Ikamva leFashoni liGlobal; Incoko kunye noDivya Mathur

Ikamva leFashoni liGlobal; Incoko kunye noDivya Mathur

Ishishini lefashoni lijongene nokutshintsha kwenyikima, lihamba ngaphaya kwamakomkhulu afana ne-Paris ne-Milan ukuze lamkele imeko yehlabathi ngokwenene, yedijithali. Ukuqonda ukuba ikamva lisiphathele ntoni na, siye sahlala phantsi noDivya Mathur, umseki onombono weleyibhile evelayo yodidi oluphezulu efumana amagcisa avela eIndiya, eluka amalaphu e-Itali, kwaye athengise ngokuthe ngqo kubathengi behlabathi. Her journey is a blueprint for the modern fashion enterprise, one built on collaboration, technology, and a profound respect for cultural heritage.

Ukudalwa koLuhlu: ITapestry yeTalente yehlabathi

Imodeli kaMathur idelela incwadi yokudlala endala esembindini. "Inkqubo yethu yoyilo yincoko eqhubekayo yehlabathi," uyacacisa. "Umzobo ogqityiweyo eNew York wabelana ngoko nangoko kunye nenkosi yethu ye-embroidery e-Lucknow kunye ne-injineli yethu ye-textile e-Biella. Kwiminyaka elishumi edlulileyo, amaxesha aphelileyo kunye nezikhewu zonxibelelwano beziya kwenza ukuba oku kungenzeki." Ugxininisa ukuba oku asikokukhupha nje umsebenzi, kodwa luhlobo lokuyila ngokubambisana apho ubuchule bobugcisa bubumba ngokuthe ngqo imveliso yokugqibela. Le ndlela yokusebenzelana kakhulu ivumela ukusungula okumangalisayo kodwa ifuna umqolo osebenzayo ongenamthungo ukulawula ukuhamba okuntsonkothileyo kwezimvo, iisampulu, kunye nengxelo kumazwekazi kunye nemimandla yexesha.

Izibonelelo zeDijithali ezivumela uShishino olungenaMda

Xa ebuzwa malunga nezinto ezisebenzayo zokuqhuba umsebenzi osasazekileyo, uMathur uyakhawuleza ukugqamisa indima yamaqonga oshishino adibeneyo. "Awukwazi ukuncamathelisa le modeli kunye nee-imeyile ezisasazekileyo, iispredishithi, kunye neefowuni zevidiyo ngeveki. Ufuna umthombo omnye wenyaniso odibanisa yonke intambo yeshishini lakho, "utsho. Kuye, oku kwakuthetha ukumka kwizixhobo ezingadityaniswanga kwaye amkele inkqubo yokusebenza emanyeneyo.

Apha kulapho izisombululo ezifana neMewayz ziba zibaluleke kakhulu. "Ngemodyuli ye-OS yeshishini, sinokuba nemodyuli yethu yokulandelela ii-odolo zezobugcisa ngexesha langempela, i-CRM yethu iqaphela ukhetho lomxhasi kwiisilika ze-handloom, kunye neemali zethu ngokuzenzekelayo zilungelelanisa iintlawulo zemali ezininzi-konke ngaphakathi kwe-ecosystem efanayo. Idiliza ii-silos zokusebenza njengoko sichitha iisilos zokudala zejografi." Esi siseko sedijithali sidityanisiweyo siso esenza ukuba ishishini lehlabathi, elincinci lingabi yingcinga nje yothando, kodwa libe yinyani esebenzayo nenokwehla.

Uqhagamshelo oluthe ngqo kunye nokuSetyenziswa okuCwangcisiweyo

Intsika yokugqibela yeli xesha elizayo lubudlelwane obuthe ngqo, obuyinyani kunye nomthengi wehlabathi. Uphawu lukaMathur lusebenzisa ukubaliswa kwamabali edijithali ukudibanisa amachaphaza kumthengi. "Asigcini nje ukuthengisa i-kurta; sithengisa ibali lebhloko-umshicileli, imbali ye-motif, kunye nenkqubo yedayi ezinzileyo. Loo nkcazo yimpahla yethu enamandla kakhulu. " Oku kungafihlwa kwakha uluntu lwabathengi abanolwazi abangamaqabane kutshintshiselwano lwenkcubeko.

