Indlela Ama-SMB Ase-Afrika Ayeqa Ama-Leapfrogging Legacy Systems Ngamaqhinga Amafu Wokuqala

I-Digital Leapfrog: Inguquko ye-SMB yase-Afrika

E-Afrika yonkana, uguquko oluthulile luguqula indlela amabhizinisi amancane naphakathi asebenza ngayo. Nakuba izinkampani eziningi zaseNtshonalanga zisashikashikeka nezinhlelo zefa ezineminyaka engamashumi eminyaka ubudala, osomabhizinisi base-Afrika benza ukukhetha okubalulekile: beqa isofthiwe ebizayo, enzima yakudala futhi baqonde ngqo ezisombululweni ezisekelwe emafini. Lokhu akukhona nje ukonga imali—kumayelana nokuthola inzuzo yokuncintisana ezimakethe lapho ukufaneleka nokusebenza kahle kunquma ukuphila. Njengoba ukungena kwamaselula kudlula u-50% emazweni amaningi ase-Afrika kanye nokuxhumana kwe-inthanethi kuba ngcono ngokushesha, isimo sebhizinisi sezwekazi sesilungele ukuguqulwa kwedijithali.

Cabangela u-Sarah, ophethe inkampani yezokuthutha ekhulayo e-Nairobi. Eminyakeni emihlanu edlule, kungenzeka ukuthi utshale imali ku-hardware yeseva ebizayo kanye nesoftware yokubalwa kwezimali eyinkimbinkimbi. Namuhla, usebenzisa amathuluzi asekelwe emafini aphatha yonke into kusukela ekuphathweni kwemikhumbi kuya kuma-invoyisi eklayenti—konke kufinyeleleka ku-smartphone yakhe. Izindleko zakhe zanyanga zonke ze-software ziphansi ngo-80% kunalokho ebezingaba khona ngezinhlelo zendabuko, futhi angakhula ngokushesha njengoba ibhizinisi lakhe likhula. Le phethini iphinda ezwenikazi lonke, kusukela e-Lagos kuya eGoli, njengoba ama-SMB ethola ukuthi ukuqala efwini kuwanika amakhono ake adinga isabelomali esikhulu se-IT.

Kungani Isoftware Yefa Ingakaze Ibe Nomqondo Ezimakethe Zase-Afrika

Imodeli yesofthiwe evamile—izindleko ezinkulu zangaphambili, ukufakwa okuyinkimbinkimbi, nokulungiswa okuqhubekayo—ngokuyisisekelo kwakungafani neze namaqiniso ebhizinisi ase-Afrika. Ama-SMB amaningi asebenza ngemali elinganiselwe futhi awakwazi ukukhokhela ukutshalwa kwezimali okungu-$10,000+ okuvame ukudingwa yizinhlelo zamafa. Ngisho noma bebekwazi ukuthola uxhaso lwezimali, izinselelo zengqalasizinda (ugesi ongathembeki, ubungcweti be-IT obulinganiselwe) zenze ukugcinwa kwamasistimu asendaweni kungenzeki. Umphumela waba ukuthi amathuluzi edijithali ahlala engafinyeleleki kuningi lamabhizinisi, okwawaphoqa ukuthi athembele ezinqubweni ezenziwa mathupha ezikhulisa umkhawulo kanye nokuncintisana.

Izixazululo zamafu ezifana ne-Mewayz ziphenyisise le zibalo. Ngamamodeli okubhaliselwe aqala ngemali ephansi engu-$19/ngenyanga futhi azikho izidingo zezingxenyekazi zekhompuyutha, enze intando yeningi ukufinyelela kumathuluzi ebanga lebhizinisi. Indlela yokukhokha njengoba usuhamba ihambisana kahle namaphethini okugeleza kwemali amabhizinisi akhulayo. Mhlawumbe okubaluleke kakhulu, izinkundla zamafu zisebenza ngokwethembeka ngisho nokuxhumeka kwe-inthanethi okungapheli—isici esibalulekile ezifundeni lapho ukuxhumana kungase kungahambisani khona. Lokhu kuqonda okungokoqobo kwezimo zendawo kwenze ukwamukelwa kwamafu kungakhangi nje kuphela kodwa kwadingeka kuma-SMB ase-Afrika afuna ukuncintisana.

