Ingeniso ye-YouTube yeedola ezingama-60 eebhiliyoni zeedola ityhilwe phakathi kokutyhala kwababhalisi abahlawulwayo

I-YouTube idlule ngokusemthethweni i-i-60 yeebhiliyoni zeerandi kwingeniso yonyaka, iqinisa isikhundla sayo njengenye yamaqonga eendaba anamandla embalini ngelixa ngobundlobongela isandisa isiseko sababhalisi abahlawulweyo ngePremium yeYouTube kunye nobulungu betshaneli. Esi siganeko sibonakalisa utshintsho olusisiseko kwindlela iqonga elenza ngayo imali ingqalelo - kwaye lithetha ukuthini kubadali, abakhangisi, kunye namashishini azama ukukhuphisana kuqoqosho lwengqwalasela apho isekhondi ngalinye lexesha lokubukela linexabiso ledola elidityaniswe kulo.

Sixelele Ntoni Ngokwenyani Umzobo weNgeniso yeebhiliyoni ezingama-60 ze-YouTube?

Ialfabhethi idize ingeniso yentengiso kaYouTube njengenxalenye yengeniso yakhe yokutyhalela elubala, iveza ukuba iqonga lingenisa ingeniso eninzi kuneenkampani ezininzi zeFortune 500. Ukubeka inani ngokwembono, iYouTube iyodwa ifumana ngaphezulu kweNetflix, iSpotify, kunye neDisney + zidityaniswe kunyaka-mali omnye. Uninzi lwale ngeniso - malunga ne-80% - isavela kwiintengiso, kodwa icandelo lababhalisi abahlawulwayo likhula ngesantya esinabaphathi kunye nabahlalutyi abathobelayo.

IYouTube Premium, esusa iintengiso kwaye inika ufikelelo kuMculo kuYouTube, yawela i-100 lezigidi zababhalisile ngo-2024, inegalelo leebhiliyoni kwingeniso yomrhumo oqhubekayo. Le modeli yengeniso-mali-yentengiso kunye nemirhumo-lulo kanye uhlobo lolwakhiwo lwengeniso eyohlukeneyo amashishini edijithali ebebaleka ukuphindaphinda. Isifundo asikho malunga nesikali sikaYouTube; imalunga nezinto eziluncedo kwisakhiwo sokuba ngumnini wamacandelo amaninzi okwenza imali ngaxeshanye.

Kutheni u-YouTube etyhala nzima kangaka kuBhaliso oluHwuliweyo ngoku?

Ukutyhala ngakwimirhumo ehlawulweyo luthango olubaliweyo ngokuchasene nokuguquguquka kwentengiso yentengiso. Ingeniso yentengiso ingumjikelo - yenza ikhontrakthi ngexesha lokudodobala koqoqosho, iguquguquka kunye nemijikelo yonyulo, kwaye iya ixhomekeke kwiinkxalabo zokhuseleko lophawu. Ingeniso yomrhumo, ngokuchaseneyo, ibonelela ngengeniso eqhubekayo yenyanga eqikelelwayo (MRR) leyo abatyali-mali babhaso ngayo ngaphezu kwayo nayiphi na enye i-metric.

I-YouTube ikwaphendula kuqoqosho lwabadali. Abadali abaphambili ngoku barhola ngaphezulu kubulungu betshaneli, iiSuper Chats, kunye nezinto ezithengiweyo kuneAdSense kuphela. Iqonga liye layila inkqubo apho ukwenza imali komdali kunye nokwenza imali kwiqonga kudityaniswe ngokunzulu - xa abadali befumana ngaphezulu, batyala imali eninzi kumxholo, otsala ababukeli abaninzi, ovelisa ubhaliso kunye nengeniso yentengiso. Livili elibhabhayo uYouTube ebebunjineli kwisithuba seminyaka elishumi kwaye ngoku liyakhawuleza.

"Ingeniso ye-YouTube ye-$60B ayilonani nje kuphela - bubungqina bokuba amashishini aphumeleleyo kwixesha ledijithali angabanini usasazo, ulwaleko lokwenza imali, kunye nobudlelwane bomdali ngaxeshanye. Amaqonga alawula zontathu ngokusisiseko asebenzisa inkqubo yokusebenza kweshishini, hayi nje ijelo leendaba."

