Ziziphi ii-apps zokuthandana zilungiselela. Noncedo: Ayilothando

I-apps zokuthandana azilulungiseleli uthando — zilungiselela uthethathethwano, ukugcinwa, kunye nengeniso. Ukuwuqonda lo mahluko asikokubona nje inkcubeko; ludidi oluphambili lwendlela iimveliso zesoftware zala maxesha ezakhiwe, zilinganiswe, kwaye zenziwe ngayo imali, kwaye yintoni wonke umakhi weshishini anokufunda kuyo.

Zintoni ii-Apps zokuthandana eziMetayo emva kweSigcawu?

Xa i-Tinder, i-Hinge, okanye i-Bumble ichaza impumelelo ngaphakathi, ayilandeli imitshato eyimpumelelo okanye ubudlelwane bexesha elide. Balandelela abasebenzisi abasebenzayo bemihla ngemihla, ivolumu yokuswayipha, ubude beseshoni, kunye amazinga okuguqula umrhumo. Iqela leMatch - inkampani engumzali emva kweTinder, Hinge, OkCupid, kunye nabanye - yinkampani ethengiswe esidlangalaleni kunye nabaninizabelo. Umsebenzi wayo wokuthembeka kukwandisa inzuzo, hayi iziphumo zothando.

Oku kuthetha ukuba undoqo wemveliso yeluphu yenziwe ngokujikeleza umjikelo womvuzo wengqondo: ishedyuli yoqinisekiso oluguquguqukayo. Kanye njengomatshini wokungcakaza, ukungaqiniseki komdlalo kudala i-dopamine spike enamandla ngokwaneleyo ukugcina abasebenzisi beswayipha ixesha elide kunokuba kufunwa umnqweno wokuzingca. Sonke isigqibo soyilo - ukusuka kumatshini wokuswayipha wekhadi ukuya kwixesha lesaziso - sisiphumo sovavanyo lwe-A/B olulungiselelwe into enye: ukukugcina kusetyenziso.

Njani iModeli yoNxibelelwano-yokuQala ingqubana neziphumo zoMsebenzisi?

Nantsi inyani engathandekiyo: i-app yokuthandana esebenza ngokugqibeleleyo ingasusa abasebenzisi bayo. Ukuba wonke umntu ufumene iqabane lakhe elifanelekileyo ngokukhawuleza, isiseko somsebenzisi we-app siya kuba ngumphunga. Oku kudala ulungelelwaniso olungalunganga phakathi kwezinto ezifunwa ngabasebenzisi (ubudlelwane) kunye noko imveliso ikhuthazwa ukuba inikezele (ukusetyenziswa okuqhubekayo).

"Xa imveliso yemetric yempumelelo ichasene nemetric yempumelelo yomsebenzisi, awunayo ingxaki yemveliso - unengxaki yokunyaniseka ezenza ingxaki yoyilo."

I-Hinge yazama ukuzahlula ngomgca wethegi "yenzelwe ukucinywa," kodwa i-Hinge iphethwe yi-Match Group kwaye iphantsi koxinzelelo olufanayo lwengeniso. Iimpawu ezifana ne "Roses" (iimpawu zepremium zomdla) kunye neeprofayile ezongeziweyo zikhona ukwenza imali ngonxunguphalo — eyona nto iphazamisayo i-app's mechanics eyilelwe ukuzinzisa.

Yintoni abanokuyifunda abaSebenzi bezoShishino kuMgibe woLungiso lwe-App yokuDating?

Imodeli ye-app yokuthandana ngumzekelo ogqithisileyo wophononongo kwimetrics ezingalungelelaniswanga — kwaye isifundo sisebenza ngqo kwindlela owakha ngayo kunye nokuqhuba ishishini lakho. Iinkampani ezininzi zilungiselela ngempazamo iimetriki ezingamampunge endaweni yeemetriki zeziphumo. Balandelela iimbono zephepha endaweni yokuguqulwa, balandelele ukubhaliswa endaweni yokuvula, kwaye babhiyozele amanani okukhula angahambelaniyo kunye nokuhanjiswa kwexabiso lokwenene.

