I-Chelsea Handler Ithengise I-Lemonade Eqoshiwe eneminyaka eyi-10 - Manje UseneCocktail Yakhe Ye-Vodka

Kusuka Ebuntwaneni Kuya Kumkhiqizo Wezwe: Lokho I-Chelsea Handler's Vodka Empire Ekufundisayo Wonke Osomabhizinisi

Eminyakeni eyishumi ubudala, izingane eziningi zihweba amakhadi e-Pokémon noma zicela isikhathi sesikrini. U-Chelsea Handler ubeqhuba umsebenzi wokuphuzwayo - ehlohla ilemonade futhi eyidayisela omakhelwane abangaqaphile. Emashumini eminyaka kamuva, lowo mqondo ofanayo wezamabhizinisi ovukelayo uguquke waba uhlobo olugcwele lwe-vodka lemonade ethengiswa ezitolo kulo lonke elase-United States. I-Handler's trajectory ukusuka ku-sidewalk stand kuya eshalofini le-spirits akuyona nje indaba yempumelelo yosaziwayo. Kuyikilasi elihle lokuthi ukuphithizela, ukubeka uphawu lomuntu siqu, nokwazi izethameli zakho kungashintsha ngisho nesiqalo esingathandeki sibe ibhizinisi eliyingozi. Ezigidini zabasunguli abaqale bengenangqondo nje nesibindi, indaba yakhe inezifundo okufanele zifakwe emabhodleleni.

Indaba Yomsuka Wonke Umsunguli Angahlobana Nayo

I-Chelsea Handler ayikaze ibe namahloni ngobuntwana bakhe obungajwayelekile. Ezingxoxweni nasezincwadini zakhe ezithengiswa kakhulu, uchaze indawo kalamula enama-spiked njengenye yezindlela zakhe zokuqala zokungena kwezohwebo - ingane eneminyaka eyishumi ubudala ithola ukuthi kunokuthile okwengeziwe okungahlukanisa umkhiqizo wayo emakethe egcwele abantu. Nakuba ukuba semthethweni kwengane ethengisa uphuzo oludakayo kuthandabuzeka kakhulu, umzwelo ongokwemvelo ngemuva kwakho ukuhweba okumsulwa: khomba igebe, wengeze inani, futhi ukhokhise ngakho.

Okwenza indaba yomsuka kaHandler izwakale ngokujulile ubuqiniso bayo. Akazange enze inganekwane yokusungula endlini yebhodi. Ukulandisa komkhiqizo kwakhula ngokwendalo kusuka emashumini eminyaka okuxoxwa kwezindaba zamahlaya. Ngesikhathi ethula ulayini wakhe we-vodka lemonade, izigidi zabalandeli zase ziwazi umlando. Lolo hlobo lokulingana lomkhiqizo olwakhelwe ngaphakathi luyinto abaningi abasaqalayo abachitha iminyaka nezigidi zamaRandi bezama ukuyidala kusukela ekuqaleni.

Isifundo lapha sidlulela ngalé kosaziwayo. Wonke usomabhizinisi unenguqulo yesikhathi sakhe "solamula onama-spiked" - leyo nhlansi yokuqala yomqondo wezohwebo, noma ngabe bekuwukuthengisa kabusha amateku esikoleni samabanga aphezulu, umsebenzi wokudizayina ozikhethela wona ovela kugumbi lokulala, noma izinhlelo zokusebenza zokwakha ngobusuku nangezimpelaviki. Abasunguli abawinayo yilabo abagcina bezungeza kulawo mava futhi bakhe ingqalasizinda yangempela eduze kwabo.

Kungani Ukumaketha Komuntu Siqu Kuyimpahla Yebhizinisi Enganakwa Kakhulu

I-Handler ayizange ivele ithule uhlobo lwe-vodka. Wethule i-yakhe i-vodka brand. Umehluko ubaluleke kakhulu. Emakethe yemimoya ebiza ngaphezu kuka-$500 wezigidigidi emhlabeni jikelele, nezinkulungwane zemikhiqizo emisha efika emashalofini minyaka yonke, okuhlukile okukodwa okukhulu akulona uketshezi olusebhodleleni - yindaba engemuva kwakho. UHandler ulethe izethameli ezakhelwe ngaphakathi zezigidi ezivela kuzipesheli zakhe zeNetflix, i-podcast yakhe, izincwadi zakhe, kanye nokuba khona kwakhe ezinkundleni zokuxhumana. Lezo zilaleli zazingadingi ukukholisa. Babedinga ukufinyelela.