Njani abaThengisi kunye neeBrand kuHlumo lwabaBhali abaHwulwayo kuYouTube?

Ukukhula kweYouTube Premium kudala umngeni onomdla kubathengisi: iintengiso zabo aziboniswanga kubabhalisi bePremium. Njengoko isiseko esihlawulwayo sikhula, abakhangisi babona abaphulaphuli babo abanokujongana nabo kuYouTube bencipha ngokomlinganiselo. Oku kunyuse amaxabiso entengiso (CPMs) aphezulu kubaphulaphuli abashiyekileyo abaxhaswayo kwaye inyanzelise iibrendi ukuba zijonge iifomati ezingatsitywa zikaYouTube, umanyano lwenkxaso, kunye noluhlu lwezinto eziqhagamshelwe kwiTV (CTV) — apho uYouTube ngoku enesabelo esibalulekileyo sexesha lesikrini segumbi lokuhlala.

Kumashishini amancinci naphakathi, intsingiselo icacile: ubukho beYouTube obuphilayo kunye nobudlelwane babadali buya buxabiseka njengoko ukufikelela okuhlawulelwayo kuya kudura. Iibrendi eziphumeleleyo kuYouTube ngo-2025 nangaphaya zizo ezo ziyiphatha njenge-asethi yomxholo yexesha elide, hayi isitishi esihlawulwayo sexeshana elifutshane.

Yintoni enokufundwa ngamaShishini kwiModeli yoKwenza imali kaYouTube enezinto ezininzi?

Ulwakhiwo lwengeniso kaYouTube lubonelela ngoyilo olusebenza ngaphaya kwamaqonga evidiyo. Olona lwazi luphambili kukuba awona mashishini anokomelela aqokelela iindlela ezininzi zengeniso ezomelezana endaweni yokukhuphisana. Nantsi indlela ekhangeleka ngayo xa kusenziwa:

• Inqanaba lasimahla elinentengiso: Ikhulisa ukufikelela kwaye igcine iqonga lifikeleleka, lisakha umphezulu wefaneli kwisikali.
• Inqanaba lomrhumo ohlawulwayo: Iguqula abona basebenzisi babandakanyekayo babe yingeniso eqikelelwayo ephindelelayo ngelixa bephucula amava abo.
• Intatho-nxaxheba yoqoqosho lwabadali: Ubulungu besitishi, i-Super Chats, kunye nengcebiso yenze ingeniso ethathwa yipesenti yeqonga - ngaphandle kweqonga elithwele iindleko zokudala umxholo.
• Urhwebo kunye nomanyano oludityanisiweyo: Ukuthenga ku-YouTube kudibanisa ukufunyanwa kwemveliso ngokuthe ngqo ukuze kuthengwe, yongeza umaleko wengeniso yentengiselwano phezu kosetyenziso lwemidiya.
• I-TV eQhagamshelweyo kunye nokubekwa kweprimiyamu: Ukwandisa kwigumbi lokuhlala kuvula uluhlu lwentengiso yeprimiyamu eyalela ii-CPM eziphezulu kakhulu kuneselfowuni.

Umaleko ngamnye usebenzela icandelo lomsebenzisi elahlukileyo kwindawo yexabiso elahlukileyo, ngelixa zonke iileya zinegalelo ledatha kunye nokuzibandakanya kwiqonga eliphambili. Oku akuzenzekelanga — luyilo lwangabom lweqonga kwinqanaba eliphezulu.

Ngaba abadali kunye namaShishini amaNcinci kufuneka baZibeke Njani Kwinkqubo ye-Ecosystem kaYouTube?

Kubadali kunye namashishini akhayo kuYouTube, ingeniso ye-$60B kufuneka ifundwe njengethuba kunye nesilumkiso. Ithuba: iqonga lixakene neziseko zokwenza imali kunye nokukhuthaza abadali ukuba bakhe uluntu oluhlawulwayo. Isilumkiso: ukuxhomekeka kwiqonga elinye - nokuba elinye livelisa i-60B yeedola - bubuthathaka obucwangcisiweyo.