I-antidote yakha imisebenzi yakho malunga neemetrics zempumelelo yabathengi - ukulinganisa ukuba abasebenzisi bayafikelela kwiziphumo abazihlawuleleyo. Oku asikokuziphatha nje; iphezulu kwezorhwebo. Amashishini alungelelanisa impumelelo yemveliso kunye nempumelelo yabathengi abona ugcino oluphezulu kakhulu, ukuqhambuka okuphantsi, kunye nokukhula okunamandla kwegama-ngomlomo.

Abona basebenzisi baphumeleleyo babuza imibuzo eyahlukeneyo:

• Sithini isiphumo athe umthengi uthenge, hayi nje leliphi inqaku alisebenzisileyo? Yahlula phakathi komsebenzi kunye nokuhanjiswa kwexabiso.
• Yeyiphi eyona ndlela ikhawulezayo eya kumzuzu wokuqala wempumelelo yomthengi? Nciphisa ixesha ukuya-kwixabiso kwindawo nganye yokubamba.
• Zeziphi iimetrics, ukuba ziphuculwe, ezinokuphucula ngokuthe ngqo ubomi babathengi? Yakha iideshibhodi zakho malunga nezi, hayi amanani amampunge.
• Indlela yethu yengeniso idala phi ukruthakruthwano ngeziphumo zabathengi? Chonga kwaye uzisombulule ukungahambi kakuhle kwesakhiwo phambi kokuba kuphelisa ukuthembana.
• Ngaba sakha ukugcinwa ngexabiso okanye ukugcinwa ngokukhuhlana? Ukugcinwa okunempilo kuvela kulwaneliseko, kungekhona ukutshixa.

Kutheni amaQonga aPhakamileyo Akha iZiphumo endaweni yoThethano?

Isizukulwana esilandelayo samaqonga esoftware - ngakumbi kwindawo yokusebenza yeshishini - akhiwa ngefilosofi eyahlukileyo. Kunokuba balungiselele ixesha-kwi-app, balungiselela ixesha lokuya kwisiphumo. Injongo asikokwenza iqonga libe likhoboka; kukwenza ishishini lomsebenzisi libe nempumelelo ngakumbi, nto leyo eyenza ukuba iqonga libe yimfuneko.

Kungoko iiplatifti zeshishini ezibanzi ezidibanisa iCRM, ukuthengisa, urhwebo lwe-e-commerce, ukucwangcisa, uhlalutyo, kunye nolawulo lweqela kwinkqubo enye zikhula ngokukhawuleza. Xa iqonga ngokwenyani linciphisa ukuntsonkotha kokusebenza kwaye linceda ishishini ukuba livelise ingeniso ethe chatha, abasebenzisi akufuneki bakhohliswe ukuba bahlale - bahlala kuba ukushiya kuya kubalimaza iziphumo zabo. Oko kukugcinwa okuzinzileyo okwakhelwe kwixabiso lokwenyani, hayi ukukhohlisa ngokwasengqondweni.

Umahluko nge-apps zokuthandana awunakuba nzima. Apho ukuthandana apps injineli unxunguphalo ukuqhuba upgrades premium, isiphumo-ejolise kwiqonga ishishini amaqonga injineli winile ukubonisa ROI. Apho ukuthandana ii-apps zifihla ukuba ziyasebenza, izixhobo zoshishino ezomeleleyo zenza impembelelo yazo kwingeniso kunye nokusebenza kakuhle kulinganiseke elubala.

Kufuneka ooSomashishini basisebenzise njani esi sikhokelo kwiiMveliso zabo?

Isigqibo ngasinye semveliso sisigqibo sexabiso. Xa ukhetha ukuba wenze ntoni na, wenze ntoni na, kwaye uza kuvuza ntoni kwiqela lakho, ufaka iikhowudi ezona zinto ziphambili kwinkampani yakho - nokuba ithini ingxelo yobuthunywa. Ishishini le-app yokuthandana libonisa okwenzekayo xa uxinzelelo lokukhula lugqithisa ulungelelwaniso lwesiphumo somsebenzisi kwiminyaka emininzi.