Lapha kulapho iningi labanikazi bamabhizinisi amancane kanye nosomabhizinisi ababodwa bebukela phansi kakhulu inzuzo yabo. Awudingi abalandeli be-Instagram abayizigidi eziyi-10 ukuze usebenzise igama lomuntu siqu. Umnikazi webhikawozi wasendaweni onabalandeli abangu-3,000 abahlanganyela edolobheni lakhe unomthelela wezohwebo owengeziwe emakethe yakhe kunochungechunge lwezwe olungenasici. Umeluleki onobukhona be-LinkedIn okugcinwa kahle kanye nencwadi yezindaba engaguquguquki angayala izilinganiso zeprimiyamu izimbangi ezingaziwa ezingeke zikwazi. Imikhiqizo yomuntu siqu ihlanganisa ngokuhamba kwesikhathi, futhi osomabhizinisi abatshala imali kuyo kusenesikhathi - ngokuqukethwe, ukusebenzelana nomphakathi, kanye nokuxoxwa kwezindaba okuyiqiniso - bakhe imisele okucishe kungenzeki ukuyiphindaphinda.

Kusuka Eceleni Kwe-Hustle kuya Ekusebenzeni Okukalekayo: Igebe Lengqalasizinda

Lapha kulapho ukulandisa kothando kwezamabhizinisi kuhlangana namaqiniso abandayo okusebenza. Ukuba nomkhiqizo omuhle kanye nendaba yebhrendi ephoqelelayo kukuyisa emugqeni wokuqala. Ukukala kudinga amasistimu. I-vodka brand ye-Handler ayizange ihambe ezweni lonke nge-charisma kuphela. Ngemuva kwalokho, kunezivumelwano ze-supply chain, ubudlelwano bokusabalalisa, ukuthobela imithetho kuzo zonke izifundazwe eziningi, ukuphathwa kwe-inventory, nemisebenzi yokuthengisa eyindida esebenza ngesikhathi esisodwa.

Le gebe yengqalasizinda yilapho iningi lamabhizinisi amancane lizinza khona. Ucwaningo lwango-2024 olwenziwa yi-U.S. Chamber of Commerce luthole ukuthi 62% abanikazi bamabhizinisi amancane bachitha amahora angaphezu kuka-10 ngesonto emisebenzini yokuqondisa engenzi imali ngokuqondile — ama-invoyisi, ukuhlela, ukukhokhelwa, ukulandelela amakhasimende, nokubika. Lokho amahora angu-520 ngonyaka alahleka emisebenzini engase izenzekele noma iqondiswe kalula.

Umehluko phakathi kwesiphithiphithi esiseceleni nebhizinisi elikhulayo akuwona umqondo — yisistimu yokusebenza engemuva kwalo. Abasunguli abakha ingqalasizinda yabo kusenesikhathi abagcini nje ngokulondoloza isikhathi; zakha amandla okukhula ngempela.

Amapulatifomu afana ne-Mewayz akhona ngokuqondile ukuze avale leli gebe. Ngamamojula ahlanganisiwe angaphezu kuka-207 ahlanganisa yonke into kusukela ku-CRM nama-invoyisi kuya ekulandeleni uhlu nokuphathwa kweqembu, i-OS yebhizinisi yesimanje iqeda isidingo sokuhlanganisa inqwaba yamathuluzi anqanyuliwe. Kungakhathaliseki ukuthi uphethe ubudlelwano bokusabalalisa umkhiqizo wesiphuzo noma ipayipi leklayenti le-freelancer, ukuba nomgogodla owodwa osebenzayo kusho isikhathi esincane sokuphatha kanye nesikhathi esengeziwe emsebenzini onyakazisa inaliti.

