IsiKhokelo soBuchwepheshe se-SMB sase-Indonesia: Ukuya kwiDijithali-First

Izigidi ezingama-65 zamashishini amancinci naphakathi e-Indonesia ame kwinqanaba lenguquko - lawo amkela izixhobo zedijithali ngoku aza kulawula ishumi leminyaka elizayo, ngelixa lawo alinda emngciphekweni wokubuyela emva ngokusisigxina. I-eBook yethu yasimahla, "Isikhokelo seTekhnoloji ye-SMB yase-Indonesia: Ukuya kwi-Digital-First," ikunika umkhombandlela ochanekileyo wokwenza olo tshintsho ngokuzithemba, ukugubungela yonke into ukusuka ekwakheni ubukho bakho kwi-intanethi ukuya kwi-automating imisebenzi yemihla ngemihla kunye nokukala ngedatha.

Nokuba uqhuba i-warung, ibhrendi ye-e-commerce ekhulayo, okanye inkampani yeenkonzo zobuchwephesha, esi sikhokelo sibhalelwe ngokukodwa abanini bamashishini base-Indonesia abakulungeleyo ukuyeka ukuthelekelela kwaye baqale ukukhula ngobuchwephesha.

Kutheni kufuneka ii-SMB zase-Indonesia Ziye kwiDijithali Ngoku?

Uqoqosho lwase-Indonesia lwedijithali lugqithise kwi-80 yeebhiliyoni zeedola kwixabiso lorhwebo olupheleleyo kwaye luyaqhubeka nokukhawuleza. Ukungena kwi-intanethi yeselula kuwele i-70%, kwaye abathengi balindele ngakumbi ukufumanisa, ukuvavanya, kunye nokuthenga kumashishini akwi-Intanethi. Umsantsa phakathi kwee-SMB ezixhotyiswe ngedijithali kunye nezo zemveli uya usiba banzi ngekota nganye.

Isahluko soku-1 sesikhokelo sichitha amandla aqhuba olu tshintsho - ukusuka ekutshintsheni indlela yokuziphatha yabathengi ukuya kwiinkqubo zikarhulumente zedijithali ezifana ne-National Digital Literacy Movement. Awuyi kuqonda nje kutheniinguqu yedijithali ibalulekile, kodwa kutheni iindleko zokulinda omnye unyaka ziphezulu kuneendleko zokuqalisa namhlanje.

Idatha icacile: Ii-SMB zase-Indonesia ezithathe ubuncinane izixhobo ezintathu zedijithali zibike i-25-40% yokukhula kwengeniso ephezulu xa kuthelekiswa noontanga abaxhomekeke kwiinkqubo zezandla zodwa. Oku akukho malunga nokusukela iintsingiselo. Imalunga nokuphila kunye nenzuzo yokhuphiswano kwimarike esele ishukunyiwe.

Uyakha Njani uMngaphambili weDijithali weVenkile oguqukayo?

Ukuba newebhusayithi okanye iphepha lemidiya yoluntu akwanelanga. Isahluko sesi-2 sikuhamba ngokwakha ubuchwephesha bedijithali obufumana ukuthenjwa kwaye buqhubele phambili intshukumo. Ukusuka ekukhetheni indawo eyiyo ukuya ekuphuculeni iProfayile yakho yeShishini likaGoogle, inyathelo ngalinye libekwe ngendlela esebenzayo, ulwimi olungenajargon.

