Imiphakathi Ayibambeki

Wonke umphakathi unobunikazi obuhlukile, isiko, kanye nesethi yobudlelwano engakwazi ukuphindwaphindwa noma ishintshwe njengezingxenye ezishintshashintshayo. Ukuphatha imiphakathi njengento ekhohlisayo - kucatshangwa ukuthi izethameli, inkundla, noma iqembu lihle njenganoma yimuphi omunye - kuyindlela eshesha kakhulu yokuqeda ukwethenjwa kanye nomfutho ibhizinisi lakho elincike kukho.

Emabhizinisini angu-138,000+ asebenza ku-Mewayz, lo mgomo uyisisekelo sokukhula okuqhubekayo. Umphakathi wakho awuyona imethrikhi. Iwuhlelo oluphilayo lwe-ecosystem, futhi lapho nje usiphatha njengempahla, ulahlekelwa yiso.

Kusho Ukuthini Ngomphakathi Ukuthi Ungabi-Fushi?

I-Fungibility yitemu lezomnotho elichaza izimpahla ezingashintshashintsha ngokuphelele — idola elilodwa lisebenza ngokufana ncamashi nelinye. Imiphakathi iphambene. Ngayinye yakha mayelana namagugu athile okwabelwana ngawo, izinkambiso zokuxhumana, amandla okuthembana, kanye nenkumbulo ehlangene. Iqembu le-Slack labasunguli be-SaaS abasafufusa alisebenzisi lutho njengeqembu le-Facebook labanikazi bezindawo zokudlela zendawo, noma ngabe womabili amaqembu anamalungu angu-500 futhi axoxa "ngokukhula kwebhizinisi."

Ukungakhungatheki kwemiphakathi kusho ukuthi awukwazi ukuvele uthuthe izethameli zakho usuka kwenye ingxenyekazi uye kwenye futhi ulindele ukuhlanganyela okufanayo. Awukwazi ukufaka amalungu omphakathi aphilayo esikhundleni sabalandeli abakhokhelwayo futhi uzuze imiphumela efanayo. Awukwazi ukukopisha ibhuku lokudlala lomphakathi oncintisana naye bese ucabanga ukuthi lizohambisana nabantu bakini.

"Inani lomphakathi alikho kusayizi wawo kodwa likuwebhu engabuyiseleki yobudlelwano, ukwethembana, nokuqukethwe okwabiwe okungekho mithethonqubo noma ukufuduka okungakwakha kabusha ngobusuku obubodwa."

Kungakho amabhizinisi atshala imali ekuqondeni nasekukhuliseni umphakathi wawo othize - kunokujaha amaqhinga "okwakha umphakathi" - ehlala edlula lawo angakwenzi.

Kungani Amabhizinisi Amaningi Kangaka Ephatha Imiphakathi Yawo Njengengashintshaniswa?

Isilingo siyaqondakala. Amadeshibhodi okuthengisa anciphisa imiphakathi ibe izinombolo: izibalo zabalandeli, amanani okuzibandakanya, isamba sababhalisi. Uma yonke into ibonakala njengesipredishithi, ukushintsha isiteshi esisodwa kwesinye noma izithameli ezijikelezayo kuzwakala kunengqondo. Kodwa lokhu kubuka kwedatha kugeja ukuthi yini eyenza imiphakathi isebenze.

Amandla amaningana aphusha amabhizinisi ekucabangeni okungabambeki:

• Ukuncika kwengxenyekazi: Uma inethiwekhi yokuxhumana nomphakathi ishintsha indlela yayo yokusebenza, amabhizinisi athuthumela futhi azame ukuhambisa umphakathi wawo wonke ama-wholesale, ngokuvamile alahlekelwa umongo owenze ukuthi ichume.
• Ukukhula kuzo zonke izindleko zomcabango: Ukukala ngokushesha ngokuvamile kusho ukubeka umthamo kuqala ngaphezu kokujula, ukunciphisa ubunikazi obabiwe obuhehe amalungu okuqala.
• Ukuhlukaniswa kwethuluzi: Ukuphatha ukusebenzelana komphakathi kuzo zonke izinhlelo zokusebenza ezinqanyuliwe kwenza kube nzima ukubona isithombe esigcwele sobudlelwano nokuzibandakanya.
• Amamethrikhi esikhathi esifushane: Okuhlosiwe kwekota kukhuthaza ukuzuza okusheshayo emsebenzini onensayo, ohlanganisayo wokutshalwa kwezimali kwangempela komphakathi.
• Amasu e-Copycat: Ukuboleka imodeli yomphakathi yolunye uhlobo lomkhiqizo kuziba isiko eliyingqayizivele amalungu akho asewakhile ndawonye.

Umphumela uba umjikelezo wokwakha, ukulahla, nokwakha kabusha imiphakathi — isikhathi ngasinye ukulahlekelwa ulwazi lwesikhungo nokwethenjwa okuthatha izinyanga noma iminyaka ukuthuthuka.

Ukubona Ukungatholakali Kulishintsha Kanjani Isu Lebhizinisi Lakho?

Uma wamukela ukuthi umphakathi wakho awukwazi ukushintshwa, uphindwe, noma udluliselwe ngaphandle kokulahlekelwa okukhulu, izinto eziza kuqala kuwe ziyashintsha. Uyeka ukulungiselela amamethrikhi ayize bese uqala ukutshala imali engqalasizinda egcina futhi ejulisa ubudlelwano.

