I-Ax ivele yenza kwaba nzima ukusebenzisa ngokweqile isifutho sayo somzimba

Lapho Idizayini Enhle Iphuma Endleleni Yayo: Icala Lebhizinisi Lokucabanga Okusekelwe Ekuvimbeleni

Kunenguquko ethule eyenzekayo ekwakhiweni komkhiqizo, futhi kunuka kangcono kakhulu kunezinkumbulo zakho zekilasi lejimu lesikole esiphakathi. I-Ax - uhlobo olufanayo nokweqisa kwentsha - muva nje yenze ushintsho olucashile kodwa olubalulekile lwedizayini yayo yokufutha umzimba wayo: umlomo wombhobho manje ukhawulela ukuthi ungakanani umkhiqizo ongakhishwa emshinini owodwa wokunyathelisa. Asikho isimemezelo. Awukho umkhankaso wegciwane. Ukuvuma nje okuthulile ukuthi ngezinye izikhathi into engcono kakhulu ongayenza umkhiqizo ukukuvimba ngesineke ukuthi ungawusebenzisi kakhulu.

Kuzwakala sengathi kuphambene. Kungani inkampani eyenza inzuzo ngokusetshenziswa komkhiqizo ikwenza ngamabomu kube nzima ukuwusebenzisa? Impendulo yembula okuthile okujulile ngefilosofi yesimanje yomkhiqizo - futhi inemithelela edlula kude ukunakekelwa komuntu siqu kuyo yonke imikhakha yebhizinisi.

Inkinga Yokusebenzisa Ngokudlulele Akekho Obefuna Ukukhuluma Ngayo

Amashumi amabili eminyaka, isifutho somzimba we-Ax besithatha indawo yamasiko eyinqaba. Bekukuyo yonke indawo - kufafazwe ngokukhululekile emakamelweni okhiye, emaphasishi esikole, nasezihlalweni ezingemuva zezimoto kulo lonke elase-United States. Ukumaketha komkhiqizo kuncike ekudluleleni kwentsha. Ukufafaza okwengeziwe kwasho ukuzethemba okwengeziwe, noma kanjalo ingqondo yahamba. Othisha baphathwa yikhanda. Abazali bahlakulela imibono. Kodwa nokho ukuklanywa kwethini ngokwalo akunikezeli ukumelana — ivalvu evulekile kanye nokunikezwa okungenamkhawulo kwe-aerosol.

Inkinga ibingekho ngempela ngomkhiqizo. Kwakungenxa yokungabikho kwe-design guardrails. Ikani elivumela ukusabalalisa okungenamkhawulo libeka wonke umthwalo wokwahlulela kumsebenzisi. Futhi uma isisekelo sakho esiyinhloko somsebenzisi sineminyaka eyishumi nantathu ubudala, lokho kuwukubheka idizayini ebalulekile. Indlela entsha yombhobho - eyethula ukumelana komzimba ngemva kokuqhuma okukodwa okulawulwayo - iwukuvuma okuhle kokuthi umklamo omuhle ulindele ukuziphatha komuntu kunokumane ukuvumele.

Lo mgomo unegama emibuthanweni yezomnotho yomkhiqizo kanye nokuziphatha: i-choice architecture. Umbono wukuthi ukwakheka kwezinketho ezethulwa kubasebenzisi zilolonga izinqumo abazenzayo, ngokuvamile zibe namandla kakhulu kunemiyalo ecacile noma izexwayiso ezingake zikwazi. Uphawu oluthi "Ungasebenzisi Izembe kakhulu" aluzange lusebenze. Imbobo eyenza kube nzima ngokomzimba? Lokho kushintsha ngempela ukuziphatha.

I-Choice Architecture ayiyona nje eyemikhiqizo yabathengi

Ifilosofi efanayo eyenza ukuthi umlomo wombhobho we-Axe ugqame usebenza ngamandla alinganayo kusofthiwe yebhizinisi, ukugeleza komsebenzi, namasistimu enhlangano. Amathuluzi amaningi ebhizinisi aklanywe ngokulingana namandla - akuvumela ukuthi wenze okwengeziwe, wenze ngokuzenzakalela okwengeziwe, ulungiselele okwengeziwe. Okumbalwa kuklanywe ngokuhambisana nomkhawulo, eduze nomkhawulo ocatshangwayo wezinketho eziholela emiphumeleni engcono.

