Ngale Kwe-Spotify: Amathuluzi Ebhizinisi Abaculi Abahlakaniphile Abasebenzisa Ukwakha Imali Engenayo Yangempela

Isilingi Sokusakaza-bukhoma: Kungani Abaculi Badinga Ukusakazwa Okusha Kwemali Engenayo

Cabanga uzuza u-$0.003 ngokusakaza ngakunye. Lokho iqiniso kubaculi abaningi ezinkundleni ezinkulu—ungadinga ukusakazwa kwanyanga zonke okungaphezu kuka-300,000 ukuze nje uthole umholo omncane. Nakuba ukusakaza kunikeza ukuchayeka, akuvamile ukunikeza ukusimama. Kodwa isizukulwane esisha sabaculi siguqula umbhalo ngokuphatha ubuciko baso njengebhizinisi, sisebenzisa amathuluzi ayegcinelwe izinkampani ukwakha imithombo yemali ehlukahlukene ekhokha izikweletu.

Laba baculi akubona nje abaculi; bangama-CEO ezinkampani zabo zokudala. Basebenzisa amasistimu e-CRM ukuze baphathe ubudlelwano babalandeli, izinkundla zezibalo ukuze baqondise ukuthengiswa okuthengiswayo, namathuluzi okubhuka ukuze kuthuthukiswe imali engenayo yokuvakasha. Umphumela? Abaculi abake badonsa kanzima manje bakha amabhizinisi abantu abayisithupha ngokucabanga ngale kohlu lwadlalwayo.

Abaculi abaphumelele kakhulu namuhla akubona nje abaculi abanohlonze—bangamabhizinisi ahlakaniphile abaqonda abalandeli babo njengamakhasimende.

Kusuka kubalandeli ukuya kukhasimende: Ukwakha Isu Lakho Le-CRM Yeciko

Okwenzekayo ekukhuthazeni kabusha abalandeli bomculo inguquko ngayinye ebaluleke kakhulu. inani lempilo yonke lingaphezu kwezibalo zokusakaza. Amaciko e-Savvy akha izizinda zolwazi ezinemininingwane elandelela ukusebenzisana kwabalandeli, umlando wokuthenga, namazinga okuzibandakanya—ukuguqula abalaleli abangaziwa babe amakhasimende aziwayo.

Amapulatifomu afana nemojula ye-CRM ye-Mewayz ivumela amaciko ukuthi ahlukanise abalandeli ngendawo (okubalulekile ekuhleleni ukuvakasha), umlando wokuthenga (okunikezwayo kokuthengiswayo okuqondisiwe), kanye nezinga lokuzibandakanya (ukuze bakhombe abalandeli abakhulu). Umculi oyedwa we-indie ukhulise ukuthengiswa kokuthengiswayo ngo-240% ngokudala ingxenye "abahambele ekhonsathini yakamuva" nokuthumela okunikezwayo okuhlosiwe kwangemva kombukiso.

Amasegimenti Abalandeli Abalulekile Amathathu Wonke Amaciko Okufanele Alandele

• Abalandeli Abakhulu: Laba bantu abangu-100-20 abakhulula yonke into oyithengayo. Bafanele abalandeli abayisilinganiso esingu-10x futhi kufanele bathole okuqukethwe okuyikhethelo nokufinyelela ngaphambi kwesikhathi.
• Okuvamile: Abalandeli abasakaza njalo futhi ngezinye izikhathi bathenge okuthengiswayo. Baqondise ngenqwaba yeminikelo nemiklomelo yokwethembeka.
• Abavamile: Abalaleli abadinga ukukhuliswa okwengeziwe. Gxila kokuqukethwe okujulisa ukuxhumana kwabo ngaphambi kokwenza izindawo zokuthengisa.

Ukuthengisa 2.0: Ukuthuthukiswa Komkhiqizo Oqhutshwa Ngedatha

Sezadlula izinsuku zokuqagela ukuthi yiziphi imiklamo yezikibha ezothengiswa. Amaciko manje asebenzisa izibalo ukuze anqume ukuthi yikuphi okuthengiswayo kuhambisana nokuthi imaphi amasegimenti abalandeli. Ngokuxhumanisa idatha yokusakaza-bukhoma nedatha yokuthengisa, ungakwazi ukuhlonza ukuthi iziphi izingoma ezigqugquzela ukubandakanyeka okukhulu futhi udale okuthengiswayo okuzoba imali enkulu ngalowo mfutho.

Umdidiyeli womculo we-elekthronikhi uqaphele ukuthi iculo elithile lenze ukonga okuphindwe izikhathi ezingu-3 kunezinye ku-Spotify. Udale ingoma elinganiselwe ye-vinyl enomsebenzi wobuciko wangokwezifiso ohlanganiswe kuleyo ngoma, wayiphromotha ngokukhethekile kubalandeli abagcine ingoma, futhi wathengisa amayunithi angu-500 emahoreni angu-48 ngo-$25 lilinye—ekhiqiza u-$12,500 ngesinqumo esisodwa esinolwazi lwedatha.