Isikhokhelo siquka izinto ezibalulekileyo zonke ezifunwa yi-SMB yase-Indonesia kwi-intanethi:

• Ikhonkco elidibeneyo-kwi-bio kunye nephepha lokufika elidibanisa i-WhatsApp yakho, ikhathalogu, indawo, kunye namajelo asekuhlaleni kwi-hub enye yobungcali
• Iisiseko ze-SEO zengingqi ukuze abathengi kwindawo yakho bakufumane ngaphambi kokuba bafumane abantu okhuphisana nabo
• Imigaqo yoyilo yokuqala yeselula kuba ngaphezulu kwe-90% yetrafikhi ye-intanethi yase-Indonesia ivela kwii-smartphones
• Ubungqina boluntu kunye nolawulo lokuphonononga ukwakha ukuthembeka kunye nabatyeleli bokuqala abangazange beve nge-brand yakho
• Uphawu olungaguquguqukiyo kuwo onke amaqonga ukuze ishishini lakho libonakale lizinzile kwaye lithembekile kuyo yonke indawo elivela kuyo

Eyona nto ibalulekileyo yokuthatha: awufuni hlahlo lwabiwo-mali olukhulu okanye iqela lophuhliso. Ngeqonga elilungileyo lazo zonke-kwinye, ungaphehlelela ivenkile ekhazimlisiweyo yedijithali ngemva kwemini enye.

Yeyiphi imiSebenzi yeMihla onokuthi uzisebenzele yona ukuqala kule veki?

Uninzi lwabanini be-SMB base-Indonesia bachitha iiyure ezi-3 ukuya kwezi-5 ngosuku kwimisebenzi enokuthi isoftware ikwazi ukuyisingatha ngemizuzu - ukuthumela imiyalezo yokulandelela, ukuhlaziya iispreadsheets, ukuvelisa ii-invoyisi, kunye nokulandelela uluhlu. Isahluko sesi-3 sichonga awona mathuba ozenzele wona anempembelelo enkulu kwaye sikubonise indlela yokuwaphumeza ngaphandle kobuchule bobugcisa.

"Eyona mbono iphosakeleyo kakhulu phakathi kwabanini bamashishini abancinci base-Indonesia kukuba i-automation iyabiza kwaye inzima. Enyanisweni, i-automations enefuthe kakhulu - izikhumbuzi ze-aphoyintimenti, ukuveliswa kwe-invoyisi, ukulandelwa okukhokelayo - kunokusekwa phantsi kwemizuzu engama-30 kwaye ugcine iiyure ezili-15 + ngeveki."

Isikhokelo sibeka phambili impumelelo ekhawulezayo: ii-automation onokuziqwalasela namhlanje ezikhulula ngokukhawuleza ixesha ngomso. Ukusuka kwabaphendula ngokuzenzekelayo kwimibuzo ye-WhatsApp ukuya kwizithuba ezicwangcisiweyo zemithombo yeendaba zoluntu kunye nemibhobho yeCRM elandelela yonke isikhokelo ngaphandle kokungena ngesandla, iSahluko sesi-3 lelona candelo lisebenzayo le-eBook.

Ngaba ii-SMB zase-Indonesia kufuneka ziziphathe njani iiNtlawulo zeDijithali kunye noLawulo lwezeMali?

Imali iseyinkosi kwiindawo ezininzi zase-Indonesia, kodwa ukwamkelwa kwe-QRIS kuye kwaqhuma kwaye iitransekshini zesipaji sedijithali ziyakhula inyanga nenyanga. Isahluko sesi-4 sikunceda ukuba ujonge ubume bentlawulo — ukudibanisa i-QRIS, ukwamkela ukudluliselwa kwebhanki ngaphandle komthungo, kunye nokulungelelanisa yonke into ngokuzenzekelayo ukuze ungatshoni kwi-spreadsheets ekupheleni kwenyanga.

Ngaphandle kokwamkela iintlawulo, isikhokelo sibandakanya iziseko zolawulo lwemali ezingahoywanga ngamashishini amaninzi: ukulandelela iindleko ezizenzekelayo, ukunikwa kwengxelo yerhafu eyenziwe lula yerhafu ye-UMKM, kunye noqikelelo lokuhamba kwemali olusebenza ngokwenene kumashishini anemijikelo yengeniso engaqhelekanga. Ezi ayizozinto ezintsonkothileyo zomgangatho woshishino — zizixhobo ezisebenzayo ezinobungakanani beeSMB zokwenyani zase-Indonesia.

Kuthatha Ntoni Ukukala Ngaphezu Kwabathengi Bakho bokuqala abali-100?

