I-Fast Food Giant Isebenzisa i-AI Ukuqinisekisa Izisebenzi Ezingabantu Zithi 'Ngicela' futhi 'Ngiyabonga'

Ukukhula Kwamaphoyisa Anamandla E-AI Ekudleni Okusheshayo

Zibone ngeso lengqondo ushintshana nawe endaweni yokudlela yokudla okusheshayo, wazi ukuthi igama ngalinye olikhulumayo lihlaziywa ngobuhlakani bokwenziwa. Hhayi nje lokho okushoyo, kodwakanjaniokushoyo — noma ngabe ukhumbulile ukuthi “ngicela,” “ngiyabonga,” nokuthi “ube nosuku oluhle.” Lokhu akuwona umcabango we-dystopian. Amaketanga okudla okusheshayo manje asebenzisa amasistimu okuqapha aqhutshwa yi-AI athola abasebenzi ngenhlonipho ngesikhathi sangempela, ehlaba umkhosi labo abasilela ezintweni ezimnandi ezibhalwe phansi. U-Burger King usanda kuba sematheni ngokukhipha ubuchwepheshe obudizayinelwe ukulandela lokhu ngqo, kodwa ababodwa. Umbuzo obanzi akukhona ukuthi i-AI ingakwazi ukuqapha isizotha yini — ingakwazi ngokucacile. Umbuzo wangempela owokuthi ingabe ukugadwa kuyindlela engcono kakhulu eya kusevisi yangempela yamakhasimende, noma amathuluzi okuphatha abasebenzi ahlakaniphile anikeza isixazululo esimeme kakhudlwana.

Imboni yokudla okusheshayo isebenzela abantu baseMelika abangaba izigidi ezingu-50 nsuku zonke, futhi ukuzizwisa kwamakhasimende sekuphenduke inkundla yempi eyinhloko yemikhiqizo eqhudelana kumamajini amancane. Ucwaningo lwango-2025 olwenziwa yi-National Restaurant Association luthole ukuthi 73% wamakhasimende athi ubungane bezisebenzi yisici esisodwa esikhulu sokuthi babuyele endaweni yokudlela enesevisi esheshayo — edlula ikhwalithi yokudla, isivinini, kanye nenani. Njengoba iziteki ziphezulu kangako, akumangazi ukuthi amaketango aphendukela kubuchwepheshe ukuze bathole usizo. Kodwa indlela abayikhethayo yembula ukungezwani okuyisisekelo ekulawuleni abasebenzi besimanje: ingabe uyakha amasistimu abuka abasebenzi, noma amasistimu abasekelayo?

Indlela I-AI I-Courtesy Monitoring Esebenza Ngayo Ngempela

Ubuchwepheshe obusemuva kwalawa masistimu buyinkimbinkimbi ngendlela emangalisayo. Kusetshenziswa ukucubungula kolimi lwemvelo nokuhlaziya imizwa, amathuluzi e-AI afakwe ezipikheni zokushayela kanye nemakrofoni ekhawunta angakwazi ukuhlaziya inkulumo yesisebenzi ngesikhathi sangempela. Babona imishwana ethile - imikhonzo, amazwi okubonga, imizamo yokuthengisa - futhi banikeze amaphuzu ezinombolo ekuhlanganyeleni ngakunye. Amanye amasistimu aze ahlaziye ithoni yezwi, ukuxhumana okuhlaba umkhosi lapho isisebenzi sizwakala "sikhululekile" noma "siphuthuma" kungakhathaliseki amagama asetshenzisiwe.

Lezi zikolo zibe sezihlanganiswa zibe amadeshibhodi abaphathi abangawabuyekeza nsuku zonke, masonto onke, noma ngesikhathi sangempela. Izisebenzi ezithola amaphuzu angaphansi komkhawulo zingamakwa ukuze ziqeqeshwe noma, kokunye ukusetshenziswa, zibhekane nokuqondiswa kwezigwegwe. Idatha iphinda ingene ekubuyekezweni okubanzi kokusebenza, okudala irekhodi elingunaphakade lakho konke ukuxhumana kwamakhasimende. Abasekeli baphikisa ngokuthi lokhu kususa ukuzithoba ekuhlolweni kokusebenza - esikhundleni sokuzwa amathumbu omphathi ngokuthi ubani "onobungane ngokwanele," kunedatha enzima okumele ibhekiswe.

