Indlela yokuhamba ukusuka kwishishini elincinci ukuya kwinkampani ekhula ngokukhawuleza

Ukutsiba Amashishini amaNcinane Angasoze Awenze

Nyaka ngamnye, malunga nezigidi ezi-5 zamashishini amatsha asungulwa eUnited States kuphela. Nangona kunjalo ngokutsho kweBureau of Labor Statistics, sisiqingatha kuphela esisindileyo emva kweminyaka emihlanu-kwaye ngaphantsi kwesinye kwishumi esakhe sagqobhoza isilingi esahlula umsebenzi omncinci kwinkampani ekhula ngokukhawuleza. Umahluko phakathi kwamashishini azinzileyo kunye nalawo enza imilinganiselo ayifane yehle kuluvo olunye oluqaqambileyo okanye ikhefu lethamsanqa. Kuza kwiinkqubo, izigqibo, kunye nokuzimisela ukuyeka ukwenza izinto ngendlela obusoloko uzenza ngayo. Ukuba uqhuba ishishini elincinci kwaye uyazibuza ukuba utshintshe njani ukusuka ekusindeni uye ekulinganiseni, umendo ulungelelene ngakumbi kunokuba unokucinga - kwaye ufezekiseka ngakumbi kunokuba ukholelwa ukuba uqalise intsomi.

1. Yakha Iinkqubo Phambi kokuba Uzifune

Owona mgibe uxhaphakileyo abanini bamashishini amancinci bawela kuwo yinto abaphandi bemveliso abayibiza ngokuba "ngumseki wokuxhomekeka" - imeko apho yonke inkqubo ebalulekileyo iqhutywa ngumntu omnye okanye ababini. Xa uliqela labathathu, ivakala isebenza kakuhle. Xa uzama ukukhula uye kutsho kumashumi amathathu, iba ngumqobo ominxa ingeniso, itshise abantu bakho abangcono, kwaye yenze ukuba iholide nganye ivakale ayinakwenzeka.

Iinkampani ezikhula ngokukhawuleza ziyazahlula ngokutyala imali kwiziseko zophuhliso kwangethuba. Oko kuthetha ukuhamba komsebenzi okubhaliweyo, iinkqubo ezisemgangathweni zokukhwela, kunye nezixhobo ezisembindini ezivumela nabani na kwiqela ukuba athathe apho omnye umntu eyeke khona. Uphononongo luka-McKinsey lwango-2024 lufumanise ukuba iinkampani ezineenkqubo zokusebenza ezisemthethweni zazinokuphinda-phindwe kayi-2.5 ukuba zifikelele ekukhuleni okuzinzileyo okuphindwe kabini kwisithuba seminyaka emihlanu xa kuthelekiswa nezo zazixhomekeke kulawulo lwe-ad-hoc.

Oku akuthethi ukutshona kwi-bureaucracy. Kuthetha ukukhetha iqonga elidityanisiweyo - into efana neMewayz, edibanisa i-CRM, i-invoyisi, i-HR, ulawulo lweprojekthi, kunye nezinye iimodyuli zezoshishino ezingaphezu kwe-200 kwisistim enye - endaweni yokudibanisa kunye neshumi elinesibini lee-apps ezivaliweyo. Ezimbalwa iindawo ezihlala idatha yakho, kokukhona iqela lakho linokuhamba ngokukhawuleza xa kufanelekile.

2. Yazi Amanani Akho Ngokubandayo

Kukho umahluko omkhulu phakathi komnini weshishini "oziva ngathi izinto zihamba kakuhle" kunye nomntu onokukuxelela iindleko zokufunyanwa kwabathengi, ixabiso lexabiso lobomi, kunye nezinga lokutshiswa kwenyanga ngaphandle kokuvula i-spreadsheet. Iinkampani zenqanaba lokukhula zithatha ulwazi lwezezimali njengeyona nto iphambili, hayi into ezinikezela ngayo kutyelelo lomgcini-ncwadi lwekota.