Inzuzo Yeselula-Yokuqala

Indawo yobuchwepheshe eyingqayizivele yase-Afrika idale lokho ochwepheshe abakubiza ngokuthi "imakethe ehamba phambili". Njengoba ukutholwa kwama-smartphone kukhula ngo-15% minyaka yonke kanye nedatha yeselula iya ngokuya ithengeka, amabhizinisi akha imisebenzi yawo mayelana nokufinyeleleka kwamaselula. Izinkundla zamafu ezidizayinwe ezinokuxhumana kweselula zivumela abanikazi bamabhizinisi ukuthi baphathe imisebenzi noma kuphi—ukugunyaza ama-invoyisi ngenkathi behamba, behlola uhlu lwamagama aphuma emhlanganweni wabahlinzeki, noma beqapha ukuthengiswa okuvela esitolo sekhofi. Lokhu kuhamba kuhambisana ngokuphelele nemvelo yasohambeni yosomabhizinisi base-Afrika.

Cabangela ukuthi lokhu kudlala kanjani ngokwenza: Umnikazi wendawo yokudlela e-Accra angasebenzisa isistimu yendawo yokuthengisa esekelwe kumafu kuthebhulethi, bese ahlole imali engenayo yansuku zonke ocingweni lwakhe phakathi nohambo lokuya ekhaya. Inkampani yokwakha e-Dar es Salaam ingalandelela ukugcinwa kwemishini namahora ezisebenzi ngezinhlelo zokusebenza zeselula, isuse amaphepha avame ukulahleka noma ukonakala ezindaweni zokusebenza. Ukuvumelana nezimo kwamathuluzi amafu kusho ukuthi azivumelanisa nendlela amabhizinisi ase-Afrika asebenza ngayo ngempela, kunokuphoqa amabhizinisi ukuthi avumelane nezimfuneko zesofthiwe eziqinile.

Izakhiwo Zezindleko Ezisebenzela Amabhizinisi Akhulayo

Kusuka Ekusetshenzisweni Kwempahla Enkulu kuya Ezindleko Zokusebenza

Izinzuzo zezezimali zokwamukelwa kwamafu zidlulela ngale kokuqhathaniswa kwezintengo okulula. Ngokusuka ekutshalweni kwezimali okukhulu kwangaphambili ukuya ekubhaliseni kwanyanga zonke okulawulwayo, amabhizinisi alondoloza imali eyigugu ngemizamo yokukhula efana nokuthengisa, ukusungula izinto, noma ukuqasha. Le modeli yezindleko zokusebenza iphinde inikeze izinzuzo zentela ezindaweni eziningi zase-Afrika, lapho izimali zokubhaliselwe ngokuvamile zingadonswa ngokugcwele ngonyaka eziwutholile, ngokungafani nokutshalwa kwezimali kwezimali okufanele kwehliswe inani ngokuhamba kwesikhathi.

Izindleko Ezifihliwe Zezinhlelo Zefa

Amabhizinisi amaningi abukela phansi izindleko zangempela zesofthiwe evamile ngaphezu kwenani lokuthenga lokuqala. Amasistimu amafa adinga abasebenzi be-IT abazinikele, ukuthuthukiswa okuvamile, iziqephu zokuphepha, nokugcinwa kwezingxenyekazi zekhompuyutha—zonke izindleko eziqhubekayo ezingahlanganisa u-20-30% wezindleko zokuqala ngonyaka. Ku-SMB esebenza emikhawulweni emincane, lezi zindleko ezifihliwe zingakhubaza. Izixazululo zamafu zinqwabelanisa lawa masevisi enanini lokubhalisa, okuhlinzeka ngebhajethi ebikezelwayo futhi kukhulula abanikazi bamabhizinisi ukuthi bagxile emisebenzini yabo eyinhloko.

Ukusetshenziswa: Indlela Amabhizinisi Awenza Ngayo Ushintsho

Ukushintshela ekusebenzeni okusekelwe emafini kulandela iphethini ebikezelwayo phakathi kwama-SMB ase-Afrika aphumelelayo. Iningi liqala ngokuhlonza amaphuzu awo obuhlungu obukhulu kakhulu—imvamisa ukubalwa kwezimali, ukuphathwa kwamakhasimende, noma ukulandelela i-inventory—futhi nokukhetha ikhambi lefu elilodwa lokubhekana naleso sidingo esithile. Ngokuvamile bakhetha izinkundla ezinezilingo zamahhala noma amamodeli e-freemium, okubavumela ukuthi bahlole ukusebenza ngaphandle kokuzinikela ngokwezimali. Le ndlela yokwenza kancane kancane inciphisa ukuphazamiseka kuyilapho ibonisa ukuwina okusheshayo okwakha umfutho woshintsho olubanzi lwedijithali.

