INtengiso yeMedia yeNtlalo kuHlahlo-lwabiwo-mali: I-SMB Playbook

INtengiso yeMidiya yeNtlalo akufuneki ikhuphe uhlahlo lwabiwo-mali lwakho ukuze lusebenze. Kumashishini amancinci naphakathi, isitshixo sempumelelo silele kwindlela ecwangcisiweyo, egxininisekile eyenza ukufikelela kwizinto eziphilayo kunye nokunyusa izibonelelo ezikhoyo. Ngencwadi yokudlala eyiyo, unokwakha ubukho obunamandla kwi-intanethi ngaphandle kotyalo mali olukhulu.

Kutheni ufuna iQhinga leMedia yeNtlalo phambi kokuba uthumele?

Ukutsibela kumajelo eendaba ezentlalo ngaphandle kwesicwangciso kufana nokuseta isikhephe ngaphandle kwendawo oya kuyo—uya kusebenzisa amandla amaninzi kodwa akufuneki ufike naphi na. Isicwangciso esicacileyo sisebenza njengemephu yendlela yakho, siqinisekisa ukuba zonke izithuba, izimvo, kunye nephulo lisebenza ngenjongo ethile ehambelana neenjongo zeshishini lakho. Oku kugxininiswa kukuthintela ekuchitheni ixesha kwiintsingiselo ezingahambelaniyo nabaphulaphuli ojolise kubo kwaye kukunceda ukuba wenze umlinganiselo weyona nto ibalulekileyo: imbuyekezo kutyalo-mali.

Isicwangciso sakho akufuneki sibe luxwebhu olunamaphepha angama-50. Qala ngokuphendula le mibuzo ibalulekileyo:

• Zithini ezona njongo zam ziphambili? (umzekelo, ulwazi lweBrand, isizukulwana esikhokelayo, ukugcinwa kwabathengi)
• Ngoobani abantu endijolise kubo? (Bachitha phi ixesha kwi-intanethi? Ziziphi iintlungu zabo?)
• Ngawaphi amaqonga ahambelana nabaphulaphuli kunye neenjongo zam? (Ungazami ukubakho kuyo yonke indawo; lawula iqonga elinye okanye amabini kuqala.)
• Lithini ilizwi lophawu kunye nobuntu bam? (Ukungaguquguquki kwakha ukuqondwa kunye nokuthenjwa.)

Ungayenza njani imixholo ebandakanyekayo kwiBhajethi ye-Shoestring?

Uxinzelelo lokudala intsholongwane, iHollywood-quality content ingakhubaza ii-SMBs. Iindaba ezimnandi zezokuba owona mxholo unamandla weasethi kusenokwenzeka ukuba sele ukhona. Ubunyani buhlala buphakamisa ixabiso eliphezulu lemveliso, ngakumbi kwimidiya yoluntu. Abathengi bakho bafuna ukubona abantu bokwenyani kunye namabali emva kweshishini lakho.

Ungajongi kude kunemisebenzi yakho yomxholo wemigodi yegolide. Ividiyo ekhawulezayo evela kwi-smartphone yakho ebonisa "usuku ebomini" beqela lakho, ifoto yomthengi owonwabileyo usebenzisa imveliso yakho, okanye iposti yebhlog ephendula umbuzo osoloko ubuzwa zonke ziziqalelo eziphambili zomxholo. Phinda usebenzise izixhobo esele zikhona—jika ubungqina bomthengi bube yigraphic quote, okanye ucazulule i-webinar ende ibe luthotho lweevidiyo ezimfutshane, ezifundisayo.

"Umxholo sisizathu sokuba ukhangelo luqale kwasekuqaleni." -Lee Odden. Kwii-SMB, oku kuthetha ukugxila ekudaleni umxholo oqhutywa yixabiso osombulula iingxaki kubaphulaphuli bakho, hayi nje izithuba zokuthengisa.

Zeziphi awona maqhinga aLungileyo kwi-algorithm-oBulungele ukunyusa ufikelelo kwi-Organic?

Ukufikelela kwi-Organic yeyona nto ingcwele yorhwebo olulungele uhlahlo lwabiwo-mali. Ngelixa ii-algorithms zitshintsha, imigaqo ephambili yothethathethwano ihlala ingatshintshi. Amaqonga abeka phambili umxholo ogcina abasebenzisi kwi-app yabo, ngoko ke injongo yakho kukwenza iiposti ezivuselela iincoko kunye nonxibelelwano.

Jonga kumaqhinga akhuthaza unxibelelwano lwabantu ababini. Buza imibuzo kwii-captions zakho ukukhuthaza izimvo. Yenza ii-poll kunye neekhwizi kumabali akho. Phendula kuwo onke amagqabantshintshi kunye nomyalezo ngokukhawuleza-oku akukhuphi nje ukubonakala kwakho kwisondlo kodwa kwakha uluntu oluthembekileyo. Sebenzisa ii-hashtag ezifanelekileyo ukwandisa ukufikelela kwakho ngaphaya kwabalandeli bakho abasondeleyo, kodwa uphephe ezo zithandwa kakhulu apho iposi yakho iya kulahleka. Endaweni yoko, sebenzisa umxube we-hashtag ebanzi kunye ne-niche.