Kuba oosomashishini abakha iimveliso okanye abaqhuba amashishini, isakhelo sithe ngqo: imephu yonke into, yonke imetriki, kunye nesakhiwo ngasinye senkuthazo kwimpendulo yombuzo omnye — ngaba oku kwenza ukuba umthengi aphumelele ngakumbi? Ukuba awukwazi ukuzoba umgca ocacileyo ukusuka kwisigqibo semveliso ukuya kwimpumelelo yomthengi, phinda uphinde ucinge ukuba eso sigqibo sisemephu yendlela yakho.

Amashishini aya kuchaza ishumi leminyaka ezayo ayingowona agqwesileyo ekuthatheni ingqalelo. Ngabona bangabona bangcono ekuziseni inguqu - iyalinganiseka, iyaphinda-phinda, inguqu ekhuselekayo abanokuthi abathengi bayive kwingeniso yabo, kwixesha labo, kunye noxolo lwengqondo.

Imibuzo Ebuzwa Rhoqo

Ngaba zonke ii-apps zokuthandana zenzelwe ukuthintela abasebenzisi ekufumaneni ubudlelwane?

Ayizizo zonke ii-apps ezisebenza ngenjongo efanayo, kodwa eyona modeli yeshishini ibalaseleyo - ingeniso yentengiso kunye nemirhumo ye-freemium - ivuza ngobuchule ukubandakanyeka kwiziphumo. Usetyenziso lweenkampani ezirhweba esidlangalaleni zijongene nolona xinzelelo lunamandla malunga nokusebenzelana. Enye i-niche okanye amaqonga asebenza ngokuzimeleyo abeka phambili umgangatho womdlalo, kodwa ahlala engaqhelekanga kwimarike elawulwa luyilo lokuqala.

Ndingaphicotha njani ukuba ishishini lam lisebenzela umlinganiselo ofanelekileyo?

Qala ngokudwelisa ii-KPI zakho ezintlanu eziphezulu, emva koko ubuze: ukuba nganye kwezi iphucuke kakhulu, ngaba abathengi bakho ngokungathandabuzekiyo bangabangcono? Ukuba impendulo ngu-ewe, iimetrics zakho zilungelelanisiwe. Ukuba nayiphi na i-metric inokuphucula ngelixa abathengi bebambi kakhulu - iiseshini ezininzi kodwa ixabiso eliphantsi, ukubhaliswa okungaphezulu kodwa i-churn ephezulu - unokungalungelelaniswa okufanele ulungiswe ngokukhawuleza.

Yintoni inkqubo yokusebenza kweshishini kwaye yohluke njani kwisoftware eqhutywa ngokuzibandakanya?

Inkqubo yokusebenza yeshishini idibanisa imisebenzi ephambili yokuqhuba ishishini - ukuthengisa, ukuthengisa, ukusebenza, uhlalutyo, ulawulo lwabathengi - kwiqonga elinye elidibeneyo. Ngokungafaniyo nesoftware eqhutywa ngokuzibandakanya, i-OS yeshishini ivavanywa ukuba igcina ixesha, yonyusa ingeniso, kwaye inciphisa ubunzima. Impumelelo yayo ibotshelelwe ngokuthe ngqo kwiziphumo ezinokulinganiswa zamashishini ayisebenzisayo, ukudala ulungelelwaniso lokwenene phakathi kwempumelelo yeqonga kunye nempumelelo yabasebenzisi.

Ukuba ulungele ukuqhuba ishishini lakho kwiqonga elilungiselelwe impumelelo yakho - kungekhona ixesha lakho lesikrini - Mewayz ikunika i-207 iimodyuli ezidibeneyo zoshishino eziqala kwi-$ 19 kuphela ngenyanga. Joyina abasebenzisi abayi-138,000+ abathathe indawo yezixhobo ezisasazekileyo nge-OS enye enamandla, egxile kwiziphumo.

Qala isilingo sakho sasimahla kwi-app.mewayz.com kwaye wakhe ishishini elisebenza ngokwenene — akukho matshini wokungcakaza ofunekayo.