Ngemuva kwempumelelo yokuqala, amabhizinisi andisa i-footprint yawo yefu ngokuhlelekile. Bangase bengeze amamojula akwa-HR njengoba beqasha abasebenzi abaningi, bese behlanganisa amathuluzi okuhlaziya ukuze baqonde kangcono ukuziphatha kwamakhasimende. Imvelo ye-modular yamapulatifomu afana ne-Mewayz isekela le ndlela yezigaba ngokuphelele-amabhizinisi angavula amakhono amasha njengoba kudingeka ngaphandle kokulungisa lonke uhlelo lwawo. Lokhu kuhluke kakhulu ekusetshenzisweni kwesofthiwe yefa, evame ukudinga ukufuduka okukhulu, konke-noma-lutho okuthwala ubungozi obubalulekile.

Izindaba Zempumelelo Yomhlaba Wangempela

E-Kampala, umthengisi wemfashini onezindawo ezintathu usebenzisa ukuphathwa kwe-inventory okusekelwe kumafu ukuze avumelanise isitoko kuzo zonke izitolo. Ngaphambilini, babezabalaza ngokugcwala ngokweqile izinto ezithandwayo endaweni eyodwa kuyilapho ezinye ziphela, okuholele ekulahlekeni kokuthengiswa kanye nezindleko zokusungula ezidlulele. Ngokulandela umkhondo wamafu ngesikhathi sangempela, behlise ukuphuma kwesitoko ngo-70% futhi bathuthukisa inzuzo yempahla ngo-40%. Uhlelo luzikhokhele ngaphakathi kwezinyanga ezimbili ngokuncipha kokulahlekelwa kanye nokwenyuka kokuthengisa.

Ngaleso sikhathi, umthumeli wezolimo wase-Nigerian uguqule imisebenzi yakhe ngokusuka ekulandeleleni okusekelwe ephepheni waya kusofthiwe ye-cloud logistics. Manje sebengakwazi ukuqapha ukuthunyelwa ngesikhathi sangempela, benze ngokuzenzakalelayo imibhalo yempahla, futhi banikeze amakhasimende izilinganiso ezinembile zokulethwa. Izinga lamaphutha abo emibhalweni yokuthekelisa lehlile lisuka ku-15% laya ngaphansi kuka-2%, okusheshisa ukugunyazwa kwentela kanye nokwenza ngcono ukwaneliseka kwamakhasimende. Umnikazi ulinganisela ukuthi bonge ngaphezu kuka-$50,000 ngonyaka ekubambezelekeni okuncishisiwe nezindleko zokulawula.

Ukunqoba Izinselele Zokuxhumana

Nakuba ukufinyelela ku-inthanethi kuye kwathuthuka kakhulu e-Afrika yonkana, ukuxhumana kusalokhu kuwukukhathazeka okusemthethweni kumabhizinisi acabangela ukusetshenziswa kwamafu. Abahlinzeki bamafu abacabanga phambili babhekane nalokhu ngamasu amaningana:

• Ukusebenza okungaxhunyiwe ku-inthanethi: Amathuluzi avumelanisa idatha lapho uxhumano lutholakala kodwa ahlala esebenza phakathi nokucima
• Izinhlelo zokusebenza zewebhu eziqhubekayo: Izinhlelo zokusebenza ezisebenza njengezinhlelo zokusebenza zomdabu kodwa ezingadingi ukuxhumana okuqhubekayo
• Ukucindezelwa kwedatha: Ukuthuthukisa ukusetshenziswa kwedatha ezifundeni lapho umkhawulokudonsa ubiza khona
• Izikhungo zedatha zasendaweni: Ngokukhulayo, abahlinzeki basungula ingqalasizinda yeseva yase-Afrika ukuze banciphise ukubambezeleka

Lokhu kujwayela kobuchwepheshe kwenza amathuluzi amafu asebenze ngisho nasezindaweni ezinengqalasizinda elinganiselwe. Amabhizinisi angasebenza ngaphandle kweziphazamiso phakathi nokucisha kwesikhashana, izinguquko zivunyelaniswa ngokuzenzakalelayo lapho uxhumano lubuya. Lokhu kuqina bekubalulekile ekwakheni ukuzethemba kubanikazi bamabhizinisi okungenzeka bangabaze ukuncika kumathuluzi asekelwe ku-inthanethi.

