aseGulf avame ukusebenza nabasebenzi abaxubile: abaqashiwe basendaweni, abasebenzi abavela kwamanye amazwe, namalungu eqembu akude asatshalaliswa emazweni amaningi. Uma amahhovisi aphathekayo engafinyeleleki — kungakhathaliseki ukuthi kungenxa yokungqubuzana okuqondile, izimiso zokuphuma, noma ukuphazamiseka kwengqalasizinda — izinkampani zidinga uHlelo lwabasebenzi kanye nezinhlelo zokuphatha zeqembu ezisebenza ngokuphelele ngaphandle kokuba khona ngokomzimba.

Lokhu kusho ukuphathwa kwe-HR okusekelwe emafini okusingatha ukubakhona, ilivu, ukubuyekezwa kokusebenza, nokukhokhelwa ngaphandle kokudinga ukuthi noma ubani abe sebhilidini elifanayo — noma izwe elifanayo. Kusho izinhlelo zokuxhumana zabasebenzi ezingancikile kunethiwekhi yesifunda eyodwa. Futhi kusho ukucutshungulwa kweholo elingasingatha izinkokhelo zemali eningi kumalungu eqembu okungenzeka adinge ukuthuthela kwenye indawo okwesikhashana phakathi nesikhathi senhlekelele.

Ubukhulu bomuntu bokuqhubeka kwenhlekelele ngokuvamile abunakwa ekuhleleni ukuqhubeka kwebhizinisi. Izisebenzi ezibhekene nokuntengantenga kwesifunda zidinga ukuqinisekiswa ukuthi iholo labo livikelekile, amarekhodi azo ayafinyeleleka, futhi umqashi wabo unohlelo. Amabhizinisi angabonisa ukuzinza kokusebenza - ngamasistimu agcina u-HR kanye neholo lisebenza ngaphandle komthungo - agcina ithalente ezinkingeni ezivala izimbangi ezingalungiselelwenga kangako.

Ubudlelwano Beklayenti kanye Nokuqhubeka kwe-CRM Phakathi Nengcindezi Yezwe

Amakhasimende akho ezifundeni ezicindezelekile abhekene nezinselelo zawo zokusebenza. Amabhizinisi agcina ubudlelwano obuqinile bamakhasimende ngenxa yezinkinga yilawo ahlala ekhona, axhumana ngokuqhubekayo, futhi akhombise ukwethembeka ngisho noma izimo zingajwayelekile. Lokhu kudinga isistimu ye-CRM enikeza ithimba lakho ukubonakala okuphelele kubo bonke ubudlelwano bamakhasimende - amaphrojekthi abo amanje, ama-invoyisi avelele, umlando wokuxhumana, kanye nokuchayeka kwengcuphe - ngakho ukuxhumana kungase kufike ngesikhathi, ukwaziswa, futhi kube usizo lwangempela kunokuba kube okuvamile.

Impendulo ehlanganisiwe yokuphazamiseka kweklayenti idinga ukuthengisa kwakho, ukuphathwa kwe-akhawunti, ezezimali, namaqembu okusebenza asebenza ngedatha efanayo. Lapho leyo misebenzi ihlanganiswa ezinkundleni ezahlukene, impendulo yenhlekelele iba yiziqephu - amalungu eqembu ahlukene athinta iklayenti elifanayo ngolwazi oluhlukile, okudala ukudideka ngaleso sikhathi amaklayenti akho adinga ukucaciswa ngaso. Izinkundla ezihlanganisiwe ziqeda lokhu kuhlukana, ziqinisekisa ukuthi ukusebenzelana ngakunye kweklayenti ngesikhathi senhlekelele kubonisa impendulo ehlelekile, enobuchwepheshe.

Izinkampani eziphethe ukuxhumana kwamakhasimende ngokushesha ngesikhathi sokuphazamiseka kwesifunda sango-2020 zigcine amakhasimende amaningi angu-73% ngonyaka olandelayo kunalawo athule ngesikhathi senhlekelele, ngokocwaningo lukaMcKinsey luka-2021 lokuqina. Ukuhlala ukhona emhlabeni wokusebenza wamakhasimende akho - ngisho noma umhlaba wangaphandle unesiphithiphithi - kungenye yezimali eziphezulu kakhulu ze-ROI ekulungiseleleni ubunzima ibhizinisi elingalenza.

Ukuqala Manje: Izinyathelo Ezisebenzayo Zamabhizinisi Asebenza Ezifundeni Ezinobungozi obukhulu

Ukulungela inkinga akuyona iphrojekthi eyodwa — ukuma okuqhubekayo kokusebenza. Kodwa kunezinyathelo ezibambekayo amabhizinisi angazithatha ngokushesha ukuze athuthukise ngokuphawulekayo ukuma kwawo kokuqina, kungakhathaliseki izehlakalo zamanje.

