Imiphumela Ngokubuka nje

Inani lezimali beliqinile. Kuma-R$38,000 ngenyanga ezinkokhelweni ezihlulekile kuphela, iketango belishiya R$456,000 ngonyaka etafuleni - eyanele ukuxhasa ukuvulwa kwendawo entsha ngokuphelele.

Ngaleso sikhathi, izinga le-churn lanyanga zonke elingu-7.2% lisho ukuthi lolu chungechunge lwalungena esikhundleni saso sonke isisekelo sobulungu njalo ezinyangeni eziyi-14. Ingxenye ebalulekile yaleso siphithiphithi besingazenzelanga - amalungu izinkokhelo zabo ezingaphumelelanga futhi angazange aphinde ahlanganyele ngendlela efanele.

Kungani i-Forca Fitness Ikhethe i-Mewayz

Ithimba lika-Ricardo lihlole izixazululo ezimbalwa, okuhlanganisa izinkundla eziqondene nejimu efana ne-Tecnofit ne-EVO, kanye namathuluzi ebhizinisi enhloso evamile. Izimfuneko bezicacile:

1. Izinkokhelo eziphindelelayo ezizenzakalelayo ezinomqondo wokuzama kabusha okwenziwayo okuhlulekile
2. Ukusebenza kwe-CRM ukulandelela ukuphila kwamalungu kuzo zonke izindawo ezingu-12
3. Bhalisa ku-inthanethi nokuzisiza wena kumalungu amasha nakhona kakade
4. I-imeyili nemiyalezo ezenzakalelayo yezikhumbuzi zenkokhelo kanye nokuzibandakanya kabusha
5. Ukukwazi ukukhokhela — isisombululo esidingekayo ukuze kusebenze ngaphakathi kwemingcele yabo yokusebenza

"Izinhlelo eziningi zesofthiwe eziqondene ne-gym zenze into eyodwa noma ezimbili kahle kodwa zasiphoqa ukuthi siqhubeke sisebenzisa amanye amathuluzi kwabanye. I-Mewayz yayiyinkundla yokuqala lapho yonke into - i-CRM, izinkokhelo, i-imeyili, amakhasi okufika, ama-invoyisi - ahlala endaweni eyodwa. Futhi intengo yayiyingxenye yalokho esasikukhokhela isitaki sethu esinqanyuliwe."
— Ricardo Menezes

Nge-modular architecture ka-Mewayz — amathuluzi ahlanganisiwe angaphezu kuka-207 endaweni eyodwa — I-Força Fitness ingenza kusebenze amamojula ayewadinga ngaphandle kokukhokhela isofthiwe yebhizinisi elikhukhumele. Ngo-$49/ngenyanga kusigaba seprimiyamu, izindleko bezingaphansi kwalokho abebekusebenzisela izengezo zesipredishithi kuphela.

Isixazululo: Uguquko Lwezinsuku Eziyi-90

Ukusetshenziswa kulandele indlela yezigaba, ukukhipha amandla kuzo zonke izindawo eziyi-12 phakathi nezinyanga ezintathu.

Umphumela okhulayo: 73% wezinkokhelo ezihlulekile ngaphambilini manje zitholwe ngokuzenzakalelayo, ngaphandle kocingo olulodwa oluvela kubasebenzi. Ama-27% asele amakwe ngokufinyelela okwenziwa ngesandla - umsebenzi omncane kakhulu kunangaphambili.

Ngokubalulekile, uhlelo luka-Mewayz luphinde lwabhekana nenselelo eqondene ne-Brazil: ukuduma kwe-PIX (isistimu yokukhokha esheshayo yase-Brazil, esetshenziswa abantu base-Brazilian abangaphezu kwezigidi ezingu-150) kanye nama-boletos (iziliphu zokukhokha ezikhishwe yibhange). Ngokunikeza imbuyiselo ezenzakalelayo kulezi zindlela lapho ukukhokha kwamakhadi kwehluleka, i-Força Fitness ithwebule imali ebingalahleka ngokuphelele ohlelweni lwamakhadi kuphela.