Cabangela isofthiwe yokubika ngezindleko ezingakuhlanganisi ukuthunyelwa ngakunye noma umaki amaphethini okusebenzisa angajwayelekile kuze kube ukubuyisana kokuphela kwenyanga. Noma izinkundla zokuphatha iphrojekthi ezivumela ukudalwa kwemisebenzi okungenamkhawulo ngaphandle kokuvela kwezingxabano zomthwalo womsebenzi. Noma amasistimu ama-invoyisi akuvumela ukuthi ukhiqize futhi uthumele ama-invoyisi asalungiswa angenamkhawulo ngaphandle kwendawo yokuhlola ukuze uthole ukunemba. Lokhu akukhona nje ukuphazamiseka kwe-UX — kuyibhizinisi elilingana nombhobho we-aerosol ongavaliwe.

"Amathuluzi ebhizinisi angcono kakhulu awenzi nje lokho okucelayo - akuvikela buthule ekwenzeni lokho okungafanele ukwenze. Idizayini esekelwe ekuvimbeleni ayikona ukukhawulela amandla; imayelana nokuwudlulisela emiphumeleni engcono."

Amapulatifomu afana ne-Mewayz, enika amandla amabhizinisi angaphezu kuka-138,000 emhlabeni jikelele kuyo yonke into kusukela ku-CRM nokukhokhelwa kuya ekuphathweni kwemikhumbi nezinhlelo zokubhukha, yakhela lo mgomo ekwakhiweni kwawo okujwayelekile. Kunokuba unikeze amabhizinisi isethi yamathuluzi engapheli, engahlukanisiwe, amamojula we-Mewayz angu-207+ ahlelwa ngendlela yokuthi indawo ngayinye yokusebenza ibe nemingcele echaziwe - ukugunyazwa kugeleza ku-HR, ukuhlola ukuqinisekiswa kwama-invoyisi, nezimvume ezisekelwe endimeni eziqinisekisa ukuthi abantu abalungile bathatha izinyathelo ezifanele ngesikhathi esifanele.

I-Psychology of Guardrails: Kungani Imikhawulo Izwakala Njengenkululeko

Kukhona indida enhliziyweni yedizayini esekelwe ekuvinjweni osomnotho bokuziphatha abayifunde kabanzi: abantu bavame ukubika ukuzizwa ngaphezulu benamandla futhi beqiniseka lapho besebenza ngaphakathi kwemikhawulo eklanywe kahle kunalapho benikezwa izinketho ezingenamkhawulo. U-Barry Schwartz wabiza lokhu ngokuthi "indida yokuzikhethela" - ukuthi ukuchichima kokukhetha akuholeli ekwanelisekeni kodwa ekukhubazekeni, ekuzisoleni, nasekuthatheni izinqumo ezimbi.

Lokhu kudlala ngokusobala ezimweni zebhizinisi. Ithimba labadayisi elinikezwe i-CRM enezinkambu zangokwezifiso ezingenamkhawulo futhi azikho izigaba zamapayipi ezijwayelekile ezizochitha inqubo enkulu yenkulumompikiswano yamandla kunokuvala amadili. Ithimba lezezimali elingenayo imikhawulo yokugunyazwa okuzenzakalelayo lizobhekana nezinkinga kuwo wonke ama-invoyisi angaphezu kuka-$5,000. Umnyango wakwa-HR ongenalo uhlu lokuhlola oluhlelekile uzongena ngokungahambisani, futhi abaqashwa abasha bazowuzwa umehluko.

Ushintsho lwedizayini ye-Ax luyasebenza ngoba lususa isinqumo ngokuphelele. Umsebenzisi akudingeki asebenzise amandla noma ukwahlulela — umkhiqizo uyawuphatha. Amasistimu ebhizinisi ahlakaniphile enza into efanayo. Uma uhlelo lokuhola luhlaba umkhosi ngokuzenzakalelayo izibalo zesikhathi esengeziwe ukuze zibuyekezwe ngaphambi kokuthunyelwa, abaphathi akudingeki bakhumbule ukuzihlola. Uma inkundla yokubhuka ithumela ngokuzenzakalelayo izikhumbuzi zokuqinisekisa ngezikhathi ezithile, abasebenzi bedeski elingaphambili akudingeki bazakhele imikhuba yokulandelela mathupha. Uhlelo luthwala umthwalo wokuqonda ukuze abantu bakwazi ukugxila emsebenzini onenani eliphezulu.