Izifundo Ezi-5 Ezivela Ku-Handler's Entrepreneurial Playbook

Uhambo lwesibambi olusuka endaweni ye-lemonade yobuntwana ukuya kumkhiqizo we-spirit esatshalaliswa kuzwelonke lunikeza izinto ezithathwayo ezisebenzayo noma ngabe wethula umkhiqizo, isevisi, noma ibhizinisi lokudala. Lawa akuwona amathiyori esikole sebhizinisi angabonakali - angamaphethini abonakala endleleni yakhe yangempela.

1. Qala ngaphambi kokuthi ulungele. Isibambi asilindanga i-MBA noma uhlelo lwebhizinisi. "Ukwethulwa komkhiqizo" wakhe wokuqala kwenzeka eneminyaka eyishumi. Ukuchema esenzweni - ngisho nesenzo esingaphelele - sihlala siyisibikezelo esinamandla sempumelelo yebhizinisi.
2. Vumela indaba yakho ithengiswe. I-anecdote ye-lemonade e-spiked ibilokhu yenza umsebenzi wokumaketha walo mkhiqizo iminyaka engaphezu kwamashumi amabili, kudala ngaphambi kokuba umkhiqizo ube khona. Bhala uhambo lwakho esidlangalaleni futhi ngokungaguquki. Indaba yakho eyimvelaphi iyimpahla yokumaketha.
3. Yakha izethameli ngaphambi komkhiqizo. U-Handler ubenezigidi zabalandeli ngaphambi kokuba abe nebhodlela elilodwa eshalofini. Nakuba kungebona bonke abasunguli abangakha umbuso wamahlaya kuqala, umgomo uthi: qinisekisa ukufunwa ngomphakathi ngaphambi kokutshala imali ku-inventory.
4. Khetha isigaba osikhathalela ngempela. Isibambi sivuleleke ngokudumile ngothando lwakhe lwama-cocktail. Ubuqiniso ekukhetheni umkhiqizo akuyona nje inzuzo yokufaka uphawu - busekela ugqozi lwabasunguli phakathi nezinkathi ezinzima ezingenakugwemeka zokwakha ibhizinisi.
5. Hlelanisa yonke into okungeyona indawo yakho yobuhlakani. Ubuhlakani bomphathi ukuzijabulisa nokuxoxa izindaba ngomkhiqizo. Konke okunye - uchungechunge lokunikezela, ukuthobela, ezezimali - kuphathwa amasistimu nochwepheshe. Yazi ukuthi yini wena kuphela ongayenza, futhi wakhe noma uthenge ingqalasizinda yakho konke okunye.

I-Brand Boom Yosaziwayo — Futhi Lokho Okukushoyo Kubasunguli Abangebona Osaziwayo

I-Handler ijoyina inkambu egcwala kakhulu yemikhiqizo yabathengi esekelwa osaziwayo. URyan Reynolds uthengise i-Aviation Gin ngemali elinganiselwa ku-$610 million. I-tequila kaGeorge Clooney yeCasamigos yahamba nge-$ 1 billion. UKylie Jenner wakha umbuso wezimonyo obiza amakhulu ezigidi. Kulula ukubuka lezi zinombolo bese uphetha ngokuthi usaziwayo uyimfuneko yokuphumelela komkhiqizo wabathengi. Leso siphetho asilungile.

Okuletha osaziwayo etafuleni amandla okusabalalisa kanye nokwethenjwa ngezinga eliphezulu — izinto ezimbili noma yimuphi umsunguli angazakha ngendlela ethile ngokuhamba kwesikhathi. Umqeqeshi wasendaweni wokuzivocavoca owethula ulayini wokulekelela uthembela kumakhasimende akhe angu-500. Umsunguli we-SaaS obelokhu abelana ngezibuyekezo zokuthuthukiswa komkhiqizo ku-Twitter iminyaka emithathu uye wakha ukusatshalaliswa ngokukhula kwezithameli eziphilayo. Omakhenikha bayefana; isikali siyahluka. Futhi ezimeni eziningi, abasunguli bezinga elincane banamazinga okuguqulwa aphezulu ngoba izethameli zabo zibambe iqhaza kakhulu futhi ubudlelwano babo bungobomuntu siqu kakhulu.