Izinzuzo Zesu Elingaphezu Kokonga Kwezindleko

Izinzuzo zokutholwa kwamafu zidlulela ngalé kokucatshangelwa kwezimali. Ama-SMB ase-Afrika asebenzisa izinkundla zamafu azuza amakhono alinganisa inkundla ngezimbangi ezinkulu. Izibalo zesikhathi sangempela zinikeza imininingwane ngaphambilini ebitholakala kuphela kumabhizinisi anamaqembu edatha azinikele. Ukugeleza komsebenzi okuzenzakalelayo kunciphisa imithwalo yokuphatha, okuvumela amaqembu amancane ukuthi afeze lokho okwake kwadinga abasebenzi abaningi abakhethekile. Mhlawumbe okubaluleke kakhulu, amathuluzi amafu asiza ukubambisana kuwo wonke amaqembu ahlakazekile ngokwendawo—inzuzo ebalulekile ezimakethe ezihlanganisa izwekazi lonke.

"Ifu alikagcini nje ukusilondoloza imali—lishintshile indlela esicabanga ngayo ngokukhula. Singazama ngamasevisi amasha, sifake izimakethe ezintsha, futhi sizivumelanise nezinguquko ezinsukwini esikhundleni sezinyanga." - U-Tunde Williams, usomabhizinisi wokukhiqiza wase-Lagos

Lobu buchule bubonakale bubalulekile phakathi nokungaqiniseki kwezomnotho. Lapho ubhubhane luphazamisa amaketanga okuhlinzeka nokuziphatha kwamakhasimende, amabhizinisi anikwe amandla ngamafu angazungeza ngokushesha—ashintshele kwezentengiselwano nge-e-commerce, enze umsebenzi okude, noma alungise amasu okusungula. Amabhizinisi aboshelwe kumasistimu efa aqinile azabalaze ukujwayelana nesivinini esifanayo, okubonisa ukubaluleka kwamasu okuguquguquka kwamafu.

Isinyathelo Ngesinyathelo Umhlahlandlela Wokutholwa Kwamafu

Kuma-SMB ase-Afrika alungele ukukhuphuka, indlela ehlelekile iqinisekisa impumelelo:

1. Hlola izinqubo zakho zamanje: Thola ukuthi yimiphi imisebenzi eyenziwa mathupha noma engasebenzi ebiza isikhathi esiningi nemali
2. Beka phambili amaphuzu ezinhlungu: Gxila ezindaweni ezingu-2-3 lapho amathuluzi wamafu ezoletha khona umthelela omkhulu osheshayo
3. Izixazululo zocwaningo: Bheka izinkundla ezinolwazi lwemakethe yase-Afrika kanye nokwenza kahle kweselula
4. Qala ngezivivinyo zamahhala: Hlola ukusebenza ngokugeleza komsebenzi wakho wangempela ngaphambi kokwenza
5. Qeqesha ithimba lakho: Qinisekisa ukuthi wonke umuntu uyakuqonda kokubili ukuthi kanjani futhi kungani amathuluzi amasha
6. Ukuqaliswa kwesigaba: Khipha imojuli eyodwa ngesikhathi, ucwenge njengoba ufunda
7. Linganisa imiphumela: Landelela ukonga isikhathi, ukuncishiswa kwamaphutha, nomthelela wemali engenayo

Le ndlela elinganisiwe inciphisa ubungozi ngenkathi yakha ukuzethemba kwenhlangano kumathuluzi edijithali. Amabhizinisi amaningi athola ukuthi impumelelo yasekuqaleni idala umdlandla wokukhulisa amakhono awo wamafu kwezinye izindawo zokusebenza.

Ikusasa: I-AI, Ukuhlanganiswa, Nokuqamba Okusha Okuqhubekayo

Njengoba ama-SMB ase-Afrika ekhululeka ngamathuluzi amafu, asesimweni sokusebenzisa igagasi elilandelayo lokusungula izinto ezintsha zobuchwepheshe. Izici zobuhlakani bokwenziwa—ezike zatholakala ezinkampanini ezinkulu kuphela—ziya ngokuya zifinyeleleka ngezinkundla zamafu. Izibalo eziqagelayo zingasiza abathengisi ukuthi bathuthukise i-inventory, kuyilapho amathuluzi esevisi yamakhasimende anikwe amandla yi-AI anganikeza ukwesekwa okungu-24/7 ngaphandle kokwengeza abasebenzi. Lawa makhono azoba ukunikezwa okujwayelekile kuma-suites amafu, okunikeze abamukeli bangaphambi kwesikhathi izinzuzo zokuncintisana.