Qwalasela umzekelo kaSarah Chen, owakhulisa i-boutique skincare brand yakhe ukusuka kwi-180,000 yeedola kwingeniso yonyaka ukuya ngaphezulu kwe-2.4 yezigidi zeedola kwiminyaka emithathu. Kudliwano-ndlebe, ufaka ikhredithi kwinguqu enye ebalulekileyo: waqala ukuphonononga uqoqosho lweyunithi yakhe ngeveki endaweni yenyanga. Loo mandlalo wamvumela ukuba abone ukunyuka kweendleko zokupakisha ukutya kwimida phakathi kweentsuku kunokuba akufumane ekupheleni kwekota xa umonakalo wenzekile.

Amashishini akhula ngokukhawuleza ayingowona anengeniso eninzi - ngawona anokubonakala okucacileyo apho yonke idola iya khona kwaye yintoni enye idola evelisa ngayo.

Iideshibhodi zexesha lokwenyani kunye nengxelo yemali ezenzekelayo isusa uqikelelo. Xa i-invoyisi yakho, umvuzo, kunye nohlalutyo luhlala kwi-ecosystem enye, uyeka ukuchitha iiyure udibanisa idatha kuwo wonke amaqonga kwaye uqalise ukuchitha elo xesha usenza izigqibo ezishukumisa inaliti.

3. Qeqesha Inkampani Oyiyo, Hayi Lo Uyiyo

Ukuqeshwa kwamashishini amancinci kudla ngokulandela indlela esebenzayo: kukho into eqhawukayo, umntu ayeke, okanye umthwalo awunyamezeleki, emva koko ugxadazele ukugcwalisa isihlalo. Iinkampani ezijolise ekukhuleni ziphequlula esi script ngokupheleleyo. Baqesha ngokuqhubekayo ngokusekelwe kwindawo ekufuneka ishishini libe kuyo kwiinyanga ezintandathu ukuya kwezilishumi elinesibini, hayi apho likhoyo namhlanje.

Oku kufuna utshintsho lwengqondo oluziva lungakhululekanga — uchitha imali phambi kokuba ingeniso ithethelele oko. Kodwa izibalo ziyasebenza xa usenza kakuhle. Uphando lweSizwe loShishino oluZimeleyo lwafumanisa ukuba i-42% yabanini bamashishini amancinci baxela ukuba izikhundla ezingazaliswanga zinciphisa ngokuthe ngqo amandla abo okukhula. Rhoqo ngenyanga ulibazisa ukuqesha okubalulekileyo yinyanga yesakhono esinamandla.

Okubaluleke ngokulinganayo yindlela obalawula ngayo abo bantu xa sele bekhwele. Iinkampani ezikhula ngokukhawuleza zityala imali eninzi kwibhodi ecwangcisiweyo, imilinganiselo yokusebenza ecacileyo, kunye nezixhobo ezigcina amaqela elungelelene ngaphandle kolawulo oluncinci. Iimodyuli ze-HR ezisingatha yonke into ukusuka kwixesha lokulandela ukuya kuphononongo lwentsebenzo ukuya kumvuzo kwindawo enye - kunokuba usasazeke kwimisonto ye-imeyile kunye neefom zamaphepha - zinokunqumla i-administration yolawulo nge-30% okanye ngaphezulu, ukukhulula abaphathi ukuba bagxininise kuqeqesho kunye nesicwangciso endaweni yokusukela iisignesha.

4. Guqula abaThengi bakho babe kwi-injini yakho yokukhula

Intengiso ehlawulwayo ibiza ngokukhawuleza, kwaye imbuyekezo yayo iyancipha njengoko iimarike ziya zixinana. Elona jelo lisebenzayo lohlumo kuninzi lwamashishini amancinci ukuya kwaphakathi lihlala lifana namashumi eminyaka eyadlulayo: ilizwi lomlomo. Umahluko namhlanje kukuba ungawucwangcisa.