Inzuzo yangempela yokuncintisana ayilona udumo — wukusebenza kahle kunoma yisiphi isikali osebenzayo. Umsunguli onamakhasimende angu-200 kanye nehhovisi elingemuva elizenzakalela ngokugcwele (inkokhelo, i-CRM, ukugibela, izibalo) izosebenza kangcono kunomsunguli onamakhasimende angu-2,000 ocwila kumaspredishithi futhi aphuthelwe ukulandelela ngaso sonke isikhathi. Amathuluzi afana ne-Mewayz anikeza abasunguli abangebona osaziwayo ubungcweti bokusebenza obufanayo nethimba le-Handler, ngaphandle kwenani lebhizinisi noma isidingo sabasebenzi abazinikele.

Ukuguqula "I-Lemonade Yakho Ephuzile" Iyenze Ibhizinisi Langempela

Wonke umuntu unenguqulo ye-Chelsea Handler's spiked lemonade. Mhlawumbe iphrojekthi eseceleni olokhu ubuyela kuyo ngezimpelasonto. Mhlawumbe yinkonzo abangani bakho abahlale bekucela ngayo. Mhlawumbe umbono womkhiqizo obhalwe ebhukwini lokubhalela osuneminyaka ulicwenga. Igebe phakathi kwalowo mbono kanye nebhizinisi elisebenzayo lincane kunalokho abantu abaningi abakucabangayo - kodwa lidinga isenzo samabomu ezindaweni ezithile ezimbalwa.

Okokuqala, qinisekisa esidlangalaleni. Yabelana ngombono wakho, inqubo yakho, nenqubekelaphambili yakho nezithameli zangempela, ngisho noma lezo zithameli ziqala kubantu abangu-50. Okwesibili, yakha isisekelo sakho sokusebenza kusenesikhathi. Ungalindi uze ukhungatheke ukuze usebenzise amasistimu okuphatha amakhasimende, ezezimali, nokugeleza komsebenzi. Izindleko zokubuyisela kabusha ukusebenza ebhizinisini elikhulayo zihlala ziphakeme kunokwakha kusukela ekuqaleni. Okwesithathu, khetha inkundla ekhula nawe — leyo engakuphoqi ukuthi uklebhule futhi ushintshe amathuluzi njalo uma ungeza ikhono elisha.

Ibhrendi ye-vodka yeHandler iyasebenza ngoba ihlala empambanweni yokuxoxa indaba eyiqiniso, ukulingana kwemakethe yomkhiqizo kwangempela, kanye nokusebenza okuphrofeshinali. Ukuxoxwa kwezindaba kanye nokulingana kwemakethe yomkhiqizo kungokwakhe yedwa. Kodwa i-playbook yokusebenza? Lokho kutholakala kunoma ubani ozimisele ukutshala imali ezinhlelweni ezifanele. Ngezinkundla ezinikeza amamojula ahlanganisiwe ayo yonke into kusukela ekuphathweni kwamakhasimende kuya ekubikweni kwezimali, izithiyo zokuqhuba umsebenzi wochwepheshe azikaze zibe ngaphansi. Okuwukuphela kwesithako okudingeka usinikeze inguqulo yakho siqu yalawo mandla anesibindi, aphula umthetho, aneminyaka eyishumi ubudala athi: Ngizokwakha okuthile, futhi ngiyaqala namuhla.

Umugqa Ongezansi

I-arc ye-Chelsea Handler kusukela ku-opharetha wesitendi se-lemonade yengane ukuya kumnikazi womkhiqizo wespirit kazwelonke iyajabulisa, kodwa ingaphezu kwe-anecdote yosaziwayo. Ipulani eveza izinsika ezintathu zonke ibhizinisi eliphumelelayo elakhelwe phezu kwazo: indaba engumsuka ekhuthazayo eyakha ukwethembana, umkhiqizo ohambisana ngokweqiniso nezithameli zawo, kanye nomgogodla wokusebenza ukuze ulethe ngokungaguquki esikalini. Abasunguli abaningi sebenabo ababili bokuqala. Okwesithathu yilapho isifiso siba ngokoqobo noma siphumela esiphithiphithini. Ngo-2026, ngezinkundla ezididiyelwe zebhizinisi ezenza imisebenzi yezinga lebhizinisi ifinyeleleke kubasunguli babodwa nasemaqenjini amancane ngokufanayo, asikaze sibe khona isikhathi esingcono sokuguqula esakho isikhathi sikalamula onesipikili sibe into engayithengwa umhlaba.