Indlela "Izinguquko Zedizayini Ecashile" Zibukeka Kanjani Ekusebenzeni

Ushintsho lwe-Axe belucashile — ukulungisa okuncane komshini kumbobo lokho abathengi abaningi bebengeke bakubone. Kodwa imiphumela engezansi ibalulekile: umkhiqizo omncane osetshenziswa ngohlelo lokusebenza ngalunye, umuzwa ongcono wawo wonke umuntu oseduze, futhi cishe ubude bempilo yomkhiqizo ende ngekani ngalinye. Izinguquko ezinhle kakhulu zedizayini yokusebenza zinephrofayili efanayo: ukulungiswa okuncane okunomthelela omkhulu.

Nazi izinhlobo zezinguquko zedizayini ezicashile eziguqula ukusebenza kwebhizinisi:

• Izinyathelo zokubuyekeza eziyisibopho ngaphambi kokuthunyelwa kwamadokhumenti abhekene nekhasimende — ama-invoyisi, iziphakamiso, nezinkontileka ezidinga ipheya lesibili lamehlo ngaphambi kokulethwa
• Ukumakwa kwezindleko okuzenzakalelayo okuveza okudidayo ngaphandle kokudinga ukuhlolwa mathupha
• Izilawuli zokufinyelela ezisekelwe endimeni ezikhawulela ukuthi ubani ongashintsha idatha eyinhloko, kunciphise inkohlakalo yephutha
• Ukugeleza komsebenzi wokungena ngokuvula okulandelanayo — abasebenzi baqeda isinyathelo esisodwa ngaphambi kokufinyelela kwesilandelayo, baqinisekise ukuthi akukho okweqiwayo
• Amawindi okuqinisekisa ukubhukha avala ngokuzenzakalelayo lapho isikhala sigcwaliswa, asuse ukubhukha kabili ngokuphelele
• Amaketango okugunyaza i-Payroll anemizila echaziwe yokwenyuka lapho imingcele yeqiwe
• Izexwayiso ze-Inventory ezibangela ukuhlela kabusha ukugeleza komsebenzi ngaphambi kokuthi kuphele isitokwe kunangemva kwalokho

Asikho kulezi zici esicwebezelayo. Akekho kubo ongenza i-reel evelele kudemo yomkhiqizo. Kodwa zilingana nokusebenza kombhobho omusha we-Axe - izinqumo ezincane zezakhiwo ezivimbela izinkinga ezingabikezelwa ngaphambi kokuba zenzeke.

Izindleko Zokwenza Lokhu Okungalungile

Imodi yokwehluleka ephambana nomklamo osuselwe ekuvinjweni yilokho esingakubiza ngokuthi "ukukhuphuka kwamandla" - ukunqwabelana okuqhubekayo kwezici, izimvume, nezinketho okwenza isistimu ibe namandla ngokwengeziwe futhi kube nzima nakakhulu ukuyisebenzisa ngokuphepha. Kuyi-software elingana nokunikeza ingane eneminyaka eyishumi nantathu ubudala i-Ax engenamkhawulo.

Izinombolo zixoxa indaba emangazayo. Ngokocwaningo oluvela embikweni waminyaka yonke we-Anatomy of Work ka-Asana, abasebenzi bachitha isilinganiso esingu-58% sesikhathi sabo "emsebenzini mayelana nomsebenzi" - ukuxhumanisa, ukukhulumisana, nokuphatha imisebenzi kunokuba benze umsebenzi wangempela ababeqashelwe ukuba bawenze. Iqhaza elibalulekile kulokhu okungaphezulu wukuzulazula kumasistimu ayinkimbinkimbi kakhulu adinga ukwahlulela okungaguquki okuzophathwa ama- guardrails aklanywe kahle azosingathwa ngokuzenzekelayo.

Kumabhizinisi amancane naphakathi nendawo - akha iningi labasebenzisi be-Mewayz abangu-138,000+ - ukubaluleka kuphakeme nakakhulu. Inkampani yezokuthutha esezingeni eliphakathi ephethe uxhaxha lwezimoto ezingama-40 ayikwazi ukukhokhela uhlobo lwesakhiwo sokusebenza samahhala esingabekezelelwa ekuqaleni nabasebenzi abahlanu. Ngaphandle kokugeleza komsebenzi okuhlelekile kanye nomklamo osekelwe ekuvinjweni ekulawuleni izimoto zabo kanye nezinhlelo zokukhokhelwa, amaphutha ahlanganisiwe: imoto engahambi kahle ibiza uphethiloli nesikhathi, inkokhelo yesikhathi esengeziwe ebalwe ngokungalungile idala izinkinga zokuthobela imithetho, isikhawu sokulungiswa esigejiwe sidala isikweletu. Amasistimu aklanywe ngezingqinamba ezicatshangelwayo avimbela lokhu kwehluleka okudalekayo.