Qala ngokwenza imephu yohambo lomthengi wakho ukusuka kumfowunelwa wokuqala ukuya kwintengiso yasemva kokuyithenga. Chonga amaxesha apho ulwaneliseko lufikelela incopho - ngokuqhelekileyo kanye emva konikezelo oluyimpumelelo, itikiti lenkxaso elisonjululweyo, okanye impumelelo ebalulekileyo - kwaye wakhe iindawo zokucofa ezizenzekelayo malunga naloo maxesha. Isicelo sophononongo olungexesha elifanelekileyo, inkuthazo yogqithiso, okanye umyalezo wokubulela owenzelwe wena ngexesha elifanelekileyo uguqulelwa ngokuphindwe kahlanu ukuya kwesibhozo kunomlinganiselo wokuqhuma kwe-imeyile eqhelekileyo ethunyelwe kwishedyuli yekhalenda.

1. Linganisa i-Net Promoter Score (NPS) yakho ngekota — nantoni na engaphantsi kwama-40 ithetha ukuba unemiba yogcino ekufuneka uyilungise ngaphambi kokuba ugalele imali ekuthengeni.
2. Yenza inkqubo yokudluliselwa ngokusemthethweni - nokuba isaphulelo esilula se-10-15% kubo bobabini umthumeli kunye nomthengi omtsha unokuvelisa i-20-30% yengeniso entsha kumashishini asekelwe kwinkonzo.
3. Ukulandelela ngokuzenzekelayo usebenzisa i-CRM yakho - setha izinto ezibangela ukuba zisekwe kwimbali yokuthenga, iipateni zokuzibandakanya, kunye nentsebenziswano yenkxaso ukuze kungabikho mthengi uwela kwiintanda.
4. Qokelela kwaye ubonise ubungqina ngokucwangcisiweyo — I-88% yabathengi bathemba ukuphononongwa kwe-intanethi njengeengcebiso zomntu, ngokutsho kweBrightLocal uphando.
5. Yakha uluntu, hayi nje uluhlu lwabathengi - amashishini anoluntu olusebenzayo lwabathengi abona i-19% yokukhula kwengeniso ephezulu ngokomndilili, ngokohlalutyo lwe-Harvard Business Review.

Isitshixo kukuhambelana. ICRM edityaniswa ne-invoyisi yakho, ukubhukisha, kunye nezixhobo zonxibelelwano kuthetha ukuba awuzithumeli ngesandla iifayile ze-CSV phakathi kwamaqonga ukuze ufumanise ukuba ngabaphi abathengi abafuna ukufikelela kubo. Amaqonga afana ne-Mewayz akuvumela ukuba wenze oku kuhamba komsebenzi ngokuzenzekelayo kuzo zonke iimodyuli, ngoko ke inkqubo yakho yokudlulisela kunye nenkqubo yakho yokuhlawula kunye nonxibelelwano lomxumi wakho zonke zithetha omnye nomnye ngaphandle kokungenelela.

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5. Yamkela iAutomation ngokungenanceba

Uphononongo luka-2025 lweSalesforce lubonise ukuba abanini bamashishini amancinci bachitha umyinge we-23% yeveki yomsebenzi wabo kwimisebenzi yolawulo ephindaphindiweyo - ukufakwa kwedatha, ukucwangcisa, ukuleqa i-invoyisi, ukuveliswa kwengxelo. Oko kungaphezulu kosuku olupheleleyo lweveki nganye olunokuchithwa kwiifowuni zentengiso, uphuhliso lwemveliso, okanye ucwangciso lobuchule. Ngaphezu konyaka, yongeza ukuya kutsho kwiiyure ezingama-480 zokulahleka kwemveliso ngomntu ngamnye.

Amashishini atyhoboza kwisilingi yokukhula ngawo azenzele yonke into engadingi kugwetywa komntu. Izikhumbuzi ze-invoyisi kufuneka zizithumele ngokwazo. Ukuqinisekiswa kwe-aphoyintimenti kufuneka kwenzeke ngoko nangoko. Umvuzo kufuneka usebenze ngaphandle kokuba umntu afake iiyure ngesandla kwiphepha lexesha. Izilumkiso zoluhlu lwempahla kufuneka zivuthe xa isitokhwe sifika kumda, hayi xa umntu ebona ishelufu engenanto.

