I-EBay Isanda Kudiliza Izisebenzi Ezingama-800. Nasi Isizathu Sangempela Kungani.

Lapho Ukubheja Okungu-$1.2 Biliyoni Kubiza Imisebenzi Engu-800

Isinqumo se-eBay sokunciphisa cishe u-6% wabasebenzi bayo - cishe abasebenzi abangu-800 - sifike ezinsukwini ezimbalwa ngemva kokuba inkampani iphothule isivumelwano sika-$1.2 billion sokuthola i-Depop ku-Etsy. Uma ubheka phezulu, isikhathi sibukeka sinonya. Kodwa ngaphansi kwezihloko, umnyakazo uveza isu elibaliwe lebhizinisi elivame ngokuphazamisayo kuyo yonke imboni yezobuchwepheshe: chitha izigidigidi ekuthengeni okusha ngenkathi unciphisa abasebenzi abakhona ukuze ubaxhase. Kuyiphethini ephakamisa imibuzo engakhululekile mayelana nokuthi izinkampani zesimanje zibazisa kanjani abantu bazo uma ziqhathaniswa nokuma kwazo emakethe. Futhi emabhizinisini amancane naphakathi nendawo abukele eceleni, kuyikilasi eliwuchwepheshe kulokho okungafanele ukwenze - nokuthi yini okufanele uyilungiselele.

Izibalo Zangempela Ezingemuva Kokudilizwa

Ukudilizwa kwebhizinisi akuvamile ukwenzeka endaweni engenalutho. Lapho i-eBay imemezela ukutholwa kwe-Depop, abahlaziyi baqala ngokushesha ukwenza izibalo. I-Depop - imakethe yokuthengisa kabusha imfashini egxile ku-Gen Z - inika i-eBay isizinda ngesibalo sabantu esishaye indiva kakhulu inkundla. Kodwa u-$1.2 webhiliyoni uyintengo emangazayo, ikakhulukazi enkampanini ukukhula kwayo kwemali engenayo kube okuphansi, ihamba cishe ku-$10 billion ngonyaka kusukela ngo-2021.

Ukudilizwa okungu-800 akuzenzekelanga. Banesakhiwo. Ngokunciphisa i-headcount, i-eBay cishe yonga phakathi kwezigidi ezingu-$80 nezingu-120 zamaRandi ngonyaka emholweni, izinzuzo, kanye nokusebenza okungaphezulu. Lokho akwanele ukumboza isivumelwano se-Depop ngokuqondile, kodwa kwehlisa kakhulu izindleko zokuphatha kanye nezimpawu kubatshalizimali zokuthi inkampani "iyaziqondisa" mayelana nokusebenzisa imali. Kwezezimali zebhizinisi, lokhu kwaziwa njengomdlalo wokwaba kabusha — awudali imali entsha, uyayisusa isuka kwenye ikholomu uyiyise kwenye. Ikholomu ebhalwe ukuthi "izisebenzi" isivele yaba yincane.

Lokhu akukhona ku-eBay kuphela. Eminyakeni emithathu edlule, izinkampani ezinkulu zobuchwepheshe ezihlanganisa i-Meta, i-Google, i-Amazon, ne-Microsoft sezihlangene zadiliza abasebenzi abangaphezu kuka-400,000 ngesikhathi ngesikhathi esifanayo zimemezela ukutshalwa kwezimali okukhulu ku-AI, ukutholwa, kanye nemigqa yemikhiqizo emisha. Umlayezo ovela ku-C-suite ucacile: ukubheja okubalulekile emalini engenayo yesikhathi esizayo kubaluleke kakhulu kunabantu abakhele le yamanje.