Isahluko sesi-5 sijongana nesilingi yokukhula ebetha uninzi lwee-SMB xa sele zifake idijithali iziseko. Ukufumana abathengi ngomnye umngeni; ukuzigcina, ukunyusa i-avareji ye-odolo yexabiso, kunye nolwakhiwo lwezixokelelwano ezikhula ngaphandle kokunyuka ngokulinganayo kubalwa kwentloko yenye into epheleleyo.

Isikhokelo sazisa izicwangciso zokukhula eziqhutywa yidatha ezilungiselelwe imarike yase-Indonesia: iinkqubo zokunyaniseka ezisebenza nabathengi abangavani namaxabiso, oomatshini bokuthumela abakhelwe iipatheni zonxibelelwano olunzima lwe-WhatsApp, kunye ne-imeyile/imikhankaso ye-SMS ehlonipha imigaqo yonxibelelwano lwasekuhlaleni. Uya kufunda ukufunda idatha yeshishini lakho kwaye wenze izigqibo ezisekelwe kwinto esebenza ngokwenene kunethuku lethuku.

Imibuzo Ebuzwa Rhoqo

Ngaba esi sikhokelo sifanelekile ukuba ishishini lam sele lisedijithali?

Ngokuqinisekileyo. I-eBook yakhiwe kwizahluko eziqhubekayo, ngoko ke ukuba sele unayo iwebhusayithi kunye nobukho beendaba zoluntu, unokutsiba ngqo kwiSahluko 3-5 kwi-automation, ulawulo lwemali, kunye nezicwangciso zokukhula. Uninzi lwee-SMB ezingagqibelelanga zedijithali zifumanisa ukuba zisebenzisa kuphela i-20-30% yezixhobo ezifumanekayo kubo, nto leyo eshiya inzuzo ebonakalayo etheyibhile.

Ngaba ndifuna izakhono zobugcisa ukuphumeza okuqukiweyo kwisikhokelo?

Hayi. Yonke ingcebiso kwisikhokelo ikhethwe ngokukodwa kuba inokuphunyezwa ngumnini-shishini ngaphandle kolwazi lwekhowudi okanye inkxaso ye-IT. Isikhokelo sithanda zonke-in-enye amaqonga afana ne-Mewayz ahlanganisa amandla amaninzi - iCRM, i-invoyisi, amaphepha okufika, ii-automations, kunye nokunye - kwideshibhodi enye, ukuphelisa isidingo sokuthunga kunye izixhobo ezininzi ezahlukeneyo.

Yimalini ukuya kwidijithali kuqala njenge-SMB yase-Indonesia?

Isikhokelo sigxininisa ukuqala ngezixhobo ezisimahla nezifikelelekayo. Uninzi lwezakhono eziyimfuneko zifumaneka ngaphandle kweendleko, kwaye iiplatifomu ezibanzi ziqala phantsi njenge-$ 19 / ngenyanga - ingaphantsi kakhulu kunengeniso elahlekileyo ngokuhlala ngesandla. Isahluko sesi-4 siquka inkqubo-sikhokelo yeendleko-yenzuzo ukuze ukwazi ukubala eyona ROI yeshishini lakho elithile ngaphambi kokuba uzibophelele kuso nasiphi na isixhobo esihlawulwayo.

Ukulungele ukuthatha ishishini lakho ngokwedijithali? Khuphela i-eBook yasimahla kwaye uqalise ukuyisebenzisa namhlanje. Kwaye xa sele ulungele ukubeka amacebo esikhokhelo esenzweni, bhanela i-Mewayz — i-OS yeshishini le-All-in-one enemodyuli ezingama-207 ezithenjwe ngabanini bamashishini abangaphezu kwe-138,000. Yonke into esicetyiswa sisikhokelo, ukusuka kwindawo engaphambili yedijithali ukuya kwimisebenzi ezenzekelayo kunye nohlalutyo lokukhula, uhlala kwiqonga elinye eliqala simahla ngonaphakade.

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