Ukufaneleka Kwamahora angu-24 ngeke kukuvumele ukuthi uzikhiphe ohlwini lukagaxekile Wokumaketha, Ngakho-ke Ngiyilungisile

24 Hour Fitness kwenza kube nzima ngokungenangqondo ukuzikhipha ohlwini lwama-imeyili abo okumaketha, futhi ngemva kwezinyanga zokuthola izixhumanisi eziphukile zokuzikhipha ohlwini kanye nezicelo ezizitshiwe, nginqume ukubhala ngokunembile ukuthi ngimisa kanjani. Okufanele kuthathwe ngokuchofoza okukodwa sekuphenduke uvivinyo olunezinyathelo eziningi ezephula umoya womthetho we-CAN-SPAM futhi olungahloniphi wonke amakhasimende ake anikezela ngekheli lawo le-imeyili.

Lokhu akuwona nje umsindo. Njengomuntu owakha isofthiwe yebhizinisi e-Mewayz, ngizibonele mathupha ukuthi izinkampani zisingatha kanjani (futhi ziphambanise) ukumaketha kwe-imeyili. I-24 Hour Fitness iyikilasi eliphambili kulokho okungafanele ukwenze — futhi kunezifundo zangempela lapha kunoma ubani oqhuba ibhizinisi elixhumana namakhasimende.

Kungani Ukufaneleka Kwamahora angu-24 Kungangivumeli Ngizikhiphe ohlwini lwama-imeyili Abo?

Impendulo emfushane: amaphethini amnyama. I-24 Hour Fitness isebenzisa inhlanganisela yamaqhinga enza ukuphuma kukhungathekise kangangokuthi abantu abaningi bavele banikezele. Uchofoza "ukuzikhipha ohlwini" ngaphansi kwe-imeyili yabo bese uhlala ekhasini elilayisha unomphela, elenze iphutha, noma likucele ukuthi ungene ku-akhawunti okungenzeka awukhumbuli ngisho ukuyidala. Abanye abasebenzisi babika ukuthi ngisho nangemva "kwempumelelo" yokuzikhipha ohlwini, ama-imeyili alokhu efika - ngezinye izikhathi evela emakhelini omthumeli ahluke kancane abalwa njengohlu lwama-imeyili oluhlukene.

Lokhu akuzenzekelanga. Uma inkampani enezinsiza ze-24 Hour Fitness kanye nesisekelo sababhalisile ingakwazi ukwakha isixhumanisi esisebenzayo sokuzikhipha ohlwini, ukungasebenzi kuhle ngedizayini. Bayazi ukuthi wonke umuntu ohlala ohlwini ungolunye uguquko olungase lube khona, elinye izinga elivulekile lokubika kubabambiqhaza, enye indikimba kufaneli. Ibhokisi lakho lokungenayo liyindawo yabo yangempela, futhi abanikezeli ngaphandle kokulwa.

Ngiwamise Kanjani Empeleni Ama-imeyili Okuthengisa Okufaneleka Kwamahora angu-24?

Ngemva kokuzama isixhumanisi esijwayelekile sokuzikhipha ohlwini izikhathi eziningi ngaphandle kwemiphumela, ngithathe indlela enolaka. Nakhu okusebenzile:

1. Imakwe njalo nge-imeyili Yokufaneleka Yamahora angu-24 njengogaxekile — ayigcini nje ngokufakwa kungobo yomlando noma isusiwe, kodwa ibikwe njengogaxekile ngokuqondile nge-Gmail. Lokhu kuqeqesha izihlungi ze-Google futhi, okubalulekile, kulimaza isithunzi sesizinda somthumeli.
2. Udale isimiso sokuhlunga ukuze kususwe ngokuzenzakalela noma iyiphi i-imeyili ezizindeni ezihlobene Nokufaneleka Kwamahora angu-24, okuhlanganisa izinkundla zabo zokumaketha zezinkampani zangaphandle ezifana ne-Salesforce Marketing Cloud ne-Braze.
3. Ugcwalise isikhalazo se-CAN-SPAM ku-FTC kokuthi ReportFraud.ftc.gov. Umthetho wombuso udinga ama-imeyili ezentengiso ukuthi afake indlela yokusebenza yokuphuma esebenza phakathi kwezinsuku eziyi-10 zebhizinisi. Isixhumanisi esiphukile sokuzikhipha ohlwini siwukuhlukumeza.
4. Bathumele i-imeyili eqondile ethimbeni labo lobumfihlo ebhekisela ku-CCPA (California Consumer Privacy Act) futhi icela ukususwa kwedatha yami yomuntu siqu. Ngaphansi kwe-CCPA, izakhamuzi zase-California zinelungelo lokufuna amabhizinisi asuse yonke idatha yazo — futhi izinkampani kufanele ziphendule zingakapheli izinsuku ezingu-45.
5. Ngixhumane nebhange lami ukuze ngiqinisekise ukuthi ubulungu bami bukhanselwe ngempela, njengoba abanye abasebenzisi babika ukuthi baphinde babhaliswa ohlwini lokumaketha lapho ulwazi lokukhokha luhlala kufayela.

Phakathi namaviki amathathu, ama-imeyili ame ngokuphelele. Inhlanganisela yemibiko yogaxekile, izikhalazo zomthetho, kanye nesicelo esisemthethweni sokususwa kwedatha bekwanele ukuze banake.

"Uma inqubo yakho yokuzikhipha ohlwini idinga amakhasimende akho ukuthi afake isikhalazo sombuso ukuze ayeke ukuthola ama-imeyili, awunalo isu lokumaketha — usesimweni sokubamba iqhaza."

Yini Ngempela I-CAN-SPAM Idinga Ezinkampanini Ezifana Nokufaneleka Kwamahora angu-24?

Umthetho we-CAN-SPAM ka-2003 awusona isiphakamiso. Kungumthetho wombuso, futhi ubeka imithetho ecacile ye-imeyili yezentengiso. Yonke i-imeyili yokumaketha kufanele ifake indlela ebonakalayo, esebenzayo yokuzikhipha ohlwini. Izicelo zokuphuma kufanele zihlonishwe zingakapheli izinsuku zebhizinisi eziyi-10. Izinkampani azikwazi ukudinga abamukeli ukuthi bangene ngemvume, bakhokhe imali, noma banikeze ulwazi ngale kwekheli le-imeyili ukuze bazikhiphe ohlwini. Ukwephula kungaholela ezijezisweni ezifika ku-$51,744 nge-imeyili ngayinye.

24 Hour Fitness Ukuzikhipha ohlwini okuphukile kwephula imibandela eminingi. Iqiniso lokuthi abakaze babhekane nesenzo esibalulekile sokuphoqelela likhuluma kakhulu ngezinsiza ezilinganiselwe ze-FTC kunokuba semthethweni kwalokho abakwenzayo. Kodwa izikhalo ngazinye ziyahlanganisa - futhi zivusa uphenyo lapho amaphethini evela.

Kungani Kufanele Amabhizinisi Akhathalele Ukuthola Ukumaketha Nge-imeyili Okulungile?

Ngaphandle kokuthobela umthetho, kunokuphikisana okuyisisekelo kwebhizinisi: abantu abafuna ukushiya uhlu lwakho ngeke baphinde bathenge kuwe. Ukuzigcina zibhalisile akukhiqizi imali - kulimaza isithunzi sakho somthumeli, kukhuphule amamethrikhi akho ngezinombolo zokuzibandakanya okungamanga, futhi kuzala uhlobo lwentukuthelo olushintsha lube ukubuyekezwa okungekuhle kanye nokuthunyelwe kwenkundla yezokuxhumana okufana ncamashí nalena.