Kungani Ukutholwa Nokudilizwa Kuhamba Ndawonye

Kunencwadi yokudlala ebhalwe kahle kucebo lebhizinisi: thola inkampani, bese uhlela kabusha ukuze ususe izindima "ezingadingekile". I-logic izwakala ihlanzekile endlini yebhodi. Uma i-Depop ineqembu layo lomkhiqizo, abasebenzi bonjiniyela, nomnyango wokumaketha, kungani i-eBay idinga ukugcina izimpinda ku-payroll yayo? Nokho, empeleni, izindima ezikhishiwe azivamile ukugqagqana. Ngokuvamile bangabasebenzi abasezingeni eliphakathi eminyangweni ehlobene ngokuqondile nokutholwa - ukwesekwa kwamakhasimende, ukusebenza kwangaphakathi, amaqembu okuthengisa esifunda - abantu umsebenzi wabo ongenzi imephu ngobunono ku-pivot yamasu.

Iphethini ibonisa ukungezwani okujulile kokuthi izinhlangano ezinkulu zisebenza kanjani. Ukuthengwa ukubheja okubheke phambili okuqhutshwa ukuma kwemakethe kanye nomuzwa womtshalizimali. Ukudilizwa kuwukwehliswa kwezindleko okubheka emuva okuqhutshwa ingcindezi yemali etholwa njalo ngekota. Uma ukwenza kokubili ngesikhathi esisodwa, ukhuluma izindaba ezimbili eziphikisanayo: "Siyakhula" kanye nokuthi "Siyancipha." Imakethe ivamise ukuklomelisa le ndida. Izisebenzi zivame ukuhlupheka yikho.

Izinkampani ezisinde ekuphazanyisweni akuzona lezo ezishintshashintshayo phakathi kokusetshenziswa kwemali okunonya nokuncishiswa okunonya. Yibo abakha ukusebenza kahle ku-DNA yabo kusukela ngosuku lokuqala - ngakho-ke akufanele bakhethe phakathi kokutshala imali esikhathini esizayo nokunakekela abantu babo.

Kusho Ukuthini Lokhu Emabhizinisini Amancane Namaphakathi

Uma uqhuba ibhizinisi elinabasebenzi abangu-5, 50, noma abangu-500, ungase ubheke isimo se-eBay bese ucabanga ukuthi asisebenzi kuwe. Kodwa i-dynamics eyisisekelo iyafana kuzo zonke izikali. Lonke ibhizinisi elikhulayo ligcina libhekane nombuzo ofanayo: ingabe uqasha abantu abaningi ukuze babhekane nobunzima obuningi, noma uthola izindlela zokusingatha ubunkimbinkimbi nethimba osuvele unalo?

Amabhizinisi ashintshashintshayo ekuqasheni ngokuvamile azithola esesimweni se-eBay eminyakeni kamuva - egcwele abasebenzi abaningi kwezinye izindawo, engenabasebenzi abancane kwezinye, futhi ancike ekudilizweni ngezikhathi ezithile ukuze alinganisele futhi. Amabhizinisi atshala imali ezinhlelweni zokusebenza kanye ne-automation avame ukukhula ngokusimama. Akudingeki ukuthi baxoshe u-6% wabasebenzi babo ngoba abakaze bakhe isibalo sabasebenzi esasisikhulu ngo-6% kunesidingo.

Lapha kulapho ingxoxo isuka khona ukusuka kumasu enkampani iye kumathuluzi angokoqobo. Amapulatifomu afana ne-Mewayz akhona ngokunembile ukuze axazulule le nkinga ezingeni le-SMB. Esikhundleni sokuqasha ochwepheshe abahlukene be-CRM, ama-invoyisi, ukukhokhelwa, ukuphathwa kwephrojekthi, i-HR, kanye nezibalo - bese bebhekana neqiniso elibuhlungu lokungadingeki emsebenzini lapho isabelomali siqina - amabhizinisi angakwazi ukuhlanganisa leyo misebenzi ibe yisistimu yokusebenza eyodwa. Ngamamojula adidiyelwe angu-207, ibhizinisi lingaqhuba kahle ngaphandle kokudela amandla. Lokho akukona ukunethezeka; emnothweni ochazwa ngokuntengantenga, kuyisu lokusinda.