Kodwa amandla obuchwepheshe afihla inkinga ejulile. Ucwaningo oluvela ku-Cornell University's School of Hotel Administration luthole ukuthi izisebenzi ezizizwa zigadiwe emsebenzini zibonisa ukwenyuka ku-28% kokukhathala ngokomzwelo kanye nokwehla okuhambisanayo kokuzibandakanya kwamakhasimende kwangempela. Ngamanye amazwi, sona kanye isenzo sokuqapha isizotha singenza abasebenzi bangabi nesizotha ngempela - benza umbhalo kuyilapho bengazibambi ngokomzwelo, okuyinto amakhasimende angayibona ngisho noma i-AI ingakwazi.

Izindleko Zangempela Zokugada-Kokuqala Ukuphatha

Ukudla okusheshayo sekuvele kubhekene nenkinga yabasebenzi engabonisi zimpawu zokudamba. Izinga lomsebenzi wonyaka womkhakha lihamba lisondele ku-130-150%, okusho ukuthi indawo yokudlela emaphakathi ingena esikhundleni sabo bonke abasebenzi bayo ngaphezu kokukodwa ngonyaka. Izindleko zokushintsha isisebenzi esisodwa esingaphambili - ukuqasha, ukuqasha, ukuqeqeshwa, ukukhiqiza okulahlekile - zihamba phakathi kwama-$ 3,500 kanye nama-$ 5,000. Ochungechungeni olunezindawo ezingu-10,000, ngisho nokukhuphuka okuncane kwenzuzo kuhumushela emakhulwini ezigidi ekusetshenzisweni kwemali okungadingekile.

Ukwengeza ukubhekwa kwe-AI kule ndawo kuyingozi yokusheshisa inkinga. Ucwaningo lwango-2025 olwenziwe nguMcKinsey lwathola ukuthi 61% yabasebenzi abasebenza ngehorabathe bazofuna umsebenzi omusha uma umqashi wabo ethula ukuqapha kwe-AI kwenkulumo noma ukuziphatha kwabo. Phakathi kwabasebenzi bakwaGen Z - manje abenza iningi lezisebenzi zokudla okusheshayo - lelo nani lenyuke laya ku-74%. Lapho abasebenzi bakho sebevele benonyawo olulodwa ngaphandle komnyango, ukubanikeza esinye isizathu sokushiya akulona isu; iyasheshisa.

"Izinkampani eziwinayo ezimbonini zesevisi akuzona eziphoqelela isizotha ngokugada - yizona ezidala izimo lapho umusa wangempela kuwumphumela wemvelo wabasebenzi abasekelwa kahle, nabaphathwa kahle."

Kukhona futhi isici esingokomthetho amaketango amaningi angazange abalwe ngaso ngokugcwele. Imithetho yokuqapha umsindo emsebenzini ihluka kakhulu ezindaweni zonke. Ezifundeni ezimbalwa zase-U.S. nakuyo yonke i-European Union, ukuqopha inkulumo yesisebenzi ngaphandle kwemvume ecacile - ngisho nalapho kubhekenwe namakhasimende - kuphakamisa izingozi ezinkulu zokuthobela imithetho. Umthetho Wobumfihlo Bemininingwane Yebhayomethrikhi yase-Illinois kanye nomthetho ofanayo e-Texas nase-Washington ungadalula amaketango esibophweni sesenzo sekilasi uma amasistimu abo e-AI ethwebula idatha ye-biometric yezwi ngaphandle kokudalulwa okufanele nemvume.

Yini Empeleni Eshayela Isevisi Enhle Yekhasimende

Uma ukugadwa kungeyona impendulo, kuyini? Amashumi eminyaka ocwaningo lwemboni yezokungenisa izihambi nesevisi lukhomba isethi engaguquki yezinto ezibikezela ukuzibandakanya kwangempela kwabasebenzi kanye nenhlonipho. Ayikho kuzo efaka imakrofoni nama-algorithms.