E-Mewayz, sakhe i-OS yethu yebhizinisi lamamojuli angu-207 ngesimiso esilula: hlonipha abantu oxhumana nabo. I-CRM yethu, i-imeyili, namathuluzi ethu okumaketha akwenza kube lula ukuthi abathintwayo baphume - ngoba uhlu oluhlanzekile lwababhalisile ababandakanyekayo lubaluleke kakhulu kunohlu oluqhumile lwabathumbi. Abasebenzisi abangaphezu kuka-138,000 bathemba i-Mewayz ukuthi izophatha ubudlelwano bamakhasimende abo, futhi lokho kuthembana kuqala ngokunikeza abantu ukukhetha kwangempela mayelana nokuthi bayafuna yini ukuzwa kuwe.

Ukumaketha okuhle kwe-imeyili akukona ukucupha abantu. Kumayelana nokunakwa ngaso sonke isikhathi uma ungena kubhokisi lokungenayo lothile.

Imibuzo Evame Ukubuzwa

Ingabe akukho emthethweni ukuthi i-24 Hour Fitness izibe isicelo sami sokuzikhipha ohlwini?

Yebo. Ngaphansi koMthetho we-CAN-SPAM, abathumeli bezentengiso kufanele bahloniphe izicelo zokuphuma zingakapheli izinsuku eziyi-10 zebhizinisi. Indlela yokuzikhipha ohlwini ephikelelayo ephulwa noma ama-imeyili aqhubekayo ngemva kwesicelo esivumelekile sihlanganisa ukwephulwa kwenhlangano. Ungafaka isikhalazo ku-FTC, futhi izakhamuzi zase-California zinezivikelo ezengeziwe ngaphansi kwe-CCPA ezizivumela ukuthi zifune ukususwa okuphelele kwedatha.

Ingabe ukumaka ama-imeyili Okufaneleka Amahora angu-24 njengogaxekile empeleni kungenza okuthile?

Nakanjani. Uma abasebenzisi abanele bemaka ama-imeyili avela kumthumeli njengogaxekile, abahlinzeki be-imeyili abafana ne-Gmail, i-Outlook, ne-Yahoo bajezisa isithunzi sesizinda salowo mthumeli. Lokhu kusho ukuthi ama-imeyili abo aqala ukufika kumafolda ogaxekile kubamukeli bonke — hhayi nje eyakho. Kungelinye lamathuluzi asebenza kahle kakhulu abasebenzisi ngabanye abanalo ngokumelene nokumaketha okungafunwa, futhi lithinta ngokuqondile ikhono lenkampani lokufinyelela noma ubani.

Ngingenza kanjani isiqiniseko sokuthi ibhizinisi lami alenzi amaphutha ama-imeyili wokumaketha afanayo?

Qala ngokusebenzisa inkundla ebeka kuqala ukuthobelana nolwazi lomsebenzisi. Isixhumanisi sakho sokuzikhipha ohlwini kufanele sisebenze ngokuchofoza okukodwa ngaphandle kwezimfuneko zokungena ngemvume. Hlonipha ukuphuma ngokushesha, hhayi ekupheleni kwewindi lezinsuku eziyi-10. Hlukanisa uhlu lwakho ukuze amakhasimende angaphambili angakutholi ukumaketha kwesitayela sokuthola. Futhi hlola i-imeyili yakho njalo ngekota ukuze ubambe izixhumanisi eziphukile noma ama-automation akudala. Amathuluzi afana Mewayz aphatha okuningi kwalokhu ngokuzenzakalela, ngakho ukuthobela akuyona into okufanele ucabange ngayo — yakhelwe ohlelweni.

Uma uqhuba ibhizinisi futhi ufuna ukumaketha nge-imeyili okuhlonipha ngempela izethameli zakho, qala isivivinyo sakho samahhala ku-Mewayz. I-OS yethu yebhizinisi elihlanganisa yonke into ikunikeza i-CRM, i-imeyili ezenzakalelayo, namathuluzi okuthengisa akugcina uthobela, ugcine uhlu lwakho luhlanzekile, futhi ugcine amakhasimende akho ejabule — izinhlelo ziqala ku-$19/mo.