Abona basebenzisi bantsonkothileyo basebenzisa uYouTube njengenjini yokufumanisa ngelixa besakha abaphulaphuli ngoluhlu lwe-imeyile, amaqonga oluntu, kunye nezixhobo ezahlukeneyo zedijithali. Bayaqonda ukuba i-algorithm kaYouTube inceda umdla kaYouTube kuqala. Ukwakha ishishini le-OS malunga nobukho bakho bedijithali - enye apho ubunini bobudlelwane bomthengi kwiindawo ezininzi zokuchukumisa - ngumahluko phakathi kokurenta ingqalelo kunye nokubanayo.

Imibuzo Ebuzwa Rhoqo

Uyenza njani i-YouTube yeebhiliyoni ezingama-60 kwingeniso ngonyaka?

Ingeniso kaYouTube ye-$60B iphuma ikakhulu kwintengiso - kuquka nokutsitywa, okungatsitywa, ibumper, kunye neentengiso eziboniswayo - ezithatha malunga ne-80% yengeniso iyonke. Intsalela iphuma kwimirhumo yePremium yeYouTube, iTV kaYouTube, ubulungu betshaneli, Super Chats kunye neSuper Enkosi umdali weempawu zokwenza imali, kunye nolwaleko olwandisiweyo lwezorhwebo ngokudityaniswa kokuThenga kukaYouTube. Ialfabhethi iqale ukubhengeza ingeniso yeYouTube ngo-2020, kwaye inani likhule kakhulu ngonyaka ukusukela oko.

Yintoni i-YouTube Premium kwaye kutheni ukukhula kwayo kubalulekile?

IYouTube Premium linqanaba lokubhalisela elihlawulwayo likaYouTube, elixabisa malunga ne-$13.99 ngenyanga, elisusa zonke iintengiso, libonelela ngokudlala ngasemva, livumela ukukhutshelwa ngaphandle kweintanethi, kwaye liquka ukufikelela kuMculo kaYouTube. Ukukhula kwayo okudlulileyo kwi-100 yezigidi zababhalisi kubalulekile kuba kubonisa ukuba abathengi bazimisele ukuhlawulela amava evidiyo angenantengiso kwiqonga abebelisebenzisa simahla ngaphambili - ukuqinisekiswa kwemodeli yokuguqula i-freemium ukuya kwi-premium kunye nokubonelela iYouTube ngengeniso eqikelelwayo ngakumbi ecaleni kweshishini layo lentengiso.

Ithetha ukuthini ingeniso kaYouTube kumashishini athengisa okanye enze umxholo eqongeni?

Kubathengisi, ukukhula kukaYouTube kuthetha ukhuphiswano oluphezulu lwempahla yentengiso kunye nokunyuka kweeCPM, ngakumbi njengoko ababhalisile bePremium besuswa kwindawo exhaswa yintengiso. Iimveliso kufuneka zityale imali ngakumbi kubuchule bomxholo we-organic kunye nentsebenziswano yabadali. Kubenzi bomxholo kunye namashishini akha abaphulaphuli, oko kubonisa ukuba iziseko zokwenza imali zikaYouTube ziyakhula - zenza iindlela ezininzi zokufumana umvuzo ngokuthe ngqo kubaphulaphuli - kodwa ikwagxininisa umngcipheko wokuxhomekeka kweqonga kunye nokubaluleka kokwakha iziseko zoshishino lwedijithali ngaphaya kwalo naliphi na iqonga elinye.

Enoba ungumdali owenza imali ngabaphulaphuli, ibhrendi ekhuphisanayo ngengqwalasela yedijithali, okanye ishishini elizama ukwakha uhlobo lolwakhiwo lwengeniso olunemigangatho emininzi oluphunyezwe nguYouTube, inye into ecacileyo: amashishini aphumelelayo asebenza ngeenkqubo, hayi nje amaqhinga. Mewayzyinkqubo yokusebenza ye-207-module yeshishini esetyenziswa ngabasebenzisi abangaphezu kwe-138,000 ukulawula ishishini labo ledijithali - ukusuka kumxholo wokuhamba komsebenzi kunye nokulawulwa kwabathengi ukuya kwizixhobo zokwenza imali kunye nohlalutyo - konke kwiqonga elinye eliqala kwi-$ 19 kuphela / ngenyanga.

Ukulungele ukwakha ishishini lakho ngesiseko esilifaneleyo? Qalisa uhambo lwakho lwe-Mewayz e-app.mewayz.com kwaye ufumanise ukuba kutheni amashumi amawaka amashishini ethemba iMewayz njengeshishini labo elipheleleyo le-OS.