Imiphumela: Ngaphambi vs. After Mewayz

Izinyanga eziyisithupha ngemuva kokusetshenziswa ngokugcwele, izinombolo zixoxe indaba ebambekayo:

Isifinyezo Somthelela Wezezimali

Indlela Imojula ye-Mewayz ngayinye enikele ngayo

1. I-CRM - Umthombo Owodwa Weqiniso Wamalungu ayi-8,400

Ngaphambi kwe-Mewayz, idatha yelungu yasakazwa kuwo wonke amaspredishithi, isistimu yokuhlola ifa, nezinkumbulo zabasebenzi bedeski elingaphambili. Imojula ye-CRM ka-Mewayz inikeze i-Força Fitness isizindalwazi samalungu esihlanganisiwe esinezinkambu zangokwezifiso zesigaba sobulungu, isimo sokukhokha, imvamisa yokuba khona, indawo ekhethwayo, isabelo somqeqeshi, nezinsuku zenkontileka.

Injini yokuhlukanisa ye-CRM ivumele iqembu ukuthi lidale uhlu oluguqukayo — isibonelo, "amalungu endaweni ye-Moema ukufika kwawo kwehle ngezansi kanye ngeviki ezinsukwini ezingu-30 ezedlule" - futhi acuphe ukugeleza komsebenzi okuzenzakalelayo kulawo masegimenti.

2. Ama-invoyisi Nokukhokha Okuzenzakalelayo — Injini Yokuthola Imali Engenayo

Imojula ye-invoyisi ye-Mewayz isingathe ukukhokhiswa okuphindaphindiwe kwazo zonke izigaba zobulungu ezinhlanu (kusukela ku-R$89/mo ukuze uthole ukufinyelela okuyisisekelo kuya ku-R$349/mo ngohlelo lwezindawo zonke olukhokhelwayo). Isendlalelo esizenzakalelayo silawule ukucabanga kokuzama kabusha, ukulandelana kwe-dunning, nokushintsha indlela yokukhokha — konke ngaphandle kokungenelela okwenziwa mathupha.

Isistimu icubungule isilinganiso esingu-8,400 ama-invoyisi ngenyanga futhi yaxazulula ngokuzenzakalelayo u-73% wokuhluleka kwenkokhelo ngezinyathelo ezi-5 zokulandelana kwe-dunning ezichazwe ngenhla.

3. Ukulandelana Kwe-imeyili — Ukugcinwa Esikalini

I-Força Fitness ifake ama-imeyili alandelanayo amahlanu nge-Mewayz:

• Uchungechunge lokwamukela (ama-imeyili angu-5 ezinsukwini ezingu-14) — 68% izinga lokuvula
• Ukwehliswa kwababekhona (kuqalwe lapho ukuvakasha kuwela ngaphansi komkhawulo) — kutholwe u-23% wamalungu asengozini
• Izikhumbuzi zokuvuselela (30, 14, kanye nezinsuku ezingu-7 ngaphambi kokuphelelwa yisikhathi kohlelo lonyaka) — 81% izinga lokuvuselela ngokuqhathaniswa no-64% ngaphambilini
• Umkhankaso wokubuyela emuva (kumalungu akhanseliwe, athunyelwe ezinsukwini ezingu-30, 60, nezingu-90) — 12% izinga lokuvuselela
• Imiyalo yokudlulisela (ithunyelwe ngemva kokuvakasha kwelungu izikhathi ezingu-30) — ikhiqize ukudluliselwa okungu-140+ ezinyangeni ezingu-6 zokuqala

4. Amakhasi Okufika — Ukuvula Isiteshi Esiku-inthanethi

Indawo ngayinye kwezingu-12 ithole ikhasi lokubikezela elizinikele elakhiwe ngomhleli ka-Mewayz wokudonsa nokuwisa. Lawa makhasi afaka izithombe eziqondene nendawo ethile, amashejuli ekilasi, amathebula entengo, namafomu okubhalisa ashumekiwe axhunywe ngokuqondile ku-CRM kanye nesistimu yokukhokha.

Phakathi nezinyanga eziyisithupha, 38% yabo bonke ubulungu obusha buqale ku-inthanethi — isiteshi ebesingekho ngaphambilini. Izinga lokuguqulwa elimaphakathi kuwo wonke amakhasi okubikezela lalingu-4.7%, uma kuqhathaniswa nebhentshimakhi yemboni yokufaneleka engu-2-3%.