Ukudizayina Umsebenzisi Wangempela, Hhayi Umsebenzisi Olungile

Mhlawumbe imininingwane ebaluleke kakhulu eshumekwe ekwakhiweni kabusha komlomo we-Axe yilokhu: inkampani yayeka ukudizayina umsebenzisi okahle futhi yaqala ukudizayina umsebenzisi wangempela. Umsebenzisi okahle we-Ax body spray usebenzisa ukuqhuma okukodwa okulawulwayo futhi uyaphuma enuka kamnandi. Umsebenzisi wangempela - umfundi wesikole ophakathi ogijima sekwephuzile ekilasini - ufafaza kuze kube ikani lenze umsindo bese efafaza kakhudlwana ukuze aphephe.

Isofthiwe yebhizinisi yenza leli phutha njalo. Umsebenzisi okahle wesistimu yokubika izindleko ubhala ngokucophelela yonke irisidi ngalolo suku athola ngalo izindleko. Umsebenzisi wangempela uhambisa ibhokisi lezicathulo lamarisidi ashwabene izinsuku ezintathu ngaphambi kokuvalwa kwekota. Umsebenzisi okahle we-CRM uloga konke ukusebenzelana kwekhasimende ngamanothi agcwele nezinyathelo ezilandelayo. Umsebenzisi wangempela ubuyekeza uhlelo kanye ngeviki ngenkumbulo.

Ukudizayina abasebenzisi bangempela kusho amasistimu okwakha asebenza kahle nanoma abantu bephazamisekile, bejahile, bekhathele, noma bengabantu nje. Kusho ukwenza ngokuzenzakalelayo izinto abantu abazikhohlwayo. Kusho ukudala ukungqubuzana lapho ukunganaki kubiza khona kanye nokususa ukungqubuzana lapho kubaluleke khona isivinini. Kusho ukuthi — ngamafuphi — ukuklama umlomo wombhobho, hhayi nje ikani.

Inzuzo Yokuncintisana Yokuthola Indlela Yokuziphatha Okulungile

Kunokuphikisana okuncintisanayo okuphoqelelayo kokuklama okusekelwe ekuvimbeleni okudlula ukuvimbela izehlakalo eziyihlazo emaphasishi esikole. Amabhizinisi akha imivimbo ehlakaniphile yokusebenza kumasistimu awo adala izinzuzo ezihlanganisiwe ngokuhamba kwesikhathi.

Uma isistimu yakho yama-invoyisi ivimbela amaphutha enkokhiso ngaphambi kokuthi afinyelele amakhasimende, uvikela ubudlelwano bamakhasimende kanye nokugeleza kwemali kanye kanye. Lapho inkundla yakho ye-HR iphoqelela ukugibela okungaguquki, abasebenzi abasha bafinyelela ukukhiqiza okugcwele ngokushesha. Uma i-CRM ihlaba umkhosi imisa amadili ngezikhathi ezithile, umugqa wethimba lakho labadayisi uhlala unembile futhi usebenza. Lokhu akukona ukuwina okumangalisayo — kungukuthuthuka okukhulayo okunqwabelana kube nokuhluka okubalulekile kokuncintisana phakathi nezinyanga neminyaka.

Ifilosofi yedizayini ye-Mewayz ibonisa lokhu kuqonda. Kunokuba unikeze inkundla eyodwa ye-monolithic ezama ukwenza yonke into ngaphandle kombono wesakhiwo mayelana nokuthi, amamojula weplathifomu angama-207 akhiwe kanjani ukuze asebenzisane nezindawo zokusebenzelana ezichaziwe kanye nokugeleza komsebenzi okuqaphela imingcele. Ibhizinisi elisebenzisa i-Mewayz yakho kokubili i-CRM nama-invoyisi alitholi nje amathuluzi amabili ahlukene - lithola isistimu lapho idatha yekhasimende ingena khona ekukhokheni ngezindawo zokuhlola eziqinisekisayo, lapho izinkontileka ziqala khona ukugeleza komsebenzi wokugibela, lapho sonke isitaki sokusebenza siklanyelwe ukuqondisa ukuziphatha kanye nokusivumela.