• Ukushejula okubikezelwayo, nokulungile: Izisebenzi eziwazi amashejuli azo okungenani amasonto amabili kusengaphambili zibonisa amaphuzu okwaneliseka amakhasimende aphezulu ngo-33% kunalawo angaphansi kwezinguquko zomzuzu wokugcina.
• Amaleveli okusebenza anele: Amashifu angasebenzi kahle ayisibikezelo esisodwa esikhulu sokusebenzisana okubi kwamakhasimende. Uma izisebenzi zithwele kanzima, ukuhlonipha kuba ngowokuqala ukulimala.
• Ukugeleza komsebenzi okusakazwayo: Ukunciphisa ukungqubuzana ekucubungulweni kwe-oda, ukuhlolwa kwe-inventory, nokuphatha inkokhelo kukhulula abasebenzi ukuthi bagxile ohlangothini lwabantu lwesevisi.
• Ukuqashelwa kanye nempendulo: Izisebenzi ezithola ukuqashelwa njalo okuhle - hhayi nje ukulungiswa - zinethuba eliphindwe ka-4.6 lokwenza kahle kakhulu, ngokusho kwe-Gallup.
• Sula izindlela zokuthuthuka: Uma abasebenzi abaphambili bebona ikusasa elingaphezu kwendima yabo yamanje, batshala imali eningi kukho konke ukuxhumana.

Iphethini icacile: isevisi enhle yamakhasimende umphumela wesistimu, hhayi ukuziphatha komuntu ngamunye okungakhishwa ngokuqapha. Kuvela emisebenzini eklanywe kahle, izinsiza ezanele, kanye nendlela yokuphatha ephatha abasebenzi njengozakwethu kunezihloko zokugadwa.

Ubuchwepheshe Obusekelayo Esikhundleni Sokubhekwa

Lokhu akusho ukuthi ubuchwepheshe abunandima okufanele buyidlale — buqhelelene nakho. Amabhizinisi esevisi asebenza ngempumelelo kakhulu asebenzisa ubuchwepheshe ukuze angabuki abasebenzi, kodwa ukususa ukungqubuzana kokusebenza okwenza ukusebenzisana okubi kwamakhasimende kungenzeki. Uma uhlelo lwakho lokuhlela ludala ukuntuleka kwabasebenzi okungapheli, lapho izinqubo ze-HR zingcwatshwa emaphepheni, lapho abaphathi bakho bechitha isikhathi esiningi emisebenzini yokuphatha kunokuqeqesha, alikho inani lokuqapha inkulumo ye-AI elizolungisa umphumela.

Amapulatifomu afana ne-Mewayz athatha le ndlela yokweseka kuqala ekulawuleni abasebenzi. Kunokuba ifake ukugada ezinhlelweni eziphukile, i-Mewayz inikeza i-OS yebhizinisi edidiyelwe enamamojula ahlanganisa i-HR, ukuhlela, ukukhokhelwa, i-CRM, nokuphathwa kokusebenza - konke okuklanyelwe ukudala izimo zokusebenza lapho isevisi enhle yenzeka ngokwemvelo. Lapho abaphathi bekwazi ukwakha amashejuli afanelekile, bacubungule ukukhokhelwa ngaphandle kwamaphutha, balandelele ukusebenza kweqembu ngamamethrikhi aphusile, futhi baphathe ukugeleza komsebenzi wakwa-HR ngaphandle kokucwila ekulawuleni, bayakhululwa ukuthi benze lokho okuthuthukisa ngempela isevisi yamakhasimende: ukuhola, ukuqeqesha, nokusekela amaqembu abo.

Umehluko kufilosofi ubalulekile. Ithuluzi lokugada liyabuza, "Ingabe isisebenzi sisho amagama alungile?" Inkundla yokuphatha abasebenzi iyabuza, "Ingabe isisebenzi sinakho esikudingayo ukuze senze umsebenzi waso ongcono kakhulu?" Indlela yokuqala yelapha izimpawu. Owesibili ukhuluma ngezimbangela. Ngamamojula ahlanganisiwe angaphezu kuka-207, inkundla efana ne-Mewayz ivumela amabhizinisi axhumanise amachashazi phakathi kokuhleleka kokulunga, ukunemba kweholo, ukuxhumana neqembu, kanye nemiphumela yamakhasimende — ngaphandle kokudinga ukuqopha ingxoxo eyodwa.