The Ripple Effects: Beyond Payments

I-automation ayizange imane ilungise inkinga yokukhokha — ishintshe kakhulu indlela i-Força Fitness esebenza ngayo.

Ukuthunyelwa kabusha kwezisebenzi: Abasebenzi abathathu abaqashwe ngokugcwele abachitha isikhathi sabo esiningi ekulandeleleni izinkokhelo baphinde bathunyelwa ezindimeni zesipiliyoni samalungu. Ababili baba "abaxhumanisi bempumelelo yamalungu" abagxile ekugcinweni nasekuthengiseni amaphakheji okuqeqeshwa komuntu siqu. Omunye ungene endimeni yokumaketha yedijithali, ukuphatha amakhasi okufika kanye nenkundla yezokuxhumana - umsebenzi iketango elingakaze libe nawo umkhawulokudonsa.

Izinqumo eziqhutshwa idatha: Ngayo yonke idatha yamalungu, umlando wokukhokha, namaphethini okuba khona endaweni eyodwa, u-Ricardo wakwazi ukubona ekugcineni ukuthi yiziphi izindawo ezingasebenzi kahle, yiziphi izigaba zobulungu ezinenani eliphakeme kakhulu lokuphila, nokuthi yiziphi izikhathi zosuku okungena kuzo kakhulu. Lezi zinqumo ezinolwazi mayelana nokuhlela ikilasi, amazinga abasebenzi, ngisho nendawo yejimu yabo yesi-13 (evulwe ngo-Q4 2025).

Ukwaneliseka kwelungu: Izinhlolovo ze-Net Promoter Score (NPS), manje ezithunyelwe ngokuzenzakalelayo nge-Mewayz, zibonise ukweqa kusuka ku-32 kuya ku-51 — ukweqa okubalulekile kwemizwa yelungu okugqugquzelwa kakhulu ukuqedwa kwezingcingo zokukhokha ezingalungile kanye nokuba lula kokuphathwa kwe-akhawunti yokuzisiza.

"Isimanga esikhulu kunazo zonke kwakungeyona imali esiyitholile - kwaba ukuthi ukuziphatha kweqembu lethu kwaba ngcono kangakanani. Akekho owangena ebhizinisini lokuzivocavoca ukuze enze izingcingo zokuqoqa. Manje abasebenzi bethu bachitha isikhathi sabo besiza amalungu ukufeza izinhloso zawo, okuyinto okufanele ngabe siyenza sonke lesi sikhathi."
— Ricardo Menezes

Ingqikithi Yomkhakha: Kungani Lokhu Kubalulekile Emabhizinisini Okufaneleka Kwase-Brazil

Indaba ye-Força Fitness ibonisa inselele yomkhakha obanzi. Ngokusho kwe-IHRSA kanye nedatha yemboni ehlanganiswe yi-WorldMetrics kanye ne-WifiTalents:

• I-Brazil inezindawo zokuzivocavoca ezicishe zibe ezi-31,000, iningi lanoma yiliphi izwe elingaphandle kwase-United States.
• Imakethe yokufaneleka yase-Brazil ikhiqiza imali elinganiselwa ku-$3.2 billion ngonyaka, nokho amamajini enzuzo yesilinganiso samajimu azimele angu-10-15% nje — okusho ukuthi ukuvuza kwemali engenayo ezinkokhelweni ezihlulekile kungaba umehluko phakathi kwenzuzo nokulahlekelwa.
• I-Post-bhubhane, ukutholwa kokufaneleka kwedijithali e-Brazil kwanda. Amalungu manje alindele ukubhalisa ku-inthanethi, ukuphathwa kwe-akhawunti yokuzisiza, nezindlela zokukhokha ezivumelana nezimo okuhlanganisa ne-PIX, ecubungule imisebenzi engaphezu kwezigidigidi ezingu-42 ngo-2024 kuphela (Banco Central do Brasil).
• Ukuhlangana kwamalungu ejimu e-Brazil isilinganiso esingu-6-8% nyanga zonke kubhajethi kanye namaketango amaphakathi nemakethe — nge-involuntary churn (ukwehluleka kwenkokhelo) okufika ku-40% wesamba esiphelele (izilinganiso zenhlangano yemboni ye-Fitness Brasil).