Ekugcineni, isifundo esivela ekwakhiweni kabusha komlomo we-Axe okuthulile asimayelana nhlobo nokufuthwa komzimba. Kumayelana nomehluko omkhulu phakathi komkhiqizo okuvumela ukuthi wenze okuthile kanye nomkhiqizo oklanywe ngendlela ozokwenza ngayo ngempela. Amathuluzi angcono kakhulu - kungakhathaliseki ukuthi amathini esiqedaphunga noma izinkundla zebhizinisi zebhizinisi - awavele avuleke amathuba. Bayishaneli. Zikuvikela ezenzweni zakho ezimbi kakhulu ngenkathi zikhulisa ezingcono kakhulu zakho. Othisha basesikoleni esiphakathi akubona bodwa abafanelwe yilolo hlobo lokukhululeka.

Imibuzo Evame Ukubuzwa

Yini ngempela eyashintsha i-Ax mayelana nesakhiwo sayo sokufuthwa komzimba?

I-Axe idizayine kabusha buthule umlomo kusifutho sayo somzimba esiyisakhiwo sodumo ukuze kukhawulwe ngokoqobo ukuthi ungakanani umkhiqizo okhishwa ngokucindezela ngakunye. Bekungekho mdlandla wokumaketha - umgoqo nje ocashile owakhelwe ngqo emkhiqizweni. Ushintsho luvimbela ukusetshenziswa ngokweqile ngaphandle kokudinga ushintsho lokuziphatha kumthengi, luvumela idizayini ngokwayo yenze umsebenzi wokukhuthaza ukulinganisela.

Kungani inkampani ngamabomu ingenza umkhiqizo wayo ube nzima ukuwusebenzisa ngokweqile?

Ngokuphikisayo, ukucindezela ukusetshenziswa kungakha ukwethenjwa komkhiqizo wesikhathi eside nokwaneliseka kwekhasimende. Uma abasebenzisi besebenzisa ngokweqile umkhiqizo futhi behlangabezana nembi - cabanga ngamafu amakhulu e-cologne - basola umkhiqizo. Ngokukhawulela okweqile, i-Ax ivikela okwenziwayo. Amabhizinisi ahlakaniphile asebenzisa ingqondo efanayo kuma-software namasevisi, aklama amasistimu aqondisa abasebenzisi emiphumeleni engcono kunokusetshenziswa kakhulu.

Kuyini ukucabanga okusekelwe ekuvimbeleni futhi amabhizinisi angakusebenzisa kanjani?

Ukucabanga okusekelwe ekuvimbeleni kusho ukukhawulela ngamabomu izinketho noma ukuziphatha ukuze kuthuthukiswe imiphumela. Ekwakhiweni komkhiqizo, yimbobo efafazwa ngamamitha. Emisebenzini yebhizinisi, isusa ukukhathala kwesinqumo ngokwenza lula ukuhamba komsebenzi. Amapulatifomu afana ne-Mewayz — i-OS yebhizinisi enamamojuli angu-207 ngo-$19/mo (app.mewayz.com) — sebenzisa lesi simiso ngokuhlela amathuluzi abe amamojula anenjongo, aqondisiwe kunokuba axake abasebenzisi abanezici ezingahleliwe ezingapheli.

Ingabe izithiyo zedizayini zingasithuthukisa ngempela umuzwa wamakhasimende?

Nakanjani. Izinketho ezimbalwa nezinsimbi zokuqapha ezakhelwe ngaphakathi ngokuvamile ziholela emiphumeleni engcono nokwaneliseka okuphezulu. Uma umkhiqizo noma ingxenyekazi ivimbela amaphutha avamile ngedizayini, abasebenzisi bazizwa beqiniseka ngokwengeziwe futhi benekhono. Kungakho iMewayz ihlela amathuluzi ayo ebhizinisi abe amamojula agxilile - ukucindezela kudala ukucaca. Okuhlangenwe nakho okuhle kakhulu komsebenzisi akuyona inkululeko engenamkhawulo; kuyindlela eklanywe kahle eyenza isenzo esifanele sibe lula kakhulu.