Utshintsho oluphambili oluchaza lembonakalo yefashoni yehlabathi luquka:

• Ukuhlanganiswa kweNkcubeko njengoKuhlala kukho: Uyilo ngokwemvelo lu-cross-pollinated, luhamba ngaphaya kwe "thnic-inspired" tropes ukuya kwi-hybridity yokwenene.
• Micro-Supply Chains: Uthungelwano oluguquguqukayo lwabakhethekileyo, amagcisa amancinci athatha indawo yeefektri ze-monolithic, ezihamba kancinci.
• IMveliso eqhutywa yiMfuneko: Ii-odolo zangaphambili kunye neemodeli ezenziwe-uku-odola, ezikhuthazwa yintengiso yedijithali ngokuthe ngqo, ukunciphisa inkunkuma kunye nomngcipheko we-inventory.
• Itekhnoloji njengeNtsebenziswano: Amaqonga asekwe kwilifu yiglu eyimfuneko elawula ulungiselelo, ukuyila, kunye namava kubathengi ngaphandle komthungo.

Ukujonga phambili: Ishishini elibandakanya ngakumbi kunye ne-Agile

KuMathur, ikamva alikho nje kwihlabathi jikelele, kodwa leledemokhrasi. "Abagcini besango bayaphela. Umyili onetalente e-Accra okanye eJakarta ngoku unokufikelela kwimarike yehlabathi jikelele kunye nezixhobo zokusebenza ezazikade ziyindawo ekhethekileyo yezindlu ezinkulu. Umqobo awuseyinkunzi ye-atelier yaseParis, kodwa ukucaca kombono wakho kunye nokukwazi kwakho ukulawula ngokufanelekileyo umsebenzi ojikelezayo wehlabathi. " Uqikelela ngokunyuka kwenani leebhrendi ezincinci ezingabalekiyo, nganye inembono yenkcubeko eyodwa, ngokudibeneyo echaza ngokutsha ukuba kuthetha ukuthini ifashoni.

"I-brand ye-iconic elandelayo ayinakuzalwa kwi-sketchpad kwi-studio ephakathi kwedolophu, kodwa kwindawo yokusebenza yedijithali edibeneyo edibanisa iingqondo ezilishumi elinesibini kwiindawo zexesha elinesibini. Indalo yethu yomzimba inobuchule kwaye icotha, kodwa i-injini yethu yeshishini kufuneka ibe nengqondo, idibaniswe, kwaye ikhawuleza. Loo ntsebenziswano ngumlingo omtsha. "

Njengoko incoko yethu iphela, kucacile ukuba ikamva lefashoni yinkqubo yendalo edibeneyo. Iphumelela kwiindidi ezityebileyo zeetalente zehlabathi kwaye inikwe amandla ngobuchwephesha obuphucukileyo, obuyimodyuli-njengaleyo enikezelwa nguMewayzevumela ezi intanethi zokudala ukuba zisebenze kungekhona njengemifuniselo yesiphithiphithi, kodwa njengokhokelo oluchanekileyo, oluzinzileyo, kunye noshishino olunzulu lwabantu. Ihlabathi lishishini elitsha.

Imibuzo Ebuzwa Rhoqo

Ikamva leFashoni liGlobal; Incoko kunye noDivya Mathur

Ishishini lefashoni lijongene nokutshintsha kwenyikima, lihamba ngaphaya kwamakomkhulu afana ne-Paris ne-Milan ukuze lamkele imeko yehlabathi ngokwenene, yedijithali. Ukuqonda ukuba ikamva lisiphathele ntoni na, siye sahlala phantsi noDivya Mathur, umseki onombono weleyibhile evelayo yodidi oluphezulu efumana amagcisa avela eIndiya, eluka amalaphu e-Itali, kwaye athengise ngokuthe ngqo kubathengi behlabathi. Uhambo lwakhe luyilo lweshishini lefashoni yale mihla, olwakhelwe kwintsebenziswano, ubuchwepheshe, kunye nentlonipho enzulu yelifa lenkcubeko.