Izifundo Ezivela Ezinkampanini Ezikuthole Kahle

Cabangela umehluko phakathi kwezindlela zokugada-ezisindayo kanye nezesekayo ezisindayo ekusebenzeni. I-Chick-fil-A, ihlale ikala uchungechunge lokudla olusheshayo oluphezulu lwesevisi yamakhasimende eMelika, ayisebenzisi ukuqapha kwenkulumo ye-AI. Esikhundleni salokho, batshala imali eningi ekuqeqesheni abasebenzi, bakhokhela amaholo angaphezu kwemakethe, bagcine isilinganiso esiphezulu sabasebenzi kunalabo abaqhudelana nabo, futhi bakhuthaze ngaphakathi. Impendulo yabo ehloniphekile ethi "injabulo yami" ayiphoqelelwa ama-algorithms - kuwumkhuba wamasiko abasebenzi abawuthathayo ngoba bazizwa bebalulekile futhi besekelwe.

I-Costco inikeza esinye isibonelo esifundisayo ngaphandle kokudla okusheshayo. Ngokukhokhela abasebenzi ngaphezu kwesilinganiso somkhakha, ngokuhlinzeka ngamashejuli angabikezelwa, futhi banikeze inqubekelaphambili yangempela yomsebenzi, bathola isilinganiso senzuzo saminyaka yonke esingu-8% nje - uma kuqhathaniswa nesilinganiso semboni yokudayisa esingu-60%. Izikolo zabo zokwaneliseka kwamakhasimende zihlala zisezingeni eliphezulu emkhakheni wabo. Akukho ukuqapha kwe-AI okudingekile.

Ngakolunye uhlangothi, izinkampani ezisebenzise izinhlelo zokuqapha ezinonya zithole ngokuphindaphindiwe ukuthi ukuthuthukiswa kokuqala kokuthobela imithetho kuyanyamalala phakathi nezinyanga ezingu-3-6 njengoba izisebenzi zihamba noma ziphelelwa amandla. Ucwaningo lwango-2024 lwesitolo esikhulu sezindawo zokudlela e-UK esasebenzisa ukuqapha ukusebenzisana luthole ukuthi nakuba "ukubambelela kweskripthi" kukhuphuke ngo-15% kwikota yokuqala, amaphuzu wokwaneliseka kwamakhasimende empeleni ehle ngo-4% ngesikhathi esifanayo. Amakhasimende angabona umehluko phakathi kwemfudumalo yangempela nokuthobelana okwenziwe.

Ukwakha Indlela Engcono Yokwenza Isevisi Enhle Kakhulu

Kubanikazi bamabhizinisi nabaqhubi ababuka ithrendi yokuqapha ukuzotha kwe-AI, isilingo siyaqondakala. Isevisi yamakhasimende ibaluleke kakhulu, ubuchwepheshe bukhona, futhi buzwakala njengesixazululo esiqhutshwa idatha senkinga yangempela. Kodwa ubufakazi bukhombisa ngokungaguquki ukuthi indlela ehlala isikhathi eside eya ekusebenzeni kahle ihamba ngezisekelo zokusebenza, hhayi ubuchwepheshe bokugada.

Qala ngokuhlola ingqalasizinda yakho yokusebenza. Ingabe izinqubo zakho zokuhlela zilungile futhi ziyabikezelwa? Ingabe i-payroll icutshungulwa ngokunembile nangesikhathi - ngaso sonke isikhathi? Ingabe abaphathi bakho banawo amathuluzi okuchitha isikhathi sabo beqeqesha kunezinkinga zokuphatha zokucisha umlilo? Ingabe izinqubo zakho ze-HR zenziwe lula kangangokuthi ukugibela ilungu leqembu elisha akudli iviki lonke lomkhawulokudonsa wokuphatha? Lezi izisekelo ezenza isevisi enhle yenzeke, futhi yizinkinga izinkundla zesimanje zebhizinisi ezakhelwe ukuzixazulula.