Lokhu kusho ukubeka idatha yomphakathi wakho endaweni eyodwa ukuze konke ukusebenzelana — kusukela ethikithini losekelo kuye kokuthunyelwe kwenkundla kuya ekuthengeni — kunikele ekuqondeni okuhlanganisiwe kwelungu ngalinye. Kusho ukwakha izinhlelo zokusebenza ezihlonipha izintandokazi zokuxhumana kanye nezinkambiso zamasiko umphakathi wakho ozisungulile. Kusho ukukhetha amathuluzi akhula nomphakathi wakho kunokuphoqa umphakathi wakho ukuthi ujwayelane namathuluzi amasha minyaka yonke.

Amabhizinisi aku-Mewayz abhekana nalokhu ngokusebenzisa isistimu yokusebenza ehlanganisiwe enamamojula angu-207 agcina ukuxhumana komphakathi, idatha ye-CRM, ukuphathwa kwephrojekthi, namashaneli okuxhumana exhunyiwe. Uma ulwazi lwakho lomphakathi luhlala endaweni eyodwa, uyeka ukulahlekelwa umongo njalo lapho ushintsha amathuluzi noma ugibela ilungu leqembu elisha.

Kwenzekani Uma Uvikela Ukuhluka Komphakathi Wakho?

Amabhizinisi aphatha imiphakathi yawo njengempahla engenakushintshwa abona imbuyiselo ehlanganisiwe. Amalungu aba ngabameli. Abameli baheha amalungu amasha aqondile. Umlando owabiwe udala ngaphakathi kolimi, amasiko, nezinqamuleli zokwethembana ezenza ukusebenzelana kusheshe futhi kusebenze kakhudlwana.

Lo mphumela ohlanganisayo cishe awukhoni ukwakhiwa ngokuzenzisa. Kuvela ekuvumelaneni - ukubonakala ezindaweni ezifanayo, ukugcina amanani afanayo, nokukhumbula lokho amalungu akho abelane ngakho nawe ngokuhamba kwesikhathi. Kuyisizathu sokuthi umphakathi wabantu abangu-200 onokwethembana okujulile uvame ukushayela inani elikhulu lebhizinisi kunezethameli zabantu abangu-20,000 ngokuzibandakanya okungajulile.

Ukuvikela ukungakwazi ukukhunta kusho ukwenza ngamabomu ukukhula. Akuwona wonke amalungu angaba yilungu elilungile. Akuyona yonke inkundla eyikhaya elifanele lezingxoxo zakho. Ukuzithiba okuhlakaniphile, ukukhetha ukujula phezu kobubanzi, yikho okuhlukanisa imiphakathi ehlala isikhathi eside kuleyo ehwamukayo.

Imibuzo Evame Ukubuzwa

Ngingakwazi yini ukuhambisa umphakathi wami endaweni entsha ngaphandle kokulahlekelwa ivelu?

Ungathutha, kodwa ulindele ukungqubuzana. Ubudlelwano nokuthembana kuhamba nabantu, hhayi inkundla. Ukuze unciphise ukulahlekelwa, faka umphakathi wakho esinqumweni, fuduka kancane kancane, futhi uqinisekise ukuthi indawo entsha igcina amaphethini okuxhumana nomlando amalungu akho athembele kuwo. Ukusebenzisa i-OS yebhizinisi elimaphakathi njenge-Mewayz kunciphisa lobu bungozi ngokugcina idatha yakho ewumongo kanye nokugeleza komsebenzi kuzimele.

Ngingalikala kanjani inani lomphakathi uma kungenjalo ngosayizi?

Gxila ekujuleni kokuzibandakanya, izilinganiso zokugcina, ukusebenzisana kwelungu nelungu, kanye nemvamisa yokudluliselwa kwezinto eziphilayo. Landela ngomkhondo ukuthi amalungu omphakathi aguquka kaningi kangakanani abe amakhasimende, abahleli, noma abakhulumeli. Lawa mamethrikhi ekhwalithi nokuziphatha aveza okuningi kakhulu mayelana nempilo yomphakathi kunokuba kube nenani elingahluziwe.

Yiliphi iphutha elikhulu elenziwa amabhizinisi ngokwakha umphakathi?

Ukuphatha umphakathi njengesiteshi sokumaketha kunokuphatha ingqalasizinda yobudlelwano. Uma umphakathi ukhona ukuze ufeze imigomo yokuthola kuphela, amalungu akuzwa lokho ngokushesha. Imiphakathi eqine kakhulu yileyo lapho amalungu azuza khona ukubaluleka kwangempela ngokubamba iqhaza - nalapho ibhizinisi linezinhlelo zokulalela, ukukhumbula, nokuphendula kulokho okudingwa abantu balo ngempela.

Yakha Emphakathini Wakho, Hhayi Ngokucabangelayo

Umphakathi wakho yilona ifa izimbangi zakho ezingakwazi ukulikopisha. Ubudlelwano, ukwethembana, kanye nomxholo okwabiwe amalungu akho awuphethe okwakho ngokukhethekile - kodwa kuphela uma utshala imali ekuwondolozweni. Yeka ukuphatha izethameli njengabantu abashintshekayo bese uqala ukwakha umgogodla ohlonipha lokho okwenza abantu bakho bangakwazi ukushintshwa.

Usulungele ukuhlanganisa umphakathi wakho, imisebenzi, nokukhula endaweni eyodwa? Joyina amabhizinisi angu-138,000+ asevele esebenza ku-Mewayz — izinhlelo ziqala ku-$19/mo. Qalisa ku-app.mewayz.com