Kubanikazi bejimu abasebenza kule ndawo, izibalo ziqondile: ukuqoqwa kwenkokhelo okuzenzakalelayo nokuphathwa kwamalungu akuyona into ewubukhazikhazi — kuyisu lokusinda.

Izinto Ezibalulekile Ezithathwayo Zabanikazi Bamabhizinisi Wokufaneleka

Inothi Lendlela

Lolu cwaningo oluyisibonelo luwumlando oyinhlanganisela osuselwe kumaphethini avamile abonwa kuwo wonke amabhizinisi okufaneleka kusetshenziswa izinkundla zebhizinisi ezihlangene ndawonye. I-"Força Fitness" nethi "Ricardo Menezes" izethulo eziqanjiwe. Izibalo zemboni zithathwe kwa-IHRSA, WorldMetrics, WifiTalents, kanye ne-Banco Central do Brasil. Imiphumela ngayinye ingahluka kuye ngobukhulu bebhizinisi, imakethe, nendlela yokuyisebenzisa.

Imibuzo Evame Ukubuzwa

Iyini inselelo enkulu yezezimali i-Forca Fitness eyayibhekene nayo?

I-Força Fitness ibilahlekelwa cishe u-R$38,000 nyanga zonke ngenxa yamaqoqo okukhokha ahlulekile. Lo mthwalo wokuphatha wawudinga ukuthi abasebenzi bachithe amahora amaningi belandelela izinkokhelo mathupha, bethumela izikhumbuzi, futhi bebuyekeza izimo zamalungu. Lokhu kungasebenzi kahle akulimazanga imali yabo esheshayo kuphela kodwa futhi kube nomthelela ekwenyukeni kwezinga eliphezulu lokushintshana kwamalungu, njengoba ukuphelelwa yisikhathi kwezinkokhelo ngokuvamile kuholela ekukhanselweni kobulungu.

I-Mewayz isize kanjani ukwehlisa izinkokhelo ezihlulekile ngo-73%?

I-Mewayz izenzele yonke inqubo yokuqoqa izinkokhelo. Isistimu yayo ihlanganisa kalula namasango okukhokha e-Brazilian endawo, izama futhi ngokuzenzakalelayo okwenziwayo okuhlulekile ngokuhlakanipha okuhlakaniphile nokuthumela izikhumbuzi ezizenzakalelayo kumalungu ukuze uthole izindlela zokukhokha ezibuyekeziwe. Le ndlela yokuvala ucingo yaqinisekisa ukuthi izinkokhelo ziqoqwa ngokuqhubekayo, kuphinde kubuyiswe u-R$456,000 emalini engenayo yonyaka ebilahleka ngaphambilini.

Abasebenzi bakwazi kanjani ukonga amahora angu-162 ngenyanga emsebenzini wokuphatha?

Ngaphambi kwe-Mewayz, abasebenzi baphatha ukukhokha mathupha, bajaha izinkokhelo, namaspredishithi abuyekeziwe. I-automation yenkundla ibhekana nakho konke lokhu, ikhulula iqembu ukuthi ligxile kokuhlangenwe nakho kwamalungu nokusebenza kwejimu esikhundleni semisebenzi yokuphatha eyisicefe. Lokhu kulondoloza isikhathi okubalulekile kuhumushela kusevisi engcono kanye nezindleko ezincishisiwe zabasebenzi.

Ingabe isistimu efana nale iyathengeka ochungechungeni lwezindawo eziningi zokujima?

Yebo. I-Mewayz yakhelwe ukuthi ikhule kakhulu futhi yonge. Njengoba kunezinhlelo eziqala ku-$19/ngenyanga zokufinyelela kumamojula ayo ayinhloko, imbuyiselo yokutshalwa kwezimali yayicacile ku-Força Fitness. Isixazululo sazikhokhela ngokushesha ngokuthola imali engenayo elahlekile kanye nokunciphisa umsebenzi wokuphatha kuzo zonke izindawo zabo ezingu-12.

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