Izindleko Ezifihliwe Zokuqunjelwa Kwenhlangano

Ukudilizwa kwe-eBay kugqamisa inkinga engabonakali kunoma yiliphi ishidi lebhalansi: ukuvinjelwa kwenhlangano. Akukhona nje mayelana nabasebenzi abaningi kakhulu. Imayelana namasistimu amaningi kakhulu, ama-handoffs amaningi, izendlalelo zokugunyaza eziningi, namathuluzi amaningi angakhulumisani. Inkampani enabasebenzi abangu-13,000 (isibalo esilinganiselwe se-eBay ngaphambi kokusikwa) kungenzeka ukuthi isebenzisa amakhulukhulu wamathuluzi esofthiwe angaphakathi, ngayinye inesilo sayo sedatha, umthwalo wayo wokulungisa, kanye nethimba layo labantu umsebenzi wabo oyinhloko ogcina ithuluzi liphila.

Ucwaningo oluvela kuMcKinsey luphakamisa ukuthi isisebenzi esimaphakathi sebhizinisi sishintsha phakathi kwezinhlelo zokusebenza ezihlukene eziyi-10 ngosuku, silahlekelwe isikhathi esilinganiselwe esingu-25% sokukhiqiza ekushintsheni umongo kuphela. Phindaphinda lokho ezinkulungwaneni zabasebenzi futhi ubheka izigidi zamadola ekukhiqizeni okumoshiwe - imali ebingatshalwa ekukhuleni esikhundleni sokushiswa ngenxa yokungasebenzi kahle.

Amabhizinisi amancane awagonyiwe kulokhu. Inkampani yabantu abangu-20 esebenzisa amathuluzi ahlukene okuhlela, ukumaketha nge-imeyili, ukuphathwa kwamakhasimende, ukubalwa kwezimali, nokuxhumana kweqembu kungase ikhokhele okubhaliselwe okuhlukene okungu-8-12 kanye nokulahlekelwa amahora isonto ngalinye ekudluliseleni idatha mathupha phakathi kwabo. Isixazululo akukona ukuqasha umphathi wokusebenza ukuze axazulule le siphithiphithi. Isixazululo ukuqeda isiphithiphithi emthonjeni ngokukhetha izinkundla ezididiyelwe ezihlanganisa ukugeleza komsebenzi endaweni eyodwa.

Izifundo Ezinhlanu Ezivela Ekuhlelweni Kabusha kwe-eBay Ezisebenza Kunoma Iliphi Ibhizinisi

Kungakhathaliseki ukuthi unendawo yemakethe enabasebenzi abangu-13,000 noma umxhumanisi ona-13, izimiso zokuthutha kwe-eBay ziqukethe izinto ezibalulekile ongazithatha. Umehluko ukuthi amabhizinisi amancane angakwazi ukuthatha isinyathelo kulezi zifundo ngokuqhubekayo, ngaphambi kokuba aphoqelelwe ekuhlelweni kabusha okubuhlungu.

1. Hlola ngaphambi kokuthi uthole. I-eBay ithenge i-Depop ukuze ifinyelele kubathengi abancane, kodwa izindleko zokuphinda zisetshenziswe zafakwa zisuka nje. Ngaphambi kokwengeza noma yiliphi ithuluzi elisha, isevisi, noma ilungu leqembu ebhizinisini lakho, hlola lokho osuvele unakho. Ungathola ukuthi amasistimu akho akhona - amiswe kahle - angakwenza lokho osuzokukhokha ngokuhlukene.
2. Qinisekisa isitaki sakho sobuchwepheshe ngokungenaluzwela. Lonke ithuluzi elizimele olingezayo liyisibopho sezomthetho sesikhathi esizayo. Izingxenyekazi ezihlanganisa i-CRM, ama-invoyisi, ukuphathwa kwephrojekthi, i-HR, kanye nezibalo zibe yisistimu eyodwa (njenge-Mewayz's 207-module Architecture) iqeda intela yokuhlanganisa edonsa buthule amabhizinisi akhulayo.
3. Enza ngokuzenzakalelayo ukugeleza komsebenzi okuphindaphindayo manje, hhayi kamuva. Izindima ezisengozini enkulu kunoma yikuphi ukudilizwa yilezo ezenza umsebenzi isofthiwe engawusingatha. Uma ungumnikazi webhizinisi, lokho kusho ukwenza ama-invoyisi okuzenzakalelayo, ukulandelela, ukuhlela i-aphoyintimenti, nokubika ngaphambi kokuba ithimba lakho likhule lincike ezinqubweni ezenziwa mathupha.
4. Phatha inani labantu abaningi njengenkomba ehamba phambili, hhayi ehamba phambili. Ukuqasha kufanele kulandele isidingo esiqinisekisiwe, hhayi isidingo esilindelwe. I-eBay ikhulise abasebenzi bayo ngokusekelwe ekuqageleni okungazange kwenzeke. Amabhizinisi amancane abasebenzi abasekelwe ezidingweni zamanje, ezibonisiwe ahlala ethambile futhi eqinile.
5. Yakha ukuguquguquka ekusebenzeni kwakho. Izinkampani isimo sezulu esishintsha kangcono kakhulu kwezomnotho yilezo ezingakhuphuka noma zehle ngaphandle kokuhlukumezeka kwesakhiwo. Izinkundla zebhizinisi ezijwayelekile zikuvumela ukuthi uvule amakhono amasha - ukukhokhelwa, ukuphatha izimoto, izinhlelo zokubhukha - ngaphandle kokuqasha abantu abasha noma ukuthenga isoftware entsha.