Oku akumalunga nokubuyisela abantu endaweni - imalunga nokubuyisela iinzame zoluntu kwimisebenzi eyenza ingeniso. Xa ishishini eliqhuba kwiqonga lemodyuli lizihambela ngokuzenzekelayo iziqinisekiso zalo zokubhukisha, ukulandelwa kwentlawulo, kunye nokuhamba komsebenzi we-HR, ukonga ixesha elihlanganisiweyo kudala indawo yomsebenzi onobuchule oqhuba ukukhula. Enye inkampani yezothutho kwisiseko sabasebenzisi baseMewayz inike ingxelo yokonga ngaphezulu kweeyure ezingama-35 ngenyanga ngokulula ngokuzenzekela ulawulo lwezithuthi kunye ne-invoyisi yokuhamba komsebenzi ngenkqubo enye edibeneyo.

6. Ukukhula kweNgxowa-mali ngoBuchule - Hayi Ngokudimazeka

Amashishini amancinci amaninzi ajongana nenkxaso-mali kuphela xa esengxakini — imali ixinene, ithuba elikhulu lifuna inkunzi angenayo, okanye iindleko ezingalindelekanga zisongela ukudiliza imisebenzi. Le ndlela yokusabela ikhokelela kwizigqibo ezinxunguphalisayo: iimali-mboleko ezinenzala ephezulu, ukuncama izabelo zamashishini ezingenanzala emisiweyo kwangethuba kakhulu, okanye ukuthabatha amatyala ngaphandle kwesicwangciso esicacileyo sendlela elivelisa ngayo imbuyekezo.

Iinkampani ezijolise ekukhuleni ziyithatha inkxaso-mali njengesixhobo sobuchule, hayi imeko kaxakeka. Bagcina umfanekiso ocacileyo wendlela yabo yeenqwelo-moya ngamaxesha onke, imodeli yemeko ezahlukeneyo zokukhula, kwaye balandele inkunzi kakuhle phambi kokuba bayifune - xa isikhundla sabo sothethathethwano sisomelele. I-SBA inika ingxelo yokuba amashishini afumana inkxaso-mali ngokukhawuleza (phambi kokuba afumane imali) afumana inzala yomndilili wepesenti ezi-2 ukuya kwezi-3 ngaphantsi kunalawo afuna inkxaso-mali yexesha likaxakeka.

Nokuba uyi-bootstrap, ufuna abatyali-mali, okanye usebenzise imali-esekelwe kwingeniso, umgaqo uyafana: yazi kakuhle into oyidingayo imali, yintoni imbuyekezo eya kuvelisa, kwaye ixesha elingakanani de lizihlawulele. Idatha yezemali ecocekileyo, elungelelanisiweyo - uhlobo oluvela ekuqhubeni ishishini lakho kwinkqubo edityanisiweyo kunokuba udibanise amanani ukusuka kwii -apps ezintlanu ezahlukeneyo ngexesha lerhafu - kukwenza ube ngumgqatswa onomtsalane ngakumbi kubabolekisi nabatyali-mali ngokufanayo.

7. Khusela into oyakhileyo ngelixa usenza isikali

Ukukhula kwazisa umngcipheko. Abathengi abaninzi bathetha idatha eninzi ukukhusela. Abasebenzi abaninzi bathetha iimfuno zokuthotyelwa. Ingeniso eninzi ithetha izibophelelo zerhafu ezinzima. Amashishini akhula ngokuzinzileyo ngawona akha ulawulo lomngcipheko kwisicwangciso sawo sokukhula kwasekuqaleni, ingengawo awathi aqhubeleka emva kobunzima.

Oku kuthetha ukugcinwa kwee-backups rhoqo, ulawulo olusekelwe kwindima yokufikelela ukuze abasebenzi babone kuphela idatha abayidingayo, ukulandelwa kokuthotyelwa kwemigaqo ethile yeshishini lakho, kunye nomkhondo ocacileyo wophicotho kuyo yonke intengiselwano yezemali. Kukwathetha ukuba nesicwangciso sokuqhubekeka - ukuba elona lungu leqela lakho libaluleke kakhulu alifumaneki kangangeveki, ingaba ishishini lingaqhubeka liqhuba ngaphandle kwalo?