Imboni yokudla okusheshayo isempambanweni yezindlela. Indlela eyodwa iholela ekuqapheni okukhulayo - ukuqapha hhayi nje amagama kodwa iphimbo, isimo sobuso, futhi ekugcineni izinkomba ze-biometric stress. Enye indlela iholela ekusebenzeni okuhlakaniphile, amathuluzi angcono, kanye nokutshalwa kwezimali kwangempela kubantu abaxhumana namakhasimende izikhathi eziyizigidi ngosuku. Ubuchwepheshe bokulandela noma iyiphi indlela bukhona namuhla. Umbuzo uthi yiluphi uhlobo lwendawo yokusebenza - futhi yiluphi uhlobo lwesipiliyoni sekhasimende — ofuna ukuzakha.

AI iyithuluzi elinamandla lokuguqulwa kwebhizinisi, kodwa inani layo eliphakeme kakhulu lisemandleni ekuhlomiseni abasebenzi, hhayi ukubaphatha ngamaphoyisa. Amaketango aqondayo lo mehluko kuzoba yilawo asathuthuka eminyakeni eyishumi kusukela manje - nabasebenzi abathembekile abathi "ngicela" futhi "ngiyabonga" ngoba beqonde lokho, hhayi ngoba umshini ulalele.

Imibuzo Evame Ukubuzwa

Isetshenziswa kanjani i-AI ukuqapha abasebenzi bokudla okusheshayo?

Amaketanga amakhulu afana ne-Burger King asebenzisa amasistimu okuqapha aqhutshwa yi-AI ahlaziya inkulumo yesisebenzi ngesikhathi sangempela. Lawa masistimu athola abasebenzi ngama-metrics enhlonipho - balandelela ukuthi bayayisebenzisa yini imishwana efana nokuthi "sicela," "ngiyabonga," kanye "nosuku oluhle." Ubuchwepheshe buhlaba umkhosi izisebenzi ezisilela ekujabuliseni okubhaliwe, okwenza ungqimba lwedijithali lokugadwa kwendawo yokusebenza olugxile ngokuphelele ekuphoqeleleni ukusebenzisana kwamakhasimende okunesizotha.

Iziphi izinzuzo zokuqapha isevisi yekhasimende okunikwa amandla yi-AI?

Abasekeli baphikisa ngokuthi ukuqapha kwe-AI kuqinisekisa ukuzizwisa kwamakhasimende okungaguquki ezinkulungwaneni zezindawo, kunciphisa izikhalazo, futhi kuhlonze amathuba okuqeqeshwa. Ubuchwepheshe bungacubungula ukusebenzelana ngokushesha kunabaphathi abangabantu futhi bunikeze imininingwane eqhutshwa idatha kukhwalithi yesevisi. Kubanikazi bama-franchise abaphethe izindawo eziningi, ukuqapha okuzenzakalelayo kunikeza ukugada okunokwehla okungeke kwenzeke ngokusebenzisa izindlela zokuphatha ezivamile kuphela.

Iziphi izinkathazo eziphathelene nokuqapha inkulumo yesisebenzi nge-AI?

Abagxeki baphakamisa ukukhathazeka okubalulekile mayelana nokuzimela kwezisebenzi, ingcindezi yokugadwa njalo, kanye nokwehliswa kokuxhumana kwabantu kube imibhalo elinganisekayo. Abasebenzi babika ukuthi bazizwa bedelelekile lapho igama ngalinye litholwa ngama-algorithms. Kukhona futhi imithelela yobumfihlo nemibuzo mayelana nokuthi ingabe ukuzithoba okuphoqiwe kuthuthukisa ngempela ukwaneliseka kwamakhasimende noma kumane kwakha isiko lokuthobelana ngendlela efanele elicekela phansi isimilo sangempela somsebenzi.

Ingabe amabhizinisi amancane angakwazi ukusebenzisa i-AI ukuthuthukisa isevisi yamakhasimende ngaphandle kokuqapha okuhlaselayo?

Nakanjani. Izinkundla ezifana Mewayz zinikeza indlela ehlakaniphile nge-OS yazo yebhizinisi lamamojuli angu-207, eqala ku-$19/mo. Esikhundleni sokugadwa, amabhizinisi amancane angakwazi ukusebenzisa i-AI ngokuzenzakalelayo ekuqoqweni kwempendulo yamakhasimende, ukuphathwa kwe-CRM, nokuxhumana kweqembu - ukunika abasebenzi amandla ngamathuluzi angcono kunokuqapha amagama abo onke, ukudala ukuthuthukiswa kwesevisi yangempela.