Isithombe Esikhulu: Ingabe Singena Enkathini Yokuhlela Kabusha Unomphela?

Ukudilizwa kwe-eBay akuwona umcimbi owodwa. Bayingxenye yoshintsho olubanzi endleleni izinkampani zobuchwepheshe - futhi ngokwandayo zonke izinkampani - ezicabanga ngayo ngokuphathwa kwabasebenzi. Imodeli endala yayiqondile: khulisa imali engenayo, uqashe abantu, ukhulise imali engenayo, uqashe abantu abaningi. Imodeli entsha ngeyokwenzekayo: ukuqasha lapho kudingeka, nqamula lapho isu lishintsha, futhi uphathe abasebenzi njengezindleko eziguquguqukayo esikhundleni sokutshala imali okungaguquki.

Kubasebenzi, lolu shintsho luyawohloza. Kubanikazi bamabhizinisi, yisexwayiso. Uma ngisho inkampani enezigidigidi ezingu-10 zamaRandi emalini engenayo yonyaka kanye nabathengi abakhuthele abayizigidi ezingu-138 ingakwazi ukugcina umsebenzi ozinzile kubasebenzi bayo, yiliphi ithemba ibhizinisi elincane elinalo lokwenza okufanayo ngaphandle kokucabanga kabusha ngendlela esebenza ngayo?

Impendulo ilele ekwakhiweni kokusebenza. Amabhizinisi athembele emaqenjini amakhulu ukuphatha izinqubo ezihlukene azohlala esengozini yokuqashwa nokuqashwa. Amabhizinisi atshala imali ezinkundleni ezihlangene - amasistimu aphatha yonke into kusukela ebudlelwaneni bamakhasimende kuya ekubikweni kwezezimali kuya ekuphathweni kweqembu endaweni eyodwa - angakhula ngaphandle kokuncipha okukhulu okwenza ukudilizwa kungenzeki. Amabhizinisi angaphezu kuka-138,000 asevele enze lolu shintsho nge-Mewayz, esebenzisa yonke into kusukela kumakhasi e-link-in-bio kuya emisebenzini egcwele yabaholayo ngaphandle kokudinga ukukala amaqembu abo ngokulinganayo.

Yini Okulandelayo ku-eBay — nakuwe

I-eBay cishe izohlanganisa i-Depop phakathi nezinyanga ezizayo eziyi-12 kuya kwezingu-18, isebenzise ubuchwepheshe bayo, isisekelo sabasebenzisi, nomkhiqizo kuyilapho iqhubeka nokuthuthukisa isakhiwo sayo sezindleko. I-Wall Street cishe izoklomelisa ukuthutha. Abasebenzi bangaphambili abangama-800 bazodlulela kwezinye izindima emakethe yemisebenzi eya ngokuya iqhudelana. Futhi umjikelezo uzophinda enkampanini elandelayo enquma ukuthi ukukhula nokusebenza kahle akuhlangani.