I-ecosystem yokuhlanganisa imele omunye umngcele. Njengoba imisebenzi eminingi yebhizinisi ithuthela efwini, amapulatifomu axhuma ngaphandle komthungo—i-accounting ekhuluma ne-CRM, ukuvumelanisa i-inventory nge-e-commerce—izoletha izinzuzo ezisebenza kahle kakhulu. Amabhizinisi ase-Afrika akha imisebenzi yawo ezisekelweni ezihlanganisiwe zamafu namuhla azoba sesimweni esihle sokusebenzisa la mathuba kusasa. Inzuzo ye-leapfrog ayigcini ngokwamukela amathuluzi amafu; idlulela ekubeni ulungele noma yini elandelayo.

Ama-SMB ase-Afrika aguqule izithiyo zobuchwepheshe zaba izinzuzo zamasu ngokwamukela izixazululo zamafu kusukela ekuqaleni kwazo. Kunokuba babuke ingqalasizinda elinganiselwe njengesithiyo, bathole amathuluzi adizayinelwe iqiniso lawo—iselula-okokuqala, enganaki izindleko, futhi angakala. Le ndlela ayikabasizi nje ukuthi bahlangane nezimbangi zomhlaba; ezimweni eziningi, kubabeka ukuthi bagxumele phambili. Amabhizinisi aqaphela leli thuba namuhla azochaza isimo somnotho wase-Afrika kusasa.

Imibuzo Evame Ukubuzwa

Iziphi izizathu eziyinhloko ama-SMB ase-Afrika akhetha isofthiwe yamafu kunezinhlelo zefa?

Ama-SMB ase-Afrika akhetha isofthiwe yefu ngokuyinhloko ukuze isebenze kahle kakhulu, ifinyeleleke kalula ngeselula, kanye nokuba lula. Izixazululo zamafu ziqeda ukutshalwa kwezimali okukhulu kwangaphambili futhi zisebenza ngokwethembeka ngisho nokuxhumeka kwe-inthanethi ngezikhathi ezithile, okuzenza zisebenziseke ezimweni zebhizinisi lendawo.

Amathuluzi amafu azisingatha kanjani izinselele zokuxhuma ku-inthanethi yase-Afrika?

Izinkundla zamafu zamanje zifaka phakathi ukusebenza okungaxhunyiwe ku-inthanethi, ukuminyanisa idatha, nezinhlelo zokusebenza zewebhu eziqhubekayo ezihlala zisebenza phakathi nezikhala zokuxhuma. Izinguquko zivumelaniswa ngokuzenzakalelayo lapho ukufinyelela ku-inthanethi buya, kuqinisekisa ukuqhubeka kwebhizinisi.

Yimiphi imisebenzi yebhizinisi ama-SMB ase-Afrika ayithuthela efwini kuqala?

Amabhizinisi amaningi aqala ngokubalwa kwezimali, ukuphathwa kwempahla, kanye nokuphathwa kobudlelwane bekhasimende—izindawo lapho amathuluzi amafu eletha khona izinzuzo ezisheshayo. Abe esedlulela ku-HR, izibalo, namamojula akhethekile njengoba ekhula.

Ingabe zikhona izixazululo zamafu eziklanyelwe izimakethe zase-Afrika?

Yebo, izinkundla ezifana ne-Mewayz zinikeza izici eziklanyelwe izidingo zebhizinisi lase-Afrika, okuhlanganisa ukuthuthukiswa kweselula, ukuhlanganiswa kwezinkokhelo zendawo, nezakhiwo zentengo ezihambisana namaphethini wokugeleza kwemali kwe-SMB kulo lonke izwekazi.

Ibhizinisi elincane lingabona ngokushesha kangakanani i-ROI ekuthathweni kwefu?

Amabhizinisi amaningi athola ukutshalwa kwezimali kwawo phakathi nezinyanga ezingu-2-3 ngezindleko zokulawula ezincishisiwe, amaphutha ambalwa, nokusebenza kahle okuthuthukisiwe. Abanye babona ukonga ngokushesha ekususeni izinqubo ezisekelwe ephepheni kanye nokufaka idatha mathupha.