Ukudalwa koLuhlu: ITapestry yeTalente yehlabathi

Imodeli kaMathur idelela incwadi yokudlala endala esembindini. "Inkqubo yethu yoyilo yincoko eqhubekayo yehlabathi," uyacacisa. "Umzobo ogqityiweyo eNew York wabelana ngoko nangoko kunye nenkosi yethu ye-embroidery e-Lucknow kunye ne-injineli yethu ye-textile e-Biella. Kwiminyaka elishumi edlulileyo, amaxesha aphelileyo kunye nezikhewu zonxibelelwano beziya kwenza ukuba oku kungenzeki." Ugxininisa ukuba oku asikokukhupha nje umsebenzi, kodwa luhlobo lokuyila ngokubambisana apho ubuchule bobugcisa bubumba ngokuthe ngqo imveliso yokugqibela. Le ndlela yokusebenzelana kakhulu ivumela ukusungula okumangalisayo kodwa ifuna umqolo osebenzayo ongenamthungo ukulawula ukuhamba okuntsonkothileyo kwezimvo, iisampulu, kunye nengxelo kumazwekazi kunye nemimandla yexesha.

IsiSeko seDijithali esivumela uShishino olungenamda

Xa ebuzwa malunga nezinto ezisebenzayo zokuqhuba umsebenzi osasazekileyo, uMathur uyakhawuleza ukugqamisa indima yamaqonga oshishino adibeneyo. "Awukwazi ukuncamathelisa le modeli kunye nee-imeyile ezisasazekileyo, iispredishithi, kunye neefowuni zevidiyo ngeveki. Ufuna umthombo omnye wenyaniso odibanisa yonke intambo yeshishini lakho, "utsho. Kuye, oku kwakuthetha ukumka kwizixhobo ezingadityaniswanga kwaye amkele inkqubo yokusebenza emanyeneyo.

Uqhagamshelo oluthe ngqo kunye nokuSetyenziswa okuCwangcisiweyo

Intsika yokugqibela yeli xesha elizayo lubudlelwane obuthe ngqo, obuyinyani kunye nomthengi wehlabathi. Uphawu lukaMathur lusebenzisa ukubaliswa kwamabali edijithali ukudibanisa amachaphaza kumthengi. "Asigcini nje ukuthengisa i-kurta; sithengisa ibali lebhloko-umshicileli, imbali ye-motif, kunye nenkqubo yedayi ezinzileyo. Loo nkcazo yimpahla yethu enamandla kakhulu. " Oku kungafihlwa kwakha uluntu lwabathengi abanolwazi abangamaqabane kutshintshiselwano lwenkcubeko.

Ukujonga phambili: Ishishini elibandakanya ngakumbi kunye ne-Agile

KuMathur, ikamva alikho nje kwihlabathi jikelele, kodwa leledemokhrasi. "Abagcini besango bayaphela. Umyili onetalente e-Accra okanye eJakarta ngoku unokufikelela kwimarike yehlabathi jikelele kunye nezixhobo zokusebenza ezazikade ziyindawo ekhethekileyo yezindlu ezinkulu. Umqobo awuseyinkunzi ye-atelier yaseParis, kodwa ukucaca kombono wakho kunye nokukwazi kwakho ukulawula ngokufanelekileyo umsebenzi ojikelezayo wehlabathi. " Uqikelela ngokunyuka kwenani leebhrendi ezincinci ezingabalekiyo, nganye inembono yenkcubeko eyodwa, ngokudibeneyo echaza ngokutsha ukuba kuthetha ukuthini ifashoni.