Imibuzo Evame Ukubuzwa

Uhambe kanjani u-Chelsea Handler kusukela ekuthengiseni ulamula waze wethula uhlobo lwe-vodka?

I-Chelsea Handler iqale uhambo lwayo lwezamabhizinisi eneminyaka eyishumi, ithengisela omakhelwane inamunede enama-spiked. Leyo siphithiphithi sasekuqaleni saguqukela ekubeni umsebenzi owakhiwe phezu kobuqiniso nokubeka uphawu ngesibindi. Usebenzise inkundla yakhe yosaziwayo, izwi lamahlaya, nothando lwangempela lwama-cocktails ukuze ethule ulayini we-vodka lemonade manje othengiswa ezweni lonke. Indaba yakhe ifakazela ukuthi ukuthambekela kwezamabhizinisi okuthuthukiswe yintsha kungakhula kube amabhizinisi asemthethweni, athuthukayo anesikhathi esifanele namasu.

Yini abangayifunda osomabhizinisi abancane kuqhinga lomkhiqizo we-Chelsea Handler?

Indlela yesibambi ibonisa amandla okwenza uphawu lomuntu siqu nokuxoxa indaba. Uguqule i-anecdote yobuntwana yaba yindaba eyimvelaphi ephoqayo ethinta abathengi. Abanikazi bamabhizinisi amancane bangasebenzisa amaqhinga afanayo - ukwakha ukulandisa okuzungeze umkhiqizo wabo, ukuhlala kuyiqiniso, nokuthuthukisa ubuntu njengokwehlukanisa. Amathuluzi afana Mewayz asiza osomabhizinisi ukuphatha ukwenza uphawu, ukumaketha, nokusebenza kuwo wonke amamojula angu-207 aqala ku-$19/mo kuphela.

Ingabe usomabhizinisi osaziwayo uhlukile kunobunikazi bebhizinisi obujwayelekile?

Osomabhizinisi abadumile abafana no-Handler bayahlomula ezithamelini ezakhelwe ngaphakathi nokunakwa kwemidiya, kodwa basabhekene nezinselele ezifanayo zokusebenza - uchungechunge lokuhlinzeka, ukusatshalaliswa, ukuthobela, nokugcinwa kwamakhasimende. Umehluko oyinhloko ukubonakala, hhayi ubunzima. Abanikazi bamabhizinisi bendabuko bangakwazi ukulinganisa inkundla ngokusebenzisa izinkundla ezihlangene njenge-Mewayz ukwenza ukumaketha ngokuzenzakalelayo, ukuphatha amafaneli okuthengisa, nokwenza lula ukusebenza ngaphandle kokudinga ibhajethi yosaziwayo noma iqembu.

Uyishintsha kanjani isiphithiphithi sibe umkhiqizo osheshayo?

Ukukala ukuphithizela okuseceleni kudinga ukuqinisekisa ukufunwa, ukucwengwa komkhiqizo wakho, nokwakha amasistimu aphindaphindekayo. U-Handler uchithe iminyaka ethuthukisa ubuntu bakhe basesidlangalaleni ngaphambi kokubunamathisela kumkhiqizo wabathengi. Kosomabhizinisi bansuku zonke, inqubo ibandakanya ucwaningo lwemakethe, ukungaguquguquki komkhiqizo, kanye nokusebenza kahle. Amapulatifomu afana Mewayz ahlinzeka ngengqalasizinda — kusukela ku-CRM kanye ne-imeyili ezenzakalelayo kuya kumathuluzi e-e-commerce — ukukala ngaphandle kokuguqula inqwaba yezinhlelo zokusebenza ezihlukene.