Injini Yokuvakasha: I-Touring Engine: I-Touring Engine: I-OptimizingI-Optimizing Booking>Ukubhuka Kokuhamba Komculo2 okuthembekile kakhulu imithombo yemali engenayo, kodwa ukuhlela okungasebenzi kahle kungashintsha inzuzo engaba khona ibe inhlekelele yezezimali. Amaciko asebenzisa amathuluzi okuphatha ibhizinisi manje asebenzisa izimiso ezivela ezinkampanini zezokuthutha ukuze kwandiswe inzuzo yokuvakasha.

Ngokuhlaziya idatha yokuthengisa engokomlando kuwo wonke amadolobha, amaciko angabikezela ukuthi yiziphi izimakethe ezizoba nenzuzo kakhulu futhi ahambise uhambo ngokufanele. Iciko elilodwa lezwe lasebenzisa idatha yokuthengisa yendawo ukuze lithole ukuthi idolobhakazi lesibili amahora amabili ukusuka emakethe enkulu linokuthengiswa okuthengiswayo okuphezulu kwe-capita ngayinye. Ngokungeza leso sitobhi, bakhuphule inani lemali engenayo yokuvakasha ngo-18% ngaphandle kokwenyusa izindleko ngokuphawulekayo.

Isinyathelo ngasinye: Ukwakha Uhambo Olunenzuzo Ngamathuluzi Ebhizinisi

1. Ukuhlaziywa Kwemakethe: Sebenzisa idatha ye-CRM ukuze uhlonze amadolobha anokuminyana kwabalandeli abaningi nomlando wokuthenga
2. Ukukhethwa Kwendawo engu-0% okulindelwe 0 kuya ku-0 okulindelekile:umthamo wendawo engu-0 kuya kwengu-0: umthamo wamandla aphelele kanye nenzuzo)
3. Ukulandelela Izindleko: Sebenzisa amamojula wokubala ukuze uqaphe izindleko zokuvakasha ngesikhathi sangempela
4. Isibikezelo Sokuthengiswayo: Uhlu oluyisisekelo lwedatha yokuthengisa yomlando evela ezimakethe ezifanayo
5. Ukulandelela Ngemva Kohambo: abalandeli bathwebula ngokuzenzakalelayo emibukisweni emisha ye-CRM>

Imali Engenayo Ehlukahlukene: Ngaphandle Kwamathikithi Nezikibha

Abaculi abaphumelele kakhulu baphatha umkhiqizo wabo njengebhizinisi elinezici eziningi. Lokhu kusho ukudala imithombo eminingi yemali engenayo ehambisanayo kunokuncintisana. Sibona amaciko enza imali enkulu emithonjeni abaculi abaningi abangayicabangi nakancane.

Umdlali wepiyano we-jazz wakha amakilasi aphumelelayo okufundisa kwebhizinisi ngamathuluzi enkomfa ngevidiyo ahlanganiswe nezinhlelo zokubhukha. Ngokusebenzisa i-fanbase yakhe ekhona nokusebenzisa ukuhlela okuzenzakalelayo, ukhiqiza i-$ 5,000-8,000 nyanga zonke ngokufundisa-okungaphezu kwemali yakhe yokusakaza. Omunye umculi udale umphakathi ofana ne-Patreon esebenzisa amathuluzi okuphatha ubulungu, enikeza okuqukethwe okuyikhethelo kwababhalisile abangu-400 ngo-$10/ngenyanga, ekhiqiza u-$4,000 nyanga zonke ngemali encane kakhulu.

I-Analytics That Matter: Moving Beyond Stream Counts

Nakuba izinkundla zokusakaza bukhoma zinikeza izibalo eziyisisekelo zamaciko, akuvamile ukuba enze izinqumo ezihlakaniphile zebhizinisi. Amaciko awinayo namuhla yilawo ahlanganisa imithombo eminingi yedatha ukuze aqonde ibhizinisi lawo ngokuphelele.

Ngokuxhumanisa idatha yokusakaza, ukusebenzelana kwenkundla yezokuxhumana, izibalo zewebhusayithi, nezibalo zokuthengisa, amaciko angaphendula imibuzo ebalulekile: Yikuphi okuqukethwe okushintsha kakhulu? Zithini izindleko zangempela zokutholwa kwamakhasimende? Yiziphi iziteshi zokumaketha eziletha i-ROI ephezulu kakhulu? Omunye umculi we-hip-hop uthole ukuthi Izindaba ze-Instagram zikhiqize ukuthengiswa kwempahla okuphindwe izikhathi ezingu-7 kune-Twitter, okubavumela ukuthi baphinde bahlukanise izinsiza zokumaketha futhi bakhulise imali engenayo ngo-32% ngesabelomali esifanayo.