1. Hlola okuncike ekusebenzeni kwakho: Mepha yonke imisebenzi edinga ukufinyelela kwehhovisi eliphathekayo noma ingqalasizinda eqondene nesifunda. Lokhu ubuthakathaka bakho.
2. Hlanganisa ezinkundleni zokuxhumana zamafu: Hambisa i-HR, i-CRM, ama-invoyisi, nezibalo uye kumasistimu ahlanganisiwe afinyeleleka noma yikuphi. Umgomo awukho umsebenzi obalulekile odinga ukuba khona ngokomzimba.
3. Qalisa ukungafuneki kokuxhumana: Unganciki esiteshini esisodwa sokuxhumana. Yakha izimiso zokuxhumana eziyisipele zamalungu eqembu namakhasimende ezindaweni ezisengozini.
4. Dala iphrothokholi yokuxhumana yeklayenti: Lungiselela ukufinyelela okuyisifanekiso kodwa komuntu siqu ngezimo zenhlekelele ukuze ithimba lakho likwazi ukuphendula emahoreni ambalwa, hhayi izinsuku.
5. Hlola amasistimu akho ngaphansi kwengcindezi elingisiwe: Sebenzisa izivivinyo zekota lapho amalungu eqembu abalulekile esebenza ekude, esebenzisa amasistimu wamafu kuphela. Zitholele izikhala zakho ngaphambi kokuthi kwenzeke inkinga.
6. Yakha ukunganaki komthengisi wesifunda: Khomba abahlinzeki abasekela ikhophi ngaphandle kwesifunda esiyinhloko esiyingozi ukuze uthole okokufaka kwakho okubaluleke kakhulu.

Isifunda saseGulf sizoqhubeka nokuba ngenye yezimakethe zebhizinisi ezibaluleke kakhulu emhlabeni - futhi sizoqhubeka nokuthwala ubungozi bezwe okungekho bhizinisi elingakwazi ukuqeda nya. Umehluko onquma ukuthi yiziphi izinkampani eziphumelela lapho isikhathi eside awukona ukugwema ubungozi — wukuqina kokusebenza. Amabhizinisi akhelwe ezinkundleni ezihlanganisiwe, ezitholakala kumafu njenge-Mewayz abekwe ukuthi aqhubeke esebenza lapho umhlaba owazungezile ungabambisani. Esikhathini sokuntengantenga kwezwe, lokho kuqina akuyona nje inzuzo yokuncintisana - yintengo yokungena yebhizinisi lomhlaba wonke elisimeme.

Imibuzo Evame Ukubuzwa

Kuyini ukuhlela ukuqhubeka kwebhizinisi futhi kungani kubalulekile ezinkampanini ezisezifundeni eziguquguqukayo?

Isu lokuqhubeka kwebhizinisi (BCP) liyisu elisebenzayo elisiza inkampani ukuthi inakekele noma iqalise ngokushesha ukusebenza ngesikhathi sokuphazamiseka. Ezifundeni eziguquguqukayo, kubalulekile ngoba izehlakalo ze-geopolitical zingaphazamisa uchungechunge lokuhlinzeka, zifake abasebenzi engozini, futhi zimise ukukhiqiza ngaphandle kwesixwayiso. I-BCP eqinile, njengohlaka olunikezwa amamojula we-Mewayz angu-207, iqinisekisa ukuthi imisebenzi ebalulekile ingaqhubeka, ivikela imali engenayo kanye nokwethenjwa kwabathintekayo.

Inkampani ingakuhlola kanjani ngokushesha ukuchayeka kwayo engcupheni ngemva kwesehlakalo esizumayo njengokuhlasela kwe-drone?

Ngokushesha nje ngemva kwesigameko, izinkampani kufanele zenze ithimba lazo elilawula izinhlekelele lisebenze ukuze lihlole ukuphepha kwabasebenzi, ukuba sengozini kwe-sport chain, kanye nokusebenza kwesistimu okubalulekile. Lokhu kuhlola okusheshayo kubalulekile. Izinkundla ezifana ne-Mewayz zinikeza amamojula okuhlola ubungozi ahlelekile aqondisa amaqembu kule nqubo, aqinisekise ukuthi ayikho indawo ebalulekile enganakwa futhi evumela impendulo esheshayo, enolwazi ukuze ivikele abantu nempahla.

Iziphi izinyathelo zokuqala zokusebenza okufanele inkampani izithathe lapho kuqhuma inhlekelele endaweni yayo yokusebenza?

Izinyathelo zokuqala ziwukuqinisekisa ukuphepha kwabasebenzi kanye nokuxhumana ngokucacile nabo bonke ababambiqhaza. Lokhu kuhlanganisa ukwenza izinhlelo zokuphuma uma kunesidingo kanye nokuhlinzeka ngezibuyekezo ezivamile. Ngokusebenza, izinkampani kufanele zisebenzise i-BCP yazo, engase ihlanganise ukugudluzwa kwemithwalo yomsebenzi ukuze ivikele izindawo. Ukuze uthole umhlahlandlela ogcwele ngalezi zenzo ezisheshayo, izinsiza ezifana nenkundla ye-Mewayz ($19/mo) zinikeza izinhlu zokuhlola zesinyathelo nesinyathelo.

Ingabe ibhizinisi elincane noma eliphakathi nendawo (SME) lingakwazi ukukhokhela ukuhlelwa okuphumelelayo kokuqhubeka kwebhizinisi?

Yebo, impela. Nakuba izixazululo eziyinkimbinkimbi ze-BCP zingabiza, izinketho ezilinganisekayo nezithengekayo zikhona. Amapulatifomu edijithali afana ne-Mewayz ahlinzeka ngezinhlelo ezifinyelelekayo, ezishintshayo eziqala ku-$19 ngenyanga, okwenza kube nokwenzeka ngama-SME ukwakha uhlelo oluhambisanayo ngaphandle kokutshalwa kwezimali okukhulu kwangaphambili. Uma kubhekwa ukuthi ukuphazamiseka okukodwa kungase kube inhlekelele, lokhu kutshalwa kwezimali okusebenzayo kungesinye sezinqumo ezonga kakhulu ezingenziwa ama-SME.