Kufuneka Uzisebenzise nini kwaye Njani Iintengiso eziHlawulweyo ngokuFanelekileyo?

Nokuba kuqinisiwe uhlahlo lwabiwo-mali, iintengiso ezabelwe ngobuchule zinokubonelela ngenyuso ebalulekileyo. Into ephambili kukuba ungazisebenzisi njengento ethatha indawo yemigudu yezinto eziphilayo, kodwa njenge-amplifier. Iintengiso ezihlawulwayo zisebenza kakhulu xa unenjongo ecacileyo, abaphulaphuli abachazwe kakuhle, kunye nesiqwengana esiqinisekisiweyo somxholo.

Qala kancinci. Endaweni yephulo elibanzi "lokwazisa ngophawu", sebenzisa izixhobo ezinamandla zokujolisa ukufikelela kubaphulaphuli abathe ngqo-umzekelo, abantu abakwisithuba seemayile ezili-10 kwivenkile yakho ababonakalise umdla kwishishini lakho. Nyusa isithuba esele siqhuba kakuhle ngokwasemzimbeni; oku kubonisa ukuba umxholo uyavakala. Soloko uqondisa iintengiso zakho kwiphepha lokufikela elizinikeleyo ukuze ulandelele ngokuchanekileyo utshintsho kunye ne-ROI.

Uyilandelela njani i-ROI ngaphandle kokuyicombulula?

Kwi-SMBs, ukulandelela akufuneki kubandakanye iideshibhodi ezintsonkothileyo kunye neshumi elinesibini leemitha. Eyona nto ibalulekileyo kukudibanisa imizamo yakho yemidiya yoluntu emva kweenjongo ozichazile kwisicwangciso sakho. Ukuba injongo yakho kukugcwala kwewebhusayithi, landelela ucofa kwiiprofayile zakho zentlalo. Ukuba sisizukulwana esiphambili, sebenzisa ikhowudi yokuthengisa ekhethekileyo okanye i-URL yephepha elinikezelweyo lokuhlala kumaphulo akho oluntu.

Gxininisa kwizalathisi ezimbalwa zokusebenza eziphambili (KPIs) ezinxulumene ngqo neenjongo zeshishini lakho. Beka iliso kwireyithi yothethathethwano (okuthandwayo, izimvo, izabelo), itrafikhi yokuthunyelwa kwewebhusayithi, kunye namazinga oguqulo. Izixhobo zasimahla ezifana noHlalutyo lukaGoogle kunye nezimvo zomthonyama ezibonelelwa liqonga ngalinye lentlalontle libonelela ngaphezulu kwedatha eyaneleyo ukuqonda ukuba yintoni esebenzayo nengasebenziyo.

Imibuzo Ebuzwa Rhoqo

Leliphi iqonga lemidiya yoluntu elilungele ishishini lam elincinci?

Akukho mpendulo ilingana nenye. Elona qonga lilungileyo kulapho abaphulaphuli bakho ojolise kubo bachitha ixesha labo. Iinkampani ze-B2B zihlala zifumana impumelelo kwi-LinkedIn, ngelixa ii-brand-oriented-oriented brands ziphumelela kwi-Instagram okanye kwi-Pinterest. Qala ngokugqwesa iqonga elinye phambi kokuba unyuke uye kwabanye.

Kufuneka ndithumele kangaphi kwimidiya yoluntu?

Ukungaguquguquki kubaluleke ngaphezu kokuphindaphinda. Kungcono ukuthumela izithuba ezithathu ezikumgangatho ophezulu, ezibandakanyayo ngeveki kunesixhenxe eziphakathi. Yenza ikhalenda yomxholo ukucwangcisa izithuba zakho kwaye ugcine ubukho obuhambelanayo ngaphandle koxinzelelo lomzuzu wokugqibela.

Ngaba kufuneka ndiyile umxholo wevidiyo ukuze uphumelele?

Ngelixa ividiyo ibandakanya kakhulu, ayisiyiyo yodwa ifomathi esebenzayo. Imifanekiso ekumgangatho ophezulu, iicarousels ezifundisayo, kunye nezithuba ezibhalwe kakuhle zinokuqhuba iziphumo. Qala ngohlobo lomxholo onokuwenza rhoqo nangenyaniso.

Ukwazi imidiya yoluntu kwibhajethi inokwenzeka ngokupheleleyo kunye nendlela yobuchule. Ngokujolisa kwiinjongo zakho, ukudala umxholo oyinyani, kunye nokusebenzisa amaqhinga ahlakaniphileyo, unokwakha ubukho obunamandla kwi-intanethi obuqhuba ukukhula kweshishini lokwenyani. Ukuntywila nzulu kwesi sicwangciso ngasinye kwezi, khuphela i-eBook yethu yasimahla: "Intengiso yeNdaba zoLuntu kwiBhajethi: I-SMB Playbook." Kwaye xa ulungele ukulungelelanisa yonke imisebenzi yeshishini lakho, ukusuka kucwangciso loluntu ukuya kwi-invoyisi, qalisa uhambo lwakho namhlanje nge-Mewayzukuqala uhambo lwakho ngeMewayz>