Ukuzenzakalela Uhlangothi Lwebhizinisi Ukuze Ugxile Ekudaleni

Inselele enkulu yamaciko amaningi isikhathi—uhlangothi lwebhizinisi lungasebenzisa wonke amandla adingekayo okudala. Lapha yilapho okuzenzakalelayo kuba isiguquli segeyimu. Ukusetha ukugeleza komsebenzi okuzenzakalelayo kokugibela kwabalandeli, ukugcwalisa okuthengiswayo, kanye nokukhushulwa kokuvakasha kukhulula inqwaba yamahora nyanga zonke.

Iqembu le-indie rock lenze ngokuzenzakalelayo yonke inqubo yalo yokulandela ngemva kwekhonsathi: lapho umlandeli ethenga ithikithi, zengezwa ngokuzenzakalelayo kusegimenti "yohambele ekhonsathini". Ngemva kombukiso, bathola i-imeyili yokubonga enokuqukethwe okukhethekile kanye nomnikelo wokuthengisa wesikhathi esilinganiselwe. Le sistimu ezenzakalelayo ikhiqize u-$28,000 owengeziwe ekuthengisweni kwempahla phakathi nezinyanga eziyisithupha ngaphandle komzamo owenziwe ngezandla.

I-Future Artist-Entrepreneur: Ukwakha Umsebenzi Osimeme

Ushintsho embonini yomculo lusho ukuthi impumelelo yezobuciko nekhono lebhizinisi akuseyona iminako ehlukene. Amaciko azophumelela kule minyaka eyishumi ezayo yilawo amukela amathuluzi azisiza ukuthi aqonde futhi akhonze izethameli zawo njengabalandeli namakhasimende.

Singena enkathini lapho inkundla yebhizinisi yeciko ibaluleka njengesofthiwe yabo yokuqopha. Ikhono lokuphatha ubudlelwano, ukuhlaziya idatha, kanye nokusebenza ngokuzenzakalelayo kuzohlukanisa abathanda ukuzilibazisa kochwepheshe. Izindaba ezinhle? Lawa mathuluzi afinyeleleka kakhulu kunangaphambili, ngezinkundla ezifana ne-Mewayz ezinikeza ama-tier amahhala avumela amaciko ukuthi aqale ukusebenzisa izinqubo zebhizinisi ezichwepheshile ngaphandle kwesabelomali.

Intuthuko ejabulisa kakhulu ingaba isigaba sabaculi abasafufusa abangaziboni nje njengabadali kodwa njengabanikazi bamabhizinisi amancane. Bakha imisebenzi esimeme ngokusebenzisa izimiso ezifanayo ezisetshenziswa abaqalisi abaphumelelayo—ukuthuthukiswa kwamakhasimende, ukuthathwa kwezinqumo okuqhutshwa idatha, kanye nokwehlukahlukana kwamasu. Ngokokuqala ngqa emlandweni womculo, amaciko anamathuluzi okulawula yonke indawo yebhizinisi lawo, futhi labo abamukela leli thuba bakha imisebenzi engathatha amashumi eminyaka kunezingoma ezimbalwa ezishisa izikhotha.

Imibuzo Evame Ukubuzwa

Iyiphi imali engenayo enganakwa kakhulu yabaculi bomculo?

Okuqukethwe okufundisayo nokufundisa akusetshenziswanga kahle kakhulu—amaciko anamakhono akhethekile angangenisa imali eningi ngamakilasi aphambili, izifundo, nezifundo eziku-inthanethi eziqondise abalandeli nabaculi abasafufusa.

Singakanani isikhathi amaciko okufanele asisebenzise ebhizinisini uma kuqhathaniswa nomsebenzi wokudala?

Hlola ukuhlukaniswa okungu-70/30—70% ekudaleni no-30% emisebenzini yebhizinisi. Sebenzisa amathuluzi wokuzenzakalela ukuze unciphise isikhathi sokuphatha kuyilapho ukhulisa umthelela webhizinisi.

Ingabe ngidinga ulwazi lwebhizinisi ukuze ngisebenzise lawa mathuluzi ngempumelelo?

Cha—izinkundla zebhizinisi zesimanje zidizayinelwe ukuthi zisebenziseke kalula. Qala ngezici eziyisisekelo ze-CRM nezici zezibalo, bese usebenzisa kancane kancane ukusebenza okuthuthuke kakhulu njengoba ukhula.

Yini isisekelo sabalandeli esincane esidingekayo ukuze uzuze kumathuluzi ebhizinisi?

Ngisho nangabalandeli abayi-100 ababambe iqhaza, i-CRM nezibalo eziyisisekelo zingaba nomthelela omkhulu kwimali engenayo. Okubalulekile ukugxila kunani lokuphila kwabalandeli kunezinombolo ezingahluziwe.

Ngikhetha kanjani ukuthi imaphi amathuluzi ebhizinisi engizotshala kuwo kuqala?

Qala nge-CRM ukuze uphathe ubudlelwano babalandeli, bese wengeza izibalo ukuze uqonde izethameli zakho. Beka kuqala amathuluzi ahlangana nezinkundla osuvele uzisebenzisa.