Kodwa akumele usebenze ngaleyo ndlela. Isifundo ekuhlelweni kabusha kwe-eBay akukhona ukuthi ukudilizwa akunakugwenywa - kungukuthi kuba yinto engenakugwenywa uma wakha ibhizinisi kumasistimu ahlukene kanye nokuqashwa okusebenzayo. Okunye ukwakha phezu kwesisekelo esikala nawe: esihlanganisiwe, esizenzakalelayo, futhi esidizayinelwe ukukhula ngaphandle kokufinyela okubuhlungu okwenza izihloko zezindaba. Izinkampani ezikuqondayo lokhu manje ngeke kube yizo ezenza izimemezelo ezibuhlungu kamuva.

Imibuzo Evame Ukubuzwa

Kungani i-eBay yadiliza abasebenzi abangu-800 ngemuva kokuthola i-Depop?

I-eBay yehlise cishe u-6% wabasebenzi bayo ngemuva nje kokuphothula isivumelwano sika-$1.2 billion sokuthola i-Depop ku-Etsy. Ukudilizwa emsebenzini kubonakala kuyisu lokunciphisa izindleko - ukunciphisa iholo elikhona ukuze kuxhaswe ukutholwa. Le phethini yokuchitha imali eningi emabhizinisini amasha kuyilapho kunciphisa inani labantu abaningi seyivamile ukwanda kuyo yonke imboni yezobuchwepheshe, iphakamisa imibuzo ebucayi mayelana nezinto ezibalulekile zenkampani kanye nenani labasebenzi.

Ingabe ukudilizwa emsebenzini okufana ne-eBay kubathinta kanjani abanikazi bamabhizinisi amancane?

Ukudilizwa emsebenzini ngezinga elikhulu ezinkundleni ezinkulu kudala ukungaqiniseki kumabhizinisi amancane ancike kulawo ma-ecosystem. Ukwehliswa kwabasebenzi kungasho ukwesekwa okuhamba kancane, ukuvuselelwa kwezici ezimbalwa, nokuguqula izinto ezibalulekile zeplathifomu. Kubanikazi bamabhizinisi abafuna ukuzinza ngaphandle kokuthembela ezinqumweni zabasebenzi bengxenyekazi eyodwa, amathuluzi afana Mewayz anikezela nge-OS yebhizinisi ezimele enamamojula angu-207 aqala ku-$19/mo — anciphisa ukuncika kunoma iyiphi inkampani eyodwa.

Ingabe isu lokuthola bese usike livamile embonini yezobuchwepheshe?

Yebo, isiphenduke iphethini ephindayo. Izinkampani ezifana ne-Meta, i-Google, kanye ne-eBay manje zenze ukuthengwa kwezigidigidi zamadola ngenkathi ngesikhathi esisodwa zimemezela ukudilizwa okubalulekile. Isu livumela izinkampani ukuthi ziqondise kabusha isabelomali ezindaweni ezintsha zokukhula kuyilapho zinciphisa izindleko eminyangweni yefa. Abagxeki bathi le ndlela ibheka abasebenzi njengezinto ezisetshenziswayo esikhundleni sezimpahla zesikhathi eside ezibalulekile empumelelweni yenkampani.

Amabhizinisi angazivikela kanjani ekungazinzini kwenkundla okubangelwa ukuhlelwa kabusha kwebhizinisi?

Ukuzivikela okungcono kakhulu ukuhlukahluka. Kunokuba wakhe wonke umsebenzi wakho ezinkundleni zokuxhumana ezisengozini yokunyakaziswa yizinkampani, cabanga ukuhlanganisa amathuluzi akho ngaphansi kwesixazululo esinokwethenjelwa sokuhlanganisa konke. Mewayz ihlinzeka ngamamojula ebhizinisi ahlanganisiwe angu-207 — ukusuka ku-CRM kuya kokuzenzakalelayo — ukuze ulondoloze ukulawula okugcwele kokusebenza kwakho kungakhathaliseki ukuthi kwenzekani ezinkampanini ezifana ne-eBay noma i-Etsy.