Utshintsho ukusuka kwishishini elincinci ukuya kwinkampani ekhula ngokukhawuleza ayingomzuzu omnye omangalisayo. Luthotho lokhetho lwangabom: ukukhetha iisistim ngaphezu kwesiphithiphithi, idatha ngaphezulu kokuqonda, ukuqeshwa okukhawulezileyo phezu kokukrazula okusebenzayo, kunye ne-automation phezu kophindaphindo olwenziwa ngesandla. Izixhobo ezikhoyo namhlanje ukunika iqela labantu abahlanu umqolo wokusebenza wenkampani ngokuphindwe kalishumi ubukhulu bayo. Umbuzo awungowokuba unakho na ukuziphumeza — kukuba ungakwazi na ukungakwazi. Amashishini aza kulawula kule minyaka ilishumi izayo akhiwa ngoku ngabanini abaqondayo ukuba ukukhula akukho malunga nokusebenza nzima. Imalunga nokusebenza ngaphakathi kwenkqubo eyilelwe ukukala nawe.

Zonke izixhobo zeShishini lakho kwindawo enye

Yeka ukujula ii-apps ezininzi. I-Mewayz idibanisa izixhobo ze-207 nge-$ 19 kuphela / ngenyanga - ukusuka kwi-inventory ukuya kwi-HR, ukubhuka ukuya kuhlalutyo. Akukho khadi letyala elifunekayo ukuze uqalise.

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Imibuzo Ebuzwa Rhoqo

Nguwuphi umahluko omkhulu phakathi kweshishini elincinci kunye nenkampani ekhula ngokukhawuleza?

Umahluko ophambili kukukala. Ishishini elincinci lihlala lithembele kakhulu kumnini kwaye lisebenza ngaphakathi kwemiqobo yendawo. Inkampani ekhula ngokukhawuleza yakha iinkqubo ezivumela ukuba ikhule ngokuzimeleyo kuye nawuphi na umntu omnye. Oku kubandakanya iinkqubo ezibhaliweyo, iqela elomeleleyo, kunye nokugxila kwi-leverage, ukusuka ekusebenzeni inishishini ukuya ekusebenzeni kuyo.

Iinkqubo zingalinceda njani ishishini lam ukuba likhule?

Iinkqubo zenza ukungaguquguquki kwaye zikhulule ixesha lakho. Xa abathengi bekhwela, ukuthengisa, kunye nokuhanjiswa kucwangcisiwe, ishishini lakho linokusingatha umthamo ongaphezulu ngaphandle kokunyuka okulinganayo kuxinzelelo okanye izixhobo. Ukusebenzisa iqonga elifana ne-Mewayz, kunye neemodyuli zayo ezingama-207 ezigubungela yonke into ukusuka kwiCRM ukuya kulawulo lweprojekthi, ibonelela ngesakhelo esenziwe eselenziweyo sokwakha ezi ziyimfuneko, iinkqubo ezinobungozi ngokufanelekileyo.

Ingaba ngenene kuyenzeka ukwenza inkqubo yeshishini?

Ewe. Ngelixa iinkcukacha zihluka, ishishini ngalinye lineenkqubo eziphindaphindwayo ezinokucwangciswa. Injongo ayikokwenza ukuhamba komsebenzi kwerobhothi kodwa kukubamba eyona ndlela ilungileyo yokufumana iziphumo. Oku kuqinisekisa umgangatho kwaye kuvumela amalungu eqela ukuba asebenze ngokukhawuleza. Nkqu nemisebenzi yoyilo ineenkqubo ezisisiseko zolawulo kunye nonikezelo eziphakamisa imveliso epheleleyo.

Leliphi inyathelo lokuqala ekwenzeni oku kuxhuma?

Inyathelo lokuqala kukuchonga eyona miqobo yakho inkulu. Yeyiphi imisebenzi edla ixesha lakho kodwa ayiqhubi ngokuthe ngqo ukukhula? Bhala amanyathelo abandakanyekayo. Oku kucaca kukuvumela ukuba unikezele okanye ulungelelanise loo misebenzi. Izixhobo ezifana neMewayz ziyakwazi ukuzenzela kwaye zilawule ezi nkqubo, zikuvumela ukuba ugxile kwizigqibo ezicwangcisiweyo ezenza ukwanda kwamafutha.

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