Misa ixesha lokuRhweba ngemali: Umkhombandlela we-Arhente ukuya kwiNgeniso eyiRecurring

Kangangamashumi eminyaka, imodeli yeshishini le-arhente ibingumsebenzi onzima. Urhweba iiyure ngeedola, ukuleqa iiprojekthi, ukulawula ulindelo lwabathengi, kwaye ukubukela inzuzo kuyanyamalala ngayo yonke imida. Umjikelo womthendeleko okanye wendlala uyadinisa. Kodwa utshintsho olusisiseko luyaqhubeka. Ii-arhente ezicinga phambili zifumanisa indlela enamandla yozinzo kunye nokukhula: ukwakha ingeniso eqhubekayo ngokubhala okumhlophe kwesoftware entsonkothileyo. Oku ayikokongeza nje inkonzo; imalunga nokuguqula iarhente yakho isuke kumnikezeli wenkonzo ibe yinkampani yemveliso enokunyuka. Ngokunikezela ngezixhobo zakho ezinophawu lwezixhobo, udala imodeli yengeniso eqikelelwayo exhasa imali entsha, etsala abathengi abangcono, kwaye inyuse ixabiso lakho ngokumangalisayo.

Kutheni iRecurring Recurrent Recurring Recurring Revenue is Ultimate Agency Game-Changer

Imodeli ye-arhente yemveli ibuthathaka ngokwendalo. Xa iprojekthi iphela, ingeniso iyayeka. Oku kudala uxinzelelo oluqhubekayo lokuthengisa iprojekthi elandelayo, ekhokelela ekubekweni kwamaxabiso aphantsi kunye nokunikezela ngenkonzo ngaphezulu kokugcina izibane zikhanya. Ingeniso eqhubekayo ijika le script. Ibonelela ngokungena kwemali eqikelelwayo evumela ukucwangciswa kobuchule, utyalo-mali kuphuhliso lweqela, kunye nobudlelwane bexesha elide labaxumi obakhelwe kwixabiso eliqhubekayo kunentengiselwano enye.

Qwalasela izibalo: I-arhente eqhelekileyo inokufumana iprojekthi yewebhusayithi yee-$20,000. Sisixa esimnandi eso, kodwa sisiganeko sexesha elinye. Ngoku, khawufane ucinge endaweni yokubonelela umxhasi nge-OS yeshishini elineleyibhile emhlophe ebandakanya iCRM, i-invoyisi, kunye nolawulo lweprojekthi nge-199 yeedola ngenyanga. Ngelixa ingeniso yokuqala incinci, loo mxhasi uhlala kumyinge weenyanga ezingama-36, evelisa ngaphezulu kwe-7,000 yeedola ngexabiso lilonke. Ngabathengi abanjalo abangama-50, unengeniso ephindaphindiweyo malunga ne-120,000 yeedola ngonyaka ukusuka kumgca wemveliso omnye kuphela. Oku kuqikelelwa kuyatshintsha.

IiModeli eziNtathu eziPhambili eziMhlophe eziPhambili kwii-Arhente

Ayizizo zonke izicwangciso zeleyibhile ezimhlophe ezenziwe zilingana. Ii-arhente zidla ngokuthatha enye kwiimodeli ezingundoqo ezintathu, nganye ineengenelo zayo kunye neemfuno zezibonelelo.

1. I-Full-Suite Platform Model

Le modeli ibandakanya ukubonelela ngesuti ebanzi yezixhobo phantsi kwebhrendi yakho. Iiplatform ezifana ne-Mewayz, kunye neemodyuli ze-208 ezigubungela yonke into esuka kwi-CRM kunye ne-HR ukuya kulawulo lwezithuthi kunye nohlalutyo, zifanelekile kule nto. Uba yindawo yokumisa enye yeemfuno zokusebenza zabathengi bakho. Le ndlela idala ukuncamathela okukhulu, njengoko abathengi bebethelela iqonga lakho nzulu kwimisebenzi yabo yemihla ngemihla.

2. Imodeli yesisombululo seNiche

Endaweni yokunikezela ngayo yonke into, ujonga ngokuthe nkqo okanye umsebenzi othile. Umzekelo, i-arhente egxile kwishishini lokwamkela iindwendwe inoku-white-lebula nje ukubhukisha, i-invoyisi, kunye neemodyuli zolawulo lwabathengi. Oku kukubeka njengengcaphephe enzulu kwaye kunokukhokelela kwixabiso eliphezulu elibonwayo kunye namaxabiso ngaphakathi kwelo niche.

3. Imodeli yeNkonzo eFanelekileyo

Apha, isoftwe yeleyibhile emhlophe inikezelwa njengesongezo kwiinkonzo zakho ezingundoqo. I-arhente yokuthengisa, umzekelo, inokubandakanya uhlalutyo oluphawulweyo kunye nedeshibhodi yokunika ingxelo njengenxalenye yephakheji yabo yokugcina. Oku konyusa ixabiso lolona nikezelo lwakho kwaye kwenza kube nzima kubathengi ukuba bahambe.

