Inkampani yesiphuzo saseFrance ingaphazamisa igama likaTesla elithi 'Cybercab'

Inkampani Yesiphuzo Yase-French Ingadiliza Igama lika-Tesla elithi ‘Cybercab’

Umgwaqo oya emisha ugandaywe ngemigodi esemthethweni. Njengoba u-Tesla elungiselela ukwethulwa okuhle kwerobhothi elizimelayo osekunesikhathi lilindelwe kulo Agasti, isithiyo ebesingalindelekile siqhamuke hhayi kumenzi wezimoto imbangi, kodwa enkampanini yesiphuzo yaseFrance. Ukungqubuzana kophawu lokuhweba okungaba khona egameni elithi "Cybercab" kusebenza njengesikhumbuzo esiqinile sokuthi endaweni yebhizinisi yesimanje, isu lomkhiqizo lidlulela ngalé kokumaketha okuhlakaniphile—lidinga ukubona kusengaphambili okucophelelayo, uhlobo olugxiliswe ku-OS yebhizinisi elifana ne-Mewayz.

I-Transatlantic Trademark Tussle

Emnyombweni wodaba inkampani yaseFrance, i-Cybercab, ebikhiqiza iziphuzo zezithelo ezicwebezelayo kusukela ngo-2016. Nakuba umkhiqizo wabo—ithini lejusi e-bubbly—ungeke uhluke kakhulu kunemoto ezishayelayo, banophawu lokuthengisa olubhalisiwe lwe-European Union lwaleli gama emakilasini ambalwa abalulekile. Okubaluleke kakhulu, la makilasi awagcini nje ngeziphuzo, kodwa futhi "ukukhangisa, ukuphathwa kwebhizinisi, nokubonisana kwenhlangano." Isevisi yerobhothi ye-Tesla izosebenza nakanjani ngaphakathi kwalezi zindawo, idale ukungqubuzana okucacile. Lokhu akukhona nje ukuqamba imoto; imayelana nokufaka uphawu kuyo yonke inkundla yesevisi yokuhamba, inkimbinkimbi edinga amasistimu okuphatha ahlanganisiwe ukuze azulazule.

Kungani Igama Libaluleke Kakhulu Kunangaphambili

Ku-Tesla, i-"Cybercab" ingaphezu kwelebula; isandiso samasu somkhiqizo wayo we-"Cybertruck" ube ikusasa elisekelwe kusevisi. Ithembisa isipiliyoni esingenazihibe, esinekusasa. Kodwa-ke, ukushintsha igama ngempoqo noma impi yezomthetho ethathe isikhathi eside ingenza lokhu:

• Ukubambezeleka Kokwethulwa: Imiyalelo esemthethweni e-EU ingase imise ukukhishwa kwesevisi emakethe enkulu.
• I-Fragment Brand Identity: Ukusebenzisa amagama ahlukene ezifundeni ezihlukene kunciphisa imizamo yokumaketha yomhlaba wonke.
• Ngena Ezindlekweni Ezibalulekile: Izindleko zomthetho, izindleko zokuqamba kabusha, nokulahleka komfutho kumela ukudonsa kwezimali okukhulu.
• Dala Ukudideka Kwabathengi: Ukushintshwa kwegama lomzuzu wokugcina kubukela phansi isithombe esiphucuziwe, esilawulwayo esihlakulelwa u-Tesla.

Indlela Esebenzayo: Ukulawulwa Kwengozi Okudidiyelwe

Lesi simo sigqamisa igebe elibalulekile ekuhlelweni kwephrojekthi okujwayelekile: ukuqoqwa kwesu lomthetho nokusebenza. Indlela yokusabela-ukubhekana nezinkinga zophawu lokuhweba ngemva kokuthuthukiswa komkhiqizo-igcwele ubungozi. Isixazululo sesimanje siwuhlelo olusebenzayo, oludidiyelwe. Kulapho inkundla efana ne-Mewayz iba semqoka khona. Ngokusebenza njenge-OS yebhizinisi elijwayelekile, iMewayz ivumela amaqembu ukuthi axhume ukuhamba komsebenzi okubalulekile. Cabanga ngohlelo lapho imephu yomgwaqo yokuthuthukiswa komkhiqizo ixhunyaniswe khona nemojuli yokuthobela kanye nokuphathwa kwe-IP. Umcabango wegama lomkhiqizo wesigaba sasekuqaleni ungase uqalise ngokuzenzakalelayo ukuhlola ukutholakala kophawu lomhlaba wonke, kuhlabe umkhosi izingxabano ezingaba khona njenge-French Cybercab ngaphambi kokuthi kwenziwe noma yikuphi ukuzibophezela komphakathi.

"Impahla eqanjiwe enkulu yenkampani ingamiswa ukugada kwayo okuncane kakhulu kwezokuphatha. Ikusasa lingelezinhlangano ezihlanganisa ubuhlakani bazo bokudala nokusebenza."

Ukwakha Isisekelo Sebhizinisi Esiqinile, Esisheshayo

Inselelo kaTesla iyisifundo samazwe ngamazwe. Ukuthi zethula i-robotaxi noma isiphuzo esisha, izinkampani kufanele zisebenze ngobuchule obuxhumene. I-Mewayz ihlinzeka nge-OS eyisisekelo ukufeza lokhu. Idizayini yayo eyimojula iqinisekisa ukuthi amaqembu ezomthetho, okuthengisa, ochungechunge lokuhlinzeka, kanye nentuthuko awasebenzi eyedwa kodwa asebenza endaweni eyodwa, evumelanisiwe. Lapho ingozi engaba khona ikhonjwa kumojula eyodwa—kungaba ukungqubuzana kophawu lokuhweba, ibhodlela le-sport chain, noma ushintsho lokulawula—umthelela uyahlolwa kuyo yonke imisebenzi exhunyiwe ngesikhathi sangempela. Lokhu kwenza ubuholi bukwazi ukwenza ama-pivots anolwazi ngokushesha, kuvikela ukutshalwa kwezimali kanye nokuvikela umugqa wesikhathi wokumaketha. Ekugcineni, umjaho awunqotshwa nje ngombono ongcono kakhulu, kodwa yibhizinisi elihlomele kangcono ukuwenza ngokungenasici.