Amanani kaphethiloli we-jet asanda kwenyuka ngo-80%. Ingabe amathikithi endiza azobiza kakhulu ngokulandelayo?

Ukwenyuka kwakamuva kwamanani kaphethiloli wejethi ngamaphesenti angama-80 kuthumele ukushaqeka embonini yezindiza, kwaphakamisa ukukhathazeka mayelana nemiphumela engase ibe khona ezikhwama zemali zabahambi. Umbuzo obalulekile osemqondweni wawo wonke umuntu uthi: ingabe amathikithi endiza azobiza kakhulu ngokulandelayo? Ukuze sikuqonde lokhu, kudingeka sibheke ukuhlobana okuyinkimbinkimbi phakathi kwezindleko zikaphethiloli, ukusebenza kwezinkampani zezindiza, nobuchwepheshe obuzinika amandla. Ezinkampanini zezindiza, uphethiloli awuyona nje izindleko; kuyingxenye eyinhloko ye-DNA yabo yokusebenza, ngokuvamile ehlanganisa u-20-30% wesamba sezindleko. Ukwenyuka ngo-80% akukhona ukushintshashintsha okuncane; yisigameko sokuzamazama komhlaba esithinta ngqo umphetho. Ngokomlando, ama-spikes anjalo aholele ekwethulweni kwezindleko zikaphethiloli, izindleko eziqondile zokudlula kumthengi. Izinkampani zezindiza azinakho ukukhetha ngaphandle kokulungisa amamodeli azo entengo ukuze ziphile. Nokho, imakethe yamanje iyinkimbinkimbi. Ngemuva kwesikhathi sokucindezelwa kwesidingo, abathwali baqhudelana kakhulu ngabagibeli. Abaningi bangase baqale babambe ezinye zezindleko ukuze bakhuthaze ukuhamba, kodwa lelisu linemingcele yalo. Njengoba omunye umhlaziyi wemboni aphawula, "Izinkampani zezindiza azikwazi ukusebenza ngamamajini amancane unomphela lapho into yazo eyodwa ebiza kakhulu iphindwe kabili. Izibalo zimane zingasebenzi." ### Iqhaza Lezinhlelo Zokuphatha Izindiza Zesimanje Ikhono lenkampani yezindiza ukuzulazula kule nkinga lincike kakhulu ekusebenzeni kwayo kahle. Yilapho izinkundla zesimanje zokuphatha ibhizinisi, njenge-**Mewayz**, ziba bucayi. Esimeni sezindleko ezikhuphukayo, konke ukungasebenzi kahle kuyakhuliswa. Izinkampani zezindiza ezisebenzisa amasistimu ahlanganisiwe zingathuthuka ngezindlela ebezingenzeki ngaphambilini. * **Umzila Onamandla Nokuthuthukiswa Kweshejuli:** Izinkundla ezithuthukile zingahlaziya idatha yesikhathi sangempela mayelana nokusetshenziswa kukaphethiloli, isisindo sendiza, amaphethini wesimo sezulu, nezici zomthwalo wabagibeli ukuze ziphakamise izindlela zendiza ezonga kakhulu uphethiloli namashejuli. Lokhu akuphathelene nokulungisa izinto ezincane; imayelana nezinqumo zamasu ezingonga izinkulungwane zamaRandi indiza ngayinye. * **Ukunakekela Okubikezelwe:** Ukunakekela okungahleliwe kuholela ekubambezelekeni, ekukhanselweni, nasekushiseni uphethiloli ngendlela engafanele. Ngokusebenzisa ukuhlaziya okubikezelayo, izindiza zingashintsha zisuke ekulungiseni okusebenzayo ziye ekulungiseni okumatasa, ziqinisekise ukuthi izindiza zisebenza kahle kakhulu. Injini enakekelwa kahle iyinjini eyonga uphethiloli. * **Ukuhlela Kwezezimali Okudidiyelwe:** Uma izindleko zikaphethiloli ziguquguquka, ukuhlelwa kwesabelomali okumile akusizi ngalutho. Amasistimu anikezela ngamadeshibhodi ezezimali esikhathi sangempela avumela abaphathi ukuthi babone umthelela osheshayo wezintengo zikaphethiloli enzuzweni, evumela ukulungiswa okusheshayo kwentengo, umthamo, kanye namasu emali engenayo ahambisanayo. ### Ngalé Kwentengo Yethikithi: I-Ancillary Revenue Imperative Nakuba izintengo zamathikithi ziyimethrikhi ebonakala kakhulu, izinkampani zezindiza cishe zizoqinisa ukugxila kwazo emalini engenayo ehambisanayo ukuze zinciphise izindleko zikaphethiloli. Lokhu kusho ukuthi yonke indawo yokuthinta ohambweni lomgibeli iba yindlela yemali engenayo. Ukuphatha okuphumelelayo kwalezi zisekeli—kusuka ezindlekweni zemithwalo nokukhethwa kwezihlalo kuye ku-Wi-Fi yokugibela kanye nobudlelwano bohlelo lokwethembeka—kudinga isistimu eyinkimbinkimbi nehlanganisiwe. Inkundla ye-modular ivumela inkampani yezindiza ukuthi iphathe kalula lezi ziteshi zemali engenayo ehlukahlukene, iqinisekisa ukuthi akukho lutho olusele etafuleni. Njengoba omunye ophethe imali yenkampani yezindiza asho, "Esimeni sezulu sanamuhla, ukukhulisa imali engenayo engeziwe akuyona inketho; kubalulekile ukuze uphile. Udinga isistimu engakwazi ukulandelela futhi ilawule konke ukusebenzisana." > Ikhono lokuzivumelanisa nezintengo nokusebenza ngesikhathi sangempela akuseyona inzuzo yokuncintisana; kuyisidingo sokuphila endaweni ebiza kakhulu uphethiloli. Izinkampani zezindiza ezizophumelela yilezo zinkundla ezididiyelwe zokwenza izinqumo eziqhutshwa yidatha ngokushesha. ### Isiphetho: Ukugibela Okuneziyaluyalu Ngaphambili Ngakho-ke, ingabe amathikithi endiza azobiza kakhulu? Impendulo emfushane inguyebo, kodwa isithombe sinama-nuanced. Kungenzeka sibone ukwenyuka kancane kancane kwezindleko zokugibela, ikakhulukazi emizileni ehamba ngezinyawo lapho uphethiloli uyingxenye ebaluleke kakhulu yezindleko. Kodwa-ke, ubunzima bokuqala bungase buzwakale ngokuthengiswa okumbalwa nezaphulelo, izinkokhelo eziphakeme zomthwalo olayishwayo, kanye namakilasi okugibela akhawulelwe kakhulu. Izinkampani zezindiza ezitshale imali ezinhlelweni zokusebenza zesimanjemanje, zizohlonyiswa kangcono ukuphatha lolu shintsho, zithole ukusebenza kahle okuthambisa igalelo kuzo zombili nakumakhasimende azo. Kubantu abahambahambayo, inkathi yemali yokugibela ephansi eshibhile egqugquzelwa uwoyela oshibhile ingase ifike esiphethweni, ivule indlela yemboni yezindiza eqhutshwa amasu futhi eqhutshwa ngempumelelo.