Ukubeka amaxabiso ngeNkonzo yakho ye-White-Label ngeNzuzo ephezulu

Amaxabiso abalulekile. Ixabiso liphantsi kakhulu, kwaye ushiya imali etafileni; ixabiso eliphezulu kakhulu, kwaye uyoyikisa kude abathengi abanokubakho. Isicwangciso sakho samaxabiso kufuneka sibonise ixabiso olizisayo.

• Ixabiso leXabiso eliQeqelweyo: Yenza imigangatho (umzekelo, iSiseko, iPro, iShishini) ehambelana nobukhulu bomthengi kunye neemfuno. Inqanaba elisisiseko kwi-49 yeedola / ngenyanga lingabandakanya iCRM engundoqo kunye ne-invoyisi, ngelixa i-Enterprise tier kwi-299 yeedola / ngenyanga yongeza uhlalutyo oluphambili, umvuzo, kunye nokufikelela kwi-API.
• Amaxabiso aSekwe kwiXabiso: Ukuba isoftwe yakho igcina umxhasi i-10,000 yeedola ngonyaka ekusebenzeni ngokungasebenzi kakuhle, ukubiza i-$1,200 ngonyaka kulula ukuyithengisa. Yenza amaxabiso akho ajikeleze i-ROI.
• Amaxabiso eenkonzo ezihlanganisiweyo: Hlanganisa iindleko zesoftware kwiiphakheji zakho zenkonzo esele ikho. I-$ 3,000 / inyanga yokugcina intengiso ingaba yi-$ 3,500 / iphakheji yenyanga equka iqonga, ukwandisa ingeniso ngelixa unikezela ixabiso elingakumbi.

ISikhokelo seNyathelo ngeNyathelo sokuQalisa iMveliso yakho yeLayibhile eMhlophe

Ukutshintshela kwinkonzo enemveliso kufuna indlela yokwenza. Ukukhawulezisa ukuqaliswa kungonakalisa igama lakho kunye nokuthembeka.

1. Hlola iSiseko soMxumi wakho: Chonga ukuba ngabaphi abathengi abaya kuxhamla kakhulu kunikezelo lwakho olutsha. Khangela abo banokungasebenzi kakuhle okanye abadinga izixhobo ezingcono.
2. Khetha iQonga Lakho: Khetha iqabane elineleyibhile emhlophe njengeMewayz ebonelela ngobubanzi nobunzulu beemodyuli ozifunayo, ezineziseko ezithembekileyo kunye namaxabiso acacileyo (umzekelo, i-$100/ngenyanga kumalungelo eleyibhile emhlophe).
3. Phuhlisa iQhinga lakho lokuya-kwiMakethi: Cwangcisa ukuqaliswa kwakho. Ngaba unganikezela ngenkonzo yokufuduka? Isilingo sasimahla? Yenza izifundo kunye nezixhobo zokuthengisa ezithetha namanqaku athile entlungu oyisombululayo.
4. Qeqesha Iqela Lakho: Abaphathi beakhawunti yakho kunye neqela lokuthengisa kufuneka babe ziingcali kwiqonga. Kufuneka babonise ngokuzithemba isoftware kwaye bachaze ixabiso layo.
5. Ngena kubathengi bakho bokuqala: Qala ngeqela elilingwayo labaxumi abanobubele. Sebenzisa impendulo yabo ukucokisa inkqubo yakho yokukhwela kunye nezixhobo zenkxaso phambi kokukhutshwa ngokupheleleyo.

Ukoyisa iziNcaso eziqhelekileyo kunye nemigibe

Utshintsho lunokuhlangabezana nokuchasana, ngaphakathi kunye nabaxhasi. Ukuzilungiselela sisiqingatha sedabi.

Isichaso soMthengi: "Kutheni ndifanele ndihlawule umrhumo wenyanga xa ndinokuthenga isoftware ezimeleyo?"
Impendulo yakho: "Le ayisiyosoftware nje; yinkqubo edibeneyo esiyilawulela wena. Ufumana iqonga elidityanisiweyo elisusa iisilos zedatha, kunye nobuchule bethu ekuyilungiseleleni ishishini lakho.

Umqobo wangaphakathi: "Siyi-arhente, hayi inkampani yesoftware."
Inyani: Awudingi ukuba yinkampani yesoftware. Ngeqabane elineleyibhile emhlophe, usebenzisa itekhnoloji kunye neziseko zophuhliso. Indima yakho kukuba ube ngumkhokeli oyingcaphephe kunye nomnikezeli wenkonzo, leyo kanye i-arhente egqwesa kuyo.

Ezona arhente ziphumeleleyo zisebenzisa isoftwe yeleyibhile emhlophe ayiboni njengemveliso eyahlukileyo. Bayibona njengenkqubo ye-nervous central yentsebenziswano eqhubekayo yeqhinga abanalo nabaxhasi babo.

Impumelelo yokulinganisa: Iimetriki eziphambili zeRevenue Recurring Your Revenue

Into elinganiswayo ilawulwa. Ukuqinisekisa ukuba indlela yakho entsha yengeniso isempilweni, landelela ezi metrics ziyimfuneko.

• Ingeniso yeNyanga eQhutywayo (MRR): Ubomi bemodeli yakho entsha. Landela ukukhula kwayo inyanga nenyanga.
• Ixabiso loMthengi weChurn: Ipesenti yabathengi abarhoxisa umrhumo wabo. Izinga eliphantsi lokuvuthwa libonisa ukwaneliseka okuphezulu kwabaxhasi kunye nokuncangathi kwemveliso.
• Ixabiso loBomi boMthengi (CLV): Iyonke ingeniso oyilindeleyo kumxhasi oqhelekileyo ngexesha lobudlelwane babo nawe. Injongo yokwandisa oku ekuhambeni kwexesha.
• Inqanaba lokuGuqulela uMthengi: Isebenza kangakanani inkqubo yakho yokuthengisa ekujikeni amathuba abe ngababhalisi abahlawulayo.

Ikamva liKhokelwe yiMveliso: Yintoni elandelayo kwi-Arhente yakho

Uhambo lokuba yi-arhente ekhokelwa yimveliso ayiyoprojekthi esecaleni; yindaleko yobuchule. Lo mzekelo kwixesha elizayo-ubungqina beshishini lakho ngokuchasene nokudodobala koqoqosho kunye nokhuphiswano olukhulayo. Njengoko isiseko sakho sengeniso esiqhubekayo sikhula, uya kufumana amathuba amatsha okwenza izinto ezintsha, mhlawumbi nokuphuhlisa iimodyuli zesiko okanye udityaniso ngaphezulu kweqonga lakho leleyibhile emhlophe usebenzisa ufikelelo lwe-API. Injongo kukwakha i-asethi esebenzela wena 24/7, ukudala ixabiso kubaxhasi bakho kunye nokuzinza kwemali kwiqela lakho. Ixesha lexesha lokurhweba ngemali liyaphela. Ixesha lokwakhiwa kwemithombo yengeniso enokukaleka, enexabiso, eqhubekayo lifikile.

Imibuzo Ebuzwa Rhoqo

Bungakanani ubuchwephesha obufunwa yiarhente yam ukufaka ileyibhile emhlophe kwisoftware?

Kancinci kakhulu. Iqonga eliqinileyo elineleyibhile emhlophe njengeMewayz liphatha zonke izixhobo zobugcisa, uhlaziyo, kunye nokhuseleko. Ugxininiso lwakho lukwigama, ukukhwela umxumi, kunye nenkxaso, hayi ukufaka ikhowudi.

Leliphi ixesha eliqikelelwayo lokubona ingeniso eqhubekayo?

Ii-arhente ezininzi zinokuqalisa phakathi kweentsuku ezingama-30-60 kwaye ziqale ukubona i-MRR enentsingiselo phakathi kweenyanga ezi-6-12, ngokuxhomekeke kubungakanani besiseko sabo sabathengi abakhoyo kunye nobundlongondlongo bokukhutshwa kwazo.

Ndingayileyibhela mhlophe isoftware ukuba abaxumi bam sele besebenzisa ezinye izixhobo?

Ngokuqinisekileyo. Inkonzo ephambili oyinikezelayo kukufuduka kwedatha kunye nokudibanisa. Yifake njengohlaziyo oludityanisiweyo, inkqubo esebenza kakuhle kakhulu esusa ingxaki yokujongisisa ii-apps ezininzi ezicinyiweyo.

Ndiyiphatha njani inkxaso yabathengi kwisoftware?

Umboneleli wakho weleyibhile emhlophe kufuneka abonelele ngasemva inkxaso. Usebenza njengomgca wokuqala wokukhusela abathengi bakho, ukujongana noqeqesho kunye nemibuzo esisiseko, ngelixa unyusa imiba yobugcisa kumnikezeli wakho.

Ngaba le modeli ifanelekile kwii-arhente ezincinci?

Ewe. Enyanisweni, ii-arhente ezincinci zihlala zixhamla kakhulu kuzinzo lwengeniso ephindaphindiweyo. Ukuqala nge-niche egxininisiweyo okanye iimodyuli ezimbalwa ezingundoqo zabathengi abambalwa yindlela ephantsi